Webflow announced Webflow Cloud, a transformative platform expansion that empowers teams to build, host, and deploy full-stack web applications natively within Webflow. This move marks Webflow’s evolution from a visual web design platform to a comprehensive Website Experience Platform (WXP), uniting content, code, and design under one ecosystem.

As customer expectations for seamless, dynamic web experiences rise, Webflow Cloud allows businesses to deliver scalable, personalized digital solutions without fragmenting their brand or infrastructure.

Highlights of Webflow Cloud

• Unified Platform for Sites and Apps

  • Host full-stack web apps and marketing sites together in one platform.

  • Eliminate the need for separate hosting, reducing complexity and boosting performance.

• Full-Stack Capabilities for Developers

  • Supports frameworks like Next.js, Astro, and plans for broader compatibility.

  • Developers can create advanced applications such as headless eCommerce, booking systems, and gated content.

• Streamlined Collaboration Across Teams

  • Engineering, design, and marketing teams can collaborate on a single platform.

  • Shared components and brand consistency through tools like DevLink.

• High Performance and Scalability

  • Built on Cloudflare’s global infrastructure with 99.99% uptime.

  • Features HTTP/2 and HTTP/3 support, CDN optimization, and secure hosting.

  • Scales to support dynamic use cases like programmatic SEO and dynamic landing pages.

• Enhanced Brand Cohesion and Speed to Market

  • Teams can iterate faster without losing visual or functional quality.

  • Ensures consistent user experience from the first page view to complex app interactions.

• Support for Agencies and Partners

  • Webflow-certified agencies can now offer more robust, scalable digital solutions.

  • Reduces technical overhead, enabling focus on creativity and growth.

Early Adoption and Industry Impact

• TurboHome Case Study

  • TurboHome integrated over 200,000 MLS listings into their Webflow-powered Next.js app.

  • Unified engineering and marketing workflows led to time savings and consistent brand delivery.

• Partnership with Cloudflare

  • Joint efforts enhance security, speed, and global reach.

  • Cloudflare Workers extend functionality to enable personalization and scalability.

• Developer Experience and Future Roadmap

  • Webflow Cloud simplifies developer workflows without locking into a single JS framework.

  • Plans to expand support and move toward a framework-agnostic future.

  • Currently in private beta, with general availability slated for later in 2025.

Webflow Cloud represents a leap toward the future of web development—where no-code design meets enterprise-grade engineering. By blending content, visual design, and full-stack functionality in a unified platform, Webflow empowers teams to deliver premium digital experiences with speed, scalability, and brand consistency. As it rolls out, Webflow Cloud is set to become the go-to solution for modern digital teams looking to consolidate their web presence and drive results.

Bouygues S.A. (Bouygues), an industrial giant operating in construction, real estate, media, and telecommunications, continues to make strides in technology and innovation. With a presence in multiple global markets including Europe, Africa, the Middle East, the Americas, and Asia-Pacific, Bouygues has integrated digital transformation into its core operations. The company is now being featured in the "Enterprise Tech Ecosystem Series: Bouygues S.A. 2025" report by ResearchAndMarkets.com, providing in-depth insights into its tech activities, innovation programs, and future-focused initiatives.

Insights from the Bouygues 2025 Tech Profile

• Digital Transformation Strategy

  • Bouygues has developed a comprehensive strategy for digital transformation aimed at enhancing operational efficiency and customer engagement.

  • The company focuses on integrating cutting-edge technologies into its existing processes to streamline its infrastructure and service offerings.

• Innovation Programs and Accelerators

  • Bouygues runs various accelerators, incubators, and innovation programs designed to foster technological advancements within its core business units.

  • The company's initiatives focus on creating new business models, improving sustainability, and exploring emerging technologies.

• Technology Initiatives and Focus Areas

  • Partnerships & Product Launches: Bouygues collaborates with leading technology firms to implement new solutions that enhance productivity and drive growth.

  • Technology Themes: The company’s tech strategies center around AI, IoT, 5G, and sustainable construction technologies.

  • Major Acquisitions & Investments: Bouygues has made strategic acquisitions to strengthen its digital capabilities and expand its service offerings.

• ICT Budget and Contracts

  • Bouygues has committed significant resources to its ICT budget, supporting its tech-driven projects, from digital infrastructure to telecom services.

