Press Release
Screenverse Partners with FuelMedia TV, Expanding Reach to Gas Station Venues
CHICAGO, IL [April 17, 2024] - Screenverse, a leader in programmatic digital out-of-home (DOOH) advertising, announces its partnership with FuelMedia TV, a digital media network serving fuel and convenience retail sites across the United States. This partnership leverages Screenverse's expertise in ad management and programmatic sales alongside FuelMedia TV's dynamic programmatic platform and extensive network of screens at gas stations. FuelMedia TV has more than 8,000 digital video screens at gas pumps in 40 US Designated Market Areas (DMAs). Their advertising inventory includes interactive video displays with vibrant visuals, sound, and motion, providing advertisers with the ability to display contextually relevant content to consumers in a brand-safe environment. Fueling customers, representing about 90% of the adult population in FuelMedia TV markets, allow brands to reach a wide range of consumer profiles, making it an ideal media channel for brands seeking broad exposure and frequency. FuelMedia TV caters not only to brands pursuing broad national strategies but also provides an avenue for advertisers targeting specific audiences, such as automotive, CPG, and convenience food and beverage brands, in a setting that makes sense. This partnership also empowers Screenverse to provide friction-free integration of video digital out-of-home (vDOOH) into omnichannel campaigns. vDOOH, helps advertisers attract consumers' attention through motion and sound, improving recall and engagement. By streaming high-quality, compelling video ads at fuel stations, brands can create memorable experiences that complement their overall media mix. David Weinfeld, CEO & Co-Founder of Screenverse, expressed, "Joining forces with FuelMedia TV aligns perfectly with our vision to revolutionize the programmatic DOOH landscape. Our collaborative efforts will not only provide enhanced solutions for advertisers but also elevate the consumer experience at fuel stations nationwide." FuelMedia TV's inventory can currently be accessed on Vistar and Place Exchange, offering immediate access to a wide network, with near term plans for availability on Hivestack and Broadsign Reach, ensuring a broader reach for advertisers. Programmatic sales will be conducted through Direct, Open Exchange, and Private Marketplaces. The partnership takes effect immediately, with both companies collaborating to integrate their technologies and streamline ad delivery processes for maximum efficiency and impact. About FuelMedia TV Designed from the start to seamlessly integrate advanced technology at gas station entrances with automated ad buying systems, FuelMedia TV’s dynamic platform combines automated ad functionality with the amplification power of digital out-of-home advertising, providing a complete media solution to advertisers and convenience stores. For more information, visit https://fuelmediatv.com. About Screenverse Screenverse, established in 2020, is a prominent company in the Digital Out-of-Home (DOOH) space, facilitating connections between brands and highly valuable target audiences. With an expansive DOOH media network base, including billboards, urban panels, and retail environments, among others, Screenverse has curated digital ad inventory networks that are highly utilized across direct and programmatic buyers from major agencies across the US. For more information, visit https://screenversemedia.com Contact Information: Morgan Wolford Associate Director of Marketing Screenverse Email: morgan@screenversemedia.com
marketing 17 Apr 2024
Fyllo | Semasio Rebrands to Semasio, Launches ContextualPLUS
Fyllo | Semasio, the leading provider of next-gen contextual targeting solutions powered by advanced semantic technology, announced today the launch of ContextualPLUS, a revolutionary product capable of generating precise contextual targeting segments from a minimal dataset of just 300 seed records. Powered by Semasio’s First Context technology, ContextualPLUS sets a new industry standard by ensuring client advertisements are placed not just in the right context but that contextual inventory is surfaced for contextual ad placement at peak timing - just as new content is published. The launch of ContextualPLUS occurs alongside an overall rebrand that will see the company known simply as Semasio moving forward. Semasio’s ContextualPLUS enables advertisers to transform audiences, survey panels or available first-party data into advanced and scalable digital campaigns that use contextual targeting to reach current customers and discover previously untapped audiences. By leveraging a desired dataset to create the seed target audience, advertisers can model the overlap between people and pages to discover new customers and capitalize on new revenue opportunities. First Context technology enables Semasio’s semantic engine to identify, crawl, annotate and target pages on the Open Web in between 2.1 seconds and five minutes of their posting, allowing for maximum exposure and relevance on sites like news publishers that traffic in timely information. It allows advertisers to reach users at their most impressionable moments, driving greater revenue and enhancing brand safety. After implementing ContextualPLUS with First Context through the Semasio platform, campaigns typically see a 20% increase in performance in the first 24 hours after content is published. One of the first partners to utilize ContextualPLUS has been Gravy Analytics, part of Unacast, which is leveraging it to transform its unique, location-based audience data into contextual segments that are privacy-friendly and cookie-free. "In today’s privacy-centric landscape, merging precise location data with contextual advertising isn't just innovative; it's transformative. It allows advertisers to move beyond broad demographic targeting to create highly personalized experiences that resonate deeply with individual interests and behaviors," said