Press Release
Vidmob Launches Vidmob360, Bringing Creative Intelligence Into the AI Advertising Era
New platform layer connects creative performance data to the tools, agents, and AI systems where brands and agencies actually work NEW YORK — [June 9, 2026] — Vidmob, the Creative Data Company, today announced Vidmob360, a new platform that embeds creative data into the AI systems, enterprise tools, and media workflows brands and agencies already rely on. Vidmob's creative data is no longer confined to a single interface — it travels into the tools and workflows where advertising decisions are actually made. Having defined the standard for creative data, Vidmob is now transforming how marketers access and leverage those insights with the launch of Vidmob360. This strategic evolution shifts the company from a destination SaaS application into a composable intelligence layer purpose-built for the era of artificial intelligence. As generative AI accelerates creative production and media systems become increasingly automated, creative data can no longer remain siloed in a single application. Vidmob360 was built for this reality, delivering Model Context Protocol (MCP) services, APIs, and agents designed to integrate seamlessly into customers’ existing technology stacks. “The challenge has never been access to creative data; it has been activation," said XXX. "Enterprise marketers are increasingly assembling their own technology environments, and they need data inside the systems where planning, media, and creative decisions actually happen. Vidmob360 makes that possible in a way that fits how enterprise teams are already working.” By combining Vidmob's core SaaS platform with a MCP services layer, Vidmob360 makes creative data accessible and actionable across the enterprise tools, AI systems, agents, and media workflows where advertising decisions are made. Marketers can connect leading AI assistants like Claude, Gemini, or ChatGPT to evaluate creative against brand guidelines, diagnose campaign performance, or surface recommendations in real time. Agencies can embed custom client creative data directly into planning and activation workflows, with no custom development required. "We are at an inflection point where every major advertising decision will be shaped by AI," said Alex Collmer, Founder of Vidmob. "But the real opportunity is not simply generating more content or making more buys, but making them smarter, faster, and more effective. Vidmob360 was built with that AI acceleration in mind." Vidmob360 is underpinned by the industry’s most comprehensive set of advertising channel integrations for creative data – over a dozen connectors covering 95% of potential North American media buys, with partners such as Google, Meta, TikTok, Amazon, and The Trade Desk. Phase 1 is available now, providing MCP services and enhanced RESTful APIs across Vidmob's core platform. A second phase, planned for later this year, will introduce additional AI agents designed to apply creative data in production and activation workflows. Vidmob is actively monitoring emerging industry standards including AdCP and IAB AAMP as they develop. Vidmob is currently accepting applications for its AI Innovation Cohort, an exclusive early-access program offering product collaboration and priority updates on Vidmob360. Interested brands, agencies, and technology partners can learn more about Vidmob360 and apply at vidmob.com/360. About Vidmob Vidmob is The Creative Data Company. Its scoring software and analytics have become an essential ingredient in the creative and media decisions of the world's largest marketers and agencies, as they drive business results through improved creative effectiveness. As the industry leader in creative data, Vidmob's influence lies in its partnerships and integrations across the digital ad ecosystem, its dozens of proprietary models, and in the most robust design and AI human-reinforcement of its kind. The company has received over $200 million in venture funding, backed by industry leaders like Adobe, and has received numerous awards including Digiday's Most Innovative Technology Award, IMA's Platform of the Year, and Ad Age's Best places to Work. Explore expert insights on marketing automation, personalization, and digital growth.
artificial intelligence 10 Jun 2026
SurveyMonkey introduces LaunchPad, bringing affordable, automated market research solutions to marketers, product teams, and more
SAN MATEO, Calif., June 10, 2026 – SurveyMonkey, the world’s most popular platform for surveys and forms, today announced SurveyMonkey LaunchPad, a dedicated suite of ready-to-run, automated market research solutions built for marketing and product professionals who need fast, reliable answers before launching products and campaigns. Every launch starts with a question teams can’t afford to get wrong: Will this land with our target audience? But getting reliable market validation has traditionally required teams to wait months and spend heavily on agency-led studies, forcing many to rely on gut instinct or piece together DIY research. SurveyMonkey LaunchPad changes that with guided, pay-as-you-go research solutions that help teams test product concepts, campaign messaging, pricing, and creative with targeted audiences in a matter of hours, not months. LaunchPad packages the company’s 25+ years of helping people run research at scale to offer solutions that are uniquely rigorous, accessible, and affordable for modern teams. “Companies are under enormous pressure to move faster, but speed without feedback is just guessing,” said Eric Johnson, CEO at SurveyMonkey. “Human feedback matters even more in the age of AI, and teams shouldn’t have to choose between speed, rigor, and budget to validate their ideas before launch. We’ve long offered market research tools that range from autonomous, self-serve tools to professional services engagements. What’s special about LaunchPad is that it guides teams through proven methodologies, even if you don’t have a dedicated research team. Everyone needs that kind of flexibility to move fast with confidence today.” SurveyMonkey LaunchPad empowers teams with: Guided setup: Built-in research expertise helps teams launch professional studies powered by proven methods like monadic testing, sequential monadic testing, or Van Westendorp price sensitivity testing, all with complex logic already built in. Automated insights without market research expertise: LaunchPad uses AI-powered analysis to quickly surface decision-ready findings, professional scorecards, and advanced research outputs like Key Driver analysis, MaxDiff preference scores, and TURF simulations. Built-in audience panel: Reach targeted respondents across demographics, industries, and regions through SurveyMonkey’s integrated