Press Release
Utiq reaches next milestone for growth with inclusion of home internet connections within its Authentic Consent Service
Addition of WiFi and Fixed Line enabled Network Signals creates a single-source, cross-device addressability solution for Display, Video and App formats across, Mobile, PC and CTV screens 9th October, 2024: Utiq, the European AdTech company with a unique telco-powered first-party identifier, today confirms the addition of home internet connections as a deterministic Network Signal within its industry-leading Authentic Consent Service. Commencing initially in France, the inclusion of WiFi and Fixed Line enabled Network Signals – in addition to the present mobile internet connection - will strengthen the reach, frequency and impression delivery of the Utiq Service to its consented Authentic Audiences. However, an even greater benefit to the digital advertising and marketing ecosystem comes through a single-source, cross-device addressability solution for Display, Video and App formats across, Mobile, PC and CTV screens. This means that Utiq can uniquely support the execution, targeting and measurement of campaigns across multiple devices and channels at scale. Utiq launched in mid-2023 offering a unique, purpose-driven service to the market that solves the consent, privacy and addressability issues of an increasingly fragmented and disconnected internet. In only 18 months, it is now operational and available in Germany, France and Spain, with UK and Italy to follow shortly, and is already enabling deterministic, responsible advertising to millions of consented, human audiences. It’s Authentic Consent Service empowers brands and publishers to accurately and deterministically address consented audiences through its unique Telco-powered first party identifier. This enables secure and encrypted, scaled addressability, while embracing the very toughest privacy standards. Marc Bresseel, Chief Executive Officer at Utiq, said “Although mobile data usage in any market is significant, extending coverage of our Authentic Consent Service to include home internet connections reflects natural audience behaviour, increasing Service reach, frequency and impression delivery. Our promise to the industry is to enable responsible digital marketing through Authentic Audiences – accessible, addressable first party audiences at scale - without ever compromising consent or privacy rights. Adding WiFi and Fixed Line enabled Network Signals builds exponential value into this promise, and our growth and traction reflects this potential.” About UtiqUtiq is a European AdTech company with a unique Telco-powered first party identifier, that harnesses Authentic Consent to enable responsible digital marketing. Utiq empowers brands and publishers to address first party Authentic Audiences at scale, delivering relevant ad-funded experiences while embracing the very toughest privacy standards, through its secure and encrypted consentpass solutions. Our easy-to-use and centralised consenthub platform also gives users simple control and choice over their data, and is part of our ambition to build an ecosystem based on trust and transparency, Utiq was launched in 2023 and is backed by the telecommunications providers Deutsche Telekom AG, Orange SA, Telefónica S.A. and Vodafone Group plc. More about Utiq: utiq.com
advertising 9 Oct 2024
Two-thirds of UK marketers adopt AI for experimentation to address consumers’ growing discontent with personalised content
20% of marketers say their current experimentation approach is ‘ineffective,’ betting big on AI to boost results London, UK, 18 June 2024 – Two-thirds of marketers (65%) in the UK use AI within their experimentation approach, with almost half (45%) having adopted the technology within the past year. That’s according to a new report, released today by leading digital experience platform provider Optimizely, which reveals how marketers are implementing AI to level up their approach to A/B testing and experimentation. The Tested to Perfection report, based on a study of 100 marketers and 1,000 consumers in the UK, examines the current state of experimentation practices, and how marketers are using, and planning to use, AI to address rapidly changing business and consumer expectations. Nearly nine in 10 marketers (87%) believe experimentation is important for achieving their goals in 2024, yet one in five (20%) feel their current web experimentation approach is not effective. Nearly a quarter (23%) would go as far as to describe their current approach as ‘unsophisticated.’ When asked what has been preventing marketers from experimenting effectively, Optimizely’s report identifies several recurring themes. Lack of budget is a challenge for almost half of marketers (43%), while a lack of resources, time and focus is also a barrier for 39% of respondents. Other challenges include a lack of effective tools or technology (25%), silos between relevant teams (25%), and the small scale of experiments (18%). However, 89% of marketers believe AI will be the answer to overcoming these barriers. Almost half (48%) of the marketers surveyed plan to use AI to create more targeted and personalised content in the future. Forty-one percent have their sights set on generating headlines, images and CTAs at scale. Over a third (37%) plan to use AI to dynamically allocate traffic between test variations. And three in 10 (32%) will turn to AI to create hypotheses for experiments. Over two-thirds (70%) of marketers in the UK believe that AI will help make experimentation faster, and 62% believe AI will make experimentation more accurate. In an age where every business decision is scrutinised, many organisations have yet to perfect their experimentation practices to improve personalisation and drive more conversions. By combining the power of AI and experimentation, marketers can see with certainty what type of content resonates with specific customer profiles and adapt as needed to take digital experiences to entirely new levels. Optimizely provides powerful testing, AI-rich optimisation and customer data capabilities to help marketers create and deliver 1:1 experiences that drive revenue and brand loyalty. To learn more about how Optimizely powers the entire marketing lifecycle, visit https://www.optimizely.com/products/
