Following Metricool's Threads API integration and AI Social Media Assistant launch, the platform is upgrading its AI capabilities and releasing new integrations across LinkedIn, Google Drive, and Canva

Metricool, the innovative social media management platform, has announced a suite of new features designed to help brands, creators, and agencies reach wider audiences and improve their social media strategies. These features include LinkedIn Personal Page Analytics, an updated AI Social Media Assistant, and integrations with Google Drive and Canva, enhancing users' ability to track and optimize their campaigns.

Key Features and Updates

• LinkedIn Personal Page Analytics:

  • Analyze growth and content performance for LinkedIn personal pages.
  • Instantly connect client accounts to understand audience preferences and improve future posts.
  • Part of Metricool's response to the increased engagement rates on LinkedIn, which have risen nearly 30%.

• Enhanced AI Social Media Assistant:

  • Provides caption recommendations based on top-performing posts.
  • Expands capabilities to create engaging posts, optimize content, and suggest CTAs and hashtags.
  • Utilizes natural language processing and machine learning to enhance social media content creation.

• Google Drive Integration:

  • Connect media assets from Google Drive directly to Metricool.
  • Schedule content seamlessly using assets stored in Google Drive.

• Canva Integration:

  • Access Canva designs directly within Metricool.
  • Simplify the process of scheduling and publishing visually appealing content.

Industry Impact

Metricool’s 2024 Social Media Networks Study highlights the growing importance of platforms like LinkedIn for brands. As engagement rates continue to rise, Metricool's new LinkedIn Personal Page Analytics feature offers invaluable insights for social media managers.

"Metricool has a unique global lens on the social media landscape and our teams work cohesively to understand what social media managers, marketers, and creators need to reach their goals," said Juan Pablo Tejela, CEO and Co-Founder of Metricool. "We are consistently developing software and improving product accessibility based on real-time user feedback, industry trends, and digital evolution."

User Testimonials

Social Media Entrepreneur and Podcaster, Latasha James, shared her positive experience: "Metricool has revolutionized my workflow by saving me countless hours in content planning and publishing. Its intuitive content calendar, seamless auto-publish feature, and comprehensive analytics have been invaluable. I can effortlessly reference my clients' social media insights and auto-send monthly reports. Metricool's dashboard is truly game-changing, empowering me to effortlessly enhance and expand both my own and my client's social platforms."

Future Plans

Metricool is committed to continuous innovation, planning to release additional features later this year, including Adobe Express analytics and new AI developments. The current updates are scheduled to be available to customers in July and August 2024.

Metricool's latest enhancements demonstrate their dedication to providing a comprehensive platform for social media management. With new tools for analyzing LinkedIn performance, improved AI capabilities, and seamless integrations with Google Drive and Canva, Metricool empowers users to streamline their workflows, enhance content strategies, and achieve greater success in their social media efforts.