global survey panel of 335M+ respondents in 130+ countries, with over 200 targeting options, eliminating one of the biggest barriers to market research: finding the right audience. Flexible pricing, no subscriptions: Purchase studies on a pay-as-you-go basis with no LaunchPad subscription required. LaunchPad helps marketers, product teams, and other business professionals run advanced market research without needing deep research expertise. Marketers can test campaign creative and messaging before launch, product managers can validate concepts before investing engineering resources, and growth teams can pressure-test pricing strategies before going to market, all without needing a dedicated insights team or agency partner. LaunchPad includes solutions for concept testing, pricing optimization, ad and message testing, and advanced research methods like MaxDiff and Van Westendorp analysis. About SurveyMonkey SurveyMonkey is the world’s most popular platform for surveys and forms, built for business and loved by users. We combine powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms. With built-in research expertise and AI-powered technology, it’s like having a team of expert researchers right at your fingertips. Trusted by millions—from startups to Fortune 500 companies—SurveyMonkey helps teams gather insights and information that inspire better decisions, create experiences people love, and drive business growth. Learn how AI-powered marketing solutions improve campaign performance and ROI.
business 10 Jun 2026
Experian Audiences are now available in the Adobe Advertising DSP
For marketers, the goal is simple: dependable data, connected tools, and a more direct path from audience strategy to measurable advertising outcomes. For many advertisers and agencies, audience strategies frequently stall between planning and activation. Teams may identify whom to reach, but require reliable data, scalable identities, and a direct path to media-buying platforms. Experian Audiences are now available in the Adobe Advertising DSP, giving marketers access to more than 3,500 audiences built with reliable data to support faster activation, broader reach, stronger relevance, and better campaign performance. This brings together Experian’s data, audiences, identity, and partner ecosystem with Adobe Advertising’s AI-powered ad-buying capabilities within Adobe Experience Cloud. Adobe Advertising helps brands centralize planning, optimize media, and improve performance through purpose-built AI and integrated tools across Adobe Analytics, Adobe Customer Journey Analytics, and Adobe Real-Time. “Advertisers need audience solutions that are accurate, addressable, and easy to activate. Bringing Experian Audiences into the Adobe Advertising DSP gives marketers a faster path from reliable data to action. Together, Experian and Adobe Advertising help brands reach the right audiences, improve efficiency, and strengthen campaign performance.” ExperianAli Mack, VP AdTech How Experian Audiences support activation in the Adobe Advertising DSP Marketers want to better understand their customers, engage them across channels, and accurately measure campaign impact. That is where Experian and Adobe Advertising can help. Experian’s Digital Graph connects digital identifiers to households and individuals, helping advertisers extend audience reach across channels. For the Adobe Advertising DSP, this supports more addressable activation from first-party and third-party audience sources and gives marketers a stronger path to reach their intended audiences at scale. Adobe Advertising advances this approach by unifying advertising and marketing technology. Their platform manages planning, buying, measurement, and optimization across connected TV (CTV), search, social, display, audio, and commerce channels. Together, Experian and Adobe Advertising make it easier for advertisers to activate high-quality audiences where media decisions happen. With Experian Audiences now available in the Adobe Advertising DSP, advertisers can: Launch campaigns faster with 3,500+ ready-to-activate Experian Audiences Build custom audiences aligned to specific campaign goals, client briefs, or vertical strategies Expand addressable reach through Experian’s Digital Graph Use Experian audience data in the Adobe Advertising DSP, where planning, buying, optimization, and measurement work in one place Support more efficient media activation across CTV, display, audio, commerce, and other channels “Our collaboration with Experian brings premium, identity-based audiences directly into Adobe Advertising, giving advertisers everything they need to perform. Together we’re putting powerful, identity-based audiences alongside advertisers’ own data to power custom algorithms that actually move the needle.” Adobe AdvertisingPhil Cowlishaw, Managing Director Audience strategies advertisers can activate in the Adobe Advertising DSP Advertisers and agencies need a faster, more flexible way to move from campaign brief to audience activation. Whether you want toreach in-market shoppers, build a tailored audience, or connect messaging to consumer behavior,Experian Audiences gives advertisers and agencies a flexible way to progress from campaign brief to audience activation in the Adobe Advertising DSP. 1. Match financial offers to the right consumer moments Financial brands, retailers, and auto advertisers can use Experian financial audiences to support campaigns for credit cards, banking, lending, refinancing, insurance, and other financial products.Example: A retailer launching a store credit card could combine loyalty, discretionary spend, and relevant financial audience options to reach consumers more likely to engage with the offer. 2. Build more relevant retail and consumer packaged goods (CPG) campaigns Retailers and CPG brands can use purchase-based, predictive, seasonal, and shopper behavior audiences to reach consumers based on what they buy, how they shop, and when they are likely to purchase.Example: A brand launching a new fitness beverage could combine health and fitness purchase behavior, gym visitation, and active lifestyle interests to reach consumers more likely to be receptive. 3. Reach high-intent auto shoppers Auto marketers can use Experian Audiences to reach consumers based on known and predictive auto shopping behaviors, including in-market shoppers, current vehicle owners, electric vehicle (EV) intenders, aftermarket shoppers, and consumers interested in specific body styles, fuel types, or vehicle price ranges.Example: An auto brand promoting a new SUV could reach likely SUV shoppers and refine that audience with household, lifestyle, or dealership visitation signals. 