Press Release
New Release from Vyond Unlocks Limitless Possibilities for Video Creation
Latest AI Features Allow for Any Video Element to be Created in a Click SAN MATEO, Calif., October 25, 2023 – Vyond today announced the new release of its award-winning video creation platform. This release brings the power of generative AI inside Vyond, in existing workflows, where and when it is needed the most. Now, any video element imaginable is available at the click of a button. “Businesses destroy value every day by communicating poorly,” said CEO Gary Lipkowitz. “With this release, we've essentially made our content library infinite. For our customers, this means finding relevant content is both fast and easy. And this translates into tremendous bottom-line value through better communication which is actually retained.” Vyond customers are experiencing a 400% increase in employee productivity, savings of up to $1M in content creation costs, and up to an 80% increase in content engagement. Infinite Possibilities for Relevant and Engaging Communications Vyond’s new AI features allow customers to go from vision to video in seconds. With Video to Action, users can generate a custom character action by simply shooting a video (even with a smartphone) and sending it to Vyond. Text to Prop lets users instantly generate video props from text prompts on demand. Vyond customer Rance Greene, who is a storytelling expert and author of Instructional Story Design, said, "The characters in my stories need to be good actors. Realistic movement. Genuine emotions. With Vyond's Video to Action, I can create an endless library of customized actions that bring my stories to life. Now, I'm really in the director's chair." Vyond now also includes access to over 3 million images and video clips via a new integration with Shutterstock and dozens of realistic and expressive voices through an integration with WellSaid Labs. Vyond Go, the AI-powered script and video creation tool introduced earlier this year, now includes support for more than 70 languages. Improving Accessibility Addressing customers’ top request for new functionality, Vyond users can now make their videos more accessible. The new release includes Open Captioning in which captions and subtitles can be burned directly into the video. Closed Captioning is extended to include audio transcription and SRT/VTT export. Vyond is used by 65% of the Fortune 500 to communicate better. While the new release announced today helps make AI work for everyone, Vyond is widely used by training, learning and development, sales enablement, and internal communications teams to increase the relevance, engagement, and effectiveness of their communications. Patrick Jocelyn, CEO of Omniplex Learning, which is Vyond’s strategic reseller in the United Kingdom, said “Vyond has been a long-time leader in innovative applications of AI in its product that help companies create engaging and dynamic video. Now imagine being able to develop even more relevant content for the modern learner in every industry, every scenario, every audience. That’s what Vyond has done with this new release. This is a huge step ahead.” More information about the new features in Vyond’s Fall Release can be found here. Vyond at DevLearn October 25-27, 2023 Vyond will demonstrate its new product release at DevLearn in Las Vegas on October 25-27, 2023 at booth #411. On Thursday, October 26 at 1:15 PST, Vyond CEO Gary Lipkowitz will give a talk called “Making AI Work For You” as part of the conference’s Emerging Tech track. About Vyond Vyond is the leader in AI-powered video creation. Over 65% of the Fortune 500, tens of thousands of businesses, and millions of end users use Vyond to transform mission-critical content into vibrant business communication that engages customers and employees and drives positive business outcomes. Vyond is the leader in hundreds of verified customer reviews on G2, Capterra, and GetApp. The company has offices in Silicon Valley, Chicago, Hong Kong, Taiwan, and Thailand. Visit vyond.com. Contact: Shannon Latta Vyond Communications shannon.latta@vyond.com (415) 297-1488
technology 25 Oct 2023
Screenverse Partners with Boys and Girls Clubs of Greater Washington to Drive Community Impact
Greater Washington, October 10, 2023 — Screenverse, a leading digital advertising network, is proud to announce its collaboration with Boys & Girls Clubs of Greater Washington (BGCGW) to support its mission of empowering children and fostering positive development. BGCGW serves children across 25 sites from Manassas to Germantown and offers a wide range of programs, including art, music, fitness, and character development. These programs create a nurturing environment for children to explore their interests, cultivate creativity, and embrace a positive mindset. The core mission of BGCGW is to "help boys and girls of all backgrounds, especially those who need us most, build confidence, develop character, and acquire the skills needed to become productive, civic-minded, responsible adults." In a significant step towards enhancing awareness and facilitating donations for BGCGW, Screenverse and its partners have generously provided over $200,000 in free ad space on over 250+ digital screens located