The Mauldin Group, a leading digital marketing agency based in Roswell, Georgia, has announced the launch of its new Market Research Division. This strategic expansion enhances the agency’s capabilities by offering clients comprehensive research and analysis services to support data-driven decision-making. With offerings such as feasibility studies, primary and secondary research, and focus group facilitation, The Mauldin Group is empowering businesses across the U.S. to make smarter moves in today’s highly competitive marketplace.

New Capabilities in Market Research

Comprehensive Research Services

The division will provide end-to-end market research solutions across a range of industries, including healthcare, retail, construction, professional services, and emerging technologies. Core offerings include:

• Primary Research: Conducting interviews, surveys, and observational studies to uncover behavioral patterns and buying motivations.

• Secondary Research: Analyzing existing industry reports, competitive benchmarks, and economic data to deliver market-wide perspectives.

• Compliance Review: Guiding clients through industry-specific regulations and certifications that could impact market entry or expansion.

Feasibility Studies for Strategic Planning

To help clients evaluate new initiatives before significant investment, The Mauldin Group now offers detailed feasibility studies. These assessments are ideal for:

• Startups or expanding businesses

• Product development initiatives

• Government or non-profit projects

Each study covers:

• Market demand and trends

• Competitor and SWOT analysis

• Financial forecasts and investment ROI

• Technological and operational needs

• Customer expectations and preferences

Focus Groups for Qualitative Insight

To support innovation and marketing strategy, the agency also provides custom focus group services. These sessions help businesses:

• Test and refine product concepts

• Evaluate branding and messaging strategies

• Assess marketing campaigns and content

• Explore consumer emotional and behavioral responses

Focus groups are professionally moderated and recorded, with findings presented in actionable, insight-driven reports.

Nationwide Reach with Tailored Service

While headquartered in Roswell, Georgia, The Mauldin Group serves clients nationwide. The Market Research Division is equipped to manage projects remotely or in person, ensuring flexibility across urban and rural markets. All services are customized based on industry, business stage, and market dynamics, enabling truly strategic partnerships.

With the launch of its Market Research Division, The Mauldin Group reaffirms its position as a full-spectrum growth partner for small and midsize businesses. Whether clients are exploring a new market, validating a product, or preparing a campaign, the agency delivers real-world insights that reduce risk, drive ROI, and inform every move. This expansion marks a pivotal step in the agency’s ongoing mission to combine creative excellence with data-driven precision.

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