4. Build custom healthcare audiences for pharma campaigns Healthcare and pharmaceutical marketers often require highly targeted audiences for specialized campaigns. Pharma brands can work with Experian to build custom audiences using approved partner data sources.Example: A pharma brand launching a healthcare professional (HCP)-focused campaign could use approved partner data signals, such as provider specialty, treatment activity, or other campaign-specific criteria, to build a custom audience relevant to healthcare professionals. Experian can then help make that audience available for activation in the Adobe Advertising DSP, giving pharma marketers a simpler way to move from audience strategy to media execution. 5. Improve message and channel fit with Mosaic®, TrueTouchSM, and TV audiences Experian’s specialty audiences, including Mosaic, TrueTouch, television, lifestyle, and mobile location audiences, can help advertisers go beyond basic targeting. Marketers can refine audiences based on lifestyle, channel preference, viewing behavior, ad receptivity, purchase style, and location-based signals to support more relevant campaigns across Adobe Advertising.Example: A streaming service can use TV and lifestyle audiences to reach ad-supported streaming viewers, TV enthusiasts, or co-viewing households, then layer TrueTouch signals to align creative messaging with consumer preferences. Why connected audience activation matters for advertisers and agencies Advertising has moved toward connected solutions that bring data, identity, media execution, and measurement together to drive stronger results. For agencies and marketers, this unified approach simplifies audience planning and helps turn strategy into scalable media plans. Together, Experian and Adobe Advertising give teams access to trusted audiences, AI-powered tools, and connected workflows that improve performance across the media lifecycle. Discover how our team helps businesses leverage AI-driven marketing, automation, and customer engagement strategies to improve campaign performance and drive measurable growth.
advertising 5 Jun 2026
5W AI Communications Releases the IPO AI Visibility Index: The Companies Going Public Are Losing the First Question Buyers Ask
MIAMI, June 1, 2026 /PRNewswire/ -- 5W AI Communications, the AI Communications Firm, today released the IPO AI Visibility Index — a directional study of how the major AI engines (ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews) recognize, explain, and frame 25 of the most-watched companies entering the U.S. public markets. The finding: a company can pass every audit, build the book, and ring the bell — and still flunk the first question a buyer types into a chatbox. The behavior shift is now measured, not assumed. In a March 2026 survey, G2 found 51% of B2B software buyers now begin research with an AI chatbot more often than with Google — up from 29% a year earlier. That is the investor-adjacent audience: the analysts, reporters, recruits, and researchers who form the first read on a company. These engines increasingly shape the first layer of investor research — and most filers have spent zero time on how they'll be explained there. The index scores each company across four dimensions — Recognition, Accuracy, Source Control, and Answer Quality — combined into a single AI Visibility Readiness score. Source Control is the proprietary metric: it separates a company that is merely visible from one that is visible in its own words — the difference that matters most at the moment of listing. Based on modeled analysis of category prompts across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. The Split Screen — Infrastructure owns the answer. AI-infrastructure and crypto names — CoreWeave, Circle, Anthropic, Databricks, Anduril — are explained with confidence and frequently sourced through their own technical material and filings. They earned it through density: they published more about themselves than the market did. — Famous and defenseless. Klarna and Figma are recognized perfectly and explained largely through the post-IPO decline narrative the press authored. None of it is factually wrong. Much of it is uncontrolled. This is the most expensive failure mode in the study: high recognition, low source control. — The billion-dollar ghosts. Pending filers including Entrata, Crusoe Energy, Genesys, and Lime are invisible or actively confused — blended with competitors, handed stale figures, or returned with hedged answers — precisely when their story is least settled and most consequential. The risk sharpens in registration. The quiet period limits what a company can say; it places no limit on what the engines repeat. If the chatbox is confidently wrong about the revenue model during the roadshow, that error sits in front of exactly the audience the company can't freely correct. "Wall Street's new first analyst is a chatbot," said Ronn Torossian, founder and chairman of 5W AI Communications. "Before a banker builds the book or a reporter files the story, the buyer types the company name into a chatbox and reads whatever comes back. You can ace the audit and ring the bell and still lose that first impression — because the engines keep talking when the company has to go quiet. AI Communications is a mix of journalism, psychology, and engineering. The audience is now the machine." The full index, leaderboard, and methodology are available at 5wpr.com/ai-visibility-index/ipo-readiness-2026. The IPO AI Visibility Index is part of 5W's ongoing AI Visibility Index Series. Findings are a market-level diagnostic, directional by design — not a company certification and not investment advice. About 5W AI Communications 5W is the AI Communications Firm, building brand authority across the platforms where decisions now happen — ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — alongside earned media, digital, and influencer channels. 5W combines public relations, digital marketing, Generative Engine Optimization (GEO), and proprietary AI visibility research to help clients measure and grow their presence in AI-driven buyer research. Founded in 2003, 5W is recognized as a Top U.S. PR Agency by O'Dwyer's, named Agency of the Year in the American Business Awards®, honored as a 2026 Top Place to Work in Communications by Ragan, and named to Digiday's WorkLife Employer of the Year list. 5W serves clients across B2C sectors — Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, and Nonprofit — and B2B specialties including Corporate Communications, Reputation Management, Public Affairs, Crisis Communications, and Digital Marketing across Social, Influencer, Paid Media, GEO, and SEO. Learn more at 5wpr.com. Discover how our team helps businesses leverage AI-driven marketing, automation, and customer engagement strategies to improve campaign performance and drive measurable growth.