in residential buildings, convenience and grocery stores, and premium urban panels across the DMV. Media owners, including Corner Media, theBulletin, and KeyMedia, collaborated to donate advertising inventory to help move the needle on the BGCGW mission. These screens are actively displaying content designed to amplify BGCGW’s brand awareness, drive cash donations, material supplies, and volunteer support of BGCGW's vital programs. "First of all, we believe in the mission of BGCGW. As we grow our business, we will continue to look for ways to give back, pay forward, and invest in organizations that create real impact. We are proud to leverage our media to reach people who might be interested in supporting these programs. When we met Mrs. Webster, the CEO of BGCGW, we immediately recognized that she, her team, and the entire organization deserved not only recognition but also greater attention for their outstanding work. As a company, we care about the communities we are in and are doing what we can to inspire positive change. Our partnership with BGCGW is a source of pride and, more importantly, a source of purpose for us. And we are just getting started!” - Adam Malone, Co-Founder and President of Screenverse. “We are grateful for this opportunity to partner with Screenverse. This kind of visibility helps the community continue to become more aware of our mission and Club member stories. Donor and volunteer impact is important work affecting the lives of Club members every day. This would not be possible without Screenverse’s generosity and collaboration,” said BGCGW President & CEO, Gabrielle Webster. One of the innovative features of this partnership is the use of QR codes, which allows for the precise measurement of campaign effectiveness. Screenverse's commitment to leveraging its networks for positive community impact aligns seamlessly with BGCGW's mission to empower young minds and shape future leaders. For media inquiries or further information, please contact: Morgan Wolford Associate Marketing Director Screenverse morgan@screenversemedia.com About Screenverse Screenverse Inc. is one of the largest digital screen networks in the real world, offering a full range of monetization and ad management services. With a focus on innovation and excellence, Screenverse operates media sales, advertising operations, and technical expertise to own the end-to-end monetization of digital screens in the physical world. For more information, visit www.screenversemedia.com. About Boys & Girls Clubs of Greater Washington:Founded in 1886, BGCGW is one of the largest affiliates of Boys & Girls Clubs of America. BGCGW is a leader in youth development, serving children and teens annually across Washington, DC, Maryland, and Virginia. BGCGW provides low to no-cost afterschool and summer camp programs. These programs fill vital gaps in academic and arts enrichment, character development, and healthy living. BGCGW helps boys and girls of all backgrounds and creates a positive environment where children are encouraged to set their ambitions and develop the steps for turning them into reality. BGCGW is committed to continuous improvement of the “Optimum Club Experience.” For more information, visit our website at bgcgw.org. For media inquiries or further information, please contact:Robert Anderson | randerson@bgcgw.org
collaboration 10 Oct 2023
HG Insights Launches GenAI Navigator As AI Becomes Major Priority For Global Businesses
To help customers capitalize on the wave of innovation in Artificial Intelligence, HG has launched GenAI NavigatorTM, a solution to help customers understand a company’s AI maturity, interest, and cloud-centricity SANTA BARBARA, Calif. – HG Insights, the provider of go-to-market Technology Intelligence to 90% of tech companies in the Fortune 100, today announced the launch of the GenAI Navigator, a solution that helps customers understand a business’ AI maturity, cloud-centricity, and generative AI interest. To enhance go-to-market outcomes, GenAI Navigator is available as an early adopter incentive to current customers during the initial launch period. Across nearly every industry, generative AI will rapidly and progressively innovate how we work and communicate. Its impact on B2B tech is poised to grow as enterprises continue to discover more applications for generative AI to help them develop products faster, enhance customer experience, and improve employee productivity. HG Insights’ GenAI Navigator helps customers identify businesses whose technology stack indicates they’re ready to take the leap into generative AI. Opportunities For Vendors Generative AI is already a crucial part of a business’ digital transformation. It is seeing heavy investment from almost all industries — from pharmaceutical to manufacturing, media, electronics, energy, and more — as companies seek a competitive advantage through AI models. Generative AI has increasingly become a bigger priority than cloud migration and sustainability for global businesses.1 HG Insights’ GenAI Navigator unlocks a breadth of opportunities for vendors. Using new patent-pending, machine-learning algorithms based on HG Insights’ Functional Area IntelligenceTM, we detect the footprint of departments and roles within (such as data science, data engineering, and data analysts) and understand how they are changing over time. We determine what data science-related technologies are used, where, and on what infrastructure. This role detection includes the overall weighted strength of data science within engineering — relative to the company, team distribution by location, and AI technology adoption occurring by role. Then, by layering our Contextual IntentTM solution, we can learn what generative AI-related technologies a company is currently researching and evaluating. The GenAI Navigator solution includes: Firmographic delivery with new data points of AI Maturity Score and Trend, Cloud Centricity, and GenAI Interest in any market HG mentions related to AI to support market insights for decision-makers These insights are based on HG’s patent-pending AI Maturity Index, which includes insights from AI product adoption by a company, the locations where adoption is detected, the strength of these detections, and the application of an Ideal Customer Profile of data-related product detections. As private and public sector organizations develop generative AI strategies tailored to their business needs, they are actively looking for third-party providers to help support their generative AI initiatives. Third-party providers incorporating generative AI capabilities into their own products and services will take priority over vendors who do not, and HG Insights’ GenAI Navigator delivers a game-changing solution to aid in this evaluation for companies who wish to leverage generative AI to gain a bigger share of their markets. GenAI Navigator from HG Insights is available now. Learn more here. 1 Yahoo Finance About HG Insights HG Insights, the provider of data-driven insights to 90% of tech companies in the Fortune 100, is your go-to-market Technology Intelligence partner. We use advanced insights into Technology Intelligence — on IT spend, technographics, cloud usage, intent signals, Functional Area Intelligence, and contract details — to provide global B2B companies with a better way to analyze markets and target prospects. Our customers achieve unprecedented results in their marketing and sales programs thanks to the indexing of billions of unstructured documents each day with insights into product adoption, usage, spend data, and more to build high-resolution maps of activity across an organization’s entire digital infrastructure to power business decisions with precision and confidence.
artificial intelligence 5 Oct 2023
Seedtag Welcomes Seraphina Davey as Global SVP of Publisher Partnerships
Coming from a publisher background, Davey will focus on global growth and strategy New York, September 27, 2023 – Seedtag, the leading contextual advertising company, has announced that Seraphina Davey has joined the company as Global SVP of Publisher Partnerships. In her new position, Seraphina will look to develop and deliver a global strategy to grow Seedtag's premium inventory. Seraphina joins Seedtag with over 15 years of publishing and advertising expertise, most recently leading the EMEA publisher business at Taboola. She will be tasked with securing high-quality inventory that will allow Seedtag to expand its full-stack contextual advertising offering, as well as unifying and standardizing processes for sales and account management within the publisher team. She will also look to bring her experience to ensure a greater focus on supporting publishers to navigate a privacy-first world and building contextual strategies that enable them to grow, retain, and monetize their audiences effectively. Davey says of her appointment: “Coming from a publisher background, it is hugely exciting for me to join a company that has spent nearly ten years building such a powerful advertising product that can be leveraged to tackle such a current and urgent challenge for publishers– cookie deprecation. As cookies disappear, publishers must find ways to understand their audiences and drive revenue without jeopardising user experience– this is the heart of Seedtag's business. There is such huge potential in what we can offer, and I am really looking forward to working with the team to build Seedtag’s publisher offering.” Albert Nieto, Co-CEO and Co-founder at Seedtag commented: “Adding such an experienced and successful leader to our team shows the ambitions that Seedtag has. As we look to further scale and bring our solutions to advertisers and publishers, Seraphina’s expertise will be vital. I’m really pleased to have her onboard.” About Seedtag Seedtag is the leading Contextual Advertising Company that creates highly impactful and engaging solutions for relevant premium visual content, powering targeting and returns for top publishers and the finest brands. The company’s contextual A.I. allows brands to engage with consumers within their universe of interest on a cookie-free basis. Seedtag was founded in Madrid in 2014 by two ex-Googlers who wanted to get the most out of editorial images, and to this day, it is a global company that has more than 500 employees and an important international presence with offices in Spain, France, Italy, UK, Benelux, Germany, Mexico, Brazil, Colombia, Argentina, Chile, UAE, the US, and India.