advertising 19 Jun 2024
BRAND TRUST IN THE AGE OF INFORMATION OVERLOAD: INTUIT MAILCHIMP’S NEW STUDY REVEALS HOW BRANDS CAN BUILD TRUST AND CONNECT WITH CONSCIOUS CONSUMERS
Brand trust is the lead characteristic that influences purchases, closely followed by free delivery and discount codes Deals Down Under: nearly half of Aussies seek out discount codes before buying anything and 22% wait for a saving before spending over $190 Turn-offs for Aussie shoppers include: brands sending 3+ emails a week, unsubstantiated claims and talking politics Discount sweet-spot revealed as 15% SYDNEY, Tuesday 11 June 2024 - Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, today released a new report, “Brand Trust In the Age of Information Overload”, which focuses on the evolving relationship between brand and customer, consumer spending motivations, and how businesses can best connect with customers in today’s climate. Sourced from a survey of 10,000 consumers across nine countries—including 1,000 in Australia—the results revealed that brand trust and connection (46%) is a top factor that drives sales with Australian shoppers. The report also identified other primary characteristics consumers look for when making purchasing decisions: free delivery (47%), regular discount codes and rewards (45%), excellent customer service (41%), free returns (38%) and quick shipping (38%). The results differed across the generations surveyed. For those aged over 65 the key purchase drivers were trust (60%) and excellent customer service (55%); while those aged 18 to 24 were also led by trust (40%), they were driven by other characteristics such as discounts (39%) and environmental impact (36%). Personalised marketing is especially well-received among 18-to-34 year-olds, too: Over half of this group in Australia (61% for 18-to-24s and 64% for 25-to-34s) believe that the future of personalisation means they won’t be searching for products and services, but the right products and services will be coming to them. “As businesses continue to grapple with a challenging economic environment, it’s never been more important for Australian brands to build trust and engage with their customers. When brands deliver personalised messaging and targeted product recommendations, they demonstrate that they understand their customers on a deeper level—and our data says consumers increasingly see these kinds of tailor-made brand interactions as the future," said Adam Anger, Chief Sales Officer at Intuit Mailchimp. “By embracing authenticity, transparency, and advanced personalisation, marketers can forge the kinds of deep relationships that transcend passing trends.” While the report underlines a handful of insight-informed tactics to roll out, it also pinpoints marketing mishaps to avoid. Some of the top reasons that lead Australian consumers to unsubscribe from brand emails include repetitive or unimaginative emails (49%), unsubstantiated claims about brand purpose (43%), not being able to view an email properly on their device (43%) and biassed/partisan commentary on social or political issues (35%). Findings also reveal the quantity threshold: Australian consumers will unsubscribe if a brand sends more than three emails per week, the lowest number of all countries surveyed. Despite trust coming out top, nearly a third (34%) of shoppers have started trusting in brands less amidst the rise of misinformation. So, with trust on the decline but its importance ever-paramount, what can brands do to instil this from the outset, and maintain it? Marketers can build trust and drive sales with these data-led marketing tactics: Focus on quality service: A proven track record of excellent customer service ranks highly as a driver for both purchases and engagement. This ranked higher in importance for older generations, with over half (55%) of those aged over 65 versus one in three aged 18 to 24 saying it was a primary purchasing factor. Ask for data and provide value: While four in five shoppers need to be assured by brands that they’re using their data responsibly, nearly half (43%) are happy to share it with brands they trust. However, more than three-fifths (62%) want to see more value and greater personalisation in exchange for sharing data, and only just over a third (35%) feel they’re currently seeing the value of doing so. So while personalisation has some way to go it’s encouraging to hear that more than one in three mention it’s currently stopping them from “missing out on products” and that they are being shared information “they’re genuinely interested in”. Galvanise brand advocates: The report revealed word-of-mouth recommendations via friends and family are the most trusted endorsements (55%), followed by customer testimonials and reviews (33%) - both much higher than content creators and influencers (10%). These findings underline the real value of brand advocates—true unbiased, unpaid fans. Not