Actabl Debuts HotelData.com to Give Hoteliers a Data-Driven Edge in 2025 Planning

Actabl, the hospitality software company known for turning hotel performance data into actionable insights, has launched a new free tool for the industry: HotelData.com. The platform promises to bring transparency and intelligence to hotel budgeting, offering access to real-world performance benchmarks and planning resources rooted in actual data—not guesswork.

At a time when hotel owners and operators are navigating economic headwinds, labor cost inflation, and shifting demand trends, HotelData.com aims to fill a critical gap: a centralized hub for objective, up-to-date operational and financial data drawn from thousands of U.S. hotels.

“HotelData.com’s mission is to empower the people who power hospitality by making data both accessible and actionable,” said Sarah McCay Tams, Head of Editorial at Actabl.

A New Benchmark for Budgeting

The site’s inaugural resource, the 2025–2026 Budget Planning Guide, drills deep into key performance metrics such as labor cost per occupied room (CPOR), RevPAR, ADR, and GOP margins. The guide compares budgeted expectations with actual performance from the first half of 2025 and includes forecasts and strategic advice for H2 2025 and into 2026.

Key Takeaways from H1 2025:

• Labor Costs:

  • CPOR varied widely by property type:

    • Extended Stay: $26.29

    • Resorts: $123.60

  • Overall labor costs rose 6.6% YoY, driven by wage pressures.

• Revenue Performance:

  • RevPAR came in below budget:

    • Actual: $105.12

    • Budgeted: $123.89

  • ADR held steady:

    • Actual: $186.14

    • Budgeted: $191.35

• Profit Margins:

  • Despite softer revenue, hotels controlled expenses:

    • GOP Margin H1 2025: 37.7%

    • Forecasted H2 2025: 39.3%

The upshot? Pricing remained disciplined even amid underperformance, and many properties maintained profitability by managing labor and operational costs tightly.

“Hoteliers often rely on outdated benchmarks or internal guesswork,” said Tams. “With HotelData.com, they can validate decisions with real-time, market-based data.”

A Living Resource for a Changing Industry

What sets HotelData.com apart isn’t just the free access—it’s the ongoing updates. The platform will continuously deliver new reports, trend analysis, and operational benchmarks, empowering hotels to stay nimble as conditions evolve.

From labor efficiency to profit optimization, the site is poised to become an essential companion for anyone managing hotel operations, from revenue managers to investors.

And it’s all powered by Actabl’s proprietary platform, which pulls from its financial and operational tools used across the U.S. hotel ecosystem—giving users insights backed by a massive data pool, not limited sample sets.

Get in touch with our MarTech Experts.