advertising 28 Sep 2023
HG Insights Position As Authority In Technology Intelligence Confirmed By G2 In Momentum Grid
The Technology Intelligence Leader’s Growth Is Validated By The World’s Largest Software Reviewer SANTA BARBARA, Calif. – HG Insights, the provider of go-to-market Technology Intelligence to 90% of tech companies in the Fortune 100, today announced its position in the top 25% of all Sales Intelligence providers on G2’s Fall 2023 Momentum Grid®. HG’s position is a testament to the company’s promising year-over-year growth, the momentum it brings into the market, and the trust customers place in HG’s data-driven insights. The G2 Momentum Grid identifies products that are on a high-growth trajectory based on user satisfaction scores, employee growth, and digital presence and provides benchmarks for product comparison and market trend analysis. Reserved for companies making consistent positive movement, HG’s inclusion on the G2 Momentum Grid, in addition to regional, market size, and solution-specific grids, illustrates the company’s commitment to being a product-led organization. Year-Over-Year Growth Momentum The reception of three new G2 badges adds to the existing four badges from G2 that HG Insights has already been awarded in 2023. HG was also named on the Inc. 5000 America’s Fastest-Growing Private Companies list — for the second year running. These badges are a result of the company’s strategic focus on new product innovations, market expansion, and ecosystem growth. HG has seen remarkable customer success with the launch of several market-leading products. HG Award Is Customer Validation G2 scores products and vendors every quarter based on feedback from their user community as well as data gathered from online sources and social networks. Some examples of customer feedback include: “The depth of knowledge provided by HG Insights is truly impressive. The platform offers comprehensive data and analysis, giving me a clear picture of technology adoption trends, market shifts, and even competitor activity. Armed with this information, I have been able to make well-informed business decisions, stay ahead of the curve, and remain competitive in a fast-paced industry.” As well as earning two G2 badges, HG Insights’ position as a market leader in Technology Intelligence has been lauded across the industry. Some of the notable accolades received by the organization include: Two years running on the Inc. 5000 list of “Fastest-Growing Private Companies in America,” and lauded as the “Best in Business,” and “Best SaaS Solution” by Inc. Recognized for “Happiest Employees,” “Best Company Compensation,” and “Best Company Perks & Benefits” by Comparably Named one of the “Best Places to Work” by tech industry recruiting leader Built In Learn More Learn more about HG Insights here, and follow us on LinkedIn and Twitter. About HG Insights HG Insights, the provider of data-driven insights to 90% of tech companies in the Fortune 100, is your go-to-market Technology Intelligence partner. We use advanced insights into Technology Intelligence — on IT spend, technographics, cloud usage, intent signals, Functional Area Intelligence, and contract details — to provide global B2B companies with a better way to analyze markets and target prospects. Our customers achieve unprecedented results in their marketing and sales programs thanks to the indexing of billions of unstructured documents each day with insights into product adoption, usage, spend data, and more to build high-resolution maps of activity across an organization’s entire digital infrastructure to power business decisions with precision and confidence. About G2 G2 is the world’s largest and most trusted software marketplace. More than 60 million people annually — including employees at all of the FORTUNE 500 — use G2 to make smarter software decisions based on authentic peer reviews.
