Information Services Group (ISG), a global technology research and advisory firm, has initiated a study evaluating service providers supporting enterprise adoption of Google Cloud Platform (GCP) for AI, workload migration, and productivity solutions. The findings will be published in the ISG Provider Lens™ Google Cloud Partner Ecosystem reports, set for release in July 2025.

These reports will help enterprises assess vendor capabilities and optimize their cloud investments, while ISG advisors will use the insights to guide buy-side clients in selecting the best service providers.

The Role of AI and GenAI in Google Cloud

Generative AI (GenAI) is revolutionizing enterprise operations by enhancing data processing, automation, and application development. Google’s Gemini AI chatbot has further strengthened GCP’s capabilities, making it easier for organizations to optimize workflows and improve business efficiency.

According to Aman Munglani, Director and Principal Analyst at ISG Research, Google Cloud’s advancements in AI and scalable solutions reinforce its leadership in the cloud computing space.

Areas of the Study

ISG’s research covers 125+ Google Cloud service partners and evaluates them across five strategic quadrants:

1. Google Cloud Professional Services (Consulting & Migration)

• Focus: Providers offering consulting, migration, implementation, and integration services for GCP.
• Value: Helps enterprises efficiently adopt and implement GCP solutions.

2. Google Cloud Managed Services

• Focus: Managed cloud services that enhance Google’s IaaS and PaaS capabilities.
• Features: Orchestration, provisioning, real-time and predictive analytics, multicloud management.

3. Google Cloud Enterprise Data Infrastructure Services

• Focus: Services supporting enterprise data ecosystems, including big data platforms and AI readiness.
• Features: Seamless data integration, advanced analytics, and infrastructure optimization.

4. Google Cloud GenAI & AI Services

• Focus: Google Gemini-based and AI/ML-powered solutions.
• Value: Providers will be assessed for their ability to implement responsible AI practices.

5. Google Workspace Services

• Focus: Advisory, migration, and integration services for Google Workspace.
• Value: AI-powered enhancements to collaboration, communication, and automation.

Geographic Scope & Report Authors

The study will analyze service providers in Asia Pacific, Brazil, Europe, and the U.S., led by ISG analysts:

• Sonam Chawla (Asia Pacific)
• Adriana Frantz (Brazil)
• Mark Purdy (Europe)
• Tapati Bandopadhyay (U.S.)

Participation & Customer Feedback

ISG invites enterprise customers to contribute insights on service providers through an online survey, offering participants a complimentary copy of the report. Companies not listed as Google Cloud ecosystem partners can request inclusion in the study.

The ISG Provider Lens™ reports will provide in-depth insights into the evolving Google Cloud partner ecosystem, helping enterprises navigate AI, GenAI, and cloud service offerings. As AI-driven cloud adoption accelerates, these evaluations will play a crucial role in enterprise digital transformation strategies.

Gigamon, a leader in deep observability solutions, has announced key leadership changes to accelerate its global growth strategy. Tony Jarjoura has been promoted to Chief Financial Officer (CFO), while Ram Bhide has joined as Senior Vice President of Engineering. These appointments align with the rising demand for the Gigamon Deep Observability Pipeline, which enhances security and management for hybrid cloud infrastructures.

Industry Demand for Deep Observability

• A 2024 Hybrid Cloud Security Survey of 1,000+ Security and IT leaders found that 84% consider deep observability a crucial element of cloud security.
• The Gigamon Deep Observability Pipeline provides intelligence from network traffic to eliminate blind spots, optimize traffic flow, and improve security tools’ efficiency by up to 90%.
• As organizations face growing cybersecurity challenges, deep observability is becoming a mission-critical tool for hybrid cloud security.

Leadership Expansion: Appointments of Jarjoura and Bhide

Tony Jarjoura – Appointed CFO

• Will oversee global finance operations and report to President & CEO Shane Buckley.
• Joined Gigamon in 2020, previously serving as VP of Finance & Corporate Controller and Interim CFO.
• Has extensive experience in financial strategy, previously working at EY with high-tech growth companies.
• Holds a bachelor’s degree in accounting and finance from the University of San Francisco.