Jonathon Schuster, Chief Product Officer and General Manager at Unacast. "This method not only ensures that advertisers reach consumers at the ideal moment and location, but also significantly boosts engagement and conversion rates. We're not just expanding the utility of our Gravy Audiences into contextual realms; we're redefining how value is created and delivered in the digital advertising space." "We have had a long-standing relationship with Semasio,” said Giorgi Khutsishvili, Managing Partner Data Strategy, Global Operations at Publicis Media. “We're excited to see such positive momentum and look forward to building together for the future." Jeff Ragovin, CEO at Semasio, added, “We’re rebranding the company as Semasio in 2024 because it better reflects who we are and our strategic direction. This promises to be the year that digital advertising pivots to full-scale contextual targeting in response to the demise of third-party tracking cookies. The whole industry will be better for both advertisers and consumers after the transition, and contextual targeting through Semasio will be an important tool for all marketers who are concerned about performance in a privacy-first world.” "In an era where timing is not just a factor but the backbone of digital advertising success, the launch of ContextualPLUS marks a pivotal moment for Semasio and our clients,” Ragovin continued. “By harnessing the power of near-real-time contextual analysis and advanced audience modeling, we're ensuring that our clients' messages capture moments of maximum relevance and engagement. As we step forward with our new identity and these groundbreaking features, we reaffirm our commitment to innovation, relevance, and, most importantly, the success of our clients' campaigns.” About Semasio Semasio is on a mission to power performance-driven advertising solutions for a privacy-first world. With expertise that lies at the intersection of data, semantic technology, AI and real-time programmatic targeting, we deliver a suite of solutions that enables marketers to effectively reach consumers now and in the future. Operating across 50 countries and delivering contextual targeting in over 30 languages, our capabilities have earned the trust of a diverse and global client base, including Fortune 500 companies, agencies, emerging brands and data partners. Learn more at semasio.com
marketing 16 Apr 2024
Preciso announces new integrated solution to deliver next-level native advertising
Preciso launches AI-driven native advertising solution to help advertisers increase CTR and engagement while driving down CPM. London, UK, 8th April 2024: Preciso today announces the launch of new integrated advertising solution, Ultima, to deliver efficient and targeted native ads that drive meaningful engagement while minimising ad spend. With consumers becoming less tolerant of disruptive ads when browsing or shopping online - and blind to more traditional advertising banners - the value of native has never been greater. In fact, the global market is set to reach $400bn by 2025. Preciso’s new Ultima solution provides a holistic tool to transform native campaign management by: Using machine learning technology to create personalised campaign creatives - e.g. text and imagery - and automatically embed them within web pages to combat banner blindness and drive meaningful engagement at scale Deploying AI bid-smart technology to optimise the bidding and buying process in real time, ensuring only the most relevant ad placements are secured, minimising ad wastage and associated carbon emission. Early results demonstrate that Ultima is enabling advertisers to capitalise on the effectiveness of native to engage more new users, increase awareness and brand visibility, and reduce spend. Performance tests conducted for a fashion client showed: 2.1% CTR (vs 1.84% Industry Average) 65.94% Engagement Rate (vs 60.03% Industry Average) 3m 46s Average Session Duration (vs 2m 40s Industry Average) 32.54% Bounce Rate (vs 35.76% Industry Average) Native placement CTRs also performed higher than display across verticals such as Pet/Animal, with a performance of 1.96% vs 0.46% respectively.Commenting on the launch, Preciso’s Head of Data & Campaign Analysis, Boomathi Boominathan, says: “As consumers’ banner blindness continues to drive advertiser spend from display towards native ad placements, we are well positioned to drive real value for the user, enabling them to immerse themselves in content directly relevant to what they are consuming on the page - rather than generic content based on previous clicks. This is what naturally makes native ads more effective and we’ve found a way to maximise that for our clients”. Preciso CEO Piero Pavone, an adtech veteran whose passion for programmatic technology led him to evolve Preciso Bid Smart Bidder to facilitate native ad campaigns, adds: “With Ultima, we are continuing our journey as disruptors in the world of ad-buying and media strategy. This revolutionary product is already delivering higher CTRs and dwell time for our brand advertisers - while significantly driving down CPMs and site abandonment. What's more, those clicks are leading to sustained engagement - people really are reading the content that we’re putting in front of them. We are delighted with the initial findings.” For more information: Maryum Sheikh, Press Lead at The Digital Voicepress@thedigitalvoice.co.uk About Preciso: Preciso is Europe’s fast-growing adtech company, powered by its flagship Smart-Bid technology and delivering client campaigns in just a few easy clicks. Through use of actual customer journey and machine learning, Preciso technology predicts customer behaviour to calculate which display ad placement to buy in a real-time bidding marketplace – boosting relevance and conversion and putting the power back into the hands of advertisers. Founded in Italy by Piero Pavone, Preciso has expanded over the last few years and now has teams in six countries. For more information, visit preciso.net.
