Appy Pie, a leader in no-code technology, has launched its groundbreaking AI Generator, establishing itself as the leading AI content generation platform. This innovative solution enables businesses, marketers, and creators to generate AI-powered images, videos, and text with ease, making digital content creation faster, more efficient, and of professional-grade quality. Additionally, Appy Pie offers APIs for seamless integration, allowing users to embed AI-powered image, video, and text generation into their platforms and applications.

Features of Appy Pie's AI Generator

Appy Pie's AI Generator is designed to streamline content creation with the following advanced features:

• AI Image Generation – Instantly generate high-resolution, hyper-realistic visuals perfect for branding, digital marketing, and advertising.
• AI Video Generation – Transform text into dynamic, cinematic-quality videos with smooth transitions and scene compositions that engage audiences effectively.
• AI Text Generation – Automate the generation of SEO-optimized, high-quality text for blogs, social media posts, and marketing copy, saving time and improving output quality.

These AI-driven tools come with intuitive workflows, enabling users to create content at unparalleled speed and quality, setting a new standard for content generation.

CEO Insights

Abhinav Girdhar, CEO of Appy Pie, shared:

"With Appy Pie's AI Generator, we are redefining what's possible in AI-driven content creation. Our platform is designed to empower businesses and creators with the most advanced, accessible, and efficient tools to bring their ideas to life."

Appy Pie's AI Generator revolutionizes the digital content creation process. By offering powerful AI-driven tools for image, video, and text generation, it enables businesses and creators to produce high-quality content quickly and efficiently. With seamless integration options, Appy Pie is setting a new benchmark in AI-powered creativity.

Adjust, a leading measurement and analytics company, has released its annual Mobile App Trends report for 2025. The report reveals a strong recovery in the app economy following its 2022 dip, with global app installs increasing by 11% YoY and app sessions growing by 4% in 2024. The report, featuring expert insights from AppLovin, also delves into the role of AI in shaping the future of marketing operations and campaign performance measurement.

Trends Defining the Mobile App Landscape in 2025

• AI-Driven Personalization: According to Andrey Kazakov, CEO of Adjust, AI will play a pivotal role in the mobile landscape, enhancing consumer applications through high-quality, personalized user experiences. AI-driven automation in content production will redefine app marketing and user engagement.
• Cross-Platform and Mobile Web Integration: The trend of cross-platform product development will continue, with mobile web playing a critical role in enabling seamless transitions between native apps and mobile web experiences.

Privacy-First Tech and Consumer Trust

Despite global concerns over data privacy regulations, the adoption of privacy-first technologies is on the rise. AI and machine learning-powered analytics and real-time insights are speeding up decision-making and enhancing campaign efficiency. Furthermore, App Tracking Transparency (ATT) opt-in rates are steadily climbing, from 32% to 35% globally by Q1 2025. Notably, gaming apps are leading the way with a 39% opt-in rate, while e-commerce apps have seen a significant jump in opt-ins from 28% to 35%.

Global App Growth: Key Insights Across Regions and Verticals

• E-commerce: E-commerce apps saw remarkable growth in 2024, with installs up 17% YoY and sessions growing 13%. MENA emerged as a standout region, with installs increasing by 55%. LATAM also experienced strong growth, with installs rising by 27%.
• Gaming: The gaming app market is bouncing back, with hyper-casual games leading the charge. Gaming app installs grew by 4%, with hyper-casual games representing 27% of all installs.
• Banking & Crypto: Both banking and crypto apps saw impressive growth, with banking app installs up 33% and crypto app sessions increasing by 45%. This contributed to a 27% growth in total finance app installs.

The 2025 Mobile App Trends report highlights the continued growth and innovation within the mobile app industry, driven by AI-powered personalization, cross-platform integration, and privacy-first technologies. With e-commerce, gaming, and finance apps leading the charge, marketers must focus on creating seamless, omnichannel experiences to meet user needs in a rapidly evolving digital landscape.

Aspire North, in partnership with Experian Marketing Services (EMS), has unveiled the Aspire Data Network (ADN), a groundbreaking self-service audience intelligence platform. The platform provides Aspire North’s customers with direct access to Experian’s robust consumer marketing data, allowing agencies and marketers to create detailed consumer profiles, craft personalized campaigns, and achieve superior outcomes across omnichannel platforms.

Features of the Aspire Data Network

• Self-Service Design: The innovative self-service nature of ADN enables agencies of all sizes to independently access Experian’s premium consumer data, eliminating the need for intermediary vendors and ensuring greater efficiency and faster campaign deployment.
• Customizable Data Selections: Marketers can customize data selections based on their specific campaign goals, allowing for highly targeted audience segmentation and tailored marketing strategies.
• Omnichannel Targeting: ADN provides businesses with precision in targeting their audiences across multiple platforms, ensuring that campaigns are personalized and resonate with consumers, driving measurable results.

