TAPPP and BetPlay have successfully launched the world’s first fully integrated, single-screen betting experience on television in Colombia. Available during live broadcasts of Liga BetPlay Dimayor matches on DIRECTV’s DGO streaming and direct-to-home (DTH) platforms, this groundbreaking service allows fans to view real-time betting odds and place bets directly on their TV or mobile devices—without interrupting their live viewing experience.

This innovative betting solution transforms passive sports viewing into an interactive, immersive experience. Fans can log in to their BetPlay accounts, view personalized odds, place bets, and review their betting history seamlessly all from their remote controls and without leaving the game action.

• Real-time, personalized betting odds displayed alongside the live game

• Direct BetPlay account login through television

• On-screen bet placement without disrupting live broadcast

• Instant access to bet history without the need for additional screens

Sandy Agarwal, Founder and CEO of TAPPP, called this launch “a game-changer for sports entertainment in Latin America,” while Germán Segura, CEO of BetPlay, emphasized the enhanced fan engagement and conversion benefits brought by this seamless integration.

The platform is set to evolve with more content, advanced features, and smarter personalization to meet changing fan behaviors throughout the Liga BetPlay Dimayor season and beyond.

TAPPP’s pioneering technology has been recognized with the “Rising Star in Sports Betting” award at the recent SBC Summit Americas, underscoring its leadership in interactive sports betting innovation.

Announcement Summary

GoDaddy Inc. announced that Chief Financial Officer Mark McCaffrey will present at the Jefferies 2025 Software & Internet Conference in Newport Beach, California, on Thursday, May 29, 2025, at 11:00 a.m. ET / 8:00 a.m. PT.

Investors and interested parties can listen to the live audio webcast and access the post-presentation replay via GoDaddy's investor relations website: https://investors.godaddy.net.

Jeanine Ruda Genauer, Founder and Principal of JPR Group Public Relations, has been recognized as one of seven inaugural recipients of the Commercial Excellence Award in the 2025 McKnight’s Women of Distinction program. This award honors women at vendor companies who have demonstrated exceptional leadership and influence in advancing senior living, home care, and skilled nursing industries.

Transformative Leadership in Long-Term Care Communications

• Recognized for over 15 years of impact in shaping communications across the long-term care sector.

• Praised by McKnight’s for her strategic vision, transparency, and storytelling that strengthens connections with residents, families, and communities.

• Pioneered innovative communication during the COVID-19 pandemic, leading high-profile crisis response efforts for Juniper Communities.

Significant Industry Impact

• Led a crisis campaign generating over 2.1 billion positive and neutral media impressions and more than 1,800 placements.

• Achieved coverage in major outlets like The New York Times, Forbes, and AP News, enhancing public understanding of senior care.

• Supported resident engagement, employee recruitment, and strengthened stakeholder trust through strategic media initiatives.

Testimonials and Professional Recognition

• Lynne Katzmann, CEO of Juniper Communities, commends Genauer’s leadership and clear messaging during the pandemic’s challenges.

• Recognized as a Leading Brand Builder by Leading Women Entrepreneurs.

• Recipient of the Great Oak Award from New Jersey Monthly.

Personal Commitment and Broader Influence

• Passionate advocate for social and cultural causes beyond professional achievements.

• Continues to elevate the long-term care industry through innovative communications and strategic leadership.

Jeanine Ruda Genauer’s recognition with the Commercial Excellence Award highlights her outstanding contributions to long-term care communications. Her leadership, strategic insight, and commitment to transparent storytelling have transformed the industry, setting a new standard for excellence and compassion in senior care.

REMEDY, a leading creative agency, announced the appointment of Taylor Blaylock as its new President, effective May 2025. Blaylock returns to REMEDY after an 18-month freelance period, succeeding nearly two decades of leadership by Founder Jamie Graff, who transitions to CEO.

Taylor Blaylock’s Leadership and Expertise

• Former Director of Post Production and Head of Production at REMEDY, bringing deep internal knowledge.

• Multi-award-winning director and editor with accolades including:

  • 2024 Gold and Silver Telly Awards for Best Directing

  • 2022 Bronze Telly Award for Best Copywriting

  • 2021 Gold Davey Award for Best in Show (Editing) and multiple Telly Awards for Editing

• Experience working with Fortune 500 companies such as Uber, showcasing strong creative credentials.