only will the brand benefit from the fan’s repeat purchases but also from their authentic following’s purchases (and perhaps advocacy) too. A marketing-savvy way to harness this push power and incentivise and reward can be through recommend-a-friend schemes. It’s worth underlining that a key way to restore brand trust when lost is through customer testimonials, as well (41%). Communicate transparently: For Australian consumers, the primary way to rebuild brand trust when lost is through transparency of company actions (62%). Notably, in the face of inflation, 53% stayed loyal to a brand that raised its prices transparently. Live up to brand promise: The report reveals the most important factor that significantly impacts purchasing decisions for shoppers is “a company with values to match my own” (36%), so spending time on brand-building content to underline company ethics can quite literally pay off. Findings show that on the whole, customers care more about sustainability than affordability. 26% said they were more inclined to buy from a brand that has a positive impact on the environment, versus 16% who said they were more inclined to buy from a brand that is affordable but less sustainable. Leverage smart discount strategies: Discount codes are an unequivocal sales driver. Nearly half of Australian consumers (49%) will look for a discount code before making any online purchase and nearly a quarter (22%) will delay purchases over $190 until they can get money off. But while discount codes support customer purchases and engagement, they eat away at a company’s profit. The Mailchimp report reveals the discount sweet spot for Australian shoppers: 15%. This is the lowest site-wide discount that would entice shoppers to click through to the website to explore potential purchases. Adam continues: “It’s crucial for marketers to align with Australian customers’ evolving preferences and needs, shaping strategies that foster enduring relationships. Brands dedicated to understanding their customers and maintaining brand integrity are poised to not only earn trust but reap rewards.”
marketing 11 Jun 2024
Onetag launches the industry’s first AI co-pilot for programmatic media curation
Onetag’s first-of-its-kind AI-driven Smart Curation technology helps programmatic buyers turbo-charge campaign performance, scale and addressability London, UK, 11th June 2024: Leading programmatic advertising platform Onetag today announces the launch of its integrated Smart Curation platform, incorporating an innovative AI co-pilot feature to help marketers, DSPs and curation partners more accurately achieve their campaign objectives. The Smart Curation platform serves as an advanced integrated media curation suite with two main approaches to innovate programmatic planning and activation - OpenVerified and DealCurate - providing the perfect blend of advanced, easy-to-use AI-driven optimisation solutions. OpenVerified is the best approach for open auction buying and provides a unique sell-side algorithmical approach at DSP seat level. A set of optimisation levers enable maximum control and flexibility including MFA filtering and, powered by Sincera metadata, ads-to-content ratio (A2CR) and maximum ads in view. Onetag’s deal creation solution DealCurate gives users a comprehensive access to campaign planning including a proprietary semantic dataset for granular cookieless contextual targeting. The Smart Curation platform drives on average nearly 30% higher CTR and viewability compared with non-curated inventory across the open auction - with semantic data more than doubling CTR for many campaigns. The platform addresses significant programmatic advertising challenges: Eliminates programmatic ad wastage: The OpenVerified AI co-pilot helps customers manage the open marketplace safely and effectively. The easy setup involves activating a single Smart Deal to remove all programmatic wastage and curate the open auction automatically at the DSP seat level. Increases addressability and post-cookie targeting with semantic and first-party data: Access to cookieless data at scale and better user matching to help customers build a marketplace of deals they need with only the impressions they want to buy, and activate these directly in their preferred DSPs Reduces operational overhead: The DealCurate co-pilot’s ‘Generate with AI’ option for campaign planning provides instant targeting recommendations, and immediately builds the deals and parameters required Removes complexity: Provides a simple and seamless interface, designed to minimise the amount of time and clicks required to manage programmatic deal requirements “The Smart Curation platform is one of the first to directly integrate Sincera performance signals, such as A2CR and Max Ads in View into the user workflow. This allows buyers direct control as to how these signals are used in their deals. It’s a massive step forward for transparency and advanced cookieless performance on the Open Internet,” says Mike O’Sullivan, Co-founder at Sincera. “We are excited to officially launch the Smart Curation platform globally, with its unprecedented efficiency and performance for buyers, data providers and curation partners”, says Daniel Pirchio, Founder and CEO at Onetag. “Being the first platform on the market leveraging AI to co-pilot media curation is a huge milestone for Onetag, and we look forward to our customers using our technology to accelerate and improve their programmatic planning and activation.” The Smart Curation platform is available to all programmatic buyers, data providers and curation partners at no additional cost.