business 3 Jun 2026
Intuit Mailchimp Launches Analytics AI and Expanded Data Integrations to Give Brands Conversational, Actionable Intelligence
SYDNEY, AUSTRALIA — May 29, 2026 — Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, Mailchimp, and Intuit Enterprise Suite, today announced Analytics AI*, a native conversational analytics agent in Mailchimp that connects performance across campaigns, audiences, and revenue to tell businesses what changed, why, and what to do next. Mailchimp also announced expanded integrations with Claude, Wix, and WooCommerce that unify ecommerce data and bring AI-powered marketing capabilities directly into the platforms merchants already use. The enhancements are designed to help ecommerce brands and small and mid-sized businesses scale with confidence using Mailchimp, the #1 AI-powered email marketing and automation platform.** Unlike traditional dashboards that require manual analysis and exporting, Analytics AI allows marketers to simply ask questions in plain language and receive instant, strategic recommendations, much like the conversational AI experiences they already use. Purpose-built for omnichannel campaign performance and audience analytics in Mailchimp, the agent is designed to give brands data intelligence that drives decisions and revenue, without complexity. "Ecommerce brands tell us they have too much data but are starving for actionable insights," said Diana Williams, VP of Product at Intuit Mailchimp. "Analytics AI starts by eliminating the gap between data and decision. Ask a question, get a strategic answer, and act on it instantly. But we're not stopping there. Analytics AI lays the foundation for a fully agentic experience where Mailchimp plans, builds, and executes campaigns autonomously based on what's working for your business." New AI-powered capabilities in Mailchimp deliver proactive intelligence so brands can scale with confidence Mailchimp is launching a suite of AI-powered features that automate analysis, enable conversational insights, and expand compliance options for regulated industries: Analytics AI delivers conversational intelligence: Analytics AI delivers automatic analysis across campaign performance, audience behavior, and revenue outcomes without requiring marketers to build dashboards or export reports. Using AI to analyse each customer's own connected ecommerce data from platforms like Shopify, WooCommerce, and Wix alongside their Mailchimp campaign history, the agent identifies patterns, surfaces opportunities, and provides specific next-step recommendations that connect marketing activity directly to revenue impact. AI Segment Builder (beta): Marketers can describe their ideal audience in plain language, and AI automatically builds the segment using behavioral, demographic, and engagement data. Brands are turning data overload into revenue growth For customers like contemporary art gallery Playground Detroit, Analytics AI is already transforming how they turn their brand’s unique data into faster, more actionable marketing decisions following its private beta. “Mailchimp’s Analytics AI makes it easy to see what’s working by turning our historical data into something we can act on,” said Paulina Petkoski, Founder and Director of Playground Detroit. “Instead of spending over an hour manually processing reports, we can instantly access what we need through an intuitive, interactive search to help us make smarter decisions, refine our strategy, and increase subscriber engagement and ecommerce growth.” With Analytics AI, Mailchimp puts a marketing data analyst to work with every marketer, bringing conversational intelligence to marketing performance so brands can ask questions, get answers, and act on what's working in real time. Mailchimp brings AI-powered campaign creation directly into ChatGPT and Claude Marketers can now build complete campaigns without leaving their AI workflow. The Mailchimp app in ChatGPT and Claude allows users to draft and refine personalised omnichannel campaigns using conversational prompts, pulling directly from their customer data and campaign history in Mailchimp. Once finalised, campaigns will be available within Mailchimp for brands to launch in a single action, eliminating hours of manual setup and context-switching between platforms. This integration streamlines the creative process by letting marketers ideate, iterate, and execute all within the AI tools they already use daily, turning campaign strategy into a collaborative conversation rather than a multi-step technical process. Enhanced partner integrations and new features extend marketing intelligence across platforms Mailchimp's expanded partner ecosystem brings marketing capabilities directly into the tools brands already use: One-click data activation for WooCommerce and Wix: Following its launch in Shopify, one-click activation of the Mailchimp Site Tracking Pixel is now available for WooCommerce and Wix. This makes it frictionless for merchants to capture site actions, like product views or cart additions, and transform them into real-time automation triggers for smarter personalisation. Seamless design-to-launch workflows with Canva: With deeper integration with Canva, marketers can now automatically import HTML and share select Canva designs into Mailchimp as full emails, ready to send without the manual lift. Expanded sign-up methods for regulated industries: New age-gating on SMS signup forms allows brands that sell alcohol to collect and message SMS contacts in Mailchimp. Coming Soon: Conversational and Agentic AI Across Mailchimp Analytics AI marks a major advancement in Mailchimp’s AI-powered marketing platform, setting the foundation for a fully connected marketing AI experience where brands describe what they want to accomplish, and AI plans the strategy, builds the audience, drafts the campaigns, and learns from every result. Powered by secure first-party data and informed by industry context and business goals, the native agents will