  • Details on key ICT contracts demonstrate the company's push towards enhancing network capabilities and software solutions across various business sectors.

• Global Network and Tech Partnerships

  • Bouygues maintains partnerships with top-tier tech companies, including AWS, Microsoft, IBM, Orange, Siemens, and Accenture, among others, to advance its tech goals.

Bouygues' tech-driven future is built on strategic partnerships, substantial investments in innovation, and a clear focus on digital transformation. Through its robust technology initiatives, the company is poised to redefine its operations and further strengthen its global presence across construction, telecommunications, and media. For stakeholders and tech enthusiasts alike, the Bouygues S.A. 2025 Profile offers a detailed look into the company's ongoing efforts to leverage technology for sustainable growth and industry leadership.

VistaPrint, a leading print and design partner for small businesses, has released new research in celebration of National Small Business Week 2025. The research explores the happiness levels of small business owners (SBOs) in the United States, revealing key factors that contribute to their well-being. Despite facing economic uncertainty, a significant percentage of SBOs remain optimistic and resilient. This study sheds light on the internal and external influences that shape their happiness, offering valuable insights for entrepreneurs and business leaders.

Findings from VistaPrint’s Small Business Owner Happiness Survey

• Happiness Levels of Small Business Owners

  • 42% of SBOs are "very" happy, and 39% are "somewhat" happy, reflecting overall positivity despite external challenges.

  • Only 10% of SBOs report being "somewhat" or "very" unhappy.

• Internal vs. External Happiness Influences

  • Internal factors, such as freedom, passion, and customer interaction, significantly contribute to SBO happiness.

  • 53% of SBOs say they are "much" or "somewhat" happier now than when they first opened their business, with 32% attributing this happiness primarily to internal factors.

• Top Factors Contributing to SBO Happiness

  • Freedom to set my own schedule (42%), doing something I love (41%), and interacting with people/customers (30%) are the top three things SBOs enjoy most about entrepreneurship.

  • Certainty or control over income (28%) ranks lower in importance compared to independence and passion.

Demographic Insights on SBO Happiness

• Larger SBOs Are Happier

  • SBOs with 51-100 employees report higher happiness levels, with 68% saying they are "very" happy compared to 57% of SBOs with 11-50 employees and 36% with 1-10 employees.

• The Happiness Sweet Spot

  • 60% of SBOs with 6-10 years of experience report being "very" happy, outpacing those with less than 6 years or more than 10 years in business.

• Gen Z SBOs Lead in Happiness

  • 54% of Gen Z SBOs report being "very" happy, higher than Millennial, Gen X, and Baby Boomer SBOs.

  • Gen Z entrepreneurs value learning new things to improve their business, alongside the freedom to set their schedule.

Upskilling and Marketing Preferences Among SBOs

• Continued Learning

  • 73% of SBOs enjoy continued learning, with a strong interest in technology (66%) and marketing management (66%).

• Human Touch Preferred Over AI for Marketing

  • SBOs favor a human touch over artificial intelligence (AI) for tasks like marketing strategy/planning (48% vs. 28%) and campaign execution (43% vs. 30%).

VistaPrint’s 2025 research highlights that small business owners derive fulfillment from their independence, passion, and the ability to shape their own futures. Despite external challenges, SBOs continue to thrive by focusing on what they can control—fostering a culture of learning, flexibility, and resilience. This optimism and adaptability continue to drive the entrepreneurial spirit in the United States, demonstrating the power of determination in the face of adversity.

Trevelino/Keller, a nationally recognized integrated PR, marketing, and creative agency, has been honored with three Platinum and one Gold Hermes Creative Awards for its excellence across various marketing and communications campaigns. With over 6,000 entries from the United States, Canada, and beyond, these prestigious awards celebrate work that exceeds a high standard of excellence, setting benchmarks in the industry.

“We’re honored to be recognized for the work we deliver on behalf of our clients,” said Dean Trevelino, Co-CEO of Trevelino/Keller. The agency’s 2024 wins underscore its commitment to delivering impactful, innovative marketing solutions.

2024 Hermes Creative Award Winners for Trevelino/Keller

Platinum Awards:

1. Big Blue Water Safety Video

   • Client: Big Blue Swim School

   • Project: T/K created a compelling video to acknowledge National Water Safety Month and raise awareness about water safety for parents and children. The video’s success helped highlight the critical importance of water safety education.