advertising 11 Jun 2024
DanAds and Brand Metrics join forces to transform advertising with advanced brand lift insights
DanAds and Brand Metrics will enable seamless management and optimization of ad campaigns through a complete offering tailored to boost productivity and innovation in the sector. London, UK - 10th June 2024: DanAds, a global leader in advertising technology and a leading white-label self-serve platform provider for over 40 publishers and brands worldwide, is excited to announce a new partnership with Brand Metrics, an innovative provider of automated brand lift data. This collaboration is set to enhance advertising opportunities within the media industry, delivering a complete and effective offering tailored to the unique needs of publishers and their advertisers. Brand lift data captures the degree to which audiences exposed to a campaign are impacted across four key metrics - brand awareness, consideration, preference and buying intent. Through this partnership, DanAds clients can offer their advertisers enhanced ROI data, including premium metrics. This comprehensive data enables advertisers to make more informed decisions and achieve better campaign outcomes. "This partnership marks a significant milestone in the advertising industry, allowing advertisers and agencies of all sizes to measure the true impact of their campaigns," said Peo Persson, Co-founder & CCO at DanAds. "By integrating Brand Metrics' tools, we are empowering our users with data-driven insights that were previously inaccessible to many. This collaboration perfectly aligns with our commitment to automation, scalability, and self-service." Mikael Larsson, Chief Operating Officer at Brand Metrics, added, "We are excited to join forces with DanAds to offer comprehensive brand lift data through their innovative platform solutions. This partnership allows us to reach a wider audience, providing advertisers with the tools they need to understand and optimize their campaigns effectively. Together, we are transforming the advertising landscape by making high-quality brand lift measurement accessible to all." National World, the UK’s only local publisher to provide all customers with a comprehensive brand lift campaign report as standard, deploys this solution on their self-serve platform, National World Ad Manager. Their customers benefit from 19% greater brand lift compared to other news brand publishers. This partnership offers independent, state-of-the-art measurement of advertising effectiveness at each stage of the marketing funnel, helping advertisers create better strategies for future campaigns. As two innovative Swedish companies, DanAds and Brand Metrics are united in our mission to empower advertisers/agencies and are currently at the French Riviera in Cannes, France, until June 20. If you are attending, feel free to connect with our teams to learn more about this exciting partnership and the innovative solutions we offer. About DanAds DanAds is a leading global provider of self-serve and automation advertising technology. The innovative platform empowers publishers and advertisers to efficiently manage, optimize, and scale their advertising campaigns. DanAds is committed to democratizing advertising by providing user-friendly, AI-driven solutions that enhance campaign performance and accessibility. With DanAds, businesses of all sizes can harness the power of data-driven advertising to reach their target audiences effectively. For media inquiries, please contact: Marie-Lou Penin, Head of Marketing via marie-lou.penin@danads.com About Brand Metrics Brand Metrics delivers automated brand lift data at true scale, simply, inexpensively, and without 3rd party cookies. Commercial teams can prove the effectiveness of many more campaigns and use their brand lift data to help monetise their commercial proposition, whilst research teams can use their extensive metadata to demonstrate what really works. Brand Metrics is a SaaS platform, built for the digital advertising ecosystem with a benchmark database of 30,000+ campaigns, measured for world-leading publishers like New York Times, Newscorp, The Guardian, Financial Times, We Transfer, National World and many more. For media inquiries, please contact: Sean Adams, Chief Marketing Officer via sean@brandmetrics.com
advertising 10 Jun 2024
Utiq and Equativ Unlock Authentic Audiences Through Programmatic Curation