help businesses act fast so they can spend less time piecing together campaigns and more time generating revenue. Availability Analytics AI is available to all Mailchimp customers globally with paid plans now. AI Segment Builder is available to select customers in beta now, with general availability coming soon. The Mailchimp app is now available in Claude and ChatGPT for users in the US, Canada, UK, and Australia. The one-click pixels for Shopify, WooCommerce, and Wix are available globally now. Age-gating for SMS is available for users in select countries*** beginning May 28. About Intuit: Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, Mailchimp, and Intuit Enterprise Suite, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at Intuit.com and find us on social for the latest information about Intuit and our products and services. Discover how our team helps businesses leverage AI-driven marketing, automation, and customer engagement strategies to improve campaign performance and drive measurable growth.
business 29 May 2026
Rep AI Raises $6.2 Million in Strategic Follow-On Funding to Advance AI Platform for ecommerce
Silicon Road Ventures leads latest investment round as Rep AI expands its unified AI platform designed to improve conversion, customer experience, and operational efficiency NEW YORK and TEL AVIV, Israel, May 28, 2026 /PRNewswire/ -- Rep AI, an AI platform purpose-built for ecommerce brands and online retailers, today announced it has raised $6.2 million in strategic follow-on funding. The round was led by Silicon Road Ventures, with participation from Osage Venture Partners, Flashpoint Venture Capital, and strategic investor Zendesk. This latest raise marks the second tranche of Rep AI's funding in approximately 20 months, building on the company's initial $8.2 million Series A round announced in August 2024. The new capital will accelerate product innovation, expand market reach, and support enterprise growth as Rep AI strengthens its position in the evolving ecommerce AI sector. Rep AI's platform helps brands unify customer engagement across the full shopping journey - from identifying shopper intent before purchase to improving conversion and streamlining post-purchase support. By consolidating fragmented AI and customer experience tools into a single platform, Rep AI addresses growing demand for more efficient, revenue-focused ecommerce operations. "ecommerce brands are increasingly overwhelmed by disconnected technology stacks that create operational silos and missed revenue opportunities," said Yoav Oz, co-founder and CEO, Rep AI. "This funding further validates our vision of building a unified AI operating system for ecommerce - one that helps brands better understand shopper behavior, improve conversion, and deliver stronger customer experiences from first interaction through long-term loyalty." "The industry is moving beyond isolated AI tools toward integrated systems that can influence the entire customer journey across ecommerce," said Shauli Mizrahi, co-founder and Chief Technology Officer, Rep AI. "Our focus has always been on building an infrastructure that drives measurable business outcomes while simplifying how brands deploy and scale AI." As enterprise AI adoption accelerates, investors are backing platforms that can move beyond fragmented experimentation and deliver scalable business value. According to McKinsey's 2025 State of AI report, 78% of organizations now use AI in at least one business function, reflecting a significant shift from experimentation to operational deployment. However, many organizations continue to face challenges tied to siloed AI systems and fragmented implementations - creating demand for more unified, enterprise-grade platforms. "Brands are seeking scalable, revenue-driving agentic AI infrastructure rather than isolated point solutions," said Sid Mookerji, Managing Partner at lead investor, Silicon Road Ventures. "Rep AI is emerging as a leader in ecommerce's fastest-growing technology categories by replacing fragmented systems with a more cohesive, intelligent platform." Zendesk's strategic investment represents more than just capital - it signals validation from one of customer experience technology's most influential companies and reinforces the growing convergence of customer service, sales, and revenue generation. "A great retail experience feels like a knowledgeable sales concierge, one that asks the right questions to understand your needs, knows the products inside and out, and can help with everything from discovery to returns. True AI integration in retail requires more than a chatbot; it requires a deep understanding of shopper behavior and product data. Rep AI's platform demonstrates how behavioral AI can bridge the gap between site visits and completed purchases, offering a personalized concierge at scale. We're pleased to support the team as they continue to refine the intersection of CX and commerce," said Adrian McDermott, CTO, Zendesk. About Rep AI Rep AI is the AI operating system for ecommerce — a single agentic platform that works across the full customer journey, from behavioral intent detection on arrival through personalized sales guidance, conversion optimization, and post-purchase support. Built on proprietary behavioral AI and large language models, Rep AI proactively engages shoppers at the moment of highest intent, ingests each brand's voice and product knowledge, and delivers shared shopper intelligence across marketing, CX, and sales teams simultaneously. Customers including Proof Wallets, VIBAe, K2, Unclaimed Bagage, Satya Jewelry, HigherDOSE, OLLY, Cloth & Paper, Bikes Online, and NutraBio use Rep AI to drive compounding revenue growth. Rep AI is backed by Silicon Road Ventures, Osage Venture Partners, Flashpoint Venture Capital, and Zendesk. Discover how our team helps businesses leverage AI-driven marketing, automation, and customer engagement strategies to improve campaign performance and drive measurable growth.
