StackAdapt, a leading technology company in advertising and marketing, today announced the launch of its new email marketing and Data Hub solutions. This innovative expansion bridges the gap between adtech and martech, providing marketers with a unified platform to increase efficiency, streamline workflows, and connect data, messaging, and media into a cohesive strategy.

With the new email marketing feature, StackAdapt is the first programmatic advertising platform to seamlessly integrate owned and paid media. This allows marketers to activate first-party data in a privacy-first manner, delivering consistent messaging across multiple channels.

Unifying Media and Messaging in One Platform

StackAdapt’s new email marketing solution, powered by the StackAdapt Marketing Platform, allows marketers to orchestrate campaigns across display, native, video, CTV, DOOH, in-game, audio, and now email, all within a single workflow. By removing silos between these different channels, marketers can create more cohesive campaigns that align programmatic advertising with owned messaging strategies like email.

Marketers can now reach their audiences through programmatic advertising while simultaneously engaging them through email campaigns. As part of the exclusive early access release, clients can send up to 1 million free emails to start activating email alongside their programmatic advertising efforts.

The Power of StackAdapt's Data Hub

The new email solution is made possible by StackAdapt’s proprietary Data Hub, which enables users to upload, segment, and activate first-party data while orchestrating customer journeys. This helps brands deliver cross-channel experiences from a single platform, ensuring that messages and media align with customer preferences and behaviors.

In an increasingly privacy-conscious world, first-party data is vital for marketers, and StackAdapt’s capabilities empower brands to act on this data efficiently. Marketers can now trigger actions across channels, like showing a CTV ad view after an email message or optimizing campaigns based on real-time purchase signals—all within one integrated platform.

A Privacy-First, AI-Powered Solution

As privacy regulations tighten and third-party cookies phase out, StackAdapt’s platform ensures that brands can rely on first-party data to personalize campaigns securely. Powered by AI and real-time optimization, the solution helps marketers reach the right audience at the right time with tailored messages. By consolidating tools, marketers can streamline their workflows and prove performance more effectively.

Vitaly Pecherskiy, Co-founder and CEO of StackAdapt, explained: “Bringing email into the StackAdapt ecosystem gives our clients an entirely new way to activate their first-party data and close the loop between media and messaging.”

Industry-First Martech and Adtech Integration

StackAdapt’s new platform is an industry-first solution that unifies adtech and martech into one powerful tool. By combining programmatic advertising and email marketing, marketers gain a 360-degree view of the customer journey, enabling them to act faster, personalize at scale, and achieve greater campaign efficiency.

Carole Lawson, Chief Innovation Officer at Marketstorm, commented: "StackAdapt’s Data Hub is a game-changer. It simplifies the process—fewer silos, more clarity, and visibility from first impression to final conversion.”

With this launch, StackAdapt has positioned itself as a next-generation marketing platform, helping agencies and brands seamlessly integrate paid media, email, first-party data, and AI-driven personalization into one streamlined solution. This unified approach is designed to deliver smarter, more connected customer journeys with measurable results at every stage of the funnel.

Storyblok, the headless CMS platform for brands aiming to make a fast market impact, has released its State of CMS 2025 report. The global survey, which collected insights from 1,300 marketers and developers, sheds light on the growing demand for AI-powered content creation, the persistent reliance on legacy CMS systems, and the resulting content bottlenecks. The findings reveal that companies are eager for modern, flexible CMS solutions but are hindered by outdated systems and fragmented content management.

AI-Powered Content Creation Leads the Demand

According to the survey, 44% of businesses highlighted AI-powered content creation as the most desirable CMS feature. This represents a 13% increase from the 2024 survey, underscoring the growing demand for automation and smart solutions in content creation. Content scaling (32%) and dynamic content optimization (30%) followed closely behind, showing that companies are looking for tools that can streamline content workflows and improve efficiency. Collaboration tools (29%) also ranked highly, reflecting the need for enhanced teamwork across content teams.

