Press Release
Sonobi and Experian Collaborate to Maximize Targeting and Boost Addressability Amidst Upcoming Cookie Changes
Sonobi utilizes Experian identity graph to boost mobile reach by 25%, increasing impression value by 20% WINTER PARK, Fla., January 5, 2024 — Sonobi, an independent, consumer-focused technology company providing a fair and equitable media marketplace, is collaborating with Experian, the world's leading global information services company. By collaborating with Experian and combining our unique areas of expertise, Sonobi has successfully increased programmatic addressability across the mobile web landscape, growing our reach by 25% while providing a substantial 20% increase in delivered impression value, aiding our ability to connect impactful campaigns to their desired audiences while maximizing value for our publishers. With the looming deadline of Google's cookie deprecation, advertisers must prepare for a new era in digital advertising, and increased addressability solutions will be essential. Experian's identity graph leads the industry by providing addressable solutions that adapt to the future of digital identity, with over 2.75 billion IDs and an average of more than 22 digital IDs per household. "Collaborating with Experian and integrating their identity graph is crucial progress towards a post-cookie era, where targeted and effective advertising can thrive while protecting user privacy. This collaboration enhances our programmatic addressability and demonstrates our commitment to delivering better, more respectful advertising experiences," said Justin Kennedy, COO of Sonobi. "By leveraging Experian's innovative technology, we are proud to contribute to a fair and equitable media marketplace that benefits both our clients and the industry as a whole." The integration between Experian and Sonobi marks a new era in digital advertising, one where the potential for effective and privacy-compliant solutions is greater than ever. Advertisers can maintain targeted and relevant campaigns by eliminating the need for third-party cookies while enhancing the user experience and adhering to evolving privacy standards. This collaboration represents a significant step towards a more ethical and efficient advertising landscape. "It is noteworthy to observe the progress of Sonobi as they explore new possibilities using our identity graph," said Chris Feo, SVP of Sales and Partnerships at Experian. "Their success highlights the effectiveness of strategic collaboration in addressing the needs of advertisers in a post-cookie era, with an emphasis on user privacy. We are supportive of Sonobi's efforts to enhance the open internet and the landscape of programmatic advertising." About SonobiSonobi is an independent, consumer-focused technology company that provides a fair and equitable media marketplace to connect advertisers directly with individuals. Sonobi's JetStream technology is transforming the business of traditional impression-based advertising to individual-based advertising. By unifying comScore's top 250 premium media properties and Fortune 500 advertisers, Sonobi's JetStream platform enables publishers and marketers to directly collaborate in order to create and deliver superior addressable communication plans for the people who matter most — consumers. At the forefront of advertising innovation, Sonobi delivers comprehensive CTV and OTT solutions tailored to meet the demands of modern businesses, ensuring superior outcomes for advertisers navigating the evolving digital landscape. For more information about Sonobi, please visit: https://www.sonobi.com/ About ExperianExperian is the world's leading global information services company. During life's big moments – from buying a home or a car, to sending a child to college, to growing a business by connecting with new customers – we empower consumers and our clients to manage their data with confidence. We help individuals take financial control and access financial services, businesses make smarter decisions and thrive, lenders lend more responsibly, and organizations prevent identity fraud and crime. We have 22,000 people operating across 32 countries, and every day, we're investing in new technologies, talented people, and innovation to help all our clients maximize every opportunity.With corporate headquarters in Dublin, Ireland, we are listed on the London Stock Exchange (EXPN) and are a constituent of the FTSE 100 Index. Learn more at www.experianplc.com or visit our global content hub at our global news blog for the latest news and insights from the Group Media Contact Alyssa M. Tognetti Broadsheet Communications 914.534.1156
advertising 8 Jan 2024
Attain and Experian Collaborate to Help Unlock Cross-Device Outcomes for Advertisers
Leveraging Experian's identity graph, Attain expands its reach and addressability across multiple devices, offering innovative solutions for advertisers in a cookie-less ecosystem NEW YORK, January 4, 2024 — Attain, a leading permissioned commerce data platform that powers real-time purchase measurement and outcome signals for brands, is pleased to announce a strategic collaboration with Experian, the world's leading global information services company. By leveraging Experian's identity graph, this collaboration will unlock cross-device outcomes for advertisers in a cookieless environment. With the growing number of devices and platforms used by consumers, the need for precise audience targeting and refined marketing strategies has become increasingly important. Through this collaboration, Attain will integrate the Experian identity graph into its system, expanding the reach and addressability of its active user base of more than six million consumers. "We are continuously impressed by the caliber of Attain's customer base and our ability to fortify it with additional identity markers," said Greg Koerner, Vice President of Digital Advertising Sales, at Experian. "By harnessing the power of Attain's extensive outcome data and the Experian identity graph, we can easily offer marketers new avenues for reaching their target