ON24, a leading intelligent engagement platform for B2B sales and marketing, has released its 2025 Financial Services Digital Engagement Benchmarks Report. The report highlights how financial services and asset management firms are leveraging digital tools to transform client education, deepen engagement, and fuel business growth through data-driven personalization and interactive content.

Insights from the 2025 Financial Services Digital Engagement Report

1. Webinars Are Still Critical for Client Engagement

• Financial services webinars saw an average of 185 attendees per session.

• Attendees engaged for an average of 46 minutes, highlighting strong interest and content value.

2. Personalization Is Driving Better Business Outcomes

• Meeting bookings from personalized experiences increased by 2.5X year-over-year.

• This growth rate is 5x higher than the average uplift across other industries.

3. Interactivity Shows Rising Audience Engagement

• Webinars in the financial sector had an average of 15 audience questions, higher than the global all-industry average.

• This indicates growing demand for interactive, knowledge-driven digital sessions.

4. Advisors and Clients Are Showing Stronger Intent

• Calls-to-action (CTA) conversions from webinars increased by 6% YoY, demonstrating a more decisive and engaged audience.

5. Content Hubs Are Driving Deeper Interaction

• Financial services content hubs achieved a 48% conversion rate.

• There was a 60% increase in consultation requests, and a 51% rise in ‘Contact Us’ actions per visitor—three times the industry average.

ON24’s 2025 Benchmark Report highlights a decisive shift in the financial services sector toward scalable, personalized, and interactive digital engagement. As firms seek to educate and convert clients more effectively, the ON24 platform stands out as a key enabler of data-rich, high-conversion experiences. Financial organizations that embrace these tools are seeing stronger engagement and a measurable impact on revenue growth.

INSIDEA, a fast-growing digital solutions company, is excited to announce its official partnership with Mailchimp, the world’s leading email marketing and automation platform. This collaboration will elevate INSIDEA’s email marketing offerings, providing clients with impactful, results-driven campaigns through advanced automation tools and data-driven strategies.

Highlights of the INSIDEA and Mailchimp Partnership

1. Strengthening Email Marketing Strategies

• Mailchimp remains the #1 email marketing platform, with over 13 million users and a track record of helping businesses drive up to 25X ROI.

• INSIDEA will leverage Mailchimp’s powerful automation capabilities to create personalized, effective email campaigns that resonate with audiences and generate measurable results.

2. Full Certification in Mailchimp Tools

• INSIDEA's digital marketing team is fully certified in Mailchimp’s suite of tools, ensuring clients receive expert guidance aligned with best practices and the latest innovations.

• Clients will benefit from strategic email marketing support, whether they are just launching their first campaign or scaling more complex workflows.

3. Early Access to New Features and Updates

• INSIDEA clients will have exclusive access to Mailchimp’s newest features and updates ahead of the general public, ensuring they stay ahead of marketing trends and maximize their campaign performance.

4. Integrated Digital Marketing Solutions

• INSIDEA provides a full-stack approach to digital marketing, integrating email marketing with SEO, web development, custom design, and e-commerce solutions for a cohesive, scalable marketing strategy.

• This cross-functional approach ensures email marketing is not just a standalone channel but part of an overall strategy that aligns with each client’s goals.

5. Flexible Digital Marketing Subscriptions

• INSIDEA offers flexible digital marketing subscription services, designed to meet a variety of business needs and budgets. Clients receive high-impact solutions that are tailored to maximize value without unnecessary complexity.

The INSIDEA and Mailchimp partnership brings together cutting-edge email automation with INSIDEA’s strategic expertise, ensuring clients can effectively engage their audiences and drive growth. By integrating Mailchimp’s tools with INSIDEA’s marketing services, businesses can scale their email marketing efforts with confidence, leveraging the latest technologies and insights for maximum ROI.