CEO Shane Buckley on Jarjoura’s Appointment:

• Recognized Jarjoura’s financial acumen, operational insight, and leadership.
• Stated that his role will be key in scaling Gigamon’s market presence in cybersecurity.

Ram Bhide – Appointed SVP of Engineering

• Will lead product engineering teams across software and hardware to enhance deep observability solutions.
• Reports to Chief Product and Development Officer Michael Dickman.
• Previously served at Arista Networks as Associate VP of Software Engineering, leading next-gen security solutions.
• Former VP of Engineering at Pluribus Networks, where he helped develop advanced SDN solutions.
• Spent over 20 years at Cisco, overseeing flagship product engineering.
• Holds five technology patents and a bachelor’s degree in computer engineering from Maharashtra Institute of Technology.

Michael Dickman on Bhide’s Appointment:

• Highlighted Bhide’s expertise in cybersecurity and infrastructure engineering.
• Emphasized his role in enhancing Gigamon’s deep observability pipeline for hybrid cloud security.

The appointment of Tony Jarjoura and Ram Bhide strengthens Gigamon’s leadership team at a time when deep observability solutions are increasingly critical for hybrid cloud security. As organizations seek advanced cybersecurity tools, these strategic leadership changes position Gigamon to enhance innovation, drive operational efficiencies, and expand its market presence globally.

AppViewX, a leader in automated certificate lifecycle management (CLM) and public key infrastructure (PKI) solutions, has been shortlisted for two prestigious industry awards. The AVX ONE Platform is a finalist in:

• Best DevOps Security Tool – Computing DevOps Excellence Awards 2025
• Best IoT/IIoT Security Solution of the Year – Cyber Security Awards 2025

These nominations highlight AppViewX’s innovation in securing hybrid multi-cloud environments and non-human identities in IoT/IIoT ecosystems.

AVX ONE: Revolutionizing DevOps Security

• Recognized for securing complex Kubernetes environments through automated PKI and TLS certificate management.
• Automates the entire certificate lifecycle—from enrollment to renewal—ensuring seamless integration with DevOps pipelines.
• Mitigates security risks by eliminating rogue certificates, manual errors, and compliance gaps.
• Enhances crypto-agility, reduces operational risks, and improves developer productivity.

Industry Impact:

• Ensures secure and scalable DevOps operations in hybrid and multi-cloud infrastructures.
• Winners for the Computing DevOps Excellence Awards 2025 will be announced in March 2025.

AVX ONE: A Game-Changer in IoT/IIoT Security

• Recognized for its identity-first approach to securing IoT and Industrial IoT (IIoT) ecosystems.
• Assigns each IoT device a unique cryptographic identity and continuously manages it throughout its lifecycle.
• Provides tamper-proof security, even in remote and dynamic environments.
• Automates certificate governance, threat detection, and compliance enforcement.
• Prepares organizations for post-quantum cryptography challenges by simplifying cryptographic agility.

Industry Impact:

• Protects IoT and IIoT devices from expired or rogue certificates, mitigating security vulnerabilities.
• Winners for the Cyber Security Awards 2025 will be announced in March 2025.

Leadership Perspective:

Gregory Webb, CEO of AppViewX, stated:

“These nominations highlight the versatility of AVX ONE in securing Kubernetes and IoT/IIoT ecosystems. We are honored to be recognized for advancing DevOps security and non-human identity management, setting new standards for innovation and excellence.”

The dual recognition of AVX ONE in DevOps security and IoT security underscores AppViewX’s leadership in certificate lifecycle management and PKI solutions. As security challenges evolve, AppViewX remains at the forefront, delivering automated, scalable, and future-proof security solutions for enterprises worldwide.