audience across multiple devices and channels." This integration will enable Attain to seamlessly connect with consumers across multiple devices, including mobile and CTV (connected television), offering innovative solutions to advertisers in an ever-changing digital landscape. With over 126M households, 250M individuals, nearly 500M MAIDs (mobile ad IDs), and 200M CTV IDs in Experian's identity graph, this integration will unlock vast opportunities for marketers to reach their target audience and measure campaign performance accurately. It will also allow Attain to align advertiser data and showcase significant correlations across various media channels, making their marketing tools more powerful than ever. "We're taking a major leap forward in enhancing our advertising capabilities by incorporating Experian identity graph into the Attain platform," Brian Mandelbaum, CEO of Attain, said. "With this integration, we can seamlessly align advertiser data and demonstrate outcomes' true impact and correlation across different media channels. This not only provides our customers with a more comprehensive view, but it also enhances the effectiveness of their advertising strategies." This collaboration will enable Attain to offer advertisers a more holistic reporting approach and provide them with a more comprehensive understanding of cross-device outcomes. Those utilizing the Experian identity graph through Attain's services can resolve to a single consumer profile, combining IPs and Universal IDs with CTV IDs and MAIDs. About Attain Attain's mission is to empower marketers to drive better outcomes by providing access to first-party permissioned commerce data. Powered by a portfolio of apps, retail loyalty account linking, receipt capture, and survey results, Attain is uniquely positioned to provide deeper insights into how, what, when, and where consumers spend their money. For more information on Attain, visit attaindata.io. About Experian Experian is the world's leading global information services company. During life's big moments – from buying a home or a car to sending a child to college to growing a business by connecting with new customers – we empower consumers and our clients to manage their data with confidence. We help individuals take financial control and access financial services, businesses make smarter decisions and thrive, lenders lend more responsibly, and organizations prevent identity fraud and crime. We have 22,000 people operating across 32 countries, and every day, we're investing in new technologies, talented people, and innovation to help all our clients maximize every opportunity. With corporate headquarters in Dublin, Ireland, we are listed on the London Stock Exchange (EXPN) and are a constituent of the FTSE 100 Index. Learn more at www.experianplc.com or visit our global content hub at our global news blog for the latest news and insights from the Group. Media Contact Alyssa M. Tognetti Broadsheet Communications 914.534.1156
advertising 8 Jan 2024
Revenera Unveils New Monetization Analytics Dashboard: Transforming Data into Strategic Insights
Revenera monetization customers can now easily track and analyze customer renewal potential, usage patterns, license and product utilization with new embedded analytics Itasca, IL, December 12, 2023 — Revenera, producer of leading solutions that help technology companies build better products, accelerate time to value, and monetize what matters, today announced the Revenera Analytics Dashboard that provides customers of Revenera’s software monetization platform with better insights into entitlements, licenses, and usage insights. “Understanding software consumption and customer adoption is critical to any successful monetization initiative. As a leader in the space, we enable software suppliers to innovate and make future packaging and pricing decisions based on data,” said Nicole Segerer, SVP and General Manager at Revenera. “The analytics capability offers easy-to-use insights for suppliers, and notifications and alerting based on monetization and usage events.” Revenera has modernized its data warehouse based on Snowflake technology and a new reporting framework to deliver more out-of-the-box reports focused on customer KPIs. First reports and visualizations include: Renewals Insight: End customer renewal position based on actual consumption of entitlements End Customer Adoption: End customer entitlements vs fulfillment High Water Mark: Showing consumption of licensable features by applications over time “From a 2023 IDC survey, 53% of companies that have a recurring business model need better insights from usage data to understand customer value,” said Mark Thomason, Research Director for Digital Business Models and Monetization at IDC. “Companies have the data, but they don’t have the time/knowledge to turn them into insights they can easily use.” Revenera’s Analytics Dashboard delivers a new user interface, including navigation and controls, visualizations and data sets, conditional notifications, and report sharing, all enabling insights and action based on data. The new dashboard is available to all FlexNet Operations customers. Software and technology companies that monetize their solutions based on Revenera also benefit from an enhanced notification mechanism that enables them to react on usage events quickly and effectively. Follow Revenera on LinkedIn on Twitter on YouTube on Instagram About Revenera Revenera helps product executives build better products, accelerate time to value, and monetize what matters. Revenera’s leading solutions help software and technology companies drive top-line revenue with modern software monetization, understand usage and compliance with software usage analytics, empower the use of open source with software composition analysis, and deliver an excellent user experience—for embedded, on-premises, cloud, and SaaS products. To learn more, visit www.revenera.com. Media Contact Clement | Peterson PR on behalf of Revenera revenerapr@clementpeterson.com * All third-party trademarks are the property of their respective owners.