business 29 May 2026
DeepIntent Partners with Lane4.io to Launch a New Programmatic Path to Point-of-Care Inventory
NEW YORK, May 28, 2026 — DeepIntent, the leading healthcare demand-side platform (DSP), today announced a partnership with Lane4.io, the first and only supply-side platform (SSP) built for Electronic Health Record (EHR) and health media advertising. The partnership benefits marketers by expanding programmatic access to point-of-care (POC) media that is optimized through a dedicated, purpose-built SSP. The combination brings together DeepIntent’s identity, measurement, and optimization capabilities with Lane4.io’s proprietary clinical event messaging infrastructure, including EHR inventory, data insights, and retail activation capabilities. Unlike traditional clinical workflow tools retrofitted for marketing, Lane4.io’s infrastructure was purpose-built for activation from day one. "We’re excited to partner with DeepIntent, a company that has set the standard for programmatic healthcare advertising,” said Chad Gottfrid, CEO of Lane4.io. “Lane4.io was built from the ground up to make EHR inventory work for marketers, not just for clinical workflows. Together, we're giving pharma brands a clean, scalable way to reach providers at the most important moment in the patient journey." For DeepIntent clients, the partnership unlocks new capabilities including: Expanded reach andopportunity to connect with providers at a critical moment of care NPI-leveltrigger-based messaging, new to the DeepIntent platform Expanded reachacross 6 EHR systems and 158,000 unique doctors POC signals thatenrich measurement and optimization across omnichannel plans POC media spend surpassed $1 billion in 2024, proving that the channel is now ready for the programmatic infrastructure marketers depend on across the broader media ecosystem. This partnership gives marketers the opportunity to more easily incorporate POC inventory into their omnichannel programmatic strategies. It also aligns with DeepIntent’s broader vision of building a more connected, measurable healthcare marketing ecosystem that enables stronger engagement between brands, providers, and patients. “The next era of healthcare marketing is personal, real-time, and increasingly shaped by the moments where care decisions are made. This partnership gives our clients extended reach and scale to activate true omnichannel strategies by connecting point-of-care engagement with measurable outcomes,” said Lisa Kopp Johnson, CRO of DeepIntent. “Alongside companies like Lane4.io, DeepIntent is building the industry’s richest marketplace of inventory that’s most relevant to the modern healthcare marketer, including point-of-care media.” This capability will be available to DeepIntent clients beginning mid-June 2026. About DeepIntent DeepIntent is the leading healthcare marketing demand-side platform, purpose-built to help marketers plan, activate, and optimize data-driven campaigns with speed and precision. Trusted by the world’s top healthcare brands and their agencies, DeepIntent uniquely unites media, identity, and real-world clinical data to power privacy-safe, omnichannel marketing across every screen. Backed by patented technology and proven outcomes, DeepIntent’s platform delivers measurable audience quality and script lift at scale. About Lane4.io Lane4.io is the first and only supply-side platform (SSP) built for electronic health record (EHR) and health media advertising. Purpose-built for activation from day one, rather than retrofitted from clinical workflow tools, Lane4.io makes point-of-care inventory work for marketers. Its proprietary clinical event messaging infrastructure unites EHR inventory, data insights, and retail activation in a clean, scalable, programmatic environment that connects pharma brands with providers at the moments that shape care decisions. Discover how our team helps businesses leverage AI-driven marketing, automation, and customer engagement strategies to improve campaign performance and drive measurable growth.