advertising 8 Apr 2024
GumGum’s Award-Winning High-Impact Ad Format, Hang Time, Launches in Germany, the Netherlands and Belgium
Hang Time helps brands stand out in a crowded market, with Attention Time rates that are 40% above standard mobile reveal ad units London, UK - 2nd of April, 2024 - GumGum, the leading contextual-first, global digital advertising platform, today announced the German, Dutch and Belgian launches of Hang Time, an award-winning, Attention-based mobile ad format that achieved a 135% return on ad spend (ROAS) for global pizza brand, Domino’s, in a UK digital campaign last year. Hang Time is a full-screen, inline ad format that sits in the middle of an article, with a 1000-pixel footprint supporting 9:16 video. The format appears to ‘hang’ as it flows through the page, with an interactive scrolling timeline that keeps it on screen for longer than other full-page units. This canvas gives creatives a huge storytelling timeline to deliver highly engaging and impactful interactive creatives. While most mobile reveal formats start from the bottom of the creative, Hang Time begins at the top, allowing a more natural and linear approach to creative storytelling. Research found this style of inline ad delivery garners an Attention Time rate of 4 seconds, while other reveal units deliver just 2.5 seconds of attention. “In an increasingly crowded and distracted digital ecosystem, advertisers in Europe are pushing for high impact formats that can captivate audiences and help brands stand out from the crowd,” says Frank Sueltmann, managing director, Northern Europe at GumGum. “Hang Time is the perfect ad format for the Attention age because it provides advertisers with a canvas for enhanced creativity and user engagement, leading to better brand outcomes.” Hang Time was developed by Playground xyz, the global attention-based advertising platform that was acquired by GumGum in 2021. The format is already available in the UK, where it has become one of GumGum’s most popular ad products. Hang Time is particularly effective when deployed as part of The Mindset Platform™, GumGum’s solution for the future of digital advertising in a cookieless world. The Mindset Platform brings together the power of GumGum’s high impact media products, its advanced cookieless contextual targeting platform Verity™, and Playground xyz’s attention measurement and optimization solution, Attention Intelligence Platform (AIP). Together, creative, context, and attention bridge the gap between brands and consumers, allowing advertisers to meet audiences with exactly the right mindset for the message, driving increased attention, better outcomes, and boosting ROI. Last year, global pizza brand Domino’s deployed Hang Time and The Mindset Platform for its “50% off” pizza campaign in the United Kingdom. In a crowded and competitive landscape where third-party cookies continue to depreciate, Domino’s wanted to ensure maximum cut-through. The brand knew that cookieless contextual targeting and high-impact ad formats could play a key role. But they also wanted to explore how attention signals could more effectively optimize their approach and ensure optimal consumer awareness. Using The Mindset Platform, Domino’s was able to optimize ad delivery to the contextual categories where attention levels were highest, allowing the brand to reach their most attentive audiences and ensure ultimate spend efficiency. The campaign achieved a ROAS of 135% with Hang Time and a 40% uplift in CTR. It won the award for Game-Changing Technology at The Drum Awards for Digital Advertising in 2023. For more information, please reach out to pr@gumgum.com. About GumGum: GumGum is a contextual-first, global digital advertising platform that captures people’s attention, without the use of personal data. We believe that an advertising ecosystem based on understanding a consumer’s active frame of mind rather than behavior builds a more equitable and safer future for consumers, publishers, and advertisers alike. Founded in 2008, GumGum is headquartered in Santa Monica, California and operates in 19 markets worldwide. For more information, visit gumgum.com.