analytics 12 Dec 2023
Seedtag Appoints Chad Schulte as SVP, U.S. Agency Partnerships & Strategy at Seedtag
Leading Adtech company bolsters leadership bench with digital media and advertising veteran New York, December 12, 2023 – Seedtag, the leading global contextual advertising company, announced today the appointment of Chad Schulte as Senior Vice President, U.S. Agency Partnerships & Strategy. In his new role, Schulte will deepen and enhance Seedtag's holding company partnerships by connecting them with new AI marketing applications that provide effective, future-proofed alternatives to identifier-based targeting & measurement and help them navigate the new privacy-focused internet landscape. Schulte has held leadership roles in multiple companies, including Massive (acquired by Microsoft during his tenure), Brand.net, and Videology. Schulte has also held roles as Head of Revenue for iNvolved Media, an independent boutique digital agency, and prior to joining Seedtag, as VP of Strategic Partnerships for Nexxen. As Senior Vice President, U.S. Agency Partnerships & Strategy at Seedtag, Schulte will be located in New York City. His responsibilities will include supporting Seedtag’s agency partnerships with their technology, product, strategy, planning, data, measurement, and research teams. About Seedtag Seedtag is the leading Contextual Advertising Company that creates highly impactful and engaging solutions for relevant premium visual content, powering targeting and returns for top publishers and the finest brands. The company’s contextual A.I. allows brands to engage with consumers within their universe of interest on a cookie-free basis. Seedtag was founded in Madrid in 2014 by two ex-Googlers who wanted to get the most out of editorial images, and to this day, it is a global company that has more than 400 employees and an important international presence with offices in Spain, France, Italy, UK, Benelux, Germany, Mexico, Brazil, Colombia, Argentina, Chile, UAE, the US, and India.
advertising 12 Dec 2023
MarTech Edge Exclusive: HG Insights Granted Its First Patent
Invention identifies comparable sections of resumes and predicts which ones pertain to the same individual December 5, 2023 – MarTech Edge has learned that Technology Intelligence leader HG Insights has recently been granted its first patent (US 11,829,386 B2). Titled ‘Identifying Anonymized Resume Corpus Data Pertaining to the Same Individual’, this invention leverages novel Machine Learning and NLP techniques to accurately group similar resume snippets together and predict which are actually the same person, despite natural changes that occur over time. Once a cluster of documents is predicted to be the same individual, many applicable use cases are then applied to the data. These use cases include but are not limited to: Improving granularity of technology adoption over time. To better predict based on the document cluster what technology changes have occurred based on the lineage of the documents with respect to changes referenced within the documents (i.e., changes detected over time). These subtle detections are impossible to make without this invention. The overall aggregation of technology detection for a given company over time is therefore improved. Better predict company growth changes, department sizes, and geographical workforce shifts - over time. Using other HG Insights inventions, including Functional Area Intelligence (patent pending) - to predict departments and roles, it is now possible to reconstruct with more accuracy the shape of a company at any point in time, providing the core assets needed to go beyond simple firmographics (such as current estimated employee count). About HG Insights HG Insights, the provider of data-driven insights to 90% of tech companies in the Fortune 100, is your go-to-market Technology Intelligence partner. We use advanced insights into Technology Intelligence — on IT spend, technographics, cloud usage, intent signals, Functional Area Intelligence, and contract details — to provide global B2B companies with a better way to analyze markets and target prospects. Our customers achieve unprecedented results in their marketing and sales programs thanks to the indexing of billions of unstructured documents each day with insights into product adoption, usage, spend data, and more to build high-resolution maps of activity across an organization’s entire digital infrastructure to power business decisions with precision and confidence.
