The Mauldin Group, a leading digital marketing agency based in Roswell, Georgia, has announced the launch of its new Market Research Division. This strategic expansion enhances the agency’s capabilities by offering clients comprehensive research and analysis services to support data-driven decision-making. With offerings such as feasibility studies, primary and secondary research, and focus group facilitation, The Mauldin Group is empowering businesses across the U.S. to make smarter moves in today’s highly competitive marketplace.

New Capabilities in Market Research

Comprehensive Research Services

The division will provide end-to-end market research solutions across a range of industries, including healthcare, retail, construction, professional services, and emerging technologies. Core offerings include:

• Primary Research: Conducting interviews, surveys, and observational studies to uncover behavioral patterns and buying motivations.

• Secondary Research: Analyzing existing industry reports, competitive benchmarks, and economic data to deliver market-wide perspectives.

• Compliance Review: Guiding clients through industry-specific regulations and certifications that could impact market entry or expansion.

Feasibility Studies for Strategic Planning

To help clients evaluate new initiatives before significant investment, The Mauldin Group now offers detailed feasibility studies. These assessments are ideal for:

• Startups or expanding businesses

• Product development initiatives

• Government or non-profit projects

Each study covers:

• Market demand and trends

• Competitor and SWOT analysis

• Financial forecasts and investment ROI

• Technological and operational needs

• Customer expectations and preferences

Focus Groups for Qualitative Insight

To support innovation and marketing strategy, the agency also provides custom focus group services. These sessions help businesses:

• Test and refine product concepts

• Evaluate branding and messaging strategies

• Assess marketing campaigns and content

• Explore consumer emotional and behavioral responses

Focus groups are professionally moderated and recorded, with findings presented in actionable, insight-driven reports.

Nationwide Reach with Tailored Service

While headquartered in Roswell, Georgia, The Mauldin Group serves clients nationwide. The Market Research Division is equipped to manage projects remotely or in person, ensuring flexibility across urban and rural markets. All services are customized based on industry, business stage, and market dynamics, enabling truly strategic partnerships.

With the launch of its Market Research Division, The Mauldin Group reaffirms its position as a full-spectrum growth partner for small and midsize businesses. Whether clients are exploring a new market, validating a product, or preparing a campaign, the agency delivers real-world insights that reduce risk, drive ROI, and inform every move. This expansion marks a pivotal step in the agency’s ongoing mission to combine creative excellence with data-driven precision.

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Futurum Group, a renowned technology-focused market intelligence and research firm, has officially launched Futurum Equities Research, a new division focused on delivering real-time, actionable insights for the retail investor community. The division will be led by Shay Boloor, a highly regarded financial strategist and influencer known by his online handle @StockSavvyShay, who steps into the role of Chief Market Strategist effective immediately.

Futurum Equities Research aims to empower the retail trading community with its unique ‘A.I.R.’ philosophy—Access, Insights, and Research—delivered through daily market notes, media shows, and strategic content distribution across platforms like StockTwits.

Highlights of the Launch

Leadership by Shay Boloor (@StockSavvyShay)

• Shay brings a dynamic, energetic approach to market analysis and investor engagement.

• Known for co-hosting "Daily Rip Live" with Katie Perry and frequent appearances on financial media.

• Brings an audience of nearly 200K+ followers and significant credibility among tech and retail investors.

Daily Market Notes & Content Strategy

• Futurum Equities’ daily market notes are now being distributed to over 7,000 recipients, including clients and subscribers.

• These notes provide actionable insights before market open, Monday through Friday.

• Shay Boloor will also lead daily content via StockTwits, bringing insights directly to retail trading communities.

Futurum Equities' ‘A.I.R.’ Framework

• Access: Real-time market data and analysis tailored to retail investors.

• Insights: Clear, expert commentary on complex market movements.

• Research: In-depth reporting and capital intelligence to enable informed decision-making.

This approach reflects Futurum’s commitment to bridging the knowledge gap between institutional and retail investors.

Strategic Collaboration with StockTwits

• A newly announced partnership with StockTwits enhances the reach of Futurum Equities’ content.

• StockTwits, a premier platform for traders and investors, will host shows, market notes, and special segments from Futurum Equities.

The launch of Futurum Equities Research signals a new chapter for Futurum Group as it extends its influence from tech market intelligence to retail investment insights. With Shay Boloor at the helm, Futurum aims to reshape how retail investors access, interpret, and act on financial data—delivering timely intelligence at the intersection of technology and capital markets. As retail trading continues to surge, Futurum Equities is set to become a central resource for daily market guidance and investor empowerment.