advertising 2 Apr 2024
Talkdesk Announces a Deepening Partnership with Verint to help Contact Centers increase Customer Experience Automation and Better Manage Workforce needs with Artificial Intelligence
Verint Open Platform with best-of-breed workforce management broadens Talkdesk offerings for contact centers with access to robust, scalable capabilities through Talkdesk CX Cloud Talkdesk integrates Verint’s advanced, automated workforce management capabilities powered by artificial intelligence (AI) into Talkdesk CX Cloud. End-to-end integration and data sharing allow Talkdesk customers to simplify agent forecasting and scheduling and alleviate administrative burdenS. Long-standing collaborative partnership includes tight go-to-market alignment and reflects a shared focus on helping organizations retain and empower contact center employees with modern, AI-powered tools. SAN FRANCISCO and ORLANDO, FLORIDA. – March 25, 2024 – Talkdesk®, Inc., a global AI-powered contact center leader for enterprises of all sizes, announced today at Enterprise Connect 2024 an expanded partnership with Verint® to provide automated workforce management (WFM) to contact centers with a new Verint Workforce Management™ for Talkdesk offering. Now available to Talkdesk customers through Talkdesk CX Cloud™, the best-of-breed WFM is powered by the Verint Open Platform, uniquely designed with data and artificial intelligence (AI) at its core to increase customer experience (CX) automation. It takes advantage of the latest AI innovation in the industry, leveraging commercial AI models available today, and can quickly embrace any new models that become available over time. The openness of the platform integrates easily with enterprise ecosystems and enables the Talkdesk offering with best-of-breed functionality like enterprise-grade scale and flexible scheduling for contact center agents. The Benefits of Automated WFM Verint WFM for Talkdesk automates the sharing of interaction and administrative data so large contact center organizations can drive operational efficiencies, reduce costs, and improve agent experiences. The offering delivers: Powerful automation that allows administrators and supervisors to manage complex workforces with bulk management features, what-if scenarios, and automated agent request responses. New or updated agent information and team hierarchy changes that are immediately synchronized. Queue-level voice and digital interaction data sent at the end of each forecasting interval for intraday management and future forecasting. Agent status changes updated in real-time for adherence and monitoring, while daily agent performance data simplifies scorecarding. These advanced capabilities and deep integration make it possible for large contact center organizations to have the right agents doing the right work at the right time. Talkdesk customers will benefit from the deepening alignment across go-to-market teams, with plans for customer support by Talkdesk teams for Verint WFM. This motion builds on the already innovative Talkdesk AppConnectTM direct purchasing flow, streamlining procurement processes for Talkdesk customers. For more information, attend the Talkdesk and Verint Demo Rally in Talkdesk Booth 1729 from 1:00 p.m. EDT – 3:00 p.m. EDT on Tuesday, March 26, 2024, at Enterprise Connect or visit the Verint Workforce Management for Talkdesk webpage. Supporting Quotes Wiliam Welch, president and chief operating officer at Talkdesk, said: “Contact center organizations face an ongoing labor shortage, and agent retention and performance are top of mind for many leaders. These factors can be harder to manage as contact centers grow in size and complexity. Talkdesk is deepening its partnership with Verint to ensure contact centers across every segment have advanced, automated capabilities to drive operational efficiencies, improve agent experiences, and workforce effectiveness.” Verint’s John Bourne, senior vice president of global channels and alliances, said: “Building on a long-standing partnership and shared values with Talkdesk, Verint is committed to delivering our open platform capabilities within Talkdesk CX Cloud. Contact centers globally can now improve workforce efficiency and effectiveness, powered by Verint’s open platform, data, and AI to elevate customer experience and agent experience while reducing operational costs.” About Talkdesk Talkdesk® is a global cloud contact center leader for enterprises of all sizes. Talkdesk CX Cloud and Industry Experience Clouds help enterprises deliver modern customer service their way. Our trusted, flexible, and innovative contact center platform leverages AI and automation to drive exceptional outcomes for their customers and improve the bottom line. Serving enterprise customers in over 100 countries, we partner with our customers to deliver continuous innovation and breakthrough results. Our unwavering commitment to doing what we say we will do and our investment in the highest levels of security and reliability for our products make us second to none in the industry. Improve customer experiences, increase efficiency, and grow revenue with Talkdesk, a cloud contact center platform built for your industry. Learn more and take a self-guided demo at www.talkdesk.com.