Elsner Technologies, a leader in digital solutions with over 19 years of experience, has announced its expanded operations in the United States, providing a broader range of services. The company now offers WooCommerce store creation, Zoho CRM integration, and WordPress website development as part of its efforts to meet growing demand for advanced technology services across multiple industries.

Overview of Expanded Services

1. Zoho CRM Migration and Integration

• Elsner Technologies helps businesses seamlessly migrate to Zoho CRM, ensuring minimal disruption and preserving data integrity throughout the process.

• The company specializes in customizing CRM solutions to enhance sales tracking and automate daily operations.

2. WooCommerce Development

• Elsner offers custom WooCommerce store development, focusing on mobile responsiveness, secure payment gateways, and optimized navigation to improve user experience and sales.

3. WordPress Website Development

• Elsner creates scalable WordPress websites that integrate easily with third-party applications. Websites are optimized for SEO and mobile accessibility from the ground up.

Approach to Technology and Business Needs

Elsner Technologies is dedicated to providing scalable solutions designed to grow with businesses. Their focus on flexibility ensures that clients can adapt their digital platforms as they expand. Key focuses include:

• Zoho CRM Projects: Optimizing lead tracking and task automation.

• WooCommerce Stores: Prioritizing product catalog management and website speed.

• WordPress Development: Ensuring SEO best practices and mobile-first design.

Harshal Shah, CEO & Founder of Elsner Technologies, emphasizes, “Our goal is to support businesses by creating adaptive systems that are easy to scale and manage.”

Focus on the U.S. Market

Elsner Technologies has strategically expanded to serve U.S.-based clients, focusing on customized digital solutions that meet regional demands and regulations. Their approach includes:

• Tailored solutions for small to mid-sized businesses, including startups and enterprises seeking new digital platforms or technology upgrades.

• Offering flexible project models to accommodate various business sizes and needs.

Detailed Service Areas

Zoho CRM Development

• Custom CRM systems designed to improve business operations and lead management.

WooCommerce Plugin Development

• Developing plugins that enhance e-commerce functionality, integrating with tools like marketing and logistics systems.

Enterprise WordPress Development

• Specializing in high-traffic websites, multi-language options, and complex content structures.

Elsner ensures every project is secure, user-friendly, and ready for future growth.

Client Experiences with Elsner Technologies’ Solutions

Clients from various industries have shared positive feedback about the impact of Elsner’s digital solutions, including:

• Tim Smith (President, New Paradigm Marketing Group) appreciated Elsner’s quick turnaround and problem-solving abilities.

• Preminder Bhuller (Owner, Creative Agency) praised Elsner’s communication and the growth his agency experienced due to their support.

• Morgan Alston (Founder, Cloudstons) highlighted how Elsner’s website became a key selling point for his business.

• Craig Beal (Owner, Travel Beyond) reported a 40% increase in organic traffic post-collaboration.

Leadership Perspective

Elsner Technologies continues to focus on providing practical digital strategies with an emphasis on stability and flexibility. Harshal Shah stated, “We work closely with our clients to create solutions that not only meet today’s needs but prepare businesses for tomorrow’s challenges.”

Elsner also invests in ongoing research and training to stay updated on the latest in e-commerce technologies, CRM systems, and content management platforms.

Starfish, Inc., a marketing technology company, has launched its innovative Starfish platform, designed to simplify and streamline influencer marketing for brands and creators. With a focus on eliminating third parties, the platform empowers businesses to directly collaborate with micro-influencers, offering a faster, simpler, and more secure way to execute influencer campaigns.

Eliminating Barriers in Influencer Marketing

With over 33 million small businesses in the U.S. spending billions on advertising, finding the right influencers to champion their brands remains a significant challenge. At the same time, micro-influencers—who now represent the majority of the influencer landscape—face difficulties in connecting with businesses for authentic engagements.

Starfish addresses these challenges by providing a streamlined marketplace that connects businesses with credible influencers directly. The platform removes the need for costly agencies and complicated negotiations, democratizing influencer partnerships for businesses of all sizes.

