Press Release
DeepIntent Launches Helix AI, Bringing Agentic AI and Cross-Platform Activation to Healthcare Marketers
NEW YORK — June 15, 2026 — DeepIntent, the leading healthcare demand-side platform (DSP), today launched Helix AI, the first agentic AI platform purpose-built for healthcare marketers. Helix AI unlocks market insights buried within the industry’s most trusted and comprehensive health datasets, enabling marketers to strategize and engage key audiences with unprecedented precision across DeepIntent’s DSP as well as other channels, such as social platforms. These tasks, which previously took days or weeks and often required complex workflows, can now be completed in minutes or less using natural language. With life sciences companies under more pressure than ever to drive commercial success as rapidly and efficiently as possible, marketers need new tools that accelerate their ability to understand and reach key audiences with more confidence and speed. This insight and velocity become pivotal in determining the success of new product launches or accelerating growth for existing treatments. Helix AI transforms this process, giving marketers an agentic interface to explore advertising and healthcare data together in one platform, generating market and audience insights on demand and pushing audience activation faster and more successfully than ever before. Within Helix AI, marketers can analyze both patient and healthcare provider audiences simultaneously, providing an integrated and unified view of patient and provider journeys, as well as the market dynamics shaping treatment adoption. Additionally, they can use agentic tools and conversational language to build highly relevant audiences and activate those audiences across both DeepIntent’s DSP and non-programmatic channels, such as social media platforms. Helix AI also enables marketers to evaluate campaign performance through natural-language querying and optimize those campaigns in real-time. “From my own experience working in healthcare, the speed at which information reaches patients and providers has a significant impact on improving patient outcomes and quality of life. Agentic AI presents us with the technology to finally democratize access to critical insights buried deep within varying types of health and media data,” said Chris Paquette, Founder and CEO of DeepIntent. “Helix AI shrinks both the time-to-insight and time-to-action from weeks to minutes, representing a major advance in how healthcare marketers can use AI and data to optimize the commercial success of their therapeutic products.” With Helix AI, healthcare marketers can use natural language to: Explore HCP & DTC Audience Intelligence: Query the full prescriber universe and consumer populations using natural language to uncover audience size, geographic opportunities, specialty composition, and prescribing behavior. Analyze Market & Competitive Trends: Analyze prescriber overlap, competitive market dynamics, and longitudinal prescribing trends to identify growth opportunities and support launch planning. Integrate HCP & DTC Insights: Explore HCP and consumer populations together in a single conversation, connecting insights across the healthcare ecosystem. Build & Activate Audiences: Create HealthFirst™ HCP and DTC audiences using natural language and activate them across DeepIntent’s DSP and social platforms. Optimize Media Performance: Access cross-channel forecasts, reach estimates, and AI-powered recommendations to inform campaign strategy and optimize performance. Evaluate Campaign Outcomes: Query campaign performance in-flight using natural language and surface media and healthcare-specific KPIs, including Audience Quality (AQ), verified HCP reach, doctor visitation, and new patient starts. DeepIntent clients will have full access to Helix AI starting today. Agencies will be able to customize Helix AI with their own proprietary solutions and assets such as first-party analytics, data and media. In beta testing, agencies have been at the forefront of Helix AI adoption, using it as a game-changing resource for planning, with a 50% improvement in planning cycle time. "DeepIntent has long been a trusted partner in helping us unlock the full potential of health data,” said Sharona Sankar-King, Chief Data and Product Officer of Havas Media Network North America. “Helix AI represents a meaningful leap forward in how quickly we can understand market dynamics, identify opportunities, and bring stronger recommendations to clients. The speed at which we can now surface actionable insights has fundamentally changed how we approach strategy and new business.” "Helix AI provides a strategic edge by putting advanced, purpose-built data capabilities directly into the hands of our strategists,” said Liz Mansell SVP, Media Strategy, Fingerpaint Marketing. “Analysis that once took days, and often wasn't feasible at this depth, now takes minutes. We're operating at a level of intelligence that sets a new standard for what nimble agencies committed to pioneering AI innovation can deliver." Built on the Foundation of DeepIntent Helix™ Helix AI follows the launch of DeepIntent Helix™, the purpose-built healthcare marketing cloud announced in March 2026. Built on DeepIntent's decade-long investment in healthcare data infrastructure, Helix provides marketers and their partners with access to granular insights across nearly 4 million healthcare providers and 250+ million patient lives. Designed for the realities of regulated health data, DeepIntent Helix™ delivers seamless, HIPAA-compliant access to the tools, technology, and AI-ready data needed to build and activate differentiated healthcare marketing solutions. That foundation is what makes Helix AI possible. While AI tools are becoming increasingly accessible, their value depends on the quality, organization, and accessibility of the data behind them. Helix AI brings a conversational intelligence layer to DeepIntent's healthcare marketing cloud, making it easier for marketers to explore, analyze, and act on trusted health and media data through the AI tools and workflows they already use. Together, Helix and Helix AI help healthcare marketers move from data to intelligence to activation, all within an infrastructure purpose-built for the complexity, compliance, and precision healthcare marketing demands. Explore emerging technologies transforming customer experiences and marketing operations.