customer experience management 25 Mar 2024
Tinuiti Appoints Managing Director and Innovation Leader
To elevate client servicing and innovation, the largest independent performance marketing agency makes key leadership appointments NEW YORK, NY – March 6, 2024 – Tinuiti, the largest independent performance marketing agency across Streaming TV, Google, Meta, and Amazon, today announced the appointments of Gisela Germano as EVP, Managing Director, Enterprise, and Simon Poulton as EVP, Innovation. Germano will report to Chief Client Officer Diana DiGuido, while Poulton will report to Chief Commercial Officer Jesse Eisenberg. These latest appointments further bolster the agency’s leadership team following the 2023 hiring of Tinuiti’s first-ever President, Jeremy Cornfeldt, and Tavo Castro as Head of Strategic Planning. Attracting top-tier industry talent continues to be crucial in ensuring that Tinuiti and its clients are pushed beyond the boundaries of industry standards. Jeremy Cornfeldt, President at Tinuiti, said: “This incredibly talented group of leaders brings decades of experience working with highly-respected global brands, and their arrival signals an exciting new phase in Tinuiti’s evolution, as the agency better unlocks excellence in how we service clients and the expansive portfolio to grow Tinuiti. Tinuiti will provide unmatched levels of forward-thinking strategy and execution, and the collaboration between Gisela and Simon will ensure our clients maintain their edge and access to the full Tinuiti ecosystem.” Gisela Germano, EVP, Managing Director, Enterprise: As Managing Director of Enterprise, Germano will oversee Tinuiti’s Enterprise portfolio made up of complex U.S. and global brands that primarily demand omnichannel strategies and activation. Germano will drive growth by supporting larger business objectives and deepen key client relationships to ensure delivery excellence across the entire portfolio. Germano most recently led the Strategy and Communications Planning Department at Havas Edge, a department she launched while simultaneously leading and restructuring the integrated digital media practice. Germano’s career began at Havas in media strategy, buying, and account management. Her clients included global powerhouses such as McDonald’s, Volkswagen, Royal Caribbean, Goodyear, and Titleist. Germano went on to establish the media department at Boathouse Marketing and Communications, where she built a highly profitable cross-functional team. Simon Poulton, EVP, Innovation: As EVP of Innovation, Poulton will lead a dedicated multidisciplinary team across Paid Search, Paid Social, TV & Video Advertising, and Commerce Media to drive initiatives that leverage emerging trends, technologies, and market insights to sustainably grow revenue streams for the agency and clients. A seasoned leader in performance marketing, Simon has led transformative initiatives, most recently serving as Chief Data Officer at Ignite Visibility. He also previously founded and led the Digital Intelligence team at Wpromote. Poulton brings over a decade of experience working with brands such as NBCU Peacock, Forever 21, and Whirlpool. These appointments follow a momentum-filled 2023 and early 2024, including: - Nominated for Campaign US 2024 Media Agency of the Year and Independent Agency of the Year, two first-time-ever nominations - Awarded Built In’s Best Places to Work 2024 for Remote Best Places to Work and Remote Best Large Places to Work - Included in Human Rights Campaign 2023-2024 Corporate Equality Index (CEI) — a national benchmarking survey measuring corporate policies, practices, and benefits related to LGBTQ+ workplace equality - Named Unilever’s Health and Wellbeing Division Agency of Record– managing brands including Liquid I.V., OLLY, Onnit, SmartyPants Vitamins, and Welly Health PBC. - Expanded scope of work with The Honest Company Inc., a digitally-native consumer products company founded by actress Jessica Alba - Established as an official TikTok Marketing Partner, joining the newly added Agency category - Named Microsoft Advertising Network Premier launch partner for retail media, expanding retail media accessibility and unlocking new revenue streams for clients - Winner of Microsoft Global Client Partner of the Year Award for work with client partner SPARC Group
advertising 6 Mar 2024
tvScientific Announces $9.4 Million Convertible Note led by S4S Ventures to Accelerate Growth and Development
PASAENA, California, February 28, 2023 -- tvScientific, the leading performance advertising platform for connected TV (CTV), today announced that the company had raised $9.4 million in a convertible note funding round that included new investors S4S Ventures, BDMI, and Progress Ventures joining investors including NBCU/Comcast, Norwest Capital Partners, Aperiam Ventures and Hearst Ventures. With tvScientific, advertisers can buy and execute performance CTV campaigns with major inventory partners, including Paramount+, Hulu, Discovery, ABC, CBS and NBC. Last year, tvScientific introduced the ability to buy CTV campaigns on a Cost-Per-Outcome basis, which enables advertisers to move beyond simple reach & frequency or MMM models and for the first time ever buy media based on real outcomes like CPA, ROAS, sales, and post-CTV campaign traffic. tvScientific’s customers include major brands Experian, MoneyGram, Crocs, Groupon, and Fender. “We are at a once-in-a-lifetime transition from linear TV to internet-enabled content delivery via streaming services, with over 50% of all TV viewing in the US now happening via streaming services. This opens up an entirely new cohort of advertisers for TV publishers” said Jason Fairchild, Co-Founder and CEO of tvScientific. “Google and Meta have fueled meteoric growth in