business 29 May 2026
Half of marketers struggle with campaign execution, while a quarter can’t track ROI
28th May 2026: A new study has revealed that half (50%) of senior UK marketers score their business’s overall campaign execution as below average (less than 11 out of 20) - and only six percent would rate their teams’ performance as genuinely agile when it comes to defining, creating and executing marketing campaigns. Results from the Marketing Experience (MX) readiness survey, developed by Intermedia Global (IMG), underline that a lack of operational discipline holds back marketing effectiveness. The analysis evaluates how effectively an organisation’s marketing operations are functioning across core areas, which cover data and insight maturity, technology integration, campaign execution, operational efficiency and process alignment. While only one in eight (13%) senior marketers don’t have a content strategy, more than half (56%) either don’t gather content and campaign performance insights at all, or produce reports but then don’t act on the findings. When it comes to measuring campaign return on investment, just over a third of marketing departments (38%) say they measure ROI on some of their campaigns but not all, while a quarter (25%) say they actually have zero visibility on ROI. Steve Kemish, CEO of IMG, says: “Many teams have invested in platforms and data, yet struggle to develop and execute campaigns efficiently. This points to a gap between martech investment and operational maturity. “The underlying problem is that many teams still lack the integration, workflows and internal alignment needed to turn data into measurable business outcomes.” The survey also revealed a huge gap between the best and worst performers in technology maturity, which recorded the widest spread in overall scores across any of the areas covered. For example, nearly half (44%) say that their key martech tools (CRM, automation, analytics, DAM) work well together and would call their current setup ‘pretty good’, while a quarter (25%) say those tools in their organisation are ineffective and aren’t fit for the future. Even more (56%) say that their teams understand the main features of the martech stack but underuse the advanced ones. This aligns to another significant area of potential concern for many, the human element: half of marketing teams either offer only minimal onboarding and training for marketing technology when people first join, or leave it to new users to work it out for themselves. Kemish concludes: “Overall, the research reinforces that modern marketing success is no longer just about creativity or investment in technology. It’s about operational maturity - how effectively organisations connect their data, systems, processes, people and execution to create a stronger Marketing Experience.” Discover how our team helps businesses leverage AI-driven marketing, automation, and customer engagement strategies to improve campaign performance and drive measurable growth.
business 28 May 2026
Cannes Lions announces Apple’s Eddy Cue as its 2026 Entertainment Person of the Year
Apple’s Senior Vice President of Services and Health to be honoured for shaping the future of entertainment through groundbreaking storytelling and innovation 20 May 2026 - Cannes Lions has announced that it will recognise Apple’s Senior Vice President of Services and Health, Eddy Cue, as its 2026 Entertainment Person of the Year. Presented in recognition of the vital role that entertainment plays in the marketing and communications landscape, the award acknowledges the creativity that inspires others to produce truly compelling, meaningful, and entertaining content.Cue has been instrumental in building Apple’s globally influential entertainment ecosystem, overseeing Apple TV, Apple Music, Apple Podcasts, Apple Books, Apple Pay, Apple News, Fitness+, Apple Card, Apple Maps, iCloud, as well as Apple’s productivity and creativity apps.Under Cue’s leadership, Apple TV, which launched just over six years ago as a wholly original streaming platform, has become one of the industry’s most award-winning and culture-defining services. For five consecutive years, it has held the top position for the highest critically rated slate of original programming among all streaming services.Featuring acclaimed series and films from today’s most celebrated storytellers – including The Studio, Pluribus, Severance and Ted Lasso – Apple TV continues to set new industry benchmarks. The Studio recently became the most-awarded freshman comedy series of all time, while Severance was last year’s most Emmy-awarded drama series. In features, Apple Original Films’ Academy Award-winning blockbuster F1 shattered records as the highest-grossing sports film of all time.Apple was recently named by TIME as one of the world’s most influential entertainment companies, recognising its impact on storytelling, culture and innovation across the global entertainment landscape.Apple’s commitment to premium storytelling has earned widespread recognition, with more than 800 award wins and more than 3500 nominations to date. Cue also oversees Apple Music, which recently reached all-time highs in both listenership and new subscribers, as well as Apple’s growing sports business, including the company’s exclusive US broadcast partnership with Formula 1, one of the world’s fastest-growing and most exciting sports, as well as landmark partnerships with Major League Soccer and Friday Night Baseball.About the Award, Simon Cook, CEO, LIONS, said: “Eddy Cue has consistently pushed the boundaries of entertainment and storytelling, building platforms and experiences that have redefined how audiences engage with culture. Under his leadership, Apple has not only produced world-class content but has also shaped the future of entertainment through innovation, creativity and an unwavering commitment to quality. We’re delighted to honour Eddy as our 2026 Entertainment Person of the Year.”Apple’s long-standing creative excellence at Cannes Lions continues to demonstrate the company’s impact on culture and storytelling across the global marketing landscape. In 2025, Apple was named Cannes Lions’ Creative Marketer of the Year, an honour recognising marketers that have built a body of iconic, Lion-winning work over a sustained period of time. The company also earned the Creative Effectiveness Grand Prix for its iconic ‘Shot on iPhone’ campaign, further reinforcing its track record of producing culturally resonant, award-winning creative work. Other highly awarded campaigns include ‘Relax: Tractor’, ‘The Underdogs: Swiped Mac’, ‘TED LASSO: Fake Team. Real Partners.’ and ‘Fuzzy Feelings’.Cue will deliver a keynote seminar on Monday 22 June on the Lumière Theatre alongside legendary producer Jerry Bruckheimer, before collecting the Award during that evening’s Cannes Lions Awards Show. Discover how our team helps businesses leverage AI-driven marketing, automation, and customer engagement strategies to improve campaign performance and drive measurable growth.