Through Programmatic Curation The availability of Authentic Audiences through Equativ’s Curation Platform (Equativ Buyer Connect) represents Utiq’s first feature-enabled SSP integration Utiq’s Authentic Audiences can now be accessed through any DSP via a Deal ID This enables buyers to deliver highly stable reach and frequency capping to only human audiences from within the SSP Utiq, the European AdTech company with a unique Telco-powered first party identifier, that harnesses Authentic Consent to enable responsible digital marketing, is today announcing the integration of its Authentic Audiences solution with Equativ, the global, trusted independent platform. This first feature-enabled SSP integration for Utiq means their Authentic Audiences are now available via Equativ’s Buyer Connect curation platform, enabling easy, intuitive, custom deal access to address real people at scale, without ever compromising consent or privacy rights. Utiq’s Authentic Audiences will be available in France, Germany and Spain, accessing inventory integrated through client-side header bidding. Buyers can benefit by simply selecting one deal ID harnessing Utiq’s Authentic Audiences and then activate through any DSP integrated with the Equativ SSP. With this next step in our partnership, Utiq and Equativ aim to enable privacy-safe marketing, with highly stable, deterministic reach and frequency capping within the SSP that enhances publisher monetisation and advertiser ROI. This solution also supports media buyers in achieving broad cross-environmental reach, including cookieless browsers like Firefox and Safari. Integration with Utiq expands Equativ's data activation capabilities, allowing publishers and advertisers to onboard data, create segments and accurately target. Utiq’s Authentic Audience segments are unique within the digital advertising ecosystem, enabling scaled, deterministic, secure and encrypted addressability. It’s Authentic Consent Service connects Utiq’s Telco partners, publishers and brands via a real-time, end-to-end secure consent signal match – it’s first party data identifier – to create Authentic Audiences that have unambiguously and freely provided consent for marketing purposes. The Service also empowers open internet users to have control and choice over their privacy while enabling more relevant and responsible digital marketing experiences. Users also have the option to manage consent around their data via a single click, with brands and publishers only able to advertise to those who have explicitly granted consent. Equativ’s Buyer Connect curation platform enables customers to package data, media, and cross-publisher supply into a single deal ID that can be activated from any DSP. Future-proofed to support media buying strategies, EBC delivers a comprehensive suite of privacy-first data and identity solutions to enable addressability at scale. The extended offering of the platform is displayed through a streamlined and intuitive UI which allows curators to create, optimize, and monitor deals quickly and easily, maximizing their efficiency. Built for control, advertisers manage their supply chain with complete transparency through strategic marketplaces. Commenting on the integration, Benoit Hucafol, VP Product Management at Equativ, stated: “We are happy that Equativ curation platform was chosen by Utiq as the first ad platform for implementing cutting-edge privacy-first solutions. This reflects our shared goal of innovating in the era of cookie deprecation, combining safe and consented data handling with programmatic effectiveness, enabling insight-based media monetization, and personalized advertising. Will Harmer, Chief Product Officer at Utiq, further commented, “This partnership represents a significant step forward in our mission to deliver responsible digital marketing experiences. By making our Authentic Audiences available through Equativ’s Buyer Connect platform, we are simplifying the process for buyers whilst reinforcing our commitment to consent and privacy rights. We believe this is the future of digital marketing - a future where respect for consumer privacy and effective marketing are not mutually exclusive but are, in fact, two sides of the same coin.” About Utiq Utiq is a European AdTech company with a unique Telco-powered first party identifier, that harnesses Authentic Consent to enable responsible digital marketing. Utiq empowers brands and publishers to address first party Authentic Audiences at scale, delivering relevant ad-funded experiences while embracing the very toughest privacy standards, through its secure and encrypted consentpass solutions. Our easy-to-use and centralised consenthub platform also gives users simple control and choice over their data, and is part of our ambition to build an ecosystem based on trust and transparency, Utiq was launched in 2023 and is backed by the telecommunications providers Deutsche Telekom AG, Orange SA, Telefónica S.A. and Vodafone Group plc. About Equativ Equativ is a leading independent ad tech platform built to serve the interests of both advertisers and publishers. Equativ provides brand and privacy-safe solutions that empower its clients to achieve maximum impact, while respecting the rights of consumers, and combines client expertise and engineering excellence to serve the interests of both the supply-side and demand-side with equal professionalism and technical sophistication.Headquartered in Paris and New York, Equativ operates globally with a team of over 550 employees in 16 offices. Equativ offers the market its own independent ad server, SSP, buyer tools, and media services to fulfil the promise of advertising technology.