advertising precisely because of their precision targeting and outcome-based measurement. tvScientific is on a mission to do the same thing for television and we are thrilled to work with a best-in-class partner like Sir Martin Sorrell and S4S Ventures to accelerate our progress.” The funding for tvScientific arrives amidst the ongoing transition of the $72 billion TV advertising market to programmatic execution, as technologies emerge that enable the buying and measurement of TV advertising in a manner similar to the $200 billion search and social media market. CTV ad spend is expected to increase to over $30 billion in 2024 - a 22.4 percent increase from the $24.6 billion spent in 2023 - according to eMarketer. “Our investment in tvScientific shows just how much we believe performance-based CTV will continue to transform the TV advertising landscape, as advertisers continue to move large portions of their media budgets to CTV,” said Sanja Partalo, Co-founder and Managing Partner at S4S Ventures. “We’re very happy to be joining the other companies in this cohort to support tvScientific and the company’s very capable leadership on their visionary mission.” Sir Martin Sorrell, Founder and Executive Chairman at S4Capital, and Co-Founder and Partner at S4S Ventures, added “Advertising via Connected TV is a sleeping giant. With half of US TV watching now taking place over streaming services and providers such as Amazon, Netflix and Disney all introducing new membership tiers with variable rates of advertising, partners who can drive lower funnel activation, performance, measurement, and ROI are positioned for huge success. Jason and his team at tvScientific are a pioneering force in this fast-evolving industry and their platform has the potential to redefine how companies engage with their TV audiences.” Sim Blaustein, Partner at BDMI, added “BDMI is excited about the evolution of the TVecosystem, especially as ad-supported services continue to grow quickly, at the sametime presenting exciting new opportunities for advertisers. We believe tvScientific’s best-in-class solution offers performance marketers a compelling solution presenting thetargeting and measurability of digital advertising to the rapidly growing world ofperformance-based TV.” “Progress Ventures is proud to support Jason and the tvScientific team with this strategic investment.” said Chris Legg, General Partner at Progress Ventures. “Our decision to partner with tvScientific is grounded in our extensive experience in the media and advertising industries. We have been thoroughly impressed with what tvScientific have built, and our shared commitment to innovation and excellence makes this collaboration particularly exciting, especially in an era where CTV is transforming the media landscape. Consumers now dictate how they want to consume media and this partnership aligns with the evolving preferences of today's audiences." About tvScientific tvScientific is the most sophisticated performance advertising platform built for connected TV, making TV advertising accessible and measurable for brands and apps of all sizes. tvScientific offers a self-managed solution custom-built for performance marketers on a Cost-Per-Outcome (CPO) basis that simplifies and automates optimized TV buying, leveraging massive data to prove the actual value of TV advertising. The platform reaches 95% of ad-supported video-on-demand audiences using proprietary, deterministic ID technology to measure ad exposure to outcomes in an approachable, radically transparent, and scalable way. For more information, visit https://www.tvscientific.com. About S4S Ventures S4S Ventures is a venture capital firm that invests in early-stage companies focused on transforming the Marketing and Advertising sector through digital innovation. The firm focuses on five principal areas: Martech, Adtech, Data Technology, Creative Technology, and Emerging Digital Media/Content. Its investment portfolio includes companies providing solutions for programmatic advertising, data warehousing, content development, and emerging digital media. The team at S4S provides strategic guidance and support to their portfolio companies to ensure they have the resources they need to succeed. S4S Ventures believes in the power of technology to transform the marketing and advertising sector and is passionate about supporting startups that are driving innovation and change. www.s4sventures.com About BDMI BDMI is a wholly owned subsidiary of the global media, services and education company Bertelsmann. As a financially driven corporate venture investor BDMI draws upon Bertelsmann's global reach to provide not only capital, but also access to their network of businesses within Bertelsmann and across the media and tech industries. BDMI has invested in over 100 startups since 2007 and is currently focused on the categories of next gen media, Web3, enterprise SaaS, and fintech. For more information visit: www.bdmifund.com About Progress Ventures Progress Ventures is a sector-specialized venture-investor designed to build value for the digital future by investing in advertising, marketing, and media B2B technology companies. Progress Ventures is focused on four key areas of disruptive technology, Data Management; AI & Machine Learning; Measurement & Analytics; and Media Automation. The Progress Ventures approach is unique and specifically architected to provide tangible, quantifiable value with a passion for innovation and explosive growth plans. For more information, please visit www.progressventures.com. Contact Alyssa M. Tognetti Broadsheet Communications 914.534.1156
advertising 28 Feb 2024
Comscore and Nexstar Reach Multi-Year Agreement for Linear and Cross-Platform Audience Measurement
