AtData Snags 2025 Sammy Award for Pioneering Email-First Intelligence in Marketing and Security

AtData, a leader in email address intelligence and digital trust, has been named Email Market Master in the 2025 Sammy – Sales and Marketing Awards, presented by the Business Intelligence Group. The recognition highlights AtData’s role in transforming one of marketing’s most underutilized assets—the email address—into a real-time, privacy-safe engine for identity resolution, fraud prevention, and engagement optimization.

“This award validates our belief that the email address isn’t just a communication tool—it’s the connective tissue for modern digital engagement,” said Tom Burke, CEO of AtData.

From Static Identifier to Strategic Advantage

While most companies still treat email addresses as simple identifiers or contact records, AtData flips that script. With what it claims is the largest proprietary email data network in the world, the company turns emails into live intelligence assets. These data points fuel:

• Sales and marketing personalization

• Fraud detection and prevention

• Identity resolution across channels

• Privacy-compliant audience insights

The goal? Equip brands with a single, persistent, privacy-first identifier that’s accurate, actionable, and scalable—no matter how fragmented the digital landscape becomes.

This approach is gaining traction across industries that rely heavily on digital engagement, such as ecommerce, fintech, and B2B tech, where trust, accuracy, and real-time decision-making are table stakes.

Why It Matters

The Sammy Awards recognize companies aligning sales and marketing around business impact. AtData’s email-first model doesn’t just streamline operations—it provides a clear path from raw data to revenue, a challenge many go-to-market teams still struggle to solve.

“Sales and marketing are now operating as one,” said Russ Fordyce, CEO of the Business Intelligence Group. “AtData’s unified approach to identity, intelligence, and engagement shows what that looks like in action.”

A Signal of Things to Come

With third-party cookies fading and privacy regulations tightening, first-party data strategies are now mission-critical. AtData’s award win signals a broader shift: email—one of the oldest digital identifiers—is having a renaissance as a stable, consent-driven anchor point for data strategies.

Whether it’s resolving identities across devices, spotting fraudulent behaviors, or enhancing personalization, email is proving itself far more than a marketing relic—and AtData is at the forefront of this resurgence.

Get in touch with our MarTech Experts.