Edge226 Snaps Up Adscend Media to Power Rewarded Ads at Scale

Edge226 is beefing up its performance marketing arsenal. The mobile-first ad tech platform has acquired Adscend Media, a seasoned player in rewarded advertising, best known for its high-performing Offerwall format. The move signals a strategic expansion into deeper cross-channel engagement for mobile apps, games, and now, reward-focused campaigns across in-app and connected TV (CTV).

For Edge226, this isn’t just a trophy acquisition—it’s a foundational upgrade. By bringing Adscend Media’s rewarded ad inventory and publisher partnerships into the fold, Edge226 becomes a one-stop platform for mobile-first brands seeking measurable user acquisition across in-app, CTV, and reward-based channels.

“Their rewarded advertising expertise complements our existing capabilities,” said Avishay Raviv, Co-CEO of Edge226. “This gives clients a powerful new channel for user acquisition and engagement.”

What’s the Big Deal? Offerwalls Evolved

Offerwalls, the bread and butter of Adscend’s monetization engine, have been around for a while. But they’ve evolved far beyond the "watch-a-video, get-a-coin" model. Today’s Offerwalls optimize for high-intent user actions beyond installs, such as account signups or financial transactions. This model incentivizes deeper engagement—and advertisers are seeing the return.

For performance marketers and developers of mobile games or fintech apps, that translates to more engaged users at lower acquisition costs—and stronger lifetime value (LTV). With Edge226 already delivering ROI-focused campaigns on mobile and CTV, the addition of rewarded ads completes a trifecta of high-performance channels.

“We’re excited to expand Adscend’s success into new verticals and geographies,” said Yoav Kirmayer, Co-CEO at Edge226.

Why This Matters for the Industry

Performance advertising is shifting toward outcome-based models. As privacy regulations throttle user-level targeting, rewarded ads are increasingly seen as a privacy-safe, opt-in format that delivers real value to both users and advertisers.

Adscend Media’s legacy (founded in 2009) and proven results with gaming and financial app advertisers give Edge226 instant credibility in the reward space—while its global reach and programmatic tech stack position the combined company to scale fast.

“We’re proud of what we’ve built,” said Fehzan Ali, Co-Founder at Adscend Media. “Edge226’s innovation and reach will accelerate our growth and unlock new value for our partners.”

With this acquisition, Edge226 isn’t just adding a new channel—it’s redefining what cross-channel, ROI-driven marketing can look like. Marketers can now run unified campaigns across in-app, CTV, and rewarded formats, managed on a single platform with clear outcomes and simplified optimization.

In an industry obsessed with results, this kind of convergence is exactly what performance advertisers are looking for.

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