Comscore to Provide Currency-Grade Measurement Metrics for Nexstar’s Local TV, Broadcast, Network, and Digital Businesses RESTON, Virginia, January 23, 2024 - Comscore, Inc. (NASDAQ: SCOR) today announced that it had reached a comprehensive multi-year agreement with Nexstar Media Group, Inc. (NASDAQ: NXST) (“Nexstar”) on cross-platform audience measurement. Under the terms of the agreement, Comscore will become a key measurement partner for Nexstar, providing it with critical measurement metrics across Nexstar’s local TV, broadcast, network, and digital businesses. Comscore has provided local market measurement to Nexstar since 2010, but with continued evolution and innovation in its suite of insights and planning solutions across digital, social, CTV, and linear TV, Nexstar now sees unique opportunities to move Comscore into a leading currency provider position. Together, Comscore and Nexstar will be able to deliver more precise audience insights across screens to help advertisers optimize total reach and measure the holistic cross-platform campaign with de-duplicated in-flight monitoring of key metrics such as reach and frequency, incrementality, and co-viewing. Comscore, a leading provider of currency-grade television measurement for local TV, provides measurement across all 210 local Comscore Markets. Comscore’s National measurement is the summation of all 210 local markets, establishing Comscore as the foremost authority in comprehensive TV metrics. At the core of Comscore's success is a unified methodology, setting the gold standard in the industry. With local market-level data starting at the household level, building to all 41,704 zip codes, and then seamlessly integrating into and elevating national metrics, Comscore continues to redefine excellence in linear TV measurement. “Comscore is proud to expand its relationship with Nexstar Media Group to empower Nexstar’s advertisers to unlock optimal reach across key markets and platforms. Nexstar will offer unmatched value to advertisers in a critical election year and beyond by seamlessly validating its true audience reach with market-level precision down to the specific region across linear and digital,” said Comscore Chief Executive Officer Jon Carpenter. “Our partnership demonstrates our ability to eliminate costly ‘make goods’ as Nexstar leverages the strengths of Comscore’s cross-platform solutions to ensure ad dollars are optimized across non-linear mediums to complete incremental reach to what is achieved by linear television.” “Comscore’s ability to provide us with total audience measurement metrics across our local television stations and websites, NewsNation, The CW Network, and The Hill, enables our cross-platform sales team to leverage our unique scale and reach to customize bespoke advertising and marketing solutions for our clients,” said Michael Biard, Nexstar’s President and Chief Operating Officer. “We look forward to offering our advertisers deeper insight into who is watching and interacting with our programming and when they are doing so, enabling them to focus on the audiences they want to reach.” Financial terms of the agreement were not announced. About ComscoreComscore (NASDAQ: SCOR) is a global, trusted partner for planning, transacting, and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top, and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multi-screen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging third-party source for reliable and comprehensive cross-platform measurement. About Nexstar Media Group, Inc.Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports, and entertainment content across its television and digital platforms, including more than 300,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 212 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network; NewsNation, America’s fastest-growing national cable news network; popular entertainment multicast networks Antenna TV and Rewind TV; and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit Nexstar. tv Contacts Jenny Mulholland Broadsheet Communications 732-245-0021
advertising 24 Jan 2024
Nick Cuniffe Joins OpenX to Advance the SSP’s Commitment to CTV Innovation
Cuniffe brings rich product and CTV experience to the role as OpenX expands its global focus on CTV. PASADENA, California - OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the appointment of Nick Cuniffe as Vice President of Product, CTV. In this new role, Cuniffe will act as OpenX’s CTV product lead, responsible for global strategy and execution of OpenX’s CTV product solution and roadmap. He will report to Mike Chowla, SVP of Product. This announcement follows OpenX’s recent launch of TV by OpenX, an ongoing initiative to unlock the full potential of CTV by combining the most powerful aspects of linear and programmatic buying models. In November, the first phase of TV by OpenX included the elimination of resellers and all non-TV content from OpenX’s CTV inventory. Cuniffe will be tasked with building on this recent initiative, advancing OpenX’s innovative approach to CTV. “I’m thrilled to be joining such a forward-looking organization. OpenX’s commitment to its TV by OpenX initiative and intentional steps to reduce its carbon footprint positions the company as an industry leader” says Cuniffe. “I’m most excited about driving OpenX’s CTV direction and leveraging its innovative technology to shape the future of digital advertising in a meaningful way.” Cuniffe joins OpenX with nearly two decades of experience. Most recently, Cuniffe served as head of product at Airfind. Prior to that, he spent almost a decade at SpotX (now Magnite), where he launched their CTV and audience platforms. Recognized by the IABM for design and innovation, Nick led the team to successfully deliver Audience Lock, one