Rakuten, the leading Cash Back shopping platform, has introduced Programmatic Loyalty, an industry-first advertising solution that leverages AI and first-party data to deliver performance-driven outcomes with a guaranteed return on ad spend (ROAS). Retailers using this innovative solution have already witnessed remarkable growth, with a leading home and garden brand seeing a 107% year-over-year increase in shoppers during the second half of 2024.

Features of Programmatic Loyalty

1. AI-Powered Campaign Execution

Brands and retailers can build and execute campaigns in just three steps, optimized using automation, data, and personalization strategies:

• Aligned performance: Define campaign gross merchandizing value (GMV) based on budget and guaranteed ROAS.
• Fixed commission rate: Maintain a consistent commission rate throughout each month-long campaign.
• Dynamic Cash Back & media spend: AI-driven personalization dynamically adjusts incentives and placements to drive higher GMV, such as:
  • Adjusting Cash Back rates
  • Targeting different audience segments
  • Purchasing media inventory for optimal reach

2. Proven Performance for Retailers

Retailers leveraging Programmatic Loyalty are experiencing significant improvements in key metrics, including:

• 107% increase in shoppers (YoY growth for a home and garden brand)
• 81% rise in trips
• 5% boost in average order value (AOV)
• Consistently meeting monthly ROAS goals

Industry Impact

Rakuten’s Programmatic Loyalty is redefining the way retailers approach affiliate marketing and digital advertising. By offering goal-based advertising solutions, Rakuten ensures that brands achieve measurable outcomes.

Julie Van Ullen, Chief Revenue Officer at Rakuten Rewards, highlights the platform’s uniqueness:

"Programmatic Loyalty is revolutionizing the way in which retailers approach their affiliate investments. We trust our technology, data, and in-house expertise enough to take a bold stance and deliver a goal-based solution for retailers. That's something no other rewards platform can offer."

With AI-driven automation, first-party data insights, and guaranteed ROAS, Rakuten’s Programmatic Loyalty is empowering brands and retailers to optimize their advertising strategies, drive higher engagement, and maximize returns. As the retail advertising landscape continues to evolve, this solution offers a powerful competitive edge for businesses looking to scale their affiliate marketing efforts.

DynamicTracking has launched AI Reporting Studio, a cutting-edge solution designed to align compliance, marketing, and sales within a single platform. By correlating lead data with actual sales results, AI Reporting Studio provides actionable insights that help businesses optimize lead strategies and maximize ROI.

Challenges in Lead Generation & Compliance

The lead generation industry faces ongoing challenges, including:

• Stricter compliance regulations (e.g., TCPA)
• Lack of data transparency
• Disconnected marketing and sales processes

AI Reporting Studio addresses these issues by offering an integrated platform that connects lead performance metrics with verified consent data, ensuring businesses remain compliant while improving lead generation efficiency.

Key Features of AI Reporting Studio

1. AI-Powered Lead Performance Insights

• CRM Integration – Seamlessly tracks leads throughout the entire sales cycle.
• AI-Driven Lead Insights – Uses AI to analyze trends, optimize bidding strategies, and enhance conversion rates.
• Predictive Analytics – Evaluates lead intent in real time and offers insights for better resource allocation.
• AI-Generated Reports on Demand – Provides custom reports based on user queries, reducing the need for manual data analysis.

2. Integrated Compliance & Marketplace Support

Beyond lead performance tracking, AI Reporting Studio ensures regulatory compliance and efficient lead distribution through:

• Automated TCPA Compliance – Validates every lead to maintain adherence to compliance laws.
• Ping/Post Lead Marketplace – Enables real-time bidding and seamless lead distribution.
• Smart Lead Routing & Filtering – Matches leads with buyers based on criteria like ZIP code, credit score, and industry.

Executive Perspective

Alysa Fajkowski, Co-Founder of DynamicTracking, highlights the importance of integrating compliance, marketing, and sales data:

“Many organizations struggle to unify compliance, marketing, and sales data in a single framework. With AI Reporting Studio, we aim to help businesses gain real-time insights, enabling better decision-making and improved outcomes across teams.”

AI Reporting Studio by DynamicTracking revolutionizes lead generation by combining AI-driven analytics, compliance verification, and real-time reporting. Businesses can now streamline lead management, ensure regulatory compliance, and enhance sales performance, all within a single platform.

Coveo, a market leader in AI-Relevance, has announced the general availability of its Passage Retrieval API. This new solution enhances generative AI applications by providing accurate and secure information retrieval. With enterprises facing challenges in managing fragmented data for AI-driven solutions, Coveo’s Passage Retrieval API offers a robust method to ensure relevance, efficiency, and security.

Key Features of Coveo’s Passage Retrieval API

• Enhanced AI Accuracy
  • Provides precise and trustworthy information to large language models (LLMs) and AI applications.
  • Reduces hallucinations and ensures enterprise security compliance.
• Seamless Integration with AI Platforms
  • Compatible with Salesforce Agentforce, Microsoft Copilot, Amazon Bedrock Agents, and SAP Joule.
  • Streamlines deployment and minimizes operational costs.
• Unified Index for Enterprise Data
  • Uses advanced ranking techniques (lexical, vector-based, and behavioral).
  • Connects to CRMs, ERPs, ITSMs, and CMSs via prebuilt connectors.
  • Reduces maintenance costs and supports multiple AI applications.