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RainFocus™, a next-gen event marketing platform, has once again earned the prestigious recognition of being named a Leader in Gartner’s Magic Quadrant for Event Marketing and Management Platforms. This placement highlights RainFocus' robust capabilities, strategic vision, and ability to consistently deliver value across various marketing use cases.

Highlights from the Gartner Recognition:

• Gartner Magic Quadrant Overview:

  • Offers an analytical view of market vendors.

  • Evaluates event technology providers on vision and execution.

  • RainFocus was one of eight vendors assessed.

• Why RainFocus Stands Out as a Leader:

  • Consistently supports core event marketing and management needs.

  • Recognized for high customer satisfaction and strong implementation results.

  • Maintains market momentum and strong visibility.

• Technology and Integration Strengths:

  • Deep integrations with Salesforce and leading martech platforms.

  • Adobe partnership facilitates real-time segmentation and personalized campaigns.

  • CRM connectors help unify customer data and improve campaign automation.

• Customer-Centric Innovation:

  • Clients benefit from unified sales and marketing alignment.

  • Insights from events flow directly into CRM systems, enhancing lead tracking and conversion.

  • Event templates and scalable programs enable consistent branding and faster execution.

• Strategic Focus on Field Marketing:

  • Allows local execution of centrally managed campaigns.

  • Ensures compliance, brand alignment, and operational efficiency at scale.

• Commitment to AI and Customer Experience:

  • AI-driven features tailored for events of all sizes.

  • Extensive feedback channels contribute to continuous product innovation.

  • Strong customer relationships reinforce platform leadership.

RainFocus’ recognition as a Leader in Gartner’s Magic Quadrant for the second consecutive year reinforces its status as a top-tier platform in the event marketing space. By delivering seamless CRM integrations, scalable field marketing capabilities, and AI innovation, RainFocus continues to shape the future of event-driven marketing.

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VerticalScope Holdings Inc., a technology company managing a vast network of online enthusiast communities, has announced a significant leadership transition. With the appointment of Chris Goodridge as Chief Executive Officer and Ezra Menaged as Chief Operating Officer, VerticalScope is gearing up for its next phase of growth, focused on scaling AI capabilities and deepening community engagement.

Highlights from the Leadership Transition:

• New Executive Leadership Appointments:

  • Chris Goodridge appointed as Chief Executive Officer, succeeding founder Rob Laidlaw.

  • Rob Laidlaw to remain as Chair of the Board, focusing on strategic vision and AI scaling.

  • Ezra Menaged promoted to Chief Operating Officer following his success at Hometalk.

• Strategic Focus on AI and Innovation:

  • Leadership change comes at a critical time as generative AI reshapes content discovery.

  • Company will double down on AI adoption, direct traffic growth, and revenue diversification.

  • Emphasis on speed, innovation, and platform execution to stay competitive in an evolving market.

• Platform and Content Strengths:

  • VerticalScope operates 1,200+ enthusiast communities with over two billion posts.

  • Rich archive of structured, user-generated content offers high relevance and authenticity.

  • Community-based platforms like Fora deliver contextual engagement not replicable by AI alone.

• Statements from Leadership:

  • Rob Laidlaw: “Chris brings the focus and speed needed to drive the next chapter of growth.”

  • Chris Goodridge: “We’re building a more resilient, AI-driven business anchored in vibrant communities.”

  • Ezra Menaged: “My focus is scaling AI audience strategies to enhance accessibility and engagement.”

• Vision for the Future:

  • Expand AI-powered content strategies to improve how users discover, interact with, and rely on communities.

  • Scale platform infrastructure and advertising technology to support rapid innovation and growth.

  • Foster a strong leadership collaboration between Chris and Ezra for sustained success.

VerticalScope’s leadership transition signals a bold step forward in redefining digital community engagement through AI. With Chris Goodridge and Ezra Menaged at the helm, the company is strategically aligned to unlock the full potential of its user-driven content model, prioritize platform innovation, and accelerate long-term, sustainable growth.

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ZoomInfo,  a leading Go-To-Market Intelligence Platform, has announced a strategic partnership with Five by Five (5x5) Data, a collaborative data provider. This partnership is set to enhance ZoomInfo’s B2B data supply chain with access to 5x5’s highly validated, member-contributed data, resulting in improved data accuracy, reduced data decay, and greater campaign performance for users.

Highlights of the ZoomInfo and 5x5 Partnership:

• Access to 5x5’s Identity Graph:

  • Utilizes one of the largest ecosystems of behavioral and contact data.

  • Data is continuously verified by a network of contributing member organizations.

  • Enables ZoomInfo to leverage live, validated data to power its intelligence engine.

