DemandScience Appoints Chris Moody as Chief GTM Evangelist
business intelligence marketing
MTE
Published on : Jul 15, 2026
DANVERS, Mass., July 15, 2026 — DemandScience, the AI-powered B2B Precision Performance Marketing platform, today announced the appointment of Chris Moody as Chief GTM Evangelist. In his role, Moody will drive market education and thought leadership around the profound changes reshaping B2B go-to-market execution. As AI, fragmented buyer journeys, and declining signal quality challenge traditional platform-centric approaches, Moody will help marketing and revenue leaders navigate what comes next.
"The martech industry is promising that AI agents and natural language processing will magically fix all of the GTM challenges B2B marketers face today,” said Moody. “The problem is, if your underlying data and signals are weak, a suite of AI agents will just help you make terrible decisions at lightning speed. I joined DemandScience because the team sees the exact same massive market transition that I do, and they are actually built to solve it.”
Moody brings more than two decades of B2B marketing leadership to DemandScience. Most recently, he served as chief evangelist at Demandbase, where he helped shape the industry’s understanding of account-based marketing strategies. Prior to Demandbase, Moody held senior roles at Gartner (via the TOPO acquisition), Stax, Cheetah Digital, GE Digital, Oracle, and Red Hat and has advised hundreds of B2B marketing and sales organizations on revenue strategy. He is based in Raleigh, North Carolina.
"The B2B go-to-market landscape is undergoing one of the biggest shifts we’ve seen in years,” said Bill Hobbib, CMO of DemandScience. “Organizations are rethinking how they connect data, intelligence, and execution to drive growth. Chris has spent his career helping companies navigate those kinds of transitions, and we’re excited to have him help shape the conversation around what’s next.”
Moody's appointment reflects DemandScience’s belief that the B2B market is approaching a major inflection point. As organizations reassess sprawling technology stacks and seek more effective ways to turn data into revenue, success will increasingly depend on combining trusted signals, AI-powered intelligence, human expertise, and coordinated execution. Moody will help shape that conversation through research, customer engagement, and industry education.
About DemandScience
DemandScience is a global leader in precision performance marketing, helping B2B marketing and revenue teams turn fragmented data and disconnected execution into predictable pipeline outcomes. Trusted by more than 900 global brands, DemandScience delivers marketing that actually performs.