Content Bottlenecks Persist with Legacy CMS Systems

Despite the clear demand for modernization, 61% of businesses still rely on more than one CMS to manage their content. This fragmented approach often stems from the limitations of legacy systems, with many companies using multiple CMSs to mitigate delivery risk, support omnichannel needs, and adjust to changes in their tech stack. In fact, 47% of companies cite the need for multiple systems to adapt to new tech requirements, and 50% are exploring different CMS options to modernize and streamline their operations.

The Shift Toward Modern, Flexible Systems

This desire for flexibility and efficiency comes at a pivotal time, with companies planning to expand content delivery to newer platforms, such as AR/VR (15%) and smartwatches (14%). The shift to these advanced technologies further highlights the need for modern headless CMS solutions that can provide the scalability and adaptability required to succeed in an omnichannel landscape.

Salaries Reflect the Demand for Modern CMS Skills

The report also analyzed 7,374 job listings that referenced CMS systems, finding a clear wage disparity between roles involving legacy CMS and modern headless CMS skills. In the U.S., marketers working with legacy CMS systems earn an average of $54,625, while those skilled in modern systems earn $101,270, a significant 85% increase. Developers with legacy CMS expertise make an average of $75,575, compared to $97,738 for those working with modern headless systems, reflecting a 29% increase in salary.

Legacy Systems Fail to Meet Growing Needs

Mark Wheeler, CMO of Storyblok, commented on the report’s findings, emphasizing the importance of modern CMS solutions for the future. “The shift to AI-powered search and omnichannel content delivery means that brands need a modern CMS to ensure their content is structured, discoverable, and not invisible. The CMS pivot window for brands is closing quickly, and those who do not modernize now risk falling behind.”

Storyblok’s State of CMS 2025 report highlights the growing frustration with legacy systems and the increasing demand for AI-powered, flexible CMS solutions. As businesses look to scale content delivery across new channels and enhance collaboration, modern headless CMS platforms like Storyblok are emerging as essential tools for success in the future of digital marketing.

JumpFly, a leader in digital marketing services, has expanded its artificial intelligence capabilities to improve client efficiency, accelerate decision-making, and deliver superior campaign outcomes. Through a strategic blend of proprietary technology and expert collaboration, JumpFly continues to drive innovation and measurable results in the digital marketing space.

How JumpFly is Using AI to Transform Digital Marketing:

• Real-Time Performance Alerts:
  Utilizes AI to detect and respond to performance-based alerts, enabling immediate action on opportunities or concerns.

• Sentiment Analysis on Facebook Ads:
  Applies AI tools to evaluate ad sentiment, uncovering hidden customer issues and enhancing engagement strategies.

• Custom GPT Tools:
  Develops proprietary tools for:

  • Keyword discovery

  • Image generation

  • Sales profiling

• Integration with Google AI & Performance Max (PMax):
  Leverages Google AI features to:

  • Expand reach to previously untapped audiences

  • Boost operational efficiency

  • Discover new ways to connect with customers

• 24/7 Website and Account Monitoring:
  Proprietary systems monitor client websites and campaigns round-the-clock to identify issues and opportunities before they impact performance.

• Formation of an AI Committee:

  • Composed of industry experts, data scientists, and technologists

  • Tasked with enhancing strategies, improving campaign results, and ensuring sustainable growth

  • Works closely with the in-house IT team for continual platform development

• Expertise-Driven Innovation:

  • AI solutions are developed in-house, aligned with over 20 years of industry knowledge

  • Strategic synergy between technical and marketing teams ensures smarter, client-centric tools

  • Ongoing collaboration guarantees updates that deliver increased value and insights

JumpFly’s commitment to AI innovation is deeply rooted in its collaborative culture and long-standing marketing expertise. By integrating custom-built tools, real-time monitoring, and strategic AI applications, the agency sets a new benchmark for efficiency and effectiveness in digital marketing. Their evolving platform, powered by an expert-driven AI Committee, ensures clients benefit from intelligent, data-driven strategies designed for long-term success.