REMEDY’s Strategic Leadership Transition

• Founder Jamie Graff steps into CEO role to focus on strategic growth and strengthening client partnerships.

• The transition represents a commitment to next-generation leadership and sustaining creative excellence.

• Blaylock’s presidency aims to build upon REMEDY’s legacy of intention, clarity, and purpose.

Vision and Future Direction

• Blaylock emphasizes expanding creative reach and taking on ambitious projects with bigger brand partnerships.

• Focus on nurturing a positive culture and fostering a passionate, innovative team environment.

• REMEDY remains dedicated to evolving with client needs while preserving its creative integrity and legacy.

Taylor Blaylock’s appointment as President signals an exciting new chapter for REMEDY. Combining his award-winning creative vision with the strategic leadership of Jamie Graff as CEO, REMEDY is poised to accelerate growth and deepen client impact in the evolving marketing and creative landscape.

Haley Marketing Group, a leader in website development, content, and recruitment marketing for staffing industries, has acquired Polaris Recruitment Communications. This strategic move strengthens Haley Marketing’s recruitment marketing capabilities, offering clients enhanced solutions to optimize talent acquisition.

Polaris Recruitment Communications

• Founded in 2004 with deep expertise in recruitment marketing strategy and career site development.

• Specializes in Indeed job advertising, paid recruitment media (PPC and traditional ads), and social recruiting.

• Experience serving high-volume retailers, law firms, higher education, manufacturing, and healthcare sectors.

• Extensive knowledge of HR, recruitment advertising, media strategy, and client services.

Benefits of the Acquisition for Haley Marketing

• Adds 20 years of recruitment marketing experience to Haley Marketing’s team, more than doubling its expertise.

• Enhances the company’s ability to provide advanced digital and web solutions combined with recruitment marketing depth.

• Creates strong synergy between Haley Marketing and Polaris teams to deliver greater client value.

Client Impact and Future Opportunities

• Expanded service portfolio now includes improved candidate quality and reduced job advertising costs.

• Enhanced effectiveness of social media campaigns, paid ads, SEO, and traditional recruitment media.

• Empowers clients with a comprehensive approach to recruitment marketing and talent acquisition strategies.

The acquisition of Polaris Recruitment Communications marks a significant growth milestone for Haley Marketing Group. By combining two industry leaders, the company strengthens its position as a comprehensive recruitment marketing partner, delivering innovative, cost-effective solutions to clients across diverse industries.

Innovecs, a global digital services company, announces the launch of Innovecs Play, a full-cycle iGaming development studio. This new sub-brand delivers comprehensive solutions for iGaming providers, casino game developers, aggregators, and sportsbook platforms, reinforcing Innovecs’ leadership in the gaming sector.

Innovecs Play Overview

• Innovecs Play is part of Innovecs’ portfolio, joining Innovecs Supply Chain, Innovecs Games, and Innovecs High Tech.

• Builds on Innovecs’ gaming vertical established in 2015, emphasizing innovation and technology in iGaming.

• Offers end-to-end iGaming solutions, from game development to platform engineering and backend infrastructure.

Expertise and Capabilities

• Completed over 300 projects serving 100+ global clients with a team of 200+ experts.

• Provides slot and casino game creation, platform engineering, backend infrastructures, and seamless API integration.

• Leverages data-driven insights and cloud scalability to deliver future-ready, regulatory-compliant gaming products.

Strategic Vision and Industry Impact

• Innovecs Play responds to the fast-growing iGaming market with scalable, engaging, and compliant gaming experiences.

• Focuses on boosting player engagement and revenue growth for operators, aggregators, and game providers worldwide.

• Launch supported by a dedicated website showcasing expertise, services, use cases, and partnership opportunities.

The launch of Innovecs Play marks a strategic expansion for Innovecs, strengthening its position in the iGaming industry. With specialized technology and a focused approach, Innovecs Play aims to redefine the iGaming landscape by delivering innovative, high-performance solutions for global clients.