artificial intelligence 5 Dec 2023
Local Advertising Sellers Expected to Drive Performance
New Report from Frequence Finds Frontline Workers Would Benefit from Better Tech MOUNTAIN VIEW, Calif, November 28, 2023 – Local advertising sellers face growing expectations to sell more digital ad inventory and demonstrate higher performance on campaigns, according to a new study from Frequence, a leader in advertising sales automation and workflow software. The report, which surveyed 471 local-market digital advertising and marketing professionals, found that 72% said their organization expects them to deliver more results with fewer resources. The survey found that 72% of respondents felt recent changes to the digital advertising industry – like Apple's recent AppTrackingTransparency feature – have led to a negative effect on their organization’s performance. More broadly, 70% feel like they struggle to keep up with all of the new strategies and technologies changing their industry, which include the rise of programmatic, streaming, and attribution changes. Valuable digital advertising talent is available to those companies willing to invest in automation to support them. A shocking 72% of respondents in the Frequence survey actually reported considering leaving their job for a competitor because of a lack of technology support. Among other findings from the survey: When asked what creates the most stress when working with clients, 33% cited gathering and analyzing campaign performance data as the biggest driver. Additionally: 29% cited pressure to sell more third-party ad inventory 19% cited managing and adjusting campaigns in flight 18% cited determining an optimal mix of omnichannel campaign tactics or building a personalized proposal. 37% say reporting ad / campaign performance or results is the most difficult part of their job; 27% say tracking in-campaign performance; 16% say drafting proposals and determining the right omnichannel strategies; 14% say adjusting strategies while campaigns are in flight; and 6% say coming up with and managing creative assets. 82% of respondents wish their organization provided them with more software to do their jobs. About Frequence Frequence is the Future of Media - the only end-to-end platform for media companies to grow and automate their advertising sales and operations while integrating owned and operated media. Through its full-stack proposal, workflow and campaign-management software, Frequence drives revenue with best-in-class tools to sell, optimize and report omnichannel advertising campaigns. Media Contact Hugh S. Moore Broadsheet Communications for Frequence hugh@broadsheetcomms.com
advertising 29 Nov 2023
Influ2 Launches Its End-to-End Revenue Marketing Engine, Influ2 V2
Built in direct response to customers’ needs, Influ2 V2 aligns marketing and sales teams helping prove marketing impact on ROI. By Anastasiia Khlystova, Marketing Manager at Influ2 Sunnyvale, CA – November 16, 2023 – Influ2, an inventor of person-based advertising technology, announces the launch of Influ2 V2. This latest version represents an advanced stage in the evolution of the unique technology. It’s designed specifically to align the B2B marketing and sales teams around crucial metrics such as pipeline generation and revenue, and attribute the marketing influence. With this release, Influ2 establishes itself as a comprehensive solution for end-to-end revenue marketing. B2B martech spending is on the rise. By 2024, it is estimated to hit $8.5B and 70 per cent of B2B companies leverage account-based marketing (ABM). In the past 3 years, Influ2 customers used person-based advertising to boost commercial efficiency throughout the entire buying process. Credited to Influ2 technology, they managed to generate $3.8 billion in pipeline value and $1.1 billion in closed revenue. Early adopters of the platform that helped shape the final version include Cato Networks, AppsFlyer, Optimove, Paddle, Perficient and more. After analyzing GTM teams’ key challenges, Influ2 V2 introduces several core features that address these challenges: cohort designer; multi-stage buying journeys; a sales priorities dashboard with contact-level intent; revenue reporting, which connects marketing influence to sales results. Influ2 allows B2B organizations to build long-term relationships with prospects. With a clearly defined ideal customer profile, the platform can target the same person for up to 10 years. These long-term relationships are especially valuable for B2B marketers where sales cycles tend to be much longer. With the Influ2 V2 multi-stage journeys, marketers can easily personalize ad experience based on individual engagement as prospects through the buying journey. Triggers can be based on metrics like number of impressions, clicks, sales outreach. This personalized approach ensures that each customer receives the right messaging at the right time, maximizing engagement and conversion rates. Recognizing the importance of marketing and sales alignment, Influ2 V2’s privacy-first technology facilitates collaboration between marketing, sales, and customer success to drive increased conversions. Marketers can prioritize prospects for sales based on the individual’s engagement with the advertising campaign. They can even provide guidance on which advertising messages resonated with each target buying group and key decision-makers. This ensures targets are engaged as people with real interests versus as faceless organizations. Sales can track contact-level intent through integrations with their CRM. Influ2 V2’s comprehensive revenue reporting demonstrates the impact of marketing activities on revenue generation. By consistently tracking the impact from first touch through to a closed deal, marketers can continually optimize their campaigns to improve the revenue impact of their advertising efforts. This empowers businesses to measure and analyze the alignment between marketing and sales, ensuring that both teams are working in sync towards common revenue-centric goals. Influ2 V2 is now generally available to both new and existing customers.