Edgecore Networks, a leader in network solutions for enterprises, data centers, and service providers, has announced a strategic partnership with Aprecomm. This collaboration enhances Wi-Fi 6 access points with AI-driven network optimization, offering businesses a seamless, self-healing wireless experience.

Highlights of the Partnership

• Starting March 1, 2025, Edgecore Networks Wi-Fi 6 APs will include 12 months of Aprecomm’s Virtual Wireless Expert (VWE) access.
• VWE provides AI-driven self-healing and self-optimization for enhanced connectivity.
• The initiative supports enterprises, MSPs, ISPs, and organizations across various sectors.
• The offer is valid until December 31, 2025, for specific Wi-Fi 6 AP models outside India.

AI-Powered Wi-Fi Optimization with VWE

• Enhanced Network Management: AI-driven insights provide real-time analytics and predictive optimizations.
• Operational Efficiency: Businesses can automate processes, reduce downtime, and improve customer experience.
• Customer-Centric Approach: VWE helps organizations optimize bandwidth allocation and service delivery.

Features of Aprecomm’s VWE

1. Proactive Network Optimization – AI-driven adjustments ensure seamless connectivity.
2. Real-Time Diagnostics – Provides instant insights into network performance.
3. Actionable User Analytics – Delivers comprehensive behavioral insights for service improvement.
4. Reduced Downtime – Predictive analytics help prevent disruptions.
5. User-Friendly Interface – Simplifies network management, even for non-technical users.

How to Access the Bundle

• Existing and new Edgecore Networks Wi-Fi 6 AP customers can activate VWE via ecCLOUD starting March 1, 2025.
• The offer applies to models: EAP101, EAP102, EAP104, EAP111, EAP112, and OAP101.
• Available for purchases made before December 31, 2025 (excluding India).

This partnership between Edgecore Networks and Aprecomm marks a significant step in AI-driven Wi-Fi management. With 12 months of complimentary VWE access, enterprises can enhance network efficiency, optimize performance, and streamline connectivity for an improved user experience.

Samba TV, a global leader in AI-powered media analytics, has unveiled its State of Viewership Report for H2 2024, analyzing 51 billion hours of linear and streaming TV consumption. The report highlights key trends, including the rise of ad-supported streaming, the impact of live events, and how AI is transforming contextual targeting in advertising.

Findings from the Report

1. Ad-Supported Streaming on the Rise

• Streaming hours increased 56% YoY, with linear TV also seeing an 8% boost due to major events like the Presidential Election, Olympics, and crime dramas.
• Netflix dominates multi-show consumption (72% of viewers), while other platforms struggle with audience retention.
• Ads drive engagement—viewers exposed to promos for top shows are 7x more likely to watch.
• Prime Video led ad impressions (+72%) following its ad-tier launch and exclusive sports deals (e.g., Thursday Night Football).
• 56% of new streaming subscriptions opted for ad-supported tiers, emphasizing the shift in consumer behavior.

2. Live Events & Politics Redefining Audience Engagement

• The Presidential debates outperformed NFL viewership by over 10 million households, proving politics can command Super Bowl-sized audiences.
• The Paris Olympics saw an 11% increase over Tokyo and 25% over Beijing, with women’s sports driving double-digit growth.
• Streamers bet on live sports—events like Jake Paul vs. Mike Tyson and NFL’s TNF drove record sign-ups for Netflix and Prime Video.
• NBC leveraged the Olympics to boost Peacock subscriptions, showing the power of live sports in driving platform growth.
• Political ads dominated TV, shaping voter sentiment, while Fox News led ratings in key swing states.

3. Targeting & Engagement: The New Battle in Advertising

• 150 ads per day hit half of TV households, but high-income viewers see 15 fewer ads daily, signaling inefficiencies in reaching affluent audiences.
• Top advertising sectors:
  • Entertainment (18%)
  • Pharma (12%)
  • Health & Beauty (11%)
  • Food & Beverage (9%)
• Insurance lags (4%), but Progressive leads in ad impressions.
• Retailers’ holiday ad wars: Macy’s, Kohl’s, and Walmart dominated, while others scaled back.
• Contextual targeting’s power:
  • Macy’s had the highest media impressions.
  • Walmart led in positive online conversations.
  • Amazon had the lowest positive and negative sentiment, showing mixed consumer perceptions.