Early Access Success Stories

• A Fortune 500 software company improved passage retrieval accuracy by 22% in two weeks.
• The same company reported a 73% boost in generated answer accuracy for its internal GenAI chatbot.
• Perficient, a key System Integration partner, noted enhanced AI efficiency across sales queries and global search experiences.

Top Use Cases for Coveo’s Passage Retrieval API

• Custom Generative AI Experiences
  • Ensures generative AI applications access the most relevant enterprise content.
• Chatbots and Virtual Agents
  • Enhances AI-driven conversations with personalized and context-rich responses.
• Internal Knowledge Management
  • Empowers employees with accurate and efficient access to enterprise knowledge.
• Customer Support & Case Deflection
  • Delivers precise self-service answers, reducing escalations and support costs.

Coveo’s Passage Retrieval API revolutionizes generative AI applications by improving data retrieval accuracy, efficiency, and scalability. With its seamless integration, enterprises can optimize AI-driven workflows and accelerate time-to-value while maintaining security and compliance.

Triton Digital, a global leader in digital audio, podcast, and broadcast radio technology, has partnered with Optable, a data collaboration platform, to revolutionize identity management in audio advertising. This integration enables audio publishers to securely manage user identity, enhance addressability, and optimize programmatic ad revenue.

Challenges in Audio Identity Management

• Audio advertising has historically lacked effective user identity integration.
• Complex deployment processes make it difficult for publishers to leverage first-party data.
• Privacy concerns and compliance requirements limit scalable identity activation.

How Triton Digital & Optable Solve These Challenges

• Seamless Identity Integration: Enables publishers to connect their first-party data to leading identity systems.
• Enhanced Addressability: Increases ad relevance by securely activating identity solutions like UID 2.0.
• Privacy-Safe Deployment: Ensures compliance with modern data privacy standards.

Benefits of the Partnership

• Improved Ad Performance: iHeartMedia, a leading U.S. audio company, achieved a 2.4x higher ad fill rate and a 26% increase in daily ad spending.
• Scalable Monetization: Supports leading ID frameworks such as UID 2.0, Epsilon PubLink, and Yahoo Connect.
• Increased Advertiser Trust: Ensures better targeting and personalization while maintaining listener privacy.

Future Outlook

Triton Digital and Optable’s partnership represents a major shift in the audio advertising landscape. By improving identity activation and programmatic revenue growth, this collaboration paves the way for more advanced solutions in audio advertising.

User identity activation is transforming digital audio advertising. As the industry evolves, Triton Digital’s enhanced identity framework will empower publishers and advertisers to deliver better, data-driven listener experiences while maximizing revenue.

Terakeet, a leading online brand management partner for Fortune 500 brands, has been granted a U.S. patent for its proprietary Total Addressable Market (TAM) analysis tool. This milestone reinforces Terakeet’s leadership in performance marketing, ensuring businesses can leverage AI-driven audience identification for better strategic decisions.

Innovative Features of Terakeet’s TAM Analysis Tool

• User Intent Analysis: Goes beyond traditional keyword matching by analyzing Google’s algorithm, SERP data, and user behavior to reveal deeper search intent.
• AI-Powered Insights: Utilizes machine learning and generative AI to generate and refine reference text for keyword qualification.
• Semantic Scoring: Uses semantic similarity scores to rank and select the most relevant keywords for content optimization.
• Business Impact: Helps brands create highly targeted, results-driven marketing strategies based on real search behavior.

Industry Recognition & Future Outlook

• Terakeet was recognized by Digiday and named a Best Place to Work by BuiltIn in 2025.
• Co-founder and CTO Patrick Danial joined Tech:NYC’s AI Committee, highlighting the company’s role in advancing AI-driven marketing solutions.

With this patent, Terakeet continues to redefine performance marketing by leveraging advanced AI and data analytics. This technology will further empower businesses to optimize content strategies, enhance audience engagement, and drive measurable business growth.

Sumsub, a leading full-cycle verification platform, has announced a partnership with TELUS Digital, a global technology company, to enhance remote employee verification and onboarding. This collaboration will provide TELUS Digital with a secure and scalable identity verification solution, reducing fraud risks across its workforce.

Features of the Partnership

• End-to-End Employee Verification: Sumsub’s digital tools will be used throughout the employee lifecycle, from recruitment to onboarding and routine logins.
• Advanced Security Measures: Integration of Phone & Email Verification, IP Risk Assessment, and AI-based ID Verification.
• OCR Technology for Global Accessibility: AI-powered Optical Character Recognition (OCR) enables document verification across multiple languages and formats.
• Fraud Prevention: Helps detect VPN usage, fake IDs, deepfakes, and multi-device fraud among applicants.