artificial intelligence 15 Jun 2026
Azerion Achieves PRIVO COPPA Certification for its Kids Marketplace
Amsterdam, 10 June 2026: Azerion, one of Europe's leading digital advertising and entertainment media platforms, today announced that its Kids Marketplace has achieved COPPA certification through PRIVO a globally recognized FTC approved COPPA Safe Harbor certification authority, providing independent third-party validation that the platform operates according to globally recognized standards for child-directed advertising and privacy protection. The certification represents an important milestone for Azerion's Kids Marketplace, independently confirming the robust privacy, safety and compliance standards that have been embedded within the platform since its inception. Rather than introducing a new compliance framework, the certification serves as external validation of the privacy-first architecture that has long underpinned Azerion's approach to children's digital media and advertising. A Timely Validation in a Rapidly Evolving Regulatory Landscape The announcement comes at a pivotal moment for the industry. As regulators around the world continue to strengthen children's privacy protections and increase enforcement of standards governing data collection from minors, advertisers face growing pressure to ensure their media investments align with evolving regulatory requirements. At the same time, children's digital media consumption has fundamentally shifted toward highly immersive and interactive environments, with gaming emerging as the dominant form of entertainment for younger audiences. These developments have heightened the responsibility of media owners and advertising platforms to provide safe, transparent and compliant environments where brands can engage young audiences without compromising privacy. A Premium, Secure Destination for Brands Engaging the Family Unit Azerion's certified Kids Marketplace enables advertisers to reach children and families within highly engaging, contextually relevant environments while operating in a privacy-first framework that minimizes data-related risks. The certification provides brands, agencies and media buyers with independent assurance that compliance, child safety and brand protection are built directly into the platform's technology and operations. Kim vanTeunenbroek, Global Commercial Director Kids & Gaming at Azerion, commented: "The future of Kids & Family advertising is built on trust, transparency and a privacy first environment. We see this as more than just a compliance milestone; this independently validates the strict safety and privacy standards we have built into our Kids Marketplace from day one. Compliance is not new to Azerion, this certification simply gives advertisers external validation and total confidence that they are entering an ecosystem designed with privacy and kids safety at its core. As regulations and expectations continue to evolve, we believe trusted, child-appropriate media environments will become increasingly important for brands looking to engage kids and families responsibly. Keeping young audiences safe is a non-negotiable priority and this validation ensures brands can continue to engage kids and families responsibly within trusted, future-proof media environments." “We applaud Azerion for taking the steps to build a privacy safe ad solution for child directed and family services. It’s important for online services to be able to monetize as without revenue generation many children’s experiences would not survive. It is even more important to engage children without exploiting their data and this Kid safe marketplace does just that,” said Claire Quinn, Chief Privacy Office, PRIVO. By achieving PRIVO COPPA Safe Harbor certification, Azerion further strengthens its position as a premium destination for brands seeking responsible, privacy-conscious engagement with kids and family audiences. The certification reinforces the company's commitment to delivering trusted advertising solutions that balance effective audience engagement with the highest standards of child safety, privacy and regulatory compliance. About Azerion Founded in 2014, Azerion (EURONEXT: AZRN) is one of Europe’s largest digital advertising and entertainment media platforms. Azerion brings global scaled audiences to advertisers in an easy and cost-effective way, delivered through their proprietary technology, in a safe, engaging, and high-quality environment, utilizing our strategic portfolio of owned and operated content with entertainment and other digital publishing partners. Having its roots in Europe with its headquarters in Amsterdam, Azerion has commercial teams based in over 26 cities around the world to closely support our clients and partners to find and execute creative ways to really make an impact through advertising. For more information visit: www.azerion.com Explore expert insights on marketing automation, personalization, and digital growth.