Samba TV’s State of Viewership Report highlights AI-driven insights, live event dominance, and ad-supported streaming growth as key trends shaping TV and advertising in 2024. As the industry adapts to evolving viewership patterns, brands must leverage AI-powered targeting and live event engagement to maximize impact.

Fuel Cycle, the insights operating system for modern enterprises, has launched AI-powered tags, a breakthrough feature within its Research Engine. This innovation accelerates qualitative research by automating data cleaning, labeling, and analysis, reducing processing time from days to minutes. With AI-powered tags, businesses can extract deeper, more actionable insights at unprecedented efficiency.

Harness the Full Potential of Qualitative Insights

Qualitative research is essential for understanding customer motivations but has traditionally been time-intensive. Fuel Cycle's AI-powered tags address this challenge by:

• Automating data processing to enable faster insights.
• Eliminating the need for manual tagging, allowing research teams to focus on analysis.
• Providing an autonomous insights approach that enhances decision-making.

Capabilities of AI-Powered Tags

• Instant Data Labeling & 10x Efficiency Gains – Generates high-quality labeled datasets with one click, reducing analysis time and costs by 90%.
• Transparent, Data-Driven Insights – AI-generated summaries include citation tracking for confidence in decision-making.
• User-Controlled AI Tagging – Researchers can review, refine, and customize AI-generated tags for precision.
• Effortless Stakeholder Collaboration – AI-powered summaries and interactive reports ensure seamless knowledge sharing.

Fuel Cycle’s Vision for Autonomous Insights

Ken Reilly, AI Product Lead at Fuel Cycle, emphasized the significance of AI-powered tags:

"The qualitative research revolution is here. Our AI-powered tagging bridges the gap between the analytical rigor of unstructured data and the data-driven decision-making businesses need. By automating the time-consuming tasks of cleaning, labeling, and organizing data, teams can extract insights with greater speed, accuracy, and scalability."

Leverage the Power of Qual-at-Scale

This innovation enhances the research process by:

• Accelerating qualitative data processing.
• Expanding the depth and breadth of extracted insights.
• Freeing up researchers’ time for strategy and in-depth analysis.

A leading pharmaceutical enterprise in Fuel Cycle's beta program shared their experience:

"We analyze thousands of open-ended responses. AI-powered tags transformed weeks of manual tagging into an automated process that takes minutes. Plus, we can customize the tagging process to align with our research objectives—achieving both speed and accuracy."

Fuel Cycle’s AI-powered tags are redefining qualitative research by making it faster, more precise, and scalable. By automating tedious processes, businesses can now focus on deriving meaningful, customer-led insights that drive better decision-making.

Natterbox, a leader in AI-powered communication solutions, has launched Natterbox Digital, an innovative platform that brings voice, SMS, and WhatsApp into one seamless experience. This new solution, fully integrated into Salesforce, empowers businesses to deliver exceptional, personalized customer engagements across their preferred communication channels.

Features of Natterbox Digital

Natterbox Digital revolutionizes the way businesses interact with their customers, with the following key features:

• Unified Omnichannel Communication – Manage voice, SMS, and WhatsApp communications within Salesforce, offering agents a comprehensive 360-degree view of customer interactions.
• Triggered Outbound Messages – Automate messages like appointment reminders, order updates, and post-call follow-ups, ensuring customers stay informed and engaged.
• AI-Powered Digital Translation – Break down language barriers with real-time, accurate translations, ensuring seamless communication between agents and customers.
• Custom Message Templates – Utilize pre-approved message templates for compliant messaging on platforms like WhatsApp and Facebook Messenger, simplifying communication.
• Unified Routing Policy Builder – Streamline the routing of inbound calls and digital messages to ensure customers are connected to the right agent with a customizable framework.