Addressing the Growing Threat of Identity Fraud

• Identity fraud has surged from 1.1% to 2.6% globally (Sumsub Identity Fraud Report 2024).
• Internal fraud risks: Large companies lose a median of $200,000 per incident due to occupational fraud (ACFE Occupational Fraud 2024 Report).
• Remote work challenges: The rise of GenAI tools increases fraud risks, making robust verification essential.

Executive Insights

"The growing sophistication of fraud underscores the need for advanced identity verification. Sumsub’s solutions allow us to enhance security while maintaining a seamless experience for our employees and clients."
— Enda Cunnane, VP, AI Services Delivery, TELUS Digital

"We are excited to support TELUS Digital in ensuring risk-free onboarding for global remote teams. Our partnership aligns with our mission to create a secure and user-friendly digital future."
— Andrew Sever, Co-Founder & CEO, Sumsub

This partnership marks a major step in enhancing workforce security and trust in remote hiring. By integrating AI-powered identity verification, Sumsub and TELUS Digital are setting new industry standards for fraud prevention, compliance, and digital trust.

Match Group’s Board of Directors has announced that Spencer Rascoff has been appointed as Chief Executive Officer, effective immediately. Rascoff, who has served on the Board since March 2024, succeeds Bernard Kim, who is stepping down from his role as CEO and as a Board member.

Spencer Rascoff’s Background & Leadership Experience

• Former CEO of Zillow Group: Led the company for over a decade, transforming it into a category-defining platform.
• Co-Founder of Hotwire & Pacaso: Built successful consumer-tech businesses in travel and property technology.
• Tech Investor & Advisor: Has supported high-growth companies in AI, media, and marketplaces.

Executive Statements

• Tom McInerney, Chairman of Match Group:
  "Spencer is an exceptional leader with deep experience in scaling consumer technology businesses. His strategic vision will drive Match Group’s next phase of innovation and growth."

• Spencer Rascoff, CEO of Match Group:
  "I’m honored to lead Match Group at such a dynamic time. Our portfolio of iconic dating brands continues to redefine how people connect. I look forward to driving new experiences and fostering a culture of continuous innovation."

• Bernard Kim, Outgoing CEO:
  "Leading Match Group has been an incredible experience. I’m confident Spencer’s leadership will propel the company to new heights."

Future Vision: AI & Product Innovation

• Match Group remains focused on AI-powered features and new product advancements to enhance user experiences.
• The company aims to expand digital connections while driving long-term value for users and shareholders.

With Spencer Rascoff at the helm, Match Group is set to accelerate innovation across its leading dating platforms, ensuring it remains at the forefront of the industry.

Business Core Solutions (BCS), formerly Basis Cloud Solutions, has officially rebranded to better reflect its mission as a business-focused technology partner. This transformation underscores its commitment to delivering solutions that address core business challenges and drive digital transformation.

More Than a Rebrand – Powering Business Growth

• Expanding Beyond Technology: BCS aims to provide solutions that go beyond IT automation and directly impact business growth.
• Innovative Product Portfolio: Solutions like Symphony, Anugal, and DQView support enterprises in streamlining operations.
• Comprehensive Service Offerings: Expertise in SAP, Salesforce, and enterprise automation through managed services and functional support.
• Commitment to Social Impact: Through its Driving Meaningful Impact initiative, BCS integrates social responsibility into its core business strategy.

Our Commitment to Excellence Remains Strong

• Vision-Driven Approach: Focused on Purpose, People, and Platforms to optimize IT automation and business operations.
• Relentless Innovation: Advanced IT orchestration and intelligent process automation keep enterprises ahead of digital transformation trends.
• Unmatched Service Excellence: 24/7 global support and world-class enterprise solutions ensure efficiency and seamless operations.
• Strategic Partnerships: BCS builds long-term relationships with enterprises to drive sustained growth and transformation.

A Remarkable Growth Journey

• From a Single Room to Five Global Locations: Since 2014, BCS has grown into a multi-location enterprise.
• Industry Impact: With 54+ enterprise partnerships and 400+ jobs created, BCS plays a key role in industry transformation.
• Transformative Solutions: Platforms like SYMPHONY and ANUGAL continue to empower businesses with intelligent automation.

Empowering Enterprises with Strategic Solutions

• Symphony & Maestro: AI-powered platforms for process orchestration and job management, ensuring seamless enterprise operations.
• Anugal: A robust workplace identity orchestration platform with advanced governance and business intelligence features.
• DQView & Symphony with Salesforce: Optimizing enterprise process management through Salesforce-integrated solutions.
• Deep SAP Collaboration: SAP Cloud ALM (CALM) and Grow with SAP enable organizations to scale efficiently and optimize IT landscapes.
• Tailored Enterprise Solutions: Industry-specific functional services designed to enhance IT efficiency and business productivity.

The transition from Basis Cloud Solutions to Business Core Solutions represents a strategic evolution that aligns with the changing needs of enterprises. With an unwavering commitment to innovation, client success, and digital transformation, BCS continues to shape the future of enterprise technology while making a lasting impact beyond business.