advertising 10 Jun 2024
Boulevard Launches Text Marketing to Help Self-Care Businesses Boost Bookings and Enhance the Client Experience
New capabilities enable salons, spas, medspas, and barbershops to reach clients instantly and directly with targeted SMS campaigns LOS ANGELES – June 5, 2024 – Boulevard (www.joinblvd.com), provider of the client experience platform purpose-built for appointment-based, self-care businesses, today announced the launch of text marketing. This new capability creates an efficient and effective way for salons, spas, medspas, and barbershops to boost bookings, drive revenue, and maximize client engagement. Text marketing with Boulevard enables self-care businesses to instantly reach clients through highly targeted SMS campaigns. Executed directly within the Boulevard platform, text marketing enriches the end-to-end client experience on which self-care businesses depend. “In today’s highly competitive climate, finding new and effective ways to engage and communicate with clients is essential to driving revenue growth,” said Jozlyn Miller, senior education manager at Boulevard. “Businesses can’t be passive or rely on legacy marketing tactics designed for a bygone era. Text marketing with Boulevard helps self-care businesses improve their overall marketing strategy with a powerful tool to get more clients in the door.” As current and prospective clients’ communication habits and preferences evolve, text marketing has quickly become essential to any modern salon and medspa marketing plan. Text marketing provides a fast, efficient way to connect with clients and engage them in conversation, and booking links sent directly via text makes it easy to schedule that next appointment. With high open and click-through rates and fast client response times, text marketing is a must-have component of a comprehensive marketing strategy. Managing client communications in a single thread Unlike many competing offerings, Boulevard’s text marketing capabilities leverage a dedicated phone number unique to each business location. All text communications from Boulevard — including client notifications, two-way texting, and text marketing — are sent from the same dedicated business number. Leveraging the same phone number across communications ensures client recognition and improves text marketing response rates. All Boulevard text marketing campaigns are two-way enabled and allow clients to respond to marketing texts as they would a direct message. Text marketing integrates with Boulevard Messages, enabling staff to continue the conversation directly from the Boulevard platform and promptly answer client questions. Tailored audiences, custom campaigns, rich insights With text marketing from Boulevard, clients can tailor campaigns to a highly targeted audience of recipients. Customers can easily create, save, and reuse client segments with Boulevard’s intuitive audience builder and filter capabilities. Since every self-care brand is unique, Boulevard’s easy-to-use campaign builder enables customers to create customized, on-brand messages with just a few clicks. Most importantly, Boulevard provides a rich array of meaningful campaign metrics and reports, allowing customers to track a current campaign’s success and optimize future ones. Client communication made easy The addition of text marketing further expands Boulevard’s already robust suite of SMS communication capabilities. Boulevard’s automated notification texts help self-care businesses deliver a more premium and personalized client experience while reducing no-shows and deepening client relationships. With automated confirmation and reminder texts, self-care businesses can proactively keep clients informed leading up to their appointment, and, just as importantly, keep the conversation flowing afterward to build the kind of long-term relationship that drives client retention. Automated notifications limit the time and energy self-care businesses spend confirming appointments via phone, enabling them to dedicate more attention to their clients. Boulevard’s automated client notification texts engage clients instantly and directly when they’re most available, prompting them to confirm their appointments and providing critical reminders and other important details about their upcoming service. Business owners can add custom text language to match the unique communication tone and style of their brand. Elevating the self-care industry Since 2016, Boulevard has been elevating the self-care industry and empowering business owners and professionals alike to redefine the client experience. Boulevard’s commitment to innovation and regular delivery of industry-first capabilities such as Precision Scheduling™ underscore why its platform is used by more than 30,000 self-care professionals in more than 3,000 hair salons, beauty salons, salon & spas, nail salons, barbershops, and medical spas across the U.S. to book more than 1 million appointments every month. As a certified payment facilitator (PayFac), Boulevard is also trusted to process over $2 billion in payments yearly. Already renowned for delivering intuitively designed salon software that helps customers create memorable client experiences by streamlining everything from online booking and business management to email marketing and payment processing, Boulevard has also rapidly emerged as the medical spa software of choice for the fast-growing medspa industry. According to a recent customer impact study, users of Boulevard’s medspa software grew revenue by 30% on average in the first year alone. Request a demo Request a demo today to see how Boulevard’s salon and spa software transforms the client experience. About BoulevardBoulevard offers the first and only client experience platform purpose-built for appointment-based, self-care businesses. Boulevard empowers business owners and professionals alike to deliver personable, enjoyable experiences to their clients through online appointment scheduling, messaging, marketing, and payments that are simple, elegant, and reliable. Founded in 2016, Boulevard has earned the trust of thousands of salons, spas, medspas, and barbershops across the nation by delivering the world-class technology and genuine, human, personable service they deserve. To learn more, visit joinblvd.com.
