In a strategic move to solidify its position in the social media and influencer marketing landscape, SAMY Alliance has successfully acquired Intermate, a category leader in social media marketing. The acquisition, advised by JEGI CLARITY, positions SAMY to leverage Intermate's advanced technology and strong client base, particularly in the DACH region (Germany, Austria, and Switzerland), an important European market for social media marketing.

Founded in 2012, SAMY has carved a niche by offering cutting-edge social-first marketing services, combining proprietary software and advanced analytics to empower brands in the influencer media space. Intermate, founded in 2015, specializes in end-to-end social media marketing, utilizing a data-driven platform and technology to provide best-in-class execution and creator-led strategies.

1. Expanding Presence in the DACH Region

With Intermate's strong footprint in the German market — where it generates nearly 100% of its revenue — the acquisition expands SAMY’s influence in the DACH region, a key area for social media marketing growth in Europe. This move allows SAMY to leverage Intermate’s market expertise, solidifying its presence in one of the largest and most influential social media markets in the world.

As social media usage continues to rise across Europe, especially in the DACH region, SAMY Alliance is strategically positioning itself to become a dominant player in the local social-first marketing space.

2. Enhanced Technology and Data-Driven Capabilities

By integrating Intermate's proprietary technology and data-driven platform, SAMY Alliance gains access to a powerful set of tools designed to deliver top-tier creator-led strategies. This acquisition further strengthens SAMY’s ability to execute effective paid social campaigns, produce high-quality content, and provide data-driven consulting services.

The acquisition also enriches SAMY's capabilities in key verticals such as healthcare, retail, and e-commerce, ensuring the company can cater to the diverse needs of brands across multiple industries. The combination of both companies' technological strengths promises an even more sophisticated approach to influencer marketing and content creation.

3. Strengthening Client Relationships

Intermate’s established relationships with clients across the DACH region also contribute to SAMY’s expanded client portfolio. As social media and influencer marketing continue to gain momentum, SAMY Alliance is poised to capitalize on these long-standing partnerships while expanding its global reach.

The integration of Intermate’s team of 250 employees in Berlin, Hamburg, and Cologne further bolsters SAMY's workforce, ensuring the company is well-equipped to handle the growing demands of brands in social-first marketing.

4. Benefits of the Acquisition

• Expansion into the DACH Region: SAMY gains a stronger foothold in the German market, opening doors to new business opportunities.

• Advanced Technology: Intermate’s technology enhances SAMY's social media marketing, content production, and data-driven consulting services.

• Enhanced Market Expertise: With Intermate’s deep market knowledge and relationships in the DACH region, SAMY strengthens its position in healthcare, retail, and e-commerce verticals.

• Workforce Expansion: The acquisition brings in a talented team of 250 employees, boosting SAMY’s capabilities across multiple functions.

The acquisition of Intermate marks a pivotal step in SAMY Alliance’s growth strategy, as it expands its presence in the DACH region and strengthens its position as a leader in the social media and influencer marketing space. By combining both companies' technological expertise and market know-how, SAMY is well-positioned to provide even more powerful and data-driven marketing solutions to brands across Europe and beyond.