Twilio, the leading customer engagement platform, released its financial results for the first quarter ending March 31, 2025. The company reported strong revenue growth and improved profitability, driven by a disciplined operational approach and continued innovation in customer engagement solutions. CEO Khozema Shipchandler expressed confidence in the momentum gained and reiterated Twilio’s focus on delivering value for customers.

Twilio Q1 2025 Financial Highlights:

• Total Revenue Growth:

  • Reported total revenue of $1.17 billion

  • 12% year-over-year increase

• Communications Segment Performance:

  • Communications revenue reached $1.10 billion

  • 13% year-over-year growth

• Other Segment Revenue:

  • Segment revenue totaled $75.7 million

  • Marginal growth of 1% year-over-year

• Profitability Metrics:

  • GAAP income from operations: $23.1 million

  • Compared to a GAAP operating loss of $43.5 million in Q1 2024

  • Non-GAAP income from operations: $213.4 million

  • Up from $159.6 million in Q1 2024

• Earnings Per Share (EPS):

  • GAAP diluted net income per share: $0.12

  • Non-GAAP diluted net income per share: $1.14

  • Increased from $0.80 in Q1 2024

• Cash Flow:

  • Net cash from operations: $191.0 million

  • Free cash flow: $178.3 million

  • Slightly improved from Q1 2024 ($190.1M net cash; $177.3M free cash flow)

Leadership Commentary:

• CEO Khozema Shipchandler emphasized:

  • Ongoing revenue acceleration and operational discipline

  • A commitment to delivering innovative solutions

  • Confidence in continued growth and customer value creation

Additional Notes:

• Twilio will host a live Q&A conference call on May 1, 2025, at 2:00 p.m. PT / 5:00 p.m. ET.

• The webcast and earnings presentation will be accessible via the Investor Relations Website.

• Twilio continues to use its investor relations site and official X (formerly Twitter) feed @twilio for important disclosures.

Twilio’s first-quarter performance in 2025 demonstrates a return to sustainable growth, underpinned by strategic execution and innovation. With solid gains in both revenue and profitability, the company is well-positioned to maintain its leadership in the customer engagement space while delivering greater value to clients and stakeholders.

Zeta Global, the AI-powered marketing cloud, announced robust financial results for the first quarter ended March 31, 2025. Demonstrating strong momentum and customer growth, Zeta reported its 15th consecutive quarter of exceeding expectations. The company attributes this success to disciplined execution, a focus on measurable ROI, and continued innovation through products like the newly launched AI Agent Studio.

Zeta Global Q1 2025 Financial Highlights:

• Revenue Performance:

  • Total revenue reached $264 million

  • Year-over-year growth of 36%

• Customer Metrics:

  • Scaled Customer count rose to 548, up from 527 in Q4’24 and 460 in Q1’24

  • Super-Scaled Customer count increased to 159, up from 148 in Q4’24 and 144 in Q1’24

• Average Revenue Per User (ARPU):

  • Scaled Customer ARPU: $467,000, up 12% year-over-year

  • Super-Scaled Customer ARPU: $1.38 million, up 23% year-over-year

• Platform Usage and Efficiency:

  • Direct platform revenue accounted for 73% of total revenue

  • GAAP cost of revenue was 39.1%, improving 90 basis points quarter-over-quarter

• Profitability Metrics:

  • GAAP net loss: $22 million, or 8% of revenue (primarily due to $42M in stock-based compensation)

  • Loss per share: $0.10, improved from $0.23 in Q1’24

  • Adjusted EBITDA: $46.7 million, up 53% year-over-year

  • Adjusted EBITDA margin: 17.7%, up from 15.6% in Q1’24

• Cash Flow and Shareholder Value:

  • Operating cash flow: $35 million, up from $25 million in Q1’24

  • Free cash flow: $28 million, up from $15 million in Q1’24

  • $25 million worth of shares repurchased through share buyback program

Leadership Commentary:

• David A. Steinberg, Co-Founder, Chairman & CEO:

  • Reinforced the value of Zeta’s focus on delivering ROI through AI innovation

  • Highlighted the launch of AI Agent Studio to meet marketers' demands for efficiency and accountability

• Chris Greiner, CFO:

  • Pointed to Q1 outperformance and a strong pipeline as the basis for raised guidance

  • Emphasized a conservative approach to forecasting amid macroeconomic uncertainty

Updated Financial Guidance:

• Q2 2025:

  • Revenue guidance increased to $295–$298 million (30–31% YoY growth)

  • Adjusted EBITDA guidance raised to $54.6–$55.2 million

  • EBITDA margin projected between 18.3% and 18.7%

• Full-Year 2025:

  • Revenue guidance raised to $1.237–$1.247 billion (23–24% YoY growth)

  • Adjusted EBITDA raised to $257.5–$259.5 million

  • EBITDA margin expected between 20.6% and 21.0%

  • Free cash flow guidance increased to $129.5–$133.5 million

  • Expected stock-based compensation: $190 million

Zeta Global’s Q1 2025 performance underscores its leadership in AI-driven marketing solutions. With strong revenue growth, rising customer value, and disciplined financial management, the company continues to build long-term shareholder value. The raised guidance for Q2 and the full year reflects growing demand and confidence in Zeta’s differentiated AI marketing platform.

Emerald Holding, Inc., a prominent player in the B2B trade show and events sector, has announced the successful acquisition of This is Beyond, a luxury travel event organizer based in London. Known for its innovative and exclusive event experiences, This is Beyond strengthens Emerald’s footprint in the global luxury travel industry, a market valued at approximately $1.3 trillion.

• Strategic Expansion into Luxury Travel:

  • Emerald’s acquisition of This is Beyond marks its entry into the fast-growing luxury travel segment.

  • The deal aligns with Emerald’s broader growth strategy focused on high-value, experience-driven markets.

• Established Reputation in a Trillion-Dollar Market:

  • Founded in 2009, This is Beyond has built a robust reputation for premium events catering to elite travel designers, operators, and managers.

  • Their events emphasize exclusivity, personalization, and sustainability—key drivers in the evolving travel landscape.

• Sustainable and Experiential Event Focus:

  • This is Beyond is known for crafting events that offer more than networking—fostering deep business relationships in immersive environments.

  • Their focus on sustainable luxury positions Emerald to cater to emerging consumer and business demands.

• Global Market Impact:

  • The global luxury travel sector is expected to experience steady growth, fueled by increased demand for personalized experiences and premium services.

  • With this acquisition, Emerald positions itself as a leader not just in events but in curating elevated B2B experiences for high-end markets.

Emerald Holding’s acquisition of This is Beyond signifies a calculated move into a high-growth, experience-led sector. The integration will allow Emerald to deliver unique, sustainable, and high-impact events for the luxury travel market, further diversifying its portfolio and strengthening its industry leadership.

Thryv Holdings, Inc., provider of Thryv®, a leading small business marketing and sales platform, kicked off 2025 with significant momentum. The company reported a robust 50% year-over-year increase in SaaS revenue in Q1 2025 and revised its full-year Marketing Services revenue outlook upward. These results reflect Thryv’s strategic shift toward becoming a premier SMB software business, focused on expanding customer relationships and delivering scalable, sustainable growth.

Highlights from Q1 2025 Results:

• SaaS Revenue Growth and Platform Momentum:

  • SaaS revenue reached $111.1 million, marking a 50% year-over-year increase.

  • Excluding Keap, SaaS revenue totaled $92.2 million—up 24% year-over-year.