insights 21 Sep 2023
Fintel Connect Announces Strategic Partnership with TAB Bank to Expand Reach to Underserved Communities
Vancouver, BC, September 19, 2023 — Fintel Connect, the leading partner marketing platform and network built for financial services, announced its strategic partnership with TAB Bank, a digital-forward bank focused on delivering top-quality financial services to individuals, families, and businesses across the nation, with a particular emphasis on underserved communities. TAB Bank has chosen Fintel Connect as a strategic partner to power its affiliate marketing growth efforts. In this partnership, Fintel Connect will provide TAB Bank with advanced performance technology, strategic guidance, and access to a vast network of affiliates, driving growth and expanding brand reach. "We are excited to partner with TAB Bank in setting up and launching their affiliate program," said Nicky Senyard, CEO at Fintel Connect. “Employing our technology, tools, and strategic know-how in this space, TAB Bank can enhance their customer acquisition and expand their digital growth.” TAB Bank offers a range of lending solutions, spanning from Asset-Based Revolving Loans to Accounts Receivable Financing and beyond, which cater to businesses at every growth phase. By leveraging Fintel Connect's platform and expertise, TAB will be able to effectively reach and serve a broader audience in need of their products and services. “Partnering with Fintel Connect allows us to capitalize on their digital expertise and scale our affiliate partnerships more efficiently,” says John Huntington, TAB Bank's VP of Marketing. "We are excited to work with the team at Fintel to achieve our growth targets while being able to better serve a diverse nationwide customer base.” TAB Bank’s partnership program is now open to banking-focused publishers and influencers looking to showcase solutions for audiences in need of market-leading lending and banking products. Join TAB Bank's affiliate program. About Fintel Connect: Fintel Connect is making waves as the leading growth marketing solution built for the financial industry. Our mission is to support the banking and financial ecosystem with tools and insights that will allow them to better reach future customers and deliver the right products to the right audiences in a compliant and cost-effective way. Fintel proudly serves 80+ leading financial brands (Ramp, Royal Bank of Canada, Tangerine, PSECU, CIBC, Live Oak Bank, First Citizens Bank, Crescent Bank, First National Bank, Simplii to name a few), has formed strategic partnerships with organizations like Visa and American Bankers Association and is backed by strategic fintech VC, BankTech Ventures, and Economic Development Canada. Discover how Fintel Connect helps brands scale their growth: www.fintelconnect.com. About TAB Bank: TAB Bank provides custom working capital solutions to commercial businesses across a wide range of industries. These solutions can be customized to meet the needs of companies in all stages of the business life cycle and during any economic conditions. TAB Bank does this through a variety of asset-based structures, including Asset-Based Revolving Loans, Accounts Receivable Financing, Lines of Credit, and Equipment Finance. TAB’s lending options can also be combined with a full suite of business banking solutions and Treasury Management Services.
financial technology 20 Sep 2023
Advana Empowers Brands with Nationwide Exposure: Self-Service Micro Markets Reach 9,000+ Locations
New York, NY, September 12, 2023 — Advana, the trailblazing DOOH network in self-service food and beverage micro markets, is thrilled to announce its remarkable network expansion, now reaching over 9,000 locations nationwide. Advana is part of 365 Retail Markets, which represents the largest workplace digital advertising network in the world through its brand portfolio. Over the years, Advana has solidified its position as the unrivaled industry leader with a lion's share of access to national micro market presence. With this ambitious network expansion, Advana is providing brands with unparalleled opportunities to launch national, regional, statewide, or hyper-local ad campaigns. The Advana network boasts an extensive presence across a diverse range of venues, including office spaces, manufacturing facilities,distribution centers, corporate campuses, and coworking spaces. With this expansion, Advana is also entering hospitals, hotels, college campuses, and other exciting locations. The vast reach of the Advana network ensures access to