marketing 10 Jun 2024
Intuit Mailchimp Announces Australian Debut of From: Here, To: There
Renowned global marketing conference lands in Sydney this July SYDNEY, 6 June, 2024—Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp has announced its renowned global conference, From: Here, To: There (FHTT) is making its Australian debut on Tuesday, 23 July, in Sydney. FHTT brings together hundreds of like-minded marketing professionals to explore the future of the industry, as AI reshapes it from the ground up. The one-day conference for marketers, from marketers, features a world-class lineup of panels, talks, and Q&A sessions from the experts in marketing, AI, and e-commerce, plus one-on-one sessions with Mailchimp experts. Held at W Sydney, the inaugural Australian conference will be hosted by Australian comedian, Nazeem Hussain. Attendees will hear from industry leaders such as Janine Allis, Founder of Boost Juice Bars, and Ryan Bodger, Chief Creative Officer at Now We Collide, in addition to celebrity speakers including Hamish Blake. Rania Succar, Intuit Mailchimp’s SVP and General Manager, will also preview the latest innovations from Intuit Mailchimp that will help marketers prepare for the future and discuss research on the current state of play for Australian marketers. “Australian marketers have always been at the forefront of driving innovation across our industry, which is why we are bringing From: Here, To: There to Sydney,” says Adam Anger, Chief Sales Officer at Intuit Mailchimp. “We want to support marketers locally by bringing together the best and brightest minds in marketing, AI, and e-commerce to share insight into new technologies and the future of marketing. As we find ourselves in the midst of marketing’s next evolution with AI, FHTT Sydney is our invitation to Aussie marketers to join the conversation and learn more about how they can effectively adopt this technology to accelerate their marketing efforts and drive long-term business growth.” The full lineup of speakers at FHTT Sydney includes: Seth Godin, Founder of the Carbon Almanac, Blogger, Entrepreneur & Author Janine Allis, Founder of Boost Juice Bars Hamish Blake, Comedian, Television & Radio Presenter, Actor & Author Dr Ayesha Khanna, Co-Founder & CEO of Addo AI Holly Ransom, CEO of Emergent Global Stephen Scheeler, CEO & Co-founder of Omniscient AI and Former CEO of Facebook ANZ Lisa Jones, E-Commerce Expert and CEO & Founder of SHE-com Bri Williams, Behavioural Expert and Founder of People Patterns Ryan Bodger, Co-Founder of COLLIDE-AI and Chief Creative Officer at Now We Collide FHTT Sydney will be held on Tuesday, 23 July 2024 from 9 a.m. – 7 p.m. AEST at W Sydney. To learn more about the conference, and the sessions or register, visit the FHTT event page: https://www.fromheretotherexmailchimp.com.au/ About Intuit Mailchimp: Intuit Mailchimp is an email and marketing automations platform for growing businesses. We empower millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Mailchimp puts data-backed recommendations at the heart of your marketing, so you can find and engage customers across email, social media, landing pages, and advertising – automatically and with the power of AI. In 2021, Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp. About Intuit: Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at Intuit.com and find us on social for the latest information about Intuit and our products and services.
email marketing 10 Jun 2024
Rohini Kasturi Joins HG Insights as Chief Executive Officer
The hyper-growth data company welcomes new CEO with significant experience building and scaling SaaS businesses to deliver the future of go-to-market Technology Intelligence SANTA BARBARA, Calif – June 6, 2024 – HG Insights, the provider of data-driven insights to 75% of tech companies in the Fortune 100, and its Board of Directors today announced the appointment of Rohini Kasturi as the company’s new Chief Executive Officer and a member of the Board of Directors. “We are delighted to welcome Rohini Kasturi as HG Insights’ new CEO,” said Jeff Parks, Co-Founder and Managing Partner of Riverwood Capital. “Rohini is a proven technology leader with significant experience building and scaling world-class solutions. His deep and diverse expertise across public, private, and venture-backed companies, along with his vision for strategic planning, organizational development, and product strategy will be especially beneficial when combined with HG Insights’ seasoned executive team. We look forward to the next phase of growth under Rohini’s leadership as HG Insights advances the future of go-to-market intelligence.” The Board of Directors and investor Riverwood Capital recognize the achievements of Elizabeth Cholawsky in her tenure as CEO of HG Insights. “We would like to thank former CEO Elizabeth Cholawsky for her many years of incredible service to HG Insights,” said Ramesh Venugopal, Partner of Riverwood Capital and HG Insights Board Member. “Under her guidance, HG Insights has become a market leader in Technology Intelligence, powering the ‘Plan, Optimize, and Execute’ phases of go-to-market for a variety of technology companies globally. Thanks to her leadership, HG Insights is poised for continued success.” Incoming CEO and member of the Board of Directors, Rohini Kasturi said, “HG Insights is at the forefront of enabling customers to accelerate revenue through data-driven insights. I am honored to have the opportunity to work with the accomplished team at HG Insights to accelerate our product excellence and customer success as we deliver innovative, AI-powered go-to-market solutions to serve the emerging needs of sales, marketing, customer success, and product professionals at technology firms.” Providing Pivotal Leadership Rohini Kasturi is a distinguished C-Suite executive and board member with more than 25 years of experience in cloud, enterprise data management, security, and networking markets. Most recently, Rohini Kasturi