marketing 22 Nov 2023
Semcasting Media Zones Awarded Patent
NORTH ANDOVER, Mass., November 14, 2023 -- Semcasting, the pioneer in cookieless targeting and identity graph solutions, today announced it received a new patent for Semcasting Media Zones. U.S. Patent No. 1,734,724 B1 was awarded to Semcasting for its “System and Method for Linking Qualified Audiences with Relevant Media Advertising through IP Media Zones.” Semcasting Media Zones directly integrates contextual audience preferences into marketers’ identity graphs. With this patented technology, marketers have an automated way to associate their first-party audiences and impressions activity with site lists, as well as historical and trending keywords, people, places, and organizations to their audiences’ digital identity for every campaign. Consumers directly and repeatedly associate with a subset of media that is most closely tied to their interests. If programmatic marketers can systematically prioritize the media where their first-party audiences are historically spending their time, they dramatically improve the efficiency of media choices, reach, and, ultimately, campaign return on ad spend (ROAS). Media Zones is based on the use of genetic algorithms to statistically provide an analysis of more than 260 million online user IDs and more than 40 billion daily impressions. Combining onboarded audiences with scored curated media outperforms simple list onboarding. Media Zones effectively serves as a pre-optimization tactic for any first-party or third-party audience campaign strategy. With Semcasting Media Zones, advertisers can turn first-party customer relationship management (CRM) or prospect audiences into domain lists and media categories with their keywords. Keyword lists are derived from the big-data analysis of the audience membership being weighted by their demographic profile and historical online site engagement. Advertisers of high-value items like home services, auto, travel, education, or healthcare can now connect with more qualified, unique users sooner in the campaign. Combining programmatic and endemic targeting provides a shortcut to more effective and comprehensive audience coverage - doubling the statistical exposure rate to the right audience members from 1.2% to 2.4% daily. The right people see the ads sooner, resulting in more unique user reach and conversions and, ultimately, more efficient ad spend throughout the entire campaign. Semcasting holds seven additional patents for its trailblazing IP targeting and data technologies. About Semcasting Semcasting offers end-to-end, privacy-safe data solutions including identity resolution, audience design and attribution. The company pioneered cookieless targeting and first-party data onboarding with its patented constellation multi-touch identity resolution approach and Smart Zones technology. This method is not dependent on a proprietary common identifier or a single match type, but instead dynamically spans multiple online and offline identifiers in real-time. With a team of subject matter experts, Semcasting provides its brand and agency clients with industry-specific data expertise and solutions. Its self-serve platform, AudienceDesigner by Semcasting (ADS), empowers marketers to maximize reach with control and transparency. Semcasting is headquartered in North Andover, Massachusetts. Learn more at https://www.semcasting.com/. Media Contact Lacy Talton Evergreen & Oak lacy@evergreenandoak.com 252-467-5220
advertising 14 Nov 2023
Frequence Launches Triton Integration to Streamline Audio Advertising in Omnichannel Campaigns
MOUNTAIN VIEW, Calif., Oct. 31, 2023 -- Frequence, a leader in advertising sales automation and workflow software, announced today a new integration with the Triton Digital audio streaming and podcast platform that will unify media proposals, workflow and analytics into a single dashboard that allows audio-focused media companies to sell more of their owned-and-operated inventory alongside comprehensive omnichannel campaigns. “Streaming audio and podcasting are growing channels with unique requirements to get the most out of ad performance, and this integration will allow audio providers to maximize their advertising revenue and improve their workflow efficiency,” said Matt Robles, VP of Product at Frequence. “With the integration, Triton users will be able to create proposals, submit orders, and view their reporting performance all through Frequence’s platform as a unified solution for their advertising needs.” The integration will allow account executives to propose a media plan that includes Triton-supported audio channels, collect the necessary information required to submit a Triton Digital order, and have Frequence output the order information to run campaigns within Triton Digital. It will also enable reporting on Triton Digital campaign performance, all through Frequence’s platform as a unified platform for media sales and planning. “Triton Digital is all about optimizing audio content for distribution and monetization, and we’re always expanding our partnerships to drive better results,” said Benjamin Masse, Chief Product Officer of Triton Digital. “Audio is one part of an increasingly omnichannel advertising ecosystem, and our integration with Frequence gives our partners and customers more options than ever before.” The world's