• Reduction of Data Decay and Enhanced Accuracy:

  • Data sourced from a "living" identity graph that evolves in real-time.

  • Improved accuracy means more actionable insights and targeted outreach.

  • Customers benefit from fresh and reliable business intelligence.

• Strengthening Go-To-Market Execution:

  • ZoomInfo’s platform integrates foundational data with buyer intent signals.

  • Enables go-to-market teams to target ready-to-buy prospects with precision.

  • 5x5 Data's contribution ensures improved campaign timing and targeting accuracy.

• Innovation in Data Strategy and Privacy:

  • Emphasizes data privacy compliance and innovation in sourcing and validation.

  • Supports responsible data practices while empowering data-driven marketing.

  • Aligns with ZoomInfo’s vision of a more dynamic and reliable B2B intelligence model.

• Statements from Leadership:

  • Brandon Tucker, ZoomInfo CDO: Partnership helps build a trustworthy, evolving data ecosystem.

  • Brian Perks, 5x5 Co-founder: Validates 5x5’s mission to democratize access to intelligent, verified data.

ZoomInfo’s partnership with 5x5 Data reflects a major step forward in the evolution of B2B data intelligence. By incorporating real-time, member-validated data, ZoomInfo can now deliver more precise, actionable, and reliable information. This collaboration is poised to improve customer outcomes, minimize data decay, and solidify ZoomInfo’s leadership in go-to-market innovation.

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Diliko, a cloud-delivered Agentic AI data platform provider, has announced the Diliko Partner Program a strategic initiative aimed at IT service providers, analytics consultancies, and systems integrators. This program is designed to unlock new revenue streams by equipping partners with access to a turnkey AI data platform purpose-built for mid-sized enterprises in regulated industries like healthcare and financial services.

Features of the Diliko Partner Program:

• Access to Cloud-Native Agentic AI Platform:

  • Partners can use Diliko’s enterprise-grade data platform without infrastructure investment.

  • Provides ready-to-deploy capabilities for data ingestion, orchestration, governance, and compliance.

• Accelerated Delivery and Reduced Risk:

  • Automation of complex data engineering and AI governance workflows.

  • Built-in compliance with regulations including HIPAA, GDPR, and CCPA.

  • Enables partners to focus on strategic services like BI, insights, and client enablement.

• Higher Margins and Efficient Execution:

  • Reduced time-to-value and minimal rework lead to leaner, more profitable engagements.

  • Streamlined project delivery enhances client satisfaction and trust.

• Service-First Approach Backed by Market Leaders:

  • Endorsed by partners like ELEKS and Transcendent Analytics, who cite the platform’s ability to deliver secure analytics without operational complexity.

  • Helps firms deliver clinical and business insights faster while meeting compliance mandates.

Program Benefits for Service Providers:

• Revenue Sharing & Referral Commissions:

  • Financial incentives for deal referrals, influence, and reselling bundled solutions.

• Technical & Sales Enablement:

  • Access to sandbox environments, presales support, and technical resources.

  • Partner certification paths and Diliko Certified Professional credentials.

• Marketing & Visibility Support:

  • Co-branded webinars, case studies, and event sponsorships to expand market reach.

• Tiered Growth Model for Scalability:

  • Structured partner journey with benefits increasing across three tiers:

    • Registered: Foundational tools and training.

    • Preferred: Enhanced incentives, co-marketing, and partner management.

    • Elite: Invitation-only tier offering lead sharing, executive sponsorship, and roadmap access.

The Diliko Partner Program represents a strategic opportunity for service providers to scale their AI and data services in highly regulated industries—without the overhead of managing infrastructure. By embedding Diliko’s Agentic AI platform into their solutions, partners can accelerate client outcomes, reduce delivery risks, and tap into new revenue channels. The program is a compelling proposition for firms looking to lead the market with secure, compliant, and scalable data solutions.

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As marketers strive to deliver hyper-relevant and efficient campaigns, the limitations of static audience segmentation have become glaring. Enter Cognitiv’s AI Personas, a groundbreaking solution designed to dynamically evolve with real-time consumer behavior. Unlike traditional models that rely on predefined taxonomies or outdated third-party data, AI Personas leverages deep learning and large language models (LLMs) to construct high-performing audience profiles from each brand’s first-party data.

This innovation positions Cognitiv at the forefront of AI-powered advertising, empowering brands to understand, reach, and engage their most valuable audiences with unmatched precision.

Highlights of AI Personas:

• Dynamic Audience Profiles from Real-Time Behavior:

  • AI Personas evolve continuously by learning from a brand’s unique customer interactions.

  • Moves beyond static segmentation to create adaptable, behavior-driven personas.