The Starfish Platform: Key Features

1. Direct Communication with Influencers

• Businesses can browse verified influencers across a range of industries and niches.

• Direct messaging allows businesses and influencers to communicate effectively, eliminating unnecessary intermediaries.

2. Self-Set Rates for Influencers

• Influencers have the freedom to set their own rates, ensuring fair compensation for their work.

3. Secure Transactions with Escrow Payment System

• The escrow payment system ensures that both businesses and influencers are protected, with transactions secured until both parties are satisfied with the results.

4. Built-in Tools for Contract Management and Campaign Launch

• Contract management and messaging tools are integrated, making it easier to launch and manage effective influencer campaigns with minimal effort.

Thomas Rodberg on the Future of Influencer Marketing

Thomas Rodberg, CEO and co-founder of Starfish, emphasizes the platform’s role in reshaping the influencer marketing industry:

"The future of influencer marketing isn’t about celebrity endorsements; it’s about real people with real influence. Starfish V2 isn’t just an upgraded platform, it’s a movement to democratize influencer partnerships. In an industry that has long favored high-profile names, we’re proving that authentic engagement matters more than follower count or big budgets."

A Platform for Businesses of All Sizes

Starfish’s platform aims to democratize influencer marketing, ensuring that businesses—whether small startups or large enterprises—can easily find and collaborate with influencers. Affordable and efficient, Starfish is built to serve businesses of all sizes, proving that every brand deserves to connect with the right voices.

By providing a direct, cost-effective, and secure way for businesses to connect with micro-influencers, Starfish is setting a new standard in influencer marketing. With built-in tools for messaging, contract management, and secure payments, the platform is helping businesses unlock the power of authentic influencer partnerships and build stronger, more genuine brand engagement.

Ansira Partners, Inc., a global leader in marketing technology and solutions, has announced the appointment of Brian Shin as the company’s new Chief Financial Officer (CFO). Reporting to Paul Tibbitt, Ansira’s CEO, Shin will oversee the company’s global finance, accounting, corporate development, and legal functions. His return to the Ansira team comes at a time of continued growth and transformation for the company.

Brian Shin’s Background and Experience

Brian Shin brings over 20 years of experience in finance, marketing, and technology sectors. Prior to his appointment at Ansira, Shin served as the Chief Financial Officer at CSSI Services, where he managed all aspects of finance, including long-term strategy and acquisitions. His leadership and expertise were pivotal in the company’s financial operations.

Shin's extensive experience also includes serving as the Senior Vice President of FP&A, Client Finance, and Corporate Treasury at Ansira. During his tenure, he successfully established the FP&A team and developed planning processes that contributed to Ansira’s growth, including the finance integration of Ansira’s 2020 acquisition of Sincro.

His previous roles also include positions at PwC and Samsung, further solidifying his expertise in finance and corporate strategy.

CEO’s Statement on the Appointment

Paul Tibbitt, CEO of Ansira, expressed his enthusiasm about Shin's return to the company:
"Brian brings a deep understanding of our business, our clients, and the evolving needs of our industry, and I am happy to welcome him back to the Ansira team. His leadership, strategic mindset, and proven track record make him the ideal person to step into this critical role." Tibbitt added, "I have full confidence in Brian’s ability to lead this function with excellence and help drive forward the innovation and impact that our clients expect from Ansira."

Brian Shin’s Vision for Ansira’s Growth

Shin is excited to return to Ansira and take on this pivotal role at a time of significant growth for the company.
"It’s an honor to return to Ansira and take on this role at such a pivotal moment for the company. This is an exciting time of growth and transformation, and I'm energized by the opportunity to help accelerate our momentum, strengthen our operations, and contribute to the meaningful impact we’re making for our clients," said Shin.

Educational Background

Shin holds both a bachelor’s and master’s degree in business administration from The University of Texas at Austin. In addition, he completed the Harvard Business School Executive Education program in June 2020, further enhancing his leadership and strategic expertise.