2. Trina Turk x FLOR Launch

   • Client: FLOR

   • Project: This campaign focused on the launch of the Trina Turk x FLOR collaboration, combining two influential brands to offer a collection of on-trend area rugs. T/K supported the launch through media outreach, award submissions, and content efforts, driving significant buzz during Modernism Week.

3. Werner Integrated Marketing

   • Client: Werner

   • Project: T/K helped Werner gain visibility among its target audiences—shippers and carriers. The team devised a comprehensive multi-channel marketing strategy that aligned with Werner’s growth goals for 2024, driving impactful results.

Gold Award:

1. Interface 2023 Impact Report

   • Client: Interface

   • Project: T/K assisted Interface in developing its 2023 Impact Report, a document showcasing the company’s commitment to sustainability and ethical business practices. The report highlighted Interface’s environmental, social, and governance achievements, alongside forward-looking goals for a sustainable future.

The Hermes Creative Awards

Administered by the Association of Marketing and Communication Professionals (AMCP), the Hermes Creative Awards is one of the most respected competitions in the creative industry. The awards span over 200 categories, recognizing excellence in fields such as advertising, marketing, branding, public relations, and electronic media. Judging is conducted by industry professionals who select work that sets a benchmark for excellence in the marketing and communications world.

Trevelino/Keller’s recognition at the 2024 Hermes Creative Awards underscores its ability to deliver exceptional marketing and PR strategies that resonate with clients and audiences alike. The agency’s Platinum and Gold wins reflect its continuous commitment to producing industry-leading creative work, elevating its clients and driving results that exceed expectations.

Selery Fulfillment Inc. has announced the acquisition of Fan of a Fan's fulfillment operations, a move that solidifies its expansion into Southern California’s growing market for creator and direct-to-consumer (DTC) brands. The multi-million-dollar asset sale includes three warehouse facilities and proprietary logistics operations, which will be integrated into a new, state-of-the-art fulfillment center in Ontario, California, set to launch in May 2025.

This acquisition marks a key milestone for Selery, offering an advanced, scalable international logistics network that will enhance its service offerings to Fan of a Fan’s clients, helping them streamline and expand their operations.

Details of the Acquisition

• New Fulfillment Center: The new fulfillment center in Ontario will play a central role in supporting the growing demand for creator-focused merchandise and apparel. The center will be fully operational by May 2025 and will offer faster, more efficient fulfillment services.

• Continued Operations of Fan of a Fan: Despite the acquisition, Fan of a Fan will continue to operate as an independent creator-focused agency. The company, which has built a strong reputation for helping digital talent launch successful, community-driven brands, will continue to work with YouTubers and other influencers to create meaningful merchandise lines.

• Expanded Logistics Network: The integration of Fan of a Fan's operations into Selery’s broader fulfillment network will offer a more robust, scalable solution for DTC brands and creator-driven merchandise, enhancing their ability to reach international audiences with ease.

Why This Acquisition Matters

With the rise of digital media influencers and content creators shaping consumer trends, Southern California has become a hotspot for creator-led brands. Selery's move into this key region strengthens its position in the market and supports its long-term vision of becoming a leader in the logistics space for creator and DTC brands.

This acquisition not only expands Selery’s geographic reach but also brings with it industry-leading logistics operations, enabling brands to scale their fulfillment operations while maintaining high service levels.

The acquisition of Fan of a Fan’s fulfillment operations represents a strategic move for Selery Fulfillment, enhancing its capabilities and providing significant benefits to creator brands looking for efficient, scalable fulfillment solutions. As the new Ontario, California fulfillment center prepares for its May 2025 opening, Selery is poised to lead the charge in supporting the next generation of creator-driven businesses.

Sales Xceleration®, a leader in providing fractional sales leadership, is excited to announce the addition of new Fractional Sales Leaders to its team. These seasoned experts are set to empower small and mid-sized businesses (SMBs) to overcome sales challenges, optimize performance, and accelerate growth. Each new leader brings extensive experience in driving sales efficiency, developing high-performing sales teams, and delivering proven strategies that will help businesses achieve remarkable growth.