business 11 Jun 2026
Vidmob Launches Vidmob360, Bringing Creative Intelligence Into the AI Advertising Era
New platform layer connects creative performance data to the tools, agents, and AI systems where brands and agencies actually work NEW YORK — [June 9, 2026] — Vidmob, the Creative Data Company, today announced Vidmob360, a new platform that embeds creative data into the AI systems, enterprise tools, and media workflows brands and agencies already rely on. Vidmob's creative data is no longer confined to a single interface — it travels into the tools and workflows where advertising decisions are actually made. Having defined the standard for creative data, Vidmob is now transforming how marketers access and leverage those insights with the launch of Vidmob360. This strategic evolution shifts the company from a destination SaaS application into a composable intelligence layer purpose-built for the era of artificial intelligence. As generative AI accelerates creative production and media systems become increasingly automated, creative data can no longer remain siloed in a single application. Vidmob360 was built for this reality, delivering Model Context Protocol (MCP) services, APIs, and agents designed to integrate seamlessly into customers’ existing technology stacks. “The challenge has never been access to creative data; it has been activation," said XXX. "Enterprise marketers are increasingly assembling their own technology environments, and they need data inside the systems where planning, media, and creative decisions actually happen. Vidmob360 makes that possible in a way that fits how enterprise teams are already working.” By combining Vidmob's core SaaS platform with a MCP services layer, Vidmob360 makes creative data accessible and actionable across the enterprise tools, AI systems, agents, and media workflows where advertising decisions are made. Marketers can connect leading AI assistants like Claude, Gemini, or ChatGPT to evaluate creative against brand guidelines, diagnose campaign performance, or surface recommendations in real time. Agencies can embed custom client creative data directly into planning and activation workflows, with no custom development required. "We are at an inflection point where every major advertising decision will be shaped by AI," said Alex Collmer, Founder of Vidmob. "But the real opportunity is not simply generating more content or making more buys, but making them smarter, faster, and more effective. Vidmob360 was built with that AI acceleration in mind." Vidmob360 is underpinned by the industry’s most comprehensive set of advertising channel integrations for creative data – over a dozen connectors covering 95% of potential North American media buys, with partners such as Google, Meta, TikTok, Amazon, and The Trade Desk. Phase 1 is available now, providing MCP services and enhanced RESTful APIs across Vidmob's core platform. A second phase, planned for later this year, will introduce additional AI agents designed to apply creative data in production and activation workflows. Vidmob is actively monitoring emerging industry standards including AdCP and IAB AAMP as they develop. Vidmob is currently accepting applications for its AI Innovation Cohort, an exclusive early-access program offering product collaboration and priority updates on Vidmob360. Interested brands, agencies, and technology partners can learn more about Vidmob360 and apply at vidmob.com/360. About Vidmob Vidmob is The Creative Data Company. Its scoring software and analytics have become an essential ingredient in the creative and media decisions of the world's largest marketers and agencies, as they drive business results through improved creative effectiveness. As the industry leader in creative data, Vidmob's influence lies in its partnerships and integrations across the digital ad ecosystem, its dozens of proprietary models, and in the most robust design and AI human-reinforcement of its kind. The company has received over $200 million in venture funding, backed by industry leaders like Adobe, and has received numerous awards including Digiday's Most Innovative Technology Award, IMA's Platform of the Year, and Ad Age's Best places to Work. Explore expert insights on marketing automation, personalization, and digital growth.
artificial intelligence 10 Jun 2026
SurveyMonkey introduces LaunchPad, bringing affordable, automated market research solutions to marketers, product teams, and more
SAN MATEO, Calif., June 10, 2026 – SurveyMonkey, the world’s most popular platform for surveys and forms, today announced SurveyMonkey LaunchPad, a dedicated suite of ready-to-run, automated market research solutions built for marketing and product professionals who need fast, reliable answers before launching products and campaigns. Every launch starts with a question teams can’t afford to get wrong: Will this land with our target audience? But getting reliable market validation has traditionally required teams to wait months and spend heavily on agency-led studies, forcing many to rely on gut instinct or piece together DIY research. SurveyMonkey LaunchPad changes that with guided, pay-as-you-go research solutions that help teams test product concepts, campaign messaging, pricing, and creative with targeted audiences in a matter of hours, not months. LaunchPad packages the company’s 25+ years of helping people run research at scale to offer solutions that are uniquely rigorous, accessible, and affordable for modern teams. “Companies are under enormous pressure to move faster, but speed without feedback is just guessing,” said Eric Johnson, CEO at SurveyMonkey. “Human feedback matters even more in the age of AI, and teams shouldn’t have to choose between speed, rigor, and budget to validate their ideas before launch. We’ve long offered market research tools that range from autonomous, self-serve tools to professional services engagements. What’s special about LaunchPad is that it guides teams through proven methodologies, even if you don’t have a dedicated research team. Everyone needs that kind of flexibility to move fast with confidence today.” SurveyMonkey LaunchPad empowers teams with: Guided setup: Built-in research expertise helps teams launch professional studies powered by proven methods like monadic testing, sequential monadic testing, or Van Westendorp price sensitivity testing, all with complex logic already built in. Automated insights without market research expertise: LaunchPad uses AI-powered analysis to quickly surface decision-ready findings, professional scorecards, and advanced research outputs like Key Driver analysis, MaxDiff preference scores, and TURF simulations. Built-in audience panel: Reach targeted respondents across demographics, industries, and regions through SurveyMonkey’s integrated global survey panel of 335M+ respondents in 130+ countries, with over 200 targeting options, eliminating one of the biggest barriers to market research: finding the right audience. Flexible pricing, no subscriptions: Purchase studies on a pay-as-you-go basis with no LaunchPad subscription required. LaunchPad helps marketers, product teams, and other business professionals run advanced market research without needing deep research expertise. Marketers can test campaign creative and messaging before launch, product managers can validate concepts before investing engineering resources, and growth teams can pressure-test pricing strategies before going to market, all without needing a dedicated insights team or agency partner. LaunchPad includes solutions for concept testing, pricing optimization, ad and message testing, and advanced research methods like MaxDiff and Van Westendorp analysis. About SurveyMonkey SurveyMonkey is the world’s most popular platform for surveys and forms, built for business and loved by users. We combine powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms. With built-in research expertise and AI-powered technology, it’s like having a team of expert researchers right at your fingertips. Trusted by millions—from startups to Fortune 500 companies—SurveyMonkey helps teams gather insights and information that inspire better decisions, create experiences people love, and drive business growth. Learn how AI-powered marketing solutions improve campaign performance and ROI.