  • SaaS now comprises over 60% of total revenue, reinforcing the company’s transformation strategy.

• Marketing Services Performance:

  • Marketing Services revenue was $70.2 million, representing a 56% decrease year-over-year.

  • Despite this decline, total Marketing Services Adjusted EBITDA stood at $10.1 million, with a margin of 14.4%.

  • The updated full-year 2025 Marketing Services revenue guidance was raised to $315.0–$318.0 million.

• Strong Financial and Operational Metrics:

  • Consolidated total revenue stood at $181.4 million, down 22% year-over-year.

  • Consolidated net loss was $9.6 million, or $(0.22) per diluted share, compared to net income of $8.4 million in Q1 2024.

  • Consolidated Adjusted EBITDA came in at $20.9 million, with an EBITDA margin of 11.5%.

• Improved SaaS Profitability and Efficiency:

  • SaaS Adjusted EBITDA reached $10.8 million (9.7% margin).

  • SaaS Gross Profit was $78.8 million, with a Gross Margin of 70.9%.

  • Adjusted Gross Profit for SaaS was $81.5 million, indicating a 73.3% Adjusted Gross Margin.

• Customer Metrics and Revenue Retention:

  • SaaS clients increased by 59% year-over-year, totaling 111,000 at the end of Q1.

  • Seasoned Net Revenue Retention (NRR) rose to 103%, a 900 bps increase year-over-year (excluding Keap).

  • SaaS monthly ARPU was $335.

  • ThryvPay total payment volume hit $71 million, up 13% year-over-year.

Thryv’s strong start to 2025 showcases the impact of its SaaS-first strategy, supported by improved margins, customer expansion, and rising ARPU. The company remains focused on scaling its software platform, driving cross-sell opportunities, and delivering measurable ROI for small businesses. With an upward revision in its Marketing Services revenue outlook and continued growth in SaaS, Thryv is well-positioned for long-term profitability and operational excellence.

Perficient, the leading global digital consultancy transforming the world’s largest businesses and brands, has been recognized as the Organization of the Year at the 2025 Customer Service Excellence Awards by the Business Intelligence Group. Additionally, the company secured a Gold Winner title in the Globee Customer Service Excellence Awards. These prestigious accolades underscore Perficient’s commitment to delivering end-to-end digital experiences that enhance customer satisfaction and drive measurable business impact.

Award-Winning Initiatives and Impact:

• Recognition by Business Intelligence Group:

  • Honored as Organization of the Year for leading customer innovation and execution.

  • Recognized for transforming customer engagement with AI and digital experience solutions.

• Automotive Industry Transformation:

  • Collaborated with a leading global automotive manufacturer.

  • Developed and deployed an AI-powered chatbot featuring advanced cognitive capabilities.

  • Delivered a streamlined B2C shopping experience that boosted user engagement by 28%.

  • Guided the partner through complex AI use case identification and implementation.

• Globee Gold Winner – Manufacturing Sector Innovation:

  • Partnered with a multinational manufacturing conglomerate to optimize customer service.

  • Implemented Perficient’s Envision Framework and Journey Science methodology.

  • Integrated Amazon Connect and AWS AI/ML to automate service interactions.

  • Resulted in a 39% reduction in service calls/emails and $25 million in annual cost savings.

Executive Commentary:
“We are honored to receive recognition from the Business Intelligence Group and the Globee Awards for excellence in customer service,” said Ed Hoffman, Senior Vice President at Perficient. “These awards are a testament to our global teams' dedication to driving meaningful innovation. At Perficient, we are deeply invested in creating digital experiences that enable our clients to overcome limitations and achieve transformational growth.”

Perficient’s dual recognition at the 2025 Customer Service Excellence Awards reinforces its position as a leader in digital transformation. Through strategic use of AI, automation, and customer experience design, Perficient continues to deliver impactful solutions that foster innovation, reduce costs, and elevate service delivery for top-tier global brands.