Luxury marketing expert Mickey ALAM KHAN has launched Luxboro, a full-service agency focused on marketing, upskilling, and relationship-building for luxury real estate brokerages, networks, developers, and proptech firms. Luxboro aims to future-proof and elevate luxury real estate firms by enhancing their brand appeal and rigorously developing talent.

Luxboro’s Mission and Vision

• Focuses on making luxury real estate brands and their teams stand out in a competitive, evolving market.

• Aims to grow firms’ profiles as trusted brands attracting top-producing agents, marketers, and professionals.

• Founded by Mickey ALAM KHAN, an expert with extensive experience across real estate, media, publishing, digital, and luxury sectors.

Services Offered by Luxboro

• Marketing and Branding Strategy: Positioning brokerages, firms, and agents as market leaders through tailored marketing and brand strategies.

• Luxury Class Master Class: Proprietary agent upskilling program designed for retention, recruitment, and professional growth.

• Content Creation: Producing distinctive content across multiple media formats to engage buyers, sellers, and agents.

• Events and Networking: Organizing in-person and digital events, including conferences, webinars, podcasts, and roundtables to boost knowledge sharing and relationship-building.

• Research and Insights: Offering in-house research programs and surveys to provide actionable market insights for brokers, agents, and management teams.

Leadership and Industry Impact

• Mickey ALAM KHAN brings deep luxury marketing expertise, having led Luxury Portfolio International and currently heading Luxury Roundtable.

• Luxboro works directly with real estate firms’ agents, brokers, and staff to develop effective strategies and executions.

• The agency’s goal is to help brokerages earn enduring loyalty from agents and build deep trust with affluent customers.

Luxboro’s launch marks a significant step in enhancing luxury real estate firms’ market authority through strategic marketing, targeted agent development, and rich industry connections. This agency stands as a trusted partner in helping luxury brokerages thrive amid a rapidly evolving real estate landscape.

Assembly, a Stagwell agency, has launched Scene Modeled Media Attribution (MMA), an advanced enhancement to its proprietary STAGE Scene app. This new marketing mix modeling (MMM) tool is designed to transform how brands measure, optimize, and maximize the impact of their marketing campaigns.

What is Scene MMA?

• Scene MMA improves marketing mix model outputs by increasing their frequency and granularity, providing brands with detailed and actionable campaign insights.

• Automates data processes to create a seamless, turnkey solution for clients, enabling better understanding of business outcomes such as leads, acquisitions, and sales.

• Integrates fully into Assembly’s global operating system, STAGE, enhancing the agency’s suite of custom-built marketing products.

Benefits and Features

• Increased ROI: Brands can expect up to a 13% improvement in return on investment through smarter campaign optimizations.

• Faster Modeling: Scene MMA reduces modeling time by 26%, enabling quicker decision-making and responsiveness.

• Cost Efficiency: Delivers an average 30% reduction in cost compared to other marketing mix modeling platforms.

• Unified Attribution: Resolves discrepancies across platforms, web analytics, and MMM data, reducing fragmentation of attribution truth.

• Real-Time Optimization: Enables media teams to refresh data and optimize campaigns faster across all channels, beyond just performance media.

• Automated Data Engineering: Standardizes input models and automates data workflows, lowering barriers to MMM adoption.

• AI-Powered Insights: Uses STAGE AI to accelerate modeling and provide intelligent allocation recommendations across marketing channels.

Industry Recognition and Future Outlook

• Assembly recently achieved META Certified Company status, underscoring its expertise with META technologies for digital campaign management.

• Scene MMA is currently in BETA testing and will be available to clients later this year.

• This innovation marks a significant milestone in Assembly’s commitment to delivering technology-driven marketing measurement and optimization solutions.

Quotes

"We're excited to introduce Scene MMA, an innovative tool that will help our clients increase their ROI and optimize their marketing strategies," said Tim Lippa, Global Chief Product Officer at Assembly.
"META has been great to work with, supporting us as we continue to push the envelope on what's possible with data and technology."

Assembly’s Scene MMA sets a new standard in marketing mix modeling, empowering brands to achieve superior campaign efficiency, cost savings, and data-driven marketing decisions through advanced technology and AI integration.