Quotes from the Leaders

• Jason Carlson, Executive Vice President at Aspire North, shared, “With Aspire Data Network, we’re putting the power of world-class consumer insights directly into the hands of agencies and marketers. This platform unlocks unparalleled flexibility and control, enabling businesses to build tailored campaigns that resonate with their audiences and drive measurable results.”
• Chris Feo, Chief Business Officer at Experian Marketing Services, added, “Our goal is to empower marketers with data-driven insights that fuel more impactful consumer engagements. Through our collaboration with Aspire North, we’re making it easier than ever for agencies and brands of all sizes to leverage robust consumer intelligence to create personalized campaigns that resonate at scale and drive measurable growth.”

Democratizing Data Access for Small to Mid-Sized Businesses

The Aspire Data Network is not only beneficial for large enterprises but also democratizes access to high-quality data, empowering small to mid-sized businesses to compete more effectively. By leveraging the same data-driven insights as larger companies, these businesses can enhance their marketing strategies and boost their visibility in the market.

With the launch of Aspire Data Network, Aspire North is empowering businesses with enhanced agility and access to premium consumer data. As marketing teams seek more control and data-driven personalization, ADN is poised to play a pivotal role in delivering targeted, personalized campaigns that drive ROI and measurable growth across industries.

Qsic, the leading in-store audio platform powered by GenAI audio and data intelligence, has announced the appointment of Marc Walkin as its new Vice President of Marketing. In this role, Walkin will be responsible for leading the company’s marketing strategy as it looks to expand its global presence, capitalizing on the growing adoption of its platform among top retailers across North America.

Driving Growth Through In-Store Retail Media

In-store retail media is rapidly emerging as a new and valuable revenue stream for retailers, and Qsic is poised to leverage this growth. By using audio as an advertising channel, Qsic is redefining the in-store experience, offering brands the opportunity to engage with consumers in more impactful ways.

• Matt Elsley, co-founder and CEO of Qsic, stated, “We have ambitious plans to expand into new markets, introduce new capabilities, and bring more awareness to the value of audio. Marc has the experience to execute them and help us capture this massive opportunity.”

Marc Walkin's Experience and Impact

Marc Walkin brings extensive expertise in retail media and brand marketing, having built and scaled several well-known retail and CPG brands such as Stop & Shop, PopCorners, Beech-Nut, and Staples. Before joining Qsic, he co-founded Turbyne, a retail media platform, and helped lead the company to a strategic acquisition by Colateral in 2024. His experience will be crucial in driving Qsic’s market impact and helping retailers connect with consumers through innovative audio solutions.

Walkin shared, “Qsic is fundamentally redefining the value of in-store audio in today’s retail media-driven landscape. The potential for in-store retail media is just beginning to be realized, and Qsic is at the forefront.”

Qsic's Expansion Plans and Growth

Qsic is experiencing tremendous growth. In January, the company announced it raised $25 million in Series B funding to accelerate its global expansion. With plans to double its workforce and roll out over 70,000 speakers across North America over the next year, Qsic is set to further solidify its position as a leader in in-store audio and retail media.

The appointment of Marc Walkin as Vice President of Marketing signals Qsic’s commitment to driving growth and expanding its reach in the retail media space. With Walkin's expertise and Qsic's innovative approach to in-store audio, the company is well-positioned to lead the next wave of in-store retail media and unlock new revenue streams for brands and retailers.

Optimove, the first Customer-Led Marketing Platform, has announced the release of its 2025 Optimove Insights Consumer Marketing Fatigue Report. Based on a survey of 329 U.S. consumers conducted in November/December 2024, the report highlights the critical challenges marketers face as they try to maintain customer engagement amidst the growing risk of marketing fatigue. With consumers demanding more personalized, relevant, and timely interactions, the report provides actionable strategies for marketers to rise above the noise, retain customer loyalty, and optimize customer lifetime value.

Findings from the Report

• Message Overload Leads to Unsubscribes
  Seventy percent (70%) of consumers have unsubscribed from at least three brands in the past three months due to message overload. Notably, 37% find email the most irritating channel for excessive communication.

• Personalization Drives Engagement
  Consumers are more likely to engage with personalized content, with 81% more likely to open emails tailored to their interests. 67% are more inclined to purchase when recommendations align with their past behaviors.

• AI as a Marketing Game-Changer
  59% of consumers trust brands using AI for personalization, though transparency and data privacy remain top concerns.

• Loyalty vs. Exploration
  76% of consumers regularly engage with their favorite brands, but 47% try new brands weekly, highlighting the need for strong retention strategies alongside customer acquisition.