of the market’s first data clean rooms. “Nick’s deep understanding of and experience in CTV makes him ideally suited to innovate and to deliver on OpenX’s commitment to advancing biddable, transparent CTV,” says Chowla. “His background in product strategy for CTV will be instrumental in our mission to be the leading supply-side solution in programmatic for advertisers, agencies, and DSPs.” About OpenX OpenX is a supply-side platform that is a leader in advertising technology and is helping to create a world where the open web thrives. The company powers advertising on web, mobile, and connected TV formats, enabling marketers to reach their target audience across OpenX’s global network of publishers. OpenX works with more than 130,000 premium publisher domains and receives more than 300 billion ad requests every day. OpenX is a certified CarbonNeutral® company and is verified for having fulfilled their SBTi Net-Zero targets. Visit the company’s website at www.openx.com. Contacts Zoey Larsenzoey.larsen@openx.com
advertising 10 Jan 2024
PubMatic Leads the Way in Adopting Addressability Alternatives, Delivering Monetization Benefits for Publishers
Company finds presence of alternative IDs in the bid stream drives 16% publisher revenue lift NO-HEADQUARTERS/REDWOOD CITY, California, January 8, 2024 – PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, announced recent expansion and success of Connect, its fully-integrated audience solution that leverages addressable signals from across the open internet to help data owners drive monetization and help media buyers drive performance. With Connect as a centralized access point for addressability solutions, the company has not only adapted to industry changes but has also delivered a quantifiable monetization lift for publishers. Last week, Google began turning off third-party cookies for Chrome users, with plans to completely disable third-party cookies by the end of the year. As the digital advertising landscape undergoes this seismic shift with heightened privacy regulations and the demise of anonymous targeting, PubMatic sits at the nexus of consumer consent. The company has expanded its partnerships with leading alternative IDs, audience data partners and contextual providers to ensure publishers and advertisers can continue to deliver relevant, impactful advertising across the open internet. As a result, over 75% of impressions on the PubMatic platform have alternative targeting signals attached other than the cookie. PubMatic is now integrated with nearly 30 alternative IDs, including LiveRamp’s RampID and The Trade Desk’s Unified ID 2.0, to drive increased ROI for advertisers as well as increased publisher revenue and CPMs. Analysis conducted across more than 600 billion ad impressions processed daily by PubMatic concluded that when alternative IDs are present in the bid stream, publisher revenue increased by 16% globally, with the largest revenue lift seen in EMEA and the Americas. Additionally, bid rate increased when alternative IDs were present, indicating that buyers were more interested in transacting on those impressions. In addition to alternative IDs, PubMatic supports dozens of global data providers to create robust and effective omnichannel advertising solutions, further extending privacy-safe, targetable data available for buyers. Audience data providers integrated with PubMatic include: Ascentlabs Digital, powered by Semasio; Audigent, whose pioneering data activation, curation, and identity platform unlocks the power of privacy-safe data to maximize addressability and monetization of media at scale; Experian, enabling a wide spectrum of syndicated audiences across demographics, interest, affinity and established segmentations like Mosaic as well as custom first-party or research-based audience extension; L2, America’s leading national, non-partisan voter file provider; NCSolutions, enabling advertisers to grow their brands, run more effective campaigns, and make lasting customer connections through purchase-based consumer insights; SambaTV, leading provider of TV technology for audience data and omniscreen measurement; and United Internet Media, whose Target Group Planning delivers precise advertising messages to a vast, high-quality audience of 38 million monthly unique users in Germany. Rounding out its addressability offering, PubMatic has scaled Connect to support contextual solutions with over a dozen global providers like Captify, Proximic by Comscore, and Seedtag. Plus, the solution is integrated with various other data providers like attention measurement and optimization platform, Playground xyz, and adaptive streaming specialist, SeenThis enabling PubMatic to offer holistic, privacy-focused targeting solutions to buyers. “Our mission is to fuel the endless potential of internet content creators, and in today’s regulatory and privacy-centric environment, this requires collaborative partnerships and integrated technology,” explained Andrew Baron, senior vice president of addressability and marketplace at PubMatic. “Through Connect, we’ve developed innovative, omnichannel solutions that not only address the challenges posed by the changing digital advertising landscape but also set a new standard for effective and privacy-conscious advertising.” As PubMatic continues to prioritize partnerships and collaboration, it remains dedicated to driving the future of digital advertising through innovation, strategic alliances, and a steadfast commitment to user privacy. About PubMatic: PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real-time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain. Press Contact: Broadsheet Communications for PubMaticpubmaticteam@broadsheetcomms.com(917) 826-1103
advertising 9 Jan 2024
Page 28 of 31