With Brian Shin’s extensive experience and leadership capabilities, Ansira Partners is poised to continue its momentum in the marketing technology space, providing innovative solutions and impactful results for its clients. His role as CFO will be instrumental in steering the company’s finance strategy and fostering continued growth in an ever-evolving market.

Atomic Leap, a leading performance marketing agency based in Bristol, has announced the launch of the world's first free AI-powered SEO audit tool. This groundbreaking tool provides businesses of all sizes with comprehensive, expert-level SEO analysis that was once only accessible through premium agency services.

Revolutionizing SEO Audits for Every Business

Unlike traditional free SEO tools that often provide only basic scans or partial keyword analysis, Atomic Leap’s AI SEO Audit delivers a detailed, tailored report covering all four essential SEO pillars:

• Backlinks

• Keywords

• Content Quality

• Technical Performance

Drawing on Atomic Leap’s 15 years of industry-leading expertise and proprietary AI methodologies, this tool provides businesses with insights typically available only to large corporations. The AI tool also offers advanced competitor benchmarking, allowing each website to be evaluated in the context of its business and industry, ensuring results that are both actionable and relevant.

A Tool Built for Accessibility and Expertise

Wayland Coles, digital pioneer and founder of Atomic Leap, emphasized the importance of democratizing high-quality SEO audits:
"This isn't just another automated SEO check. It's a truly comprehensive, AI-driven audit built from the ground up to deliver actionable insights. We wanted to democratize the depth and quality of professional SEO audits, typically costing over £1,000, by making them accessible to every business, absolutely free."

What Sets Atomic Leap’s AI SEO Audit Apart?

Atomic Leap’s AI SEO Audit is not just another basic SEO tool. Here’s what makes it unique:

• Comprehensive Analysis: The tool examines every page and keyword on the website to ensure no detail is overlooked.

• Intelligent Benchmarking: It compares websites against relevant competitors, tailoring the audit to the specific needs of the business and industry.

• Trusted Data: The audit uses the same premium data sources trusted by top global brands like Amazon, Adidas, and Samsung, ensuring accurate and valuable insights.

Early User Feedback

Early users have praised the tool for its clarity and depth:
"An exceptionally clear, detailed, and actionable report - perfectly tailored for directors or business owners. The analysis felt genuinely expert-level and comprehensive, offering specific recommendations rather than vague advice."

The launch of Atomic Leap’s free AI-powered SEO Audit tool is a game-changer for businesses looking to optimize their online presence. By making expert-level SEO audits accessible to all, Atomic Leap continues to lead the way in performance marketing and digital innovation.

Attain, a leading permissioned commerce data platform, has partnered with Samba TV, a global leader in AI technology for media analytics, to expand Attain's incrementality measurement platform to include linear television. This partnership offers marketers a comprehensive, cross-channel view of sales lift across all major media platforms, from traditional linear TV to CTV and programmatic advertising, enabling full-funnel performance measurement.

A New Era for Media Measurement

With the integration of Samba TV’s proprietary automatic content recognition technology, which is integrated at the chipset level across dozens of the top Smart TVs globally, Attain’s Measurement platform now enables brands to connect traditional linear TV with digital media investments. This collaboration empowers marketers with powerful insights into the effectiveness of brand advertising, covering both top-of-funnel metrics like reach and frequency, and real-world outcomes such as incremental sales and sales attribution.

For the first time, Attain’s customers will be able to access granular insights into the effectiveness of linear TV alongside digital media, all through a single, unified partner. This enhanced measurement capability is powered by explicit consumer consent, ensuring transparency and a robust value exchange for advertisers.

Unlocking Actionable Insights

Attain’s expanded capabilities now allow brands to:

• Measure Incrementality and iROAS across linear TV, CTV, social, and programmatic channels.

• Invest Smarter by measuring incremental sales lift from TV campaigns, optimizing data-driven media investments.