Blueprint for Marketers: Strategies to Combat Fatigue

The report also offers marketers a blueprint to reduce fatigue and foster meaningful customer connections:

1. Embrace Personalization
   Move beyond basic tactics to tailor offers and experiences based on customer preferences and behaviors.

2. Leverage Real-Time Analytics and AI
   Use AI-powered insights to deliver relevant, timely, and impactful communications that drive engagement.

3. Give Customers Control
   Allow customers to control message frequency and content to build trust and enhance engagement.

4. Balance Loyalty and Exploration
   Develop retention initiatives alongside dynamic campaigns that attract and retain diverse audiences.

Positionless Marketers: The Future of Marketing

Optimove introduces the concept of the Positionless Marketer, a marketer whose capabilities are powered by AI and GenAI technology. These marketers leverage three core powers:

• Data Power
  Positionless marketers analyze customer behavior in real-time, enabling them to tailor campaigns and make data-driven decisions instantly.

• Creative Power
  Creativity becomes a dynamic, tech-powered process. Using tools like GenAI, marketers can quickly generate assets, from personalized emails to dynamic web content.

• Optimization Power
  Campaigns continuously optimize in real-time, ensuring messaging, offers, and delivery channels are always relevant and effective.

The findings from the 2025 Optimove Insights Consumer Marketing Fatigue Report highlight the urgent need for brands to evolve their strategies. By embracing AI-driven personalization, providing consumers with control over messaging, and balancing loyalty-building with acquisition, marketers can combat fatigue and create deeper, more impactful connections with their customers.

Immuta, a leader in data security, has released its 2025 State of Data Security Report, revealing the optimism and concerns around evolving data infrastructures. The report, commissioned by Immuta and conducted by UserEvidence, surveyed over 700 data leaders and professionals from across the U.S., UK, Canada, and Australia. The report highlights how organizations are grappling with the dual challenge of securing data while ensuring timely access, especially as AI adoption accelerates.

Findings from the Report

• Legacy Systems Can't Keep Up
  According to Matthew Carroll, Co-founder and CEO of Immuta, traditional systems for provisioning data access are broken, unable to scale with the increasing number of users and data demands. The report calls for a shift in approach, focusing on people, processes, and technology as core elements of IT and business strategy.

• AI Presents New Data Access Challenges
  60% of respondents claim their organizations are failing to keep pace with AI-driven data demands. Nearly half of organizations highlight compliance and privacy as primary concerns, while 64% struggle to provide timely and secure data access to authorized users. Data leaders must strike a balance between security and access to fully capitalize on AI investments.

• The Impact of Data Access Issues
  A significant 64% of data leaders report that data access challenges are hurting the ROI of their data platforms. These issues are causing downstream effects such as missed internal goals (31%), lost revenue (30%), and collaboration roadblocks (30%).

Complex Access Controls Are Hindering AI Implementation

For AI adoption to succeed, organizations need seamless and secure access to quality data. However, 55% of data leaders feel their current data security strategy isn't keeping up with the evolving demands of AI, up from 50% in the previous year. AI implementation is further hindered by:

• 46% reporting difficulties in integrating AI with existing systems
• 39% citing a shortage of skills to manage AI systems
• 29% mentioning complex data access controls

These challenges are slowing AI adoption and putting organizations at a competitive disadvantage.

Strategies for Balancing Data Access and Governance

To achieve AI success, organizations must find a balance between access, agility, governance, and security. Key strategies being implemented include:

1. Data Monitoring Systems (82%)
   Enhanced data protection through real-time understanding of data usage and storage.

2. Additional Cloud Platforms (76%)
   To scale with growing data volumes, flexible platforms are being adopted, ensuring the right teams have access to the right data.

3. Internal Data Marketplaces (68%)
   Defining roles, rules, and capabilities that lead to successful AI implementation and data governance.

As data demands grow and AI adoption accelerates, data leaders must rethink their approach to data access and governance. By implementing strategies such as data monitoring systems, flexible cloud platforms, and internal data marketplaces, organizations can strike the right balance between securing data and enabling access, ensuring AI success and business growth.

Socure, the leading AI provider for digital identity verification, fraud prevention, and risk decisioning, has announced the appointment of Barrett Young as its new Chief Marketing Officer (CMO). With extensive experience in growing B2B AI-powered SaaS companies, Barrett is poised to elevate Socure’s marketing strategies, particularly in demand generation, branding, and product marketing. His proven track record will be pivotal in Socure's next phase of growth and market leadership.

Barrett Young’s Background and Experience

Barrett Young joins Socure from Netradyne, a deep-learning AI company transforming video telematics for enterprises. During his tenure, he scaled the company 7x over four years, leading large marketing and sales teams to success. His expertise in creating and executing data-driven strategies will be essential as Socure strengthens its position in the market. With a relentless work ethic and a knack for complex AI storytelling, Barrett’s experience aligns with Socure’s commitment to innovation and excellence.

