DataDome Teams with Arc XP to Give Publishers a Bot-Fighting Edge

As AI-driven bots and agents increasingly comb the web for content, digital publishers are facing a tough dilemma: how to benefit from new discovery models like large language models (LLMs) without surrendering their IP for free. Enter DataDome’s latest integration with Arc XP, a move designed to help media companies detect, control, and even monetize AI-powered traffic—before it hijacks their value.

In a joint announcement, the cyberfraud protection company DataDome and Arc XP, the media experience platform developed by The Washington Post, revealed a global tech partnership that brings DataDome’s AI-powered bot protection directly into Arc XP’s newly launched Edge Integration Framework.

This means that publishers using Arc XP can now deploy DataDome’s suite of bot mitigation tools with zero heavy lifting, bypassing the usual need for deep engineering resources.

Scraping Smarter, Fighting Back Faster

The threat landscape has evolved. GenAI tools and AI crawlers are not just scraping metadata or search-friendly summaries—they’re grabbing entire article content, sometimes republishing it without consent or credit. While this opens up discovery, it also drains publishers of monetizable traffic and exposes their platforms to abuse ranging from fake account creation to credential stuffing.

DataDome’s AI-based solution stands out by ditching traditional rules-based detection and instead relying on behavioral analysis and real-time threat intelligence. For publishers, that translates into real-time visibility and control over LLM traffic, bots, and other forms of non-human engagement—all embedded right at the edge.

“AI agents are reshaping how content is discovered, while consumers demand experiences that feel increasingly personal and relevant,” said Joe Croney, CTO of Arc XP. “This integration gives media companies precise, real-time control over non-human traffic—delivered seamlessly at the edge.”

Monetizing the Unseen: A New Avenue

The partnership doesn’t just block bots—it also lays the groundwork for turning non-human traffic into an asset. By identifying LLM crawlers and applying custom policies, publishers may eventually negotiate licensing or data exchange agreements, a trend already emerging in larger content ecosystems.

This move comes on the heels of DataDome’s recent AI upgrades, including intent-based models, refined LLM detection, and AI agent-specific response strategies—enhancing its appeal to enterprise-level digital publishers increasingly wary of losing control over their digital content.

Why This Matters

For an industry long struggling with ad revenue dips, paywall resistance, and platform dependency, the ability to govern who (or what) accesses their content is mission-critical. And with AI agents becoming more prevalent in everything from summarization tools to search interfaces, ignoring the bot traffic flood is no longer an option.

Arc XP’s new Edge Integration Framework is positioning itself as a kind of plug-and-play operating system for modern media, and this DataDome collaboration serves as a compelling case study in platform extensibility done right.

“Together with Arc XP, we’re delivering an easy path to control, transparency, and monetization,” said Aurelie Guerrieri, CMO at DataDome.

The Bottom Line

In a world where content is currency and AI is the new market mover, this integration gives publishers a much-needed shield—and perhaps a lever—against invisible freeloaders. With seamless deployment and always-on protection, Arc XP and DataDome are aiming to make bot defense as frictionless as the threats themselves.

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