largest and most sophisticated audio publishers and advertising agencies rely on Triton’s comprehensive suite of audio advertising technology to support their streaming strategies. With Frequence, users can leverage a multi-channel offering suite that includes managed products and best-in-class automation. Other features will enable users to: Select targeting information related to geography, demographics, and interests. Submit budget information related to monthly spend, duration, and CPM. Create data-driven omnichannel media plans that highlight the benefits of Triton. Ensure order details are automatically staged and prepared for seamless launch into Triton. Access detailed, real-time analytics, providing valuable insights into listener demographics, behavior, and preferences. “Digital audio represents a powerful addition to omnichannel media campaigns, and Frequence is committed to driving performance for our partners across the ecosystem,” said Tom Cheli, CEO. “Our integration with Triton Digital will open up new opportunities for local-market media companies and advertisers to strengthen their businesses with the power of technology and automation.” About Frequence Frequence is the Future of Media - the only end-to-end platform for media companies to grow and automate their advertising sales and operations while integrating owned and operated media. Through its full-stack proposal, workflow and campaign-management software, Frequence drives revenue with best-in-class tools to sell, optimize and report omnichannel advertising campaigns. Media Contact: Hugh S. Moore Broadsheet Communications for Frequence hugh@broadsheetcomms.com
advertising 1 Nov 2023
Heap Digital Insights Report Reveals Data Stack Challenges and Global Data Regulations Top Concerns for Organizations
New survey reveals nearly 70% of respondents are worried that global data regulations will make it difficult to gather and utilize data, but AI will help What problems do you have with your stack? (Graphic: Business Wire) SAN FRANCISCO, October 17, 2023 -- Heap, the leading digital insights platform, today announced its 2023 “Data Decoded: The Heap Digital Insights Report” survey results. The survey reveals the two largest obstacles teams have with their data stacks – difficulty in consolidating and organizing data and needing too much time to extract meaningful insights from the data. However, 58% believe that AI can be useful in collecting the right data. The report combined three data sources: a market survey of product teams, a survey of Heap customers, and aggregated, anonymized user data from the Heap platform. The survey additionally revealed that nearly 70% of respondents worry that global data regulations will make it difficult to gather and utilize needed data. 86% of teams find themselves surrounded by data silos. Teams say their silos are created through cross-functional collaboration, the inability of tools to share data, and no culture or mandate for sharing data. Additional findings from the survey include: 94% of respondents think teams could make more data-informed decisions. Last year 40% of teams added solutions and tools to their data stack. Over 60% of teams report having difficulty consolidating and organizing data across different tools. 37% share that it takes too much time to extract meaningful insights from data collected. 67% of respondents say it’s easier to understand what users are doing on their website compared to their mobile app or mobile web. “The survey results show that successful organizations prioritize a data-driven culture to better understand their user’s cross-platform experience. It further reveals that teams want to make more data-informed decisions, and that many try to do a better job by adding various solutions to their data stack,” says Rachel Obstler, CPO at Heap. “However, despite the best intentions, they are now struggling to extract meaningful insights across various platforms and datasets. Looking ahead, 75% of respondents believe their daily work will be impacted by AI, and 31% think it will ‘somewhat’ change the way they analyze customer journeys.” The obstacles and concerns outlined in the survey can be addressed with the proper data analytics platform. Heap provides users with real-time, accurate, and insightful digital insights to support improvements in digital experiences. Heap’s platform streamlines and organizes diverse datasets - including quantitative and qualitative data - into easily understandable and accessible insights with a holistic overview of users, journeys, experiences, and behaviors. For more information on the 2023 “Data Decoded: The Heap Digital Insights Report,” the full survey results are available here and on Heap’s blog. About Heap Heap is the future of digital insights. Heap’s low-code, easy-to-use digital analytics software illuminates key digital behaviors and pinpoints valuable quantitative and qualitative insights so teams can quickly act with confidence and create the best possible digital experiences. Over 10,000 businesses trust Heap to increase revenue, improve conversion, accelerate decision-making, and drive business impact at scale. Contacts Blain Howard, Heapblain.howard@heap.io Kimberly Duyck, The Hoffman Agency on behalf of Heapkduyck@hoffman.com
reports 27 Oct 2023
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