• Access Granular Reporting, including detailed audience insights by age, gender, income, and U.S. census region to further optimize marketing strategies and boost ROI.

The Impact of the Partnership

Attain’s CEO and Co-Founder, Brian Mandelbaum, highlighted the importance of this collaboration:
"Marketers have long struggled to quantify the real impact of linear TV on business outcomes. With our new integration with Samba TV and their unparalleled footprint of first-party data, we're removing that blind spot and delivering a holistic view of performance that ties brand-building efforts directly to sales results."

This partnership represents a significant advancement in cross-platform measurement, offering a holistic view of performance that bridges the gap between offline and digital media. It’s a major step forward for marketers in industries such as QSR, Retail, CPG, Financial Services, Streaming & Entertainment, and Auto, who seek deeper insights into the effectiveness of their media investments.

Unmatched Data and Reach

With over 10 million opted-in consumers, $600 billion in cumulative spend, and 7 billion+ transactions across 10,000+ merchants and brands, Attain offers unmatched visibility into consumer behavior. Trusted by over 650 leading advertisers and agencies, the platform has formed partnerships with major players, including Google/DV360, The Trade Desk (TTD), Pubmatic, OpenX, and all major social platforms.

The partnership between Attain and Samba TV ushers in a new era of cross-channel performance measurement, empowering marketers with the tools they need to optimize media investments across all major platforms. As digital marketing continues to evolve, this collaboration offers deeper insights and clearer accountability for advertising spend.

Sojern, the leading marketing platform built for the hospitality industry, has been selected as an official global marketing partner for The Ascott Limited (Ascott), a leading hospitality company with a portfolio of over 980 properties across more than 230 cities worldwide. Through this collaboration, Sojern will leverage its AI-driven marketing platform to elevate Ascott’s digital marketing strategy, maximize return on investment (ROI), and increase direct bookings.

A Comprehensive Global Partnership

Ascott’s diverse portfolio includes award-winning brands such as Ascott, Citadines, lyf, Oakwood, Somerset, and many more across Asia Pacific, Europe, the Middle East, Africa, and the USA. The collaboration follows a rigorous six-month request for proposal (RFP) process, through which Ascott streamlined its marketing vendors, selecting Sojern as one of its five global partners. This decision highlights Ascott's commitment to an innovative, data-driven approach to digital marketing and underscores the importance of efficient investment and guest engagement.

Driving Results with Sojern’s Marketing Platform

Sojern’s advanced platform will support Ascott in achieving the following key goals:

• Maximize Direct Bookings: By implementing sophisticated programmatic advertising and audience targeting, Sojern will help drive high-value travelers to Ascott’s web and app platforms.

• Enhance Traveller Engagement: Using real-time travel intent data, Sojern will ensure Ascott reaches the right audience at the right time, enhancing guest acquisition and brand loyalty.

• Position Ascott as an Industry Leader: Sojern will provide valuable marketing insights and industry expertise to support Ascott's global and regional teams in knowledge-sharing initiatives and workshops.

A Proud Partnership

“We are incredibly proud to strengthen our trusted partnership with Ascott and to be named one of its official global marketing partners,” said Lina Ang, Managing Director, International Property Sales at Sojern. “This reflects our shared vision of driving meaningful traveler engagement through smarter, data-driven marketing, and we're excited to continue driving impactful results together on a global scale.”

Proven Success with Industry Leaders

Sojern has a proven track record of supporting global hospitality leaders, including Accor South East Asia, Marriott International, Viva Resorts by Wyndham, and The Leading Hotels of the World. The company has consistently helped hotels maximize revenue and guest engagement in an ever-evolving digital landscape.

This partnership with Ascott marks a significant step in Sojern's mission to help hospitality companies optimize their digital marketing efforts, improve ROI, and drive direct bookings through innovative, AI-powered marketing strategies. As Ascott continues to expand its global presence, Sojern’s expertise will be pivotal in enhancing guest engagement and building stronger brand loyalty across diverse markets.