business 10 Jun 2026
Experian Audiences are now available in the Adobe Advertising DSP
For marketers, the goal is simple: dependable data, connected tools, and a more direct path from audience strategy to measurable advertising outcomes. For many advertisers and agencies, audience strategies frequently stall between planning and activation. Teams may identify whom to reach, but require reliable data, scalable identities, and a direct path to media-buying platforms. Experian Audiences are now available in the Adobe Advertising DSP, giving marketers access to more than 3,500 audiences built with reliable data to support faster activation, broader reach, stronger relevance, and better campaign performance. This brings together Experian’s data, audiences, identity, and partner ecosystem with Adobe Advertising’s AI-powered ad-buying capabilities within Adobe Experience Cloud. Adobe Advertising helps brands centralize planning, optimize media, and improve performance through purpose-built AI and integrated tools across Adobe Analytics, Adobe Customer Journey Analytics, and Adobe Real-Time. “Advertisers need audience solutions that are accurate, addressable, and easy to activate. Bringing Experian Audiences into the Adobe Advertising DSP gives marketers a faster path from reliable data to action. Together, Experian and Adobe Advertising help brands reach the right audiences, improve efficiency, and strengthen campaign performance.” ExperianAli Mack, VP AdTech How Experian Audiences support activation in the Adobe Advertising DSP Marketers want to better understand their customers, engage them across channels, and accurately measure campaign impact. That is where Experian and Adobe Advertising can help. Experian’s Digital Graph connects digital identifiers to households and individuals, helping advertisers extend audience reach across channels. For the Adobe Advertising DSP, this supports more addressable activation from first-party and third-party audience sources and gives marketers a stronger path to reach their intended audiences at scale. Adobe Advertising advances this approach by unifying advertising and marketing technology. Their platform manages planning, buying, measurement, and optimization across connected TV (CTV), search, social, display, audio, and commerce channels. Together, Experian and Adobe Advertising make it easier for advertisers to activate high-quality audiences where media decisions happen. With Experian Audiences now available in the Adobe Advertising DSP, advertisers can: Launch campaigns faster with 3,500+ ready-to-activate Experian Audiences Build custom audiences aligned to specific campaign goals, client briefs, or vertical strategies Expand addressable reach through Experian’s Digital Graph Use Experian audience data in the Adobe Advertising DSP, where planning, buying, optimization, and measurement work in one place Support more efficient media activation across CTV, display, audio, commerce, and other channels “Our collaboration with Experian brings premium, identity-based audiences directly into Adobe Advertising, giving advertisers everything they need to perform. Together we’re putting powerful, identity-based audiences alongside advertisers’ own data to power custom algorithms that actually move the needle.” Adobe AdvertisingPhil Cowlishaw, Managing Director Audience strategies advertisers can activate in the Adobe Advertising DSP Advertisers and agencies need a faster, more flexible way to move from campaign brief to audience activation. Whether you want toreach in-market shoppers, build a tailored audience, or connect messaging to consumer behavior,Experian Audiences gives advertisers and agencies a flexible way to progress from campaign brief to audience activation in the Adobe Advertising DSP. 1. Match financial offers to the right consumer moments Financial brands, retailers, and auto advertisers can use Experian financial audiences to support campaigns for credit cards, banking, lending, refinancing, insurance, and other financial products.Example: A retailer launching a store credit card could combine loyalty, discretionary spend, and relevant financial audience options to reach consumers more likely to engage with the offer. 2. Build more relevant retail and consumer packaged goods (CPG) campaigns Retailers and CPG brands can use purchase-based, predictive, seasonal, and shopper behavior audiences to reach consumers based on what they buy, how they shop, and when they are likely to purchase.Example: A brand launching a new fitness beverage could combine health and fitness purchase behavior, gym visitation, and active lifestyle interests to reach consumers more likely to be receptive. 3. Reach high-intent auto shoppers Auto marketers can use Experian Audiences to reach consumers based on known and predictive auto shopping behaviors, including in-market shoppers, current vehicle owners, electric vehicle (EV) intenders, aftermarket shoppers, and consumers interested in specific body styles, fuel types, or vehicle price ranges.Example: An auto brand promoting a new SUV could reach likely SUV shoppers and refine that audience with household, lifestyle, or dealership visitation signals. 4. Build custom healthcare audiences for pharma campaigns Healthcare and pharmaceutical marketers often require highly targeted audiences for specialized campaigns. Pharma brands can work with Experian to build custom audiences using approved partner data sources.Example: A pharma brand launching a healthcare professional (HCP)-focused campaign could use approved partner data signals, such as provider specialty, treatment activity, or other campaign-specific criteria, to build a custom audience relevant to healthcare professionals. Experian can then help make that audience available for activation in the Adobe Advertising DSP, giving pharma marketers a simpler way to move from audience strategy to media execution. 5. Improve message and channel fit with Mosaic®, TrueTouchSM, and TV audiences Experian’s specialty audiences, including Mosaic, TrueTouch, television, lifestyle, and mobile location audiences, can help advertisers go beyond basic targeting. Marketers can refine audiences based on lifestyle, channel preference, viewing behavior, ad receptivity, purchase style, and location-based signals to support more relevant campaigns across Adobe Advertising.Example: A streaming service can use TV and lifestyle audiences to reach ad-supported streaming viewers, TV enthusiasts, or co-viewing households, then layer TrueTouch signals to align creative messaging with consumer preferences. Why connected audience activation matters for advertisers and agencies Advertising has moved toward connected solutions that bring data, identity, media execution, and measurement together to drive stronger results. For agencies and marketers, this unified approach simplifies audience planning and helps turn strategy into scalable media plans. Together, Experian and Adobe Advertising give teams access to trusted audiences, AI-powered tools, and connected workflows that improve performance across the media lifecycle. Discover how our team helps businesses leverage AI-driven marketing, automation, and customer engagement strategies to improve campaign performance and drive measurable growth.