• First-Party Data as the Foundation:

  • Eliminates dependency on third-party audience taxonomies.

  • Uses real-time data from actual converters to personalize campaigns effectively.

• Significant Beta Results:

  • Outperformed CPA goals by 9x.

  • Delivered 90% more efficient cost-per-action.

  • Surpassed average CTR benchmarks by 60%.

• Enhanced Transparency and Strategy Validation:

  • Provides visibility into how specific content drives conversions.

  • Supports creative, audience, and campaign optimization based on real-time feedback loops.

• Cross-Channel Optimization and Insight:

  • Illuminates consumer engagement across display, social, and other channels.

  • Enables strategic decisions based on evolving audience behavior trends.

• Client Impact & Use Cases:

  • The National Aquarium used AI Personas to define profiles of actual ticket purchasers, improving budget efficiency and precision.

  • JLab’s media team gained insight into deeper consumer motivations, influencing product messaging and audience strategies.

• Powerful Integration with ContextGPT:

  • AI Personas can extend audience reach through ContextGPT, Cognitiv’s advanced contextual targeting tool.

  • Identifies where high-value users are most likely to engage online, enhancing contextual precision.

Cognitiv’s AI Personas marks a significant step forward for brands seeking data-driven precision in audience targeting. By combining deep learning, real-time data, and first-party intelligence, this tool delivers actionable insights that not only enhance campaign outcomes but also drive a more holistic understanding of consumer behavior.

In an era where attention is fragmented and privacy is paramount, Cognitiv offers a scalable solution to optimize performance, validate strategy, and future-proof media investment. As advertisers increasingly turn to AI, Cognitiv’s approach illustrates how technology and transparency can coexist to produce measurable business results.

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Uscreen, the premier video monetization platform for creators and media brands, is entering a new era of leadership and strategic growth. The company has announced the appointment of Allison Yazdian as its new Chief Executive Officer, succeeding founder PJ Taei, who will now serve as Executive Chairman.

The appointment signals a pivotal moment for Uscreen as it seeks to further its influence in the booming creator economy, with Yazdian bringing a proven track record in scaling high-growth businesses and building robust customer success programs. Her leadership arrives at a time when video-based entrepreneurship and subscription models are becoming central to creator monetization strategies.

• Allison Yazdian Named CEO:

  • Former SVP of Creator Growth & Success at LTK.

  • Previously led growth at Compass, a real estate tech company.

  • Brings expertise in scaling platforms that empower creators and businesses.

  • Now leads strategy, operations, and platform expansion at Uscreen.

• PJ Taei Transitions to Executive Chairman:

  • Founded Uscreen and led it from bootstrapped beginnings to a global video tech leader.

  • Will now focus on long-term vision, strategic advisement, and innovation.

  • Continues to support company leadership as a board member.

• Uscreen’s Creator Platform Milestones:

  • Serves over 13,000 creators globally.

  • Generated nearly $1 billion in Gross Merchandise Value (GMV).

  • Supports industries including fitness, education, coaching, sports, and media & entertainment.

  • Has enabled creators to reach 15 million+ end users worldwide.

  • Over 8 billion minutes of video watched on the platform.

• Strategic Priorities for the Next Phase:

  • Deepen customer value by improving creator support and insights.

  • Expand product offerings to include more features tailored to specific creator verticals.

  • Accelerate growth by capturing a greater share of the rapidly expanding global creator economy.

  • Continue to empower creators to build subscription-based, branded video apps for their audiences.

• Yazdian’s Vision and Leadership Outlook:

  • Emphasizes opportunities in the evolving monetization models for creators.

  • Aims to bring greater scalability and personalization to the Uscreen experience.

  • Plans to harness customer feedback and data to shape a customer-first growth model.

• Industry Context – Why This Move Matters:

  • The creator economy is expected to exceed $500 billion in value by 2027.

  • Video-based platforms are the most effective monetization channels for creators today.

  • Uscreen’s infrastructure allows creators to own their audience, monetize directly, and build sustainable revenue without reliance on algorithmic social platforms.

Uscreen’s appointment of Allison Yazdian as CEO reflects a strategic intent to scale with precision in an increasingly competitive creator economy. Her experience in growth, operations, and creator success make her uniquely positioned to lead the next evolution of the platform—one focused on empowering creators through innovation, scalability, and monetization flexibility.

As PJ Taei transitions to a more visionary role, Uscreen remains anchored in its founding principles while embracing the future of video commerce, community, and content ownership. The leadership transition underscores the platform’s readiness to unlock new value for creators worldwide and establish itself as an enduring force in the video monetization ecosystem.

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