business 20 May 2026
Wikipedia and Reddit Now Drive Over 25% of ChatGPT Citations in the U.S., New 5W Research Finds -- WSJ, NYT, and Bloomberg Do Not Appear in the Top 20
The 5W Citation Source Audit Q1 2026 synthesizes nine independent datasets covering hundreds of millions of citations and prompts. The data confirms a structural break between the traditional PR tier system and how ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews actually assemble answers. MIAMI, May 11, 2026 /PRNewswire/ -- 5W, the AI Communications Firm, today released The 5W Citation Source Audit – Q1 2026, a synthesis of nine independent research datasets — from Similarweb, SEMrush, Profound, Peec AI, SE Ranking, Goodie, Ahrefs, Evertune, and Passionfruit — quantifying which sources the major AI engines actually cite. The headline data: Wikipedia (13.15%) and Reddit (11.97%) together account for more than 25% of all ChatGPT citations in the U.S. (Similarweb, Jan–Feb 2026, ~600,000 citation events). The Wall Street Journal, The New York Times, Bloomberg, and the Financial Times do not appear in the top 20. Forbes is the only U.S. business publication on the list — ranked #18 at 1.38%. Reuters (#7, 2.27%) outranks Forbes. Forbes outranks every other Tier 1 outlet. YouTube correlates at 0.737 with AI visibility — the strongest single predictor in any 2025–2026 study (Ahrefs, 75,000-brand analysis, December 2025). LinkedIn moved from #11 to #5 on ChatGPT in three months — the largest rank shift Profound observed all year. LinkedIn is now cited in 14.3% of ChatGPT Search responses (SEMrush, 325,000 prompts). Reddit's ChatGPT citation share collapsed from ~60% to ~10% of prompt responses in two weeks in September 2025 (SEMrush, 230,000-prompt 13-week tracking study). Annual AI audits are obsolete. Fandom leads Google AI Mode at 7.16% — ahead of Wikipedia. Structure plus depth beats brand authority. Brands listed across G2, Capterra, Trustpilot, and Yelp see a ~3x citation multiplier versus brands without those profiles. "The PR tier hierarchy no longer reflects how influence works," said Ronn Torossian, founder of 5W. "AI engines don't rank authority — they assemble answers. They pull from Wikipedia, Reddit, LinkedIn, YouTube, and review platforms, and they ignore most of what the industry has spent forty years optimizing toward. The brands that win the next decade will be the ones whose names appear, consistently, in the structured surfaces the models actually retrieve from. That is the entire game now — and the data in this report is the operating manual." The Five Core Findings Wikipedia + Reddit = Structural Dominance. Over 25% of ChatGPT citations in the U.S. Together they exceed every traditional media category combined. The PR Tier System Is Misaligned with AI Reality. Reuters outranks Forbes. Forbes outranks the rest. WSJ, NYT, Bloomberg, and FT often don't appear at all. AI Citations Are Long-Tail, Not Winner-Take-All. Outside Wikipedia and Reddit, no domain exceeds 3% of ChatGPT citations. Distribution across many sources outperforms concentration in a few. Platforms Are Volatile. Reddit's ChatGPT share dropped from ~60% to ~10% in two weeks in September 2025. Static strategies fail. Quarterly is the floor. Each AI Engine Is Different. Reddit leads everywhere. Fandom leads Google AI Mode. Perplexity skews to LinkedIn, NIH, and G2. Gemini converts traditional SEO. There is no single "AI SEO." Methodology The Q1 2026 edition is a synthesis report. 5W integrated nine separately published studies covering January 2025 through April 2026 — including Similarweb's ~600,000-citation dataset, Peec AI's 30-million-source analysis, SEMrush's 13-week cross-platform tracking, Profound's six-model tracking, Evertune's 200-million-prompt analysis, and Ahrefs' 75,000-brand correlation study. The Q2 2026 edition will layer 5W's own primary research on top of this baseline — 1,500 fixed prompts (600 branded, 600 category, 300 executive) run across ChatGPT, Claude, Perplexity, Gemini, and Google AI Mode in a single calendar week, with every citation classified against a 12-bucket taxonomy and the full dataset published for public replication. Read the Full Report The 5W Citation Source Audit – Q1 2026: https://www.5wpr.com/research/citation-source-audit-q1-2026/ Request a custom AI Visibility Audit: https://www.5wpr.com/contactus/ About 5W 5W is the AI Communications Firm, building brand authority across the platforms where decisions now happen — ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — alongside earned media, digital, and influencer channels. 5W combines public relations, digital marketing, Generative Engine Optimization (GEO), and proprietary AI visibility research, helping clients measure and grow their presence in AI-driven buyer research. Founded more than 20 years ago, 5W has been recognized as a top U.S. PR agency by O'Dwyer's, named Agency of the Year in the American Business Awards®, and honored as a Top Place to Work in Communications in 2026 by Ragan. 5W serves clients across B2C sectors including Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, and Nonprofit; B2B specialties including Corporate Communications and Reputation Management; as well as Public Affairs, Crisis Communications, and Digital Marketing, including Social Media, Influencer, Paid Media, GEO, and SEO. 5W was also named to the Digiday WorkLife Employer of the Year list. Discover how our team helps businesses leverage AI-driven marketing, automation, and customer engagement strategies to improve campaign performance and drive measurable growth.
artificial intelligence 15 May 2026
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