advertising 5 Jun 2026
5W AI Communications Releases the IPO AI Visibility Index: The Companies Going Public Are Losing the First Question Buyers Ask
MIAMI, June 1, 2026 /PRNewswire/ -- 5W AI Communications, the AI Communications Firm, today released the IPO AI Visibility Index — a directional study of how the major AI engines (ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews) recognize, explain, and frame 25 of the most-watched companies entering the U.S. public markets. The finding: a company can pass every audit, build the book, and ring the bell — and still flunk the first question a buyer types into a chatbox. The behavior shift is now measured, not assumed. In a March 2026 survey, G2 found 51% of B2B software buyers now begin research with an AI chatbot more often than with Google — up from 29% a year earlier. That is the investor-adjacent audience: the analysts, reporters, recruits, and researchers who form the first read on a company. These engines increasingly shape the first layer of investor research — and most filers have spent zero time on how they'll be explained there. The index scores each company across four dimensions — Recognition, Accuracy, Source Control, and Answer Quality — combined into a single AI Visibility Readiness score. Source Control is the proprietary metric: it separates a company that is merely visible from one that is visible in its own words — the difference that matters most at the moment of listing. Based on modeled analysis of category prompts across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. The Split Screen — Infrastructure owns the answer. AI-infrastructure and crypto names — CoreWeave, Circle, Anthropic, Databricks, Anduril — are explained with confidence and frequently sourced through their own technical material and filings. They earned it through density: they published more about themselves than the market did. — Famous and defenseless. Klarna and Figma are recognized perfectly and explained largely through the post-IPO decline narrative the press authored. None of it is factually wrong. Much of it is uncontrolled. This is the most expensive failure mode in the study: high recognition, low source control. — The billion-dollar ghosts. Pending filers including Entrata, Crusoe Energy, Genesys, and Lime are invisible or actively confused — blended with competitors, handed stale figures, or returned with hedged answers — precisely when their story is least settled and most consequential. The risk sharpens in registration. The quiet period limits what a company can say; it places no limit on what the engines repeat. If the chatbox is confidently wrong about the revenue model during the roadshow, that error sits in front of exactly the audience the company can't freely correct. "Wall Street's new first analyst is a chatbot," said Ronn Torossian, founder and chairman of 5W AI Communications. "Before a banker builds the book or a reporter files the story, the buyer types the company name into a chatbox and reads whatever comes back. You can ace the audit and ring the bell and still lose that first impression — because the engines keep talking when the company has to go quiet. AI Communications is a mix of journalism, psychology, and engineering. The audience is now the machine." The full index, leaderboard, and methodology are available at 5wpr.com/ai-visibility-index/ipo-readiness-2026. The IPO AI Visibility Index is part of 5W's ongoing AI Visibility Index Series. Findings are a market-level diagnostic, directional by design — not a company certification and not investment advice. About 5W AI Communications 5W is the AI Communications Firm, building brand authority across the platforms where decisions now happen — ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — alongside earned media, digital, and influencer channels. 5W combines public relations, digital marketing, Generative Engine Optimization (GEO), and proprietary AI visibility research to help clients measure and grow their presence in AI-driven buyer research. Founded in 2003, 5W is recognized as a Top U.S. PR Agency by O'Dwyer's, named Agency of the Year in the American Business Awards®, honored as a 2026 Top Place to Work in Communications by Ragan, and named to Digiday's WorkLife Employer of the Year list. 5W serves clients across B2C sectors — Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, and Nonprofit — and B2B specialties including Corporate Communications, Reputation Management, Public Affairs, Crisis Communications, and Digital Marketing across Social, Influencer, Paid Media, GEO, and SEO. Learn more at 5wpr.com. Discover how our team helps businesses leverage AI-driven marketing, automation, and customer engagement strategies to improve campaign performance and drive measurable growth.