served as the EVP and Chief Product Officer (CPO) of SolarWinds, a market leader in observability and IT management solutions, where he was responsible for product management, engineering, product marketing, strategic alliances, portfolio management, and go-to-market strategy. As CPO, he transformed the company’s complex product portfolio into a successful subscription platform business. He pioneered the industry-first, secure-by-design initiatives, which led to year-over-year growth in all key business metrics. Before SolarWinds, Mr. Kasturi served as the Chief Product and Development Officer at Pulse Secure, where he grew the company's bookings by innovating the Zero-Trust Security Portfolio and played a critical role in its acquisition by Ivanti. Previously, he was the VP/GM of the Cloud and Data Management business unit at Veritas Technologies, a market leader in data protection and enterprise data management solutions. He was also the founder and CEO of Avni.io, a venture in cloud virtualization technology, which Veritas later acquired. Mr. Kasturi holds a Bachelor of Science degree in Computer Science and Engineering and has completed executive programs from Harvard Business School and Stanford Graduate School of Business. Putting Product First As a previous customer of HG Insights, Mr. Kasturi championed his product portfolio strategy team to actively participate in HG Insights’ Customer Advisory Board to drive new go-to-market use cases. He also personally engaged HG Insights’ leadership in extending support and providing product feedback. “With firsthand knowledge of the capabilities of the HG Insights platform and other products, Mr. Kasturi is poised to usher HG Insights through the next era of hyper growth,” added Mr. Parks. HG’s exciting new products have already garnered industry attention — it recently earned a Leader position on G2’s Grid® for both Sales Intelligence and Marketing Account Intelligence for five consecutive reports, with 23 G2 badges in the last year, as well as customer- and product-facing accolades like “Users Love Us” and “Easiest Setup.” HG Insights also received awards from Inc. Magazine and was named a “Best Place to Work” by Built In. HG cemented its leading position in the SaaS market with the industry-first GenAI Navigator solution, which helps customers capitalize on the wave of innovation in Artificial Intelligence. About HG Insights HG Insights, the provider of data-driven insights to 75% of tech companies in the Fortune 100, is your go-to-market Technology Intelligence partner. We use advanced insights into Technology Intelligence — on IT spend, technographics, cloud usage, intent signals, Functional Area Intelligence, contract details, and AI maturity — to provide global B2B companies with a better way to analyze markets and target prospects. Our customers achieve unprecedented results in their marketing and sales programs thanks to the indexing of billions of unstructured documents each day with insights into product adoption, usage, spend data, and more to build high-resolution maps of activity across an organization’s entire digital infrastructure to power business decisions with precision and confidence. Learn More Learn more about HG Insights here, and follow us on LinkedIn and Twitter.
marketing 10 Jun 2024
Nectar360 partners with the Alliance of Independent Agencies
The retail media specialist will share its expertise with the 100+ independent UK agencies that make up the Alliance’s membership London, UK - 6th June 2024 - Nectar360, which owns and operates Nectar, the UK’s largest coalition loyalty programme, has entered into a partnership with the Alliance of Independent Agencies, which represents the interests of over 100 independent UK agencies. Nectar360 will act as the Alliance’s exclusive retail media partner, tasked with educating its members on the fast-evolving retail media landscape so that they can explain the benefits to their clients.In addition to operating the Nectar loyalty programme used by over 20 million UK consumers, Nectar360 also manages the retail media services of Sainsbury’s and Argos, using its own insights and media expertise to connect the Sainsbury’s businesses, brands and their customers. “This partnership comes at a great time both for Nectar360 and the Alliance,” said Alice Anson, Director of Digital Media at Nectar360. “For all the buzz and excitement around retail media, there is a broader lack of understanding of what it is and what it can deliver. The partnership will enable us to enlighten Alliance members through webinars and other exclusive content so they can start putting the power of retail media to work for their clients.” For The Alliance of Independent Agencies, Director Terry Martin said: "We're excited to embark on this partnership with Nectar360. Their expertise in leveraging first-party data and sophisticated consumer intelligence will provide our members with unprecedented opportunities to enhance their strategic marketing initiatives. This collaboration is set to significantly enhance the operational capabilities and strategic positioning of independent agencies within the industry. It marks a significant advancement in our efforts to support and empower the independent agency network through innovative and data-driven strategies.” About Nectar360Nectar360 owns and operates Nectar, the UK’s largest coalition loyalty programme, helping the UK’s biggest brands to connect with customers. It manages Sainsbury’s and Argos’ retail media services, utilising its own insights and media expertise to connect the Sainsbury’s businesses, FMCG and GM brands and customers. Through the unrivalled data provided by the 22 million members of the Nectar loyalty programme, Nectar360 understands consumers better than anyone else, offering brands a clear view of exactly who their customers are and what they buy. For more information, visit http://nectar360.co.uk .
marketing 10 Jun 2024
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