Revolutionizing Global Communication with WhatsApp

Natterbox Digital introduces enhanced WhatsApp capabilities, giving businesses access to over 2 billion users worldwide. This integration allows businesses to offer real-time communication through a secure, globally recognized channel that customers love.

CEO Insights

Jamie Cooper, Chief Product Officer at Natterbox, stated:

"Today's customers expect seamless interactions across every channel and want to select their preferred mode of communication. With Natterbox Digital, we are redefining the customer experience by unifying voice, SMS, and WhatsApp into one platform. Our AI-driven approach delivers the flexibility and personalization customers desire while empowering agents with the tools they need to deliver exceptional service."

Natterbox Digital is transforming customer engagement by unifying voice, SMS, and WhatsApp into a seamless communication platform within Salesforce. With enhanced features like automated messages, AI-powered translations, and WhatsApp capabilities, businesses can now provide personalized, efficient customer service that meets modern expectations.

Narrative I/O, a leader in data collaboration, has announced a groundbreaking partnership with Yahoo DSP. This integration allows businesses to activate their first-party data and enables data providers to monetize their data more efficiently within Yahoo's Demand-Side Platform (DSP). The integration facilitates privacy-centric omnichannel campaigns and enhances the overall data activation process.

Empowering Data Activation and Monetization

Through this partnership, Narrative I/O is transforming how users and data providers interact with data by:

• Accelerating Data Monetization – Data providers can now launch data products within Yahoo’s marketplace in weeks instead of months, reducing time to market.
• Future-proofed First-Party Data Activation – Users can send data segments directly to Yahoo advertisers, matching them against Yahoo ConnectID, a solution that overcomes signal loss.
• Efficient Data Segmentation – Narrative’s intuitive UI, AI tools, and APIs allow users to create sub-datasets tailored for specific market needs.
• Simplified Taxonomy Management – Users can easily create and manage taxonomies with dynamic, segment-level pricing to ensure accurate data offerings.
• Real-Time Updates – Taxonomies can be adjusted in real-time to meet evolving market demands without delays.
• Holistic Measurement – Yahoo DSP provides back measurement log files, allowing businesses to track campaign performance accurately.

CEO Insights

Tim Mahlman, CEO at Narrative I/O, explains:

"Our mission at Narrative is to help businesses unlock the full potential of their data. With the Yahoo DSP Connector, we are enabling users to activate and monetize their first-party data efficiently. By offering intuitive tools for data segmentation and seamless integration, we're transforming how businesses engage with the advertising ecosystem."

Yahoo’s Commitment to Advertisers

Giovanni Gardelli, VP of Ads Data Products at Yahoo DSP, added:

"Providing choice and control for Yahoo DSP advertisers is key to our vision. Our partnership with Narrative offers advertisers an efficient way to access premium data providers, enabling precise audience targeting and driving measurable results. Together, we’re creating new opportunities for success in today’s competitive digital advertising landscape."

Benefits for Users and Data Providers

Through the Narrative I/O and Yahoo DSP partnership, businesses and data providers gain the following advantages:

• Activate and Target First-Party Data – Advertisers can now leverage their first-party data segments for targeted display and video campaigns within Yahoo DSP.
• Customize Data Offerings – Tailor data products to meet specific advertiser needs, improving the effectiveness of campaigns.
• Optimize Revenue Streams – Implement dynamic, segment-level pricing to maximize revenue potential.
• Streamline Processes – Speed up integrations, eliminating traditional data syndication bottlenecks, and complete the process within a single day.

The Narrative I/O and Yahoo DSP partnership revolutionizes data activation and monetization, enabling businesses to efficiently use their first-party data for targeted campaigns while providing data providers with faster, scalable solutions to unlock new revenue streams.