business 3 Jun 2026
Intuit Mailchimp Launches Analytics AI and Expanded Data Integrations to Give Brands Conversational, Actionable Intelligence
SYDNEY, AUSTRALIA — May 29, 2026 — Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, Mailchimp, and Intuit Enterprise Suite, today announced Analytics AI*, a native conversational analytics agent in Mailchimp that connects performance across campaigns, audiences, and revenue to tell businesses what changed, why, and what to do next. Mailchimp also announced expanded integrations with Claude, Wix, and WooCommerce that unify ecommerce data and bring AI-powered marketing capabilities directly into the platforms merchants already use. The enhancements are designed to help ecommerce brands and small and mid-sized businesses scale with confidence using Mailchimp, the #1 AI-powered email marketing and automation platform.** Unlike traditional dashboards that require manual analysis and exporting, Analytics AI allows marketers to simply ask questions in plain language and receive instant, strategic recommendations, much like the conversational AI experiences they already use. Purpose-built for omnichannel campaign performance and audience analytics in Mailchimp, the agent is designed to give brands data intelligence that drives decisions and revenue, without complexity. "Ecommerce brands tell us they have too much data but are starving for actionable insights," said Diana Williams, VP of Product at Intuit Mailchimp. "Analytics AI starts by eliminating the gap between data and decision. Ask a question, get a strategic answer, and act on it instantly. But we're not stopping there. Analytics AI lays the foundation for a fully agentic experience where Mailchimp plans, builds, and executes campaigns autonomously based on what's working for your business." New AI-powered capabilities in Mailchimp deliver proactive intelligence so brands can scale with confidence Mailchimp is launching a suite of AI-powered features that automate analysis, enable conversational insights, and expand compliance options for regulated industries: Analytics AI delivers conversational intelligence: Analytics AI delivers automatic analysis across campaign performance, audience behavior, and revenue outcomes without requiring marketers to build dashboards or export reports. Using AI to analyse each customer's own connected ecommerce data from platforms like Shopify, WooCommerce, and Wix alongside their Mailchimp campaign history, the agent identifies patterns, surfaces opportunities, and provides specific next-step recommendations that connect marketing activity directly to revenue impact. AI Segment Builder (beta): Marketers can describe their ideal audience in plain language, and AI automatically builds the segment using behavioral, demographic, and engagement data. Brands are turning data overload into revenue growth For customers like contemporary art gallery Playground Detroit, Analytics AI is already transforming how they turn their brand’s unique data into faster, more actionable marketing decisions following its private beta. “Mailchimp’s Analytics AI makes it easy to see what’s working by turning our historical data into something we can act on,” said Paulina Petkoski, Founder and Director of Playground Detroit. “Instead of spending over an hour manually processing reports, we can instantly access what we need through an intuitive, interactive search to help us make smarter decisions, refine our strategy, and increase subscriber engagement and ecommerce growth.” With Analytics AI, Mailchimp puts a marketing data analyst to work with every marketer, bringing conversational intelligence to marketing performance so brands can ask questions, get answers, and act on what's working in real time. Mailchimp brings AI-powered campaign creation directly into ChatGPT and Claude Marketers can now build complete campaigns without leaving their AI workflow. The Mailchimp app in ChatGPT and Claude allows users to draft and refine personalised omnichannel campaigns using conversational prompts, pulling directly from their customer data and campaign history in Mailchimp. Once finalised, campaigns will be available within Mailchimp for brands to launch in a single action, eliminating hours of manual setup and context-switching between platforms. This integration streamlines the creative process by letting marketers ideate, iterate, and execute all within the AI tools they already use daily, turning campaign strategy into a collaborative conversation rather than a multi-step technical process. Enhanced partner integrations and new features extend marketing intelligence across platforms Mailchimp's expanded partner ecosystem brings marketing capabilities directly into the tools brands already use: One-click data activation for WooCommerce and Wix: Following its launch in Shopify, one-click activation of the Mailchimp Site Tracking Pixel is now available for WooCommerce and Wix. This makes it frictionless for merchants to capture site actions, like product views or cart additions, and transform them into real-time automation triggers for smarter personalisation. Seamless design-to-launch workflows with Canva: With deeper integration with Canva, marketers can now automatically import HTML and share select Canva designs into Mailchimp as full emails, ready to send without the manual lift. Expanded sign-up methods for regulated industries: New age-gating on SMS signup forms allows brands that sell alcohol to collect and message SMS contacts in Mailchimp. Coming Soon: Conversational and Agentic AI Across Mailchimp Analytics AI marks a major advancement in Mailchimp’s AI-powered marketing platform, setting the foundation for a fully connected marketing AI experience where brands describe what they want to accomplish, and AI plans the strategy, builds the audience, drafts the campaigns, and learns from every result. Powered by secure first-party data and informed by industry context and business goals, the native agents will help businesses act fast so they can spend less time piecing together campaigns and more time generating revenue. Availability Analytics AI is available to all Mailchimp customers globally with paid plans now. AI Segment Builder is available to select customers in beta now, with general availability coming soon. The Mailchimp app is now available in Claude and ChatGPT for users in the US, Canada, UK, and Australia. The one-click pixels for Shopify, WooCommerce, and Wix are available globally now. Age-gating for SMS is available for users in select countries*** beginning May 28. About Intuit: Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, Mailchimp, and Intuit Enterprise Suite, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at Intuit.com and find us on social for the latest information about Intuit and our products and services. Discover how our team helps businesses leverage AI-driven marketing, automation, and customer engagement strategies to improve campaign performance and drive measurable growth.
business 29 May 2026
Rep AI Raises $6.2 Million in Strategic Follow-On Funding to Advance AI Platform for ecommerce
Silicon Road Ventures leads latest investment round as Rep AI expands its unified AI platform designed to improve conversion, customer experience, and operational efficiency NEW YORK and TEL AVIV, Israel, May 28, 2026 /PRNewswire/ -- Rep AI, an AI platform purpose-built for ecommerce brands and online retailers, today announced it has raised $6.2 million in strategic follow-on funding. The round was led by Silicon Road Ventures, with participation from Osage Venture Partners, Flashpoint Venture Capital, and strategic investor Zendesk. This latest raise marks the second tranche of Rep AI's funding in approximately 20 months, building on the company's initial $8.2 million Series A round announced in August 2024. The new capital will accelerate product innovation, expand market reach, and support enterprise growth as Rep AI strengthens its position in the evolving ecommerce AI sector. Rep AI's platform helps brands unify customer engagement across the full shopping journey - from identifying shopper intent before purchase to improving conversion and streamlining post-purchase support. By consolidating fragmented AI and customer experience tools into a single platform, Rep AI addresses growing demand for more efficient, revenue-focused ecommerce operations. "ecommerce brands are increasingly overwhelmed by disconnected technology stacks that create operational silos and missed revenue opportunities," said Yoav Oz, co-founder and CEO, Rep AI. "This funding further validates our vision of building a unified AI operating system for ecommerce - one that helps brands better understand shopper behavior, improve conversion, and deliver stronger customer experiences from first interaction through long-term loyalty." "The industry is moving beyond isolated AI tools toward integrated systems that can influence the entire customer journey across ecommerce," said Shauli Mizrahi, co-founder and Chief Technology Officer, Rep AI. "Our focus has always been on building an infrastructure that drives measurable business outcomes while simplifying how brands deploy and scale AI." As enterprise AI adoption accelerates, investors are backing platforms that can move beyond fragmented experimentation and deliver scalable business value. According to McKinsey's 2025 State of AI report, 78% of organizations now use AI in at least one business function, reflecting a significant shift from experimentation to operational deployment. However, many organizations continue to face challenges tied to siloed AI systems and fragmented implementations - creating demand for more unified, enterprise-grade platforms. "Brands are seeking scalable, revenue-driving agentic AI infrastructure rather than isolated point solutions," said Sid Mookerji, Managing Partner at lead investor, Silicon Road Ventures. "Rep AI is emerging as a leader in ecommerce's fastest-growing technology categories by replacing fragmented systems with a more cohesive, intelligent platform." Zendesk's strategic investment represents more than just capital - it signals validation from one of customer experience technology's most influential companies and reinforces the growing convergence of customer service, sales, and revenue generation. "A great retail experience feels like a knowledgeable sales concierge, one that asks the right questions to understand your needs, knows the products inside and out, and can help with everything from discovery to returns. True AI integration in retail requires more than a chatbot; it requires a deep understanding of shopper behavior and product data. Rep AI's platform demonstrates how behavioral AI can bridge the gap between site visits and completed purchases, offering a personalized concierge at scale. We're pleased to support the team as they continue to refine the intersection of CX and commerce," said Adrian McDermott, CTO, Zendesk. About Rep AI Rep AI is the AI operating system for ecommerce — a single agentic platform that works across the full customer journey, from behavioral intent detection on arrival through personalized sales guidance, conversion optimization, and post-purchase support. Built on proprietary behavioral AI and large language models, Rep AI proactively engages shoppers at the moment of highest intent, ingests each brand's voice and product knowledge, and delivers shared shopper intelligence across marketing, CX, and sales teams simultaneously. Customers including Proof Wallets, VIBAe, K2, Unclaimed Bagage, Satya Jewelry, HigherDOSE, OLLY, Cloth & Paper, Bikes Online, and NutraBio use Rep AI to drive compounding revenue growth. Rep AI is backed by Silicon Road Ventures, Osage Venture Partners, Flashpoint Venture Capital, and Zendesk. Discover how our team helps businesses leverage AI-driven marketing, automation, and customer engagement strategies to improve campaign performance and drive measurable growth.
business 29 May 2026
DeepIntent Partners with Lane4.io to Launch a New Programmatic Path to Point-of-Care Inventory
NEW YORK, May 28, 2026 — DeepIntent, the leading healthcare demand-side platform (DSP), today announced a partnership with Lane4.io, the first and only supply-side platform (SSP) built for Electronic Health Record (EHR) and health media advertising. The partnership benefits marketers by expanding programmatic access to point-of-care (POC) media that is optimized through a dedicated, purpose-built SSP. The combination brings together DeepIntent’s identity, measurement, and optimization capabilities with Lane4.io’s proprietary clinical event messaging infrastructure, including EHR inventory, data insights, and retail activation capabilities. Unlike traditional clinical workflow tools retrofitted for marketing, Lane4.io’s infrastructure was purpose-built for activation from day one. "We’re excited to partner with DeepIntent, a company that has set the standard for programmatic healthcare advertising,” said Chad Gottfrid, CEO of Lane4.io. “Lane4.io was built from the ground up to make EHR inventory work for marketers, not just for clinical workflows. Together, we're giving pharma brands a clean, scalable way to reach providers at the most important moment in the patient journey." For DeepIntent clients, the partnership unlocks new capabilities including: Expanded reach andopportunity to connect with providers at a critical moment of care NPI-leveltrigger-based messaging, new to the DeepIntent platform Expanded reachacross 6 EHR systems and 158,000 unique doctors POC signals thatenrich measurement and optimization across omnichannel plans POC media spend surpassed $1 billion in 2024, proving that the channel is now ready for the programmatic infrastructure marketers depend on across the broader media ecosystem. This partnership gives marketers the opportunity to more easily incorporate POC inventory into their omnichannel programmatic strategies. It also aligns with DeepIntent’s broader vision of building a more connected, measurable healthcare marketing ecosystem that enables stronger engagement between brands, providers, and patients. “The next era of healthcare marketing is personal, real-time, and increasingly shaped by the moments where care decisions are made. This partnership gives our clients extended reach and scale to activate true omnichannel strategies by connecting point-of-care engagement with measurable outcomes,” said Lisa Kopp Johnson, CRO of DeepIntent. “Alongside companies like Lane4.io, DeepIntent is building the industry’s richest marketplace of inventory that’s most relevant to the modern healthcare marketer, including point-of-care media.” This capability will be available to DeepIntent clients beginning mid-June 2026. About DeepIntent DeepIntent is the leading healthcare marketing demand-side platform, purpose-built to help marketers plan, activate, and optimize data-driven campaigns with speed and precision. Trusted by the world’s top healthcare brands and their agencies, DeepIntent uniquely unites media, identity, and real-world clinical data to power privacy-safe, omnichannel marketing across every screen. Backed by patented technology and proven outcomes, DeepIntent’s platform delivers measurable audience quality and script lift at scale. About Lane4.io Lane4.io is the first and only supply-side platform (SSP) built for electronic health record (EHR) and health media advertising. Purpose-built for activation from day one, rather than retrofitted from clinical workflow tools, Lane4.io makes point-of-care inventory work for marketers. Its proprietary clinical event messaging infrastructure unites EHR inventory, data insights, and retail activation in a clean, scalable, programmatic environment that connects pharma brands with providers at the moments that shape care decisions. Discover how our team helps businesses leverage AI-driven marketing, automation, and customer engagement strategies to improve campaign performance and drive measurable growth.
business 29 May 2026
Half of marketers struggle with campaign execution, while a quarter can’t track ROI
28th May 2026: A new study has revealed that half (50%) of senior UK marketers score their business’s overall campaign execution as below average (less than 11 out of 20) - and only six percent would rate their teams’ performance as genuinely agile when it comes to defining, creating and executing marketing campaigns. Results from the Marketing Experience (MX) readiness survey, developed by Intermedia Global (IMG), underline that a lack of operational discipline holds back marketing effectiveness. The analysis evaluates how effectively an organisation’s marketing operations are functioning across core areas, which cover data and insight maturity, technology integration, campaign execution, operational efficiency and process alignment. While only one in eight (13%) senior marketers don’t have a content strategy, more than half (56%) either don’t gather content and campaign performance insights at all, or produce reports but then don’t act on the findings. When it comes to measuring campaign return on investment, just over a third of marketing departments (38%) say they measure ROI on some of their campaigns but not all, while a quarter (25%) say they actually have zero visibility on ROI. Steve Kemish, CEO of IMG, says: “Many teams have invested in platforms and data, yet struggle to develop and execute campaigns efficiently. This points to a gap between martech investment and operational maturity. “The underlying problem is that many teams still lack the integration, workflows and internal alignment needed to turn data into measurable business outcomes.” The survey also revealed a huge gap between the best and worst performers in technology maturity, which recorded the widest spread in overall scores across any of the areas covered. For example, nearly half (44%) say that their key martech tools (CRM, automation, analytics, DAM) work well together and would call their current setup ‘pretty good’, while a quarter (25%) say those tools in their organisation are ineffective and aren’t fit for the future. Even more (56%) say that their teams understand the main features of the martech stack but underuse the advanced ones. This aligns to another significant area of potential concern for many, the human element: half of marketing teams either offer only minimal onboarding and training for marketing technology when people first join, or leave it to new users to work it out for themselves. Kemish concludes: “Overall, the research reinforces that modern marketing success is no longer just about creativity or investment in technology. It’s about operational maturity - how effectively organisations connect their data, systems, processes, people and execution to create a stronger Marketing Experience.” Discover how our team helps businesses leverage AI-driven marketing, automation, and customer engagement strategies to improve campaign performance and drive measurable growth.
business 28 May 2026
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