Barrett's Role and Vision as CMO

As CMO, Barrett will focus on:

• Strengthening Socure’s leadership in AI-driven identity verification, fraud prevention, and risk decisioning
• Leading thought leadership and enterprise engagement initiatives
• Executing AI agent-led marketing strategies and creative growth marketing
• Driving problem-solution focused product marketing

His data-driven approach will propel Socure through its hypergrowth phase, as he executes targeted campaigns to expand the company’s footprint across 40+ industries and develop new use cases across the customer lifecycle.

Statements from Leadership

Johnny Ayers, Founder and CEO of Socure, expressed his excitement:
"Barrett’s deep expertise in demand generation and go-to-market strategy is exactly what Socure needs as we continue to expand globally. His track record in scaling B2B SaaS companies is unparalleled, and we are excited to work with him to tell Socure’s story of leadership in digital identity and fraud prevention."

Barrett Young himself commented on his new role:
"I am thrilled to join Socure at such a pivotal time in its journey. With the recent acquisition of Effectiv and the upcoming launch of RiskOS, I believe Socure is well-positioned for tremendous growth and success in the years ahead. I'm excited to help tell the story of how AI is transforming digital identity verification and fraud prevention."

Barrett Young’s appointment as CMO marks a significant milestone in Socure's journey towards becoming the most accurate and inclusive risk and identity verification company. With his leadership, Socure is set to leverage AI-driven growth strategies to lead the charge in transforming how businesses verify identities, prevent fraud, and make risk decisions.

GetWhys, a leading provider of AI-driven customer insights, today announced a $2.75 million seed funding round to further its growth and expand its innovative platform. The round, led by Next Frontier Capital with participation from Tuesday Capital and Capital Eleven, brings GetWhys' total funding to $3.5 million. The funding will be used to scale the engineering team, enhance product development, and support customer growth.

Investment Rationale and Leadership Statements

"GetWhys stood out because of Philippe and Tyler’s deep expertise, informed by their years of experience supporting some of the largest global software companies," says Erika Nash, Partner at Next Frontier Capital. "Their pioneering approach to AI-driven market intelligence is set to revolutionize the way customer-facing teams, including marketing, product, sales, and customer success, operate."

The Problem GetWhys Solves for Go-to-Market Teams

In the past, Go-to-market (GTM) teams faced significant challenges in acquiring customer insights. The traditional methods—such as spending thousands of dollars on expert network interviews or market research projects—were not only costly but also time-consuming and difficult to repurpose. This hindered the ability of GTM teams to make informed, agile decisions. GetWhys was founded to solve this problem by offering a cost-effective, instant solution that combines a proprietary database of in-depth interviews with customers and internal enterprise data, such as call recordings and market research assets.

GetWhys’ Innovative Products and Platform

GetWhys’ platform, powered by InsightDB, is designed to fill in enterprise blind spots by leveraging anonymized customer conversations. The company’s trained interviewers conduct these in-depth conversations with customers, providing businesses with valuable insights into their customers’ needs and pain points.

GetWhys offers two key products for its users: Compass and Echo.

• Compass, launched last year, helps GTM teams gather competitive intelligence, build buyer personas, and develop their GTM motions. Unlike other tools that synthesize internet data, Compass surfaces never-before-documented firsthand experiences, offering a more reliable and valuable competitive advantage.

• Echo, launched today, aids in content development by using authentic customer perspectives and behavioral data to run an instant focus group. Echo ensures that every piece of content—whether it's web copy, SDR emails, or marketing materials—resonates with the audience and aligns with the organization’s messaging framework and buyer personas.

Customer Testimonials

Several early adopters have already shared their positive experiences with GetWhys:

• "We rewrote our positioning in a week, and GetWhys was invaluable throughout the process," said Andy Ramirez, SVP of Marketing at Docker.
• "Echo made my messaging 5x-10x better," said Casey Samulski, Director of Product Marketing at Mission.

GetWhys’ Vision and Future Goals

Tyler Honsinger, CPO and cofounder of GetWhys, sums up the company’s mission: "The ultimate goal of market research isn’t just to produce insights, but to drive actionable outcomes. Our products integrate customer insights directly into our users’ workflows, allowing them to do better work, faster."

With this new funding, GetWhys is poised to further its mission and empower even more teams with the voice of their customers, enabling businesses to make smarter, data-driven decisions.

GetWhys is setting new standards in customer research, empowering GTM teams with the tools to seamlessly integrate customer insights into their everyday workflows. With this new funding, GetWhys is on track to enhance its product offerings and scale its impact, helping businesses grow faster and more efficiently by leveraging the true voice of the customer.