SurveyMonkey reintroduces GetFeedback, our easiest website feedback collector yet
customer experience management
MTE
Published on : Jul 22, 2026
SAN MATEO, Calif., July 22, 2026 – SurveyMonkey, the world’s most popular platform for surveys and forms, today announced GetFeedback by SurveyMonkey, a newly simplified self-serve experience that makes it easy for marketing, product, and digital customer experience teams to collect customer feedback directly on their websites.
Website analytics tools can show teams where visitors drop off, but not why they leave. GetFeedback captures feedback at the exact moment visitors hesitate, encounter friction, or abandon their journey, revealing why visitors behave the way they do.
The revamped GetFeedback is now available as a do-it-yourself offering that allows teams to sign up, choose a plan, create a form or button, and add it to their website using a single line of code, putting in-the-moment customer feedback within reach of more teams.
"Every company is looking to improve its website, but most are making decisions based on incomplete information. Analytics can tell you what happened, but not why," said Eric Johnson, CEO at SurveyMonkey. “GetFeedback helps teams connect data to the customers behind it by capturing feedback in the moment. That built-in listening is what turns abstract numbers into actionable insights."
GetFeedback empowers teams with
? Quick and easy setup: Choose a plan, create a feedback experience that best fits your needs, and add a simple code snippet to your website, with no complex implementation required.
? Flexible feedback collection: Capture feedback through always-on feedback buttons, forms triggered by specific user behavior, or embedded forms that appear naturally within your website experience, giving visitors multiple ways to share feedback when it's most top of mind for them.
? Built-in analytics: Analyze feedback from multiple forms in a single dashboard to identify trends and set priorities.
? Self-serve simplicity: Get started immediately with a streamlined purchase and setup experience.
GetFeedback is designed for the teams closest to the digital experience. Marketing teams can optimize landing pages and conversion funnels, product teams can uncover onboarding friction and improve activation, ecommerce teams can identify what's driving cart abandonment, and UX teams can continuously improve digital experiences. Whether reducing drop-off, increasing conversion, or improving customer experiences, GetFeedback helps teams connect what website visitors do with why they do it.
About GetFeedback
GetFeedback helps teams improve website experiences by capturing in-context feedback at key moments across the customer journey, from landing pages and checkout flows to onboarding experiences. It helps organizations connect visitor behavior to direct human feedback and fix the experience issues hurting their business.
About SurveyMonkey
SurveyMonkey helps teams understand people and make better decisions. Every day, businesses, governments, educational institutions, and nonprofits use SurveyMonkey products to continuously gather feedback from real humans, conduct research, collect information, and improve experiences.
The SurveyMonkey portfolio includes SurveyMonkey, the world's most popular platform for surveys and forms, built for business and loved by users; SurveyMonkey LaunchPad for ready-to-run market research solutions; SurveyMonkey applies to application and program management, GetFeedback for digital experience feedback; and Wufoo for online forms and payments.
Millions of users around the world—from startups to Fortune 500 companies—rely on SurveyMonkey to turn feedback into action, validate ideas with confidence, strengthen customer and employee experiences, and make decisions that drive growth.
