ON24, a leading intelligent engagement platform for B2B sales and marketing, has released its 2025 Financial Services Digital Engagement Benchmarks Report. The report highlights how financial services and asset management firms are leveraging digital tools to transform client education, deepen engagement, and fuel business growth through data-driven personalization and interactive content.

Insights from the 2025 Financial Services Digital Engagement Report

1. Webinars Are Still Critical for Client Engagement

• Financial services webinars saw an average of 185 attendees per session.

• Attendees engaged for an average of 46 minutes, highlighting strong interest and content value.

2. Personalization Is Driving Better Business Outcomes

• Meeting bookings from personalized experiences increased by 2.5X year-over-year.

• This growth rate is 5x higher than the average uplift across other industries.

3. Interactivity Shows Rising Audience Engagement

• Webinars in the financial sector had an average of 15 audience questions, higher than the global all-industry average.

• This indicates growing demand for interactive, knowledge-driven digital sessions.

4. Advisors and Clients Are Showing Stronger Intent

• Calls-to-action (CTA) conversions from webinars increased by 6% YoY, demonstrating a more decisive and engaged audience.

5. Content Hubs Are Driving Deeper Interaction

• Financial services content hubs achieved a 48% conversion rate.

• There was a 60% increase in consultation requests, and a 51% rise in ‘Contact Us’ actions per visitor—three times the industry average.

ON24’s 2025 Benchmark Report highlights a decisive shift in the financial services sector toward scalable, personalized, and interactive digital engagement. As firms seek to educate and convert clients more effectively, the ON24 platform stands out as a key enabler of data-rich, high-conversion experiences. Financial organizations that embrace these tools are seeing stronger engagement and a measurable impact on revenue growth.