Meet the New Fractional Sales Leaders

1. Rudy (Sales & Operations Executive)
   Location: Multi-location with P&L over $150M
   Expertise: Rudy has a successful track record of driving revenue growth and operational excellence across manufacturing and building product distribution. He has helped businesses improve EBITDA and sales, focusing on mentoring sales teams to exceed goals while aligning with strategic objectives.

2. Daniel Carlson (Sales, Marketing & Business Development)
   Location: Minneapolis/Saint Paul, MN
   Experience: With 25+ years in sales and business development, Daniel specializes in building top-performing teams, crafting strategies, and boosting revenue growth across industries. As a Fractional Sales Leader, he enhances performance and fosters lasting customer relationships.

3. Tony Franklin (Sales Infrastructure and Team Development)
   Location: Tri-State Area, CT
   Experience: With over 30 years in sales experience, Tony has worked with startups to billion-dollar organizations. He helps small to mid-sized companies create clear, actionable paths to increased sales and builds high-performance sales teams.

4. Gary Gagnon (Business Development & Sales Leadership)
   Location: Greater Charlotte, NC
   Experience: With 26+ years of experience, Gary specializes in driving sustainable revenue growth for SMBs. He is passionate about aligning personal and professional goals to create lasting impact and success.

5. Ryan LaGanke (Sales Team Development & Leadership)
   Location: Cleveland Metro, OH
   Experience: Ryan helps businesses build profitable, high-performing sales teams by focusing on servant leadership. He drives revenue growth and ensures salespeople deliver exceptional client outcomes.

6. Dominic Parsonson (Sales & Marketing Systems Implementation)
   Location: Greater Melbourne, VIC
   Experience: Dominic brings over 25 years of experience in business development, sales, and marketing across diverse industries like Chemical, Additive Manufacturing, and Defense. He specializes in building scalable, results-driven sales systems.

7. Brent Phillips (International Sales Leadership)
   Location: Detroit Metro, MI
   Experience: With 25+ years of international sales leadership experience, Brent empowers SMBs to maximize sales revenue. He implements best-in-class sales infrastructure, tools, and coaching to drive extraordinary results.

8. Lindsey Schradle (Sales Leadership & Strategy)
   Location: Dallas-Fort Worth, TX
   Experience: Lindsey has 20+ years of experience driving growth at a Fortune 200 company. She focuses on optimizing operations, building scalable systems, and empowering businesses for confident growth.

Why Sales Xceleration’s Fractional Sales Leaders Make a Difference

With a shared commitment to delivering exceptional sales growth, these new leaders bring diverse expertise to tackle the unique challenges faced by SMBs. Sales Xceleration is proud to offer strategic guidance through these experts who help businesses build high-performing teams, optimize sales processes, and accelerate revenue growth.

Historically, Sales Xceleration clients have seen an average of 32% growth within their first year, thanks to the powerful leadership and strategies implemented by their Fractional Sales Leaders.

By welcoming these experienced professionals, Sales Xceleration® continues its mission of helping small and mid-sized businesses unlock their full sales potential. Whether it’s through mentoring, optimizing operations, or driving revenue growth, the new Fractional Sales Leaders are ready to turn sales hurdles into sustainable success stories.

According to new Mintel research, social media influencers are playing an increasingly influential role in shaping consumers’ lives, with 41% of US consumers agreeing that influencers inspire them to make positive life changes. This represents a 24% increase from 2022 when only 33% of consumers felt similarly. The trend is even more prominent among younger generations, with 60% of Gen Z (ages 18-28) and Millennials (ages 29-45) acknowledging the influence of social media figures on their personal growth and decisions.

Social Media and Health: An Emerging Trust Source

Mintel’s data highlights a growing trend: 20% of consumers are now turning to social media platforms such as Instagram and TikTok for credible health information. This signals a significant opportunity for brands to partner with health and wellness content creators, who have become increasingly trusted sources of advice.

This trend is especially strong among Gen Z, with 34% of them using social media as a trusted source for health advice. Moreover, nearly half (47%) of Gen Z consumers typically learn about personal wellness products through social media, further solidifying its role in influencing health-related purchasing decisions.

Social Media’s Impact on Beauty and Retail Decisions

Beyond health and wellness, social media continues to shape consumer behavior across various categories. For instance, in the beauty sector, 52% of US adults and 77% of Gen Z consider social media a trusted source for beauty and personal care information. This presents an opportunity for beauty brands to connect with consumers by leveraging influencers in these spaces.

