Starfish, Inc., a marketing technology company, has launched its innovative Starfish platform, designed to simplify and streamline influencer marketing for brands and creators. With a focus on eliminating third parties, the platform empowers businesses to directly collaborate with micro-influencers, offering a faster, simpler, and more secure way to execute influencer campaigns.

Eliminating Barriers in Influencer Marketing

With over 33 million small businesses in the U.S. spending billions on advertising, finding the right influencers to champion their brands remains a significant challenge. At the same time, micro-influencers—who now represent the majority of the influencer landscape—face difficulties in connecting with businesses for authentic engagements.

Starfish addresses these challenges by providing a streamlined marketplace that connects businesses with credible influencers directly. The platform removes the need for costly agencies and complicated negotiations, democratizing influencer partnerships for businesses of all sizes.

The Starfish Platform: Key Features

1. Direct Communication with Influencers

• Businesses can browse verified influencers across a range of industries and niches.

• Direct messaging allows businesses and influencers to communicate effectively, eliminating unnecessary intermediaries.

2. Self-Set Rates for Influencers

• Influencers have the freedom to set their own rates, ensuring fair compensation for their work.

3. Secure Transactions with Escrow Payment System

• The escrow payment system ensures that both businesses and influencers are protected, with transactions secured until both parties are satisfied with the results.

4. Built-in Tools for Contract Management and Campaign Launch

• Contract management and messaging tools are integrated, making it easier to launch and manage effective influencer campaigns with minimal effort.

Thomas Rodberg on the Future of Influencer Marketing

Thomas Rodberg, CEO and co-founder of Starfish, emphasizes the platform’s role in reshaping the influencer marketing industry:

"The future of influencer marketing isn’t about celebrity endorsements; it’s about real people with real influence. Starfish V2 isn’t just an upgraded platform, it’s a movement to democratize influencer partnerships. In an industry that has long favored high-profile names, we’re proving that authentic engagement matters more than follower count or big budgets."

A Platform for Businesses of All Sizes

Starfish’s platform aims to democratize influencer marketing, ensuring that businesses—whether small startups or large enterprises—can easily find and collaborate with influencers. Affordable and efficient, Starfish is built to serve businesses of all sizes, proving that every brand deserves to connect with the right voices.

By providing a direct, cost-effective, and secure way for businesses to connect with micro-influencers, Starfish is setting a new standard in influencer marketing. With built-in tools for messaging, contract management, and secure payments, the platform is helping businesses unlock the power of authentic influencer partnerships and build stronger, more genuine brand engagement.