Surreal Hotel Arts and Eudora Unveil Groundbreaking AI-Driven Film Campaign Starring Valentina Ferrer
business marketing
MTE
Published on : Jul 6, 2026
SÃO PAULO, July 6, 2026 – Surreal Hotel Arts, the Brazilian creative production company with offices in São Paulo and New York, today announces the launch of a new film campaign for leading beauty brand Eudora, part of the O Boticário group.
Starring international model, actress, and former Miss Argentina, Valentina Ferrer, the campaign, which was developed by AlmapBBDO and produced by Surreal, connects the precision of science with the elegance of fashion, blending advertising, art, and technology. Created by Surreal’s lauded director Brendo, the film uses AI-integrated techniques to tell the story of Eudora Siàge Nutri Diamond, Eudora's new “diamond shielding” hair technology for the Siàge product line, a proprietary formula that delivers a protective, high-gloss finish for up to 100 hours.
To bring this microscopic science to life, Surreal’s creative production team built an immersive custom installation of LED screens and mirrors, engineered to mirror the precise geometry of a diamond, transforming a laboratory concept into a cinematic, high-fashion environment.
“Nutri Diamond has always had a very strong connection with consumers, and its return represents an important step in Eudora Siàge’s strategy. The campaign uses fashion as a language to convey the product’s attributes in an inspiring way, translating hair protection into a narrative of desire and high performance. Working with Surreal Hotel Arts and Brendo, we found a team that understood this ambition and helped us create a film that reinforces our commitment to meeting consumers' real needs through innovation, beauty, and visible results.”
Giovana Orlandeli, Communications Director, Eudora, O Boticário group
From the beginning, the production was designed around the science behind the product. Director Brendo and the Surreal team used AI, robotic camera systems, and digital design to reflect the precision of Eudora’s Nutri Diamond formula.
AI was used early in the process to create complex backgrounds and shape the film’s distinctive aesthetic. Most significantly, it was deployed to visualize the diamond shielding effect by simulating how micro-diamonds protect individual hair strands against heat and moisture in a way that conventional cameras cannot capture, and in a fraction of the time required by traditional CGI. The LED panels provided the diamond light, while the robotic camera choreography simulated the technical accuracy of a laboratory environment.
“This project gave us the opportunity to ask: what does science look like when it becomes beautiful? We used AI not as a gimmick, but as a genuine bridge between the microscopic world inside the product and the cinematic world we were building. The robotic camera, the LED geometry, the AI visualizations – every element was in service of making the science feel real, and felt. By combining these techniques, we’ve created visuals that feel simultaneously luxurious, scientific, and otherworldly.”
Brendo, Director, Surreal Hotel Arts
Brendo, a film director working across advertising, music videos, and immersive projects, blends a vibrant visual aesthetic with strong influences from fashion, beauty, and technology. With a focus on innovative, creative solutions and AI-integrated production, he crafts visual experiences that expand the boundaries of digital storytelling.
“Our work with Eudora represents the latest evolution of a creative approach that has consistently placed Surreal Hotel Arts at the forefront of visually ambitious, technically advanced filmmaking in South America.”
Brendo, Director, Surreal Hotel Arts
ABOUT SURREAL HOTEL ARTS
Surreal Hotel Arts is a Brazilian audiovisual production company with offices in São Paulo and New York. We operate in both national and international markets, creating content for advertising, entertainment, and branded media. Since January 2021, our mission has been to tell stories with relevance, creative freedom, and sensitive listening. We believe in the power of imagining, creating, and building solutions that reflect the diverse voices of the world, always in dialogue with agencies, brands, distributors, platforms, and other industry partners. As signatories of the UN Global Compact, we remain committed to the Sustainable Development Goals of the 2030 Agenda, aligning our projects with a more diverse, responsible, and people-connected future. Follow Surreal Hotel Arts on LinkedIn, Instagram. and YouTube. Website: https://www.surrealhotelarts.com/
ABOUT EUDORA
Launched in 2011, Eudora is a Brazilian cosmetics brand. It is a subsidiary of Boticário, Brazil’s most-loved beauty brand. With over 3,600 locations across Brazil and collections sold in over 600 countries, Boticário places conversation and sustainability at the heart of its products and brands. Follow Eudora on LinkedIn, Instagram, and YouTube. Website: www.eudora.com.br