In retail, social media platforms like Instagram also play a crucial role in personal style expression. 25% of consumers say Instagram has influenced their personal style, while 17% mention the same for YouTube. This demonstrates how influencers can effectively impact purchasing decisions and brand engagement.

The Growing Influence of Social Media Influencers

Jason Praw, Senior Director of Americas Tech, Gaming & Auto Reports at Mintel, commented:
"Social media influencers are reshaping how consumers manage their personal growth and development. As influencers continue to inspire positive life changes, they succeed in authentically engaging with their viewers by sharing relatable stories, offering readily accessible insights, and creating a strong sense of community. Influencers' ability to connect, inform, and inspire has become more impactful than ever. With more consumers relying on social media and content creators to inspire positive change in their lives, brands should focus on partnering with the right influencers for their target audiences to effectively build credibility, foster engagement, and drive meaningful connections."

Social media influencers are increasingly powerful in shaping consumer attitudes and decisions, particularly for Gen Z and Millennials. As the trust in social media as a source of credible advice grows—especially in health, wellness, beauty, and retail—brands must seize the opportunity to collaborate with influencers who resonate with their target audiences to create meaningful engagement and boost brand credibility.

The Diversity Action Alliance (DAA), in collaboration with the Institute for Public Relations (IPR), has released its fourth Race and Ethnicity in Public Relations and Communications Benchmark Annual Report. This year’s report reflects the diversity progress of over 16,000 employees from 99 companies, including Fortune 500 communications departments and top U.S. agencies. The report's findings, reported as of January 1, 2024, highlight advancements in representation and the work still needed to achieve a more equitable industry.

Findings: Racial Diversity on the Rise

The DAA’s 2023 report shows a six-point increase in overall racial diversity in the public relations and communications sector, rising from 22% in 2019 to 28% in 2023. This growth was largely driven by a three-point increase in Latino representation. Given that nearly 20% of the U.S. population identifies as Hispanic or Latino, the increased representation reflects an important step toward improving market reach. Spanish, the country’s most common non-English language, underscores the significance of these gains.

However, while progress has been made, the report stresses that disparities persist—particularly in leadership roles. People of color often remain the only or few in their organizations, highlighting the need for continued efforts toward structural change. With people of color projected to make up over 50% of the U.S. population by 2045, these disparities must be addressed to meet the demands of an increasingly diverse society.

Leadership Representation Shows Improvement

The report also highlights a significant shift in leadership diversity. In 2019, just 7% of top communications leaders (such as CCOs, agency CEOs, and executive directors) at DAA signatory organizations were racially or ethnically diverse. By the end of 2023, that figure had more than doubled to 18%. This surpasses the 13% racial and ethnic diversity seen among CEOs of Fortune 500 and S&P 500 companies. There has also been a five-percentage point increase in diversity among communication executives over the last five years.

This progress is promising but signals that there is still much work to be done to create true equity at the top levels of the industry.

Promotion of Multicultural Employees Shows Significant Growth

Another key insight from the report is the rise in promotions for multicultural employees. The number of promotions for people of color has increased by 42% since 2019, with 27% of all promotions in 2023 going to employees of color, compared to just 19% in 2019.

The promotion trends varied across sectors:

• Boutique agencies were leaders in promoting Black, Latino, and Multiracial employees.

• Asian employees saw more advancement within the nonprofit and professional services sectors.

The Need for Continued Action

While the DAA’s report reflects progress in racial diversity within the communications and public relations fields, it emphasizes the need for more focused efforts to foster leadership diversity and sustained growth in the representation of people of color. The data serves as a valuable business intelligence tool, enabling organizations to assess their progress, identify gaps, and ensure they are not inadvertently discriminating against any group.

Carmella Glover, DAA President, commented:
"Our signatories' data serves as a critical business intelligence tool, not a quota exercise. Strong data sets enable organizations to conduct self-assessment and thorough workforce analysis, mitigating risk by ensuring organizations are not discriminating against any group while fostering healthy peer benchmarking, which can be a powerful motivator."

The DAA remains committed to tracking these metrics and providing resources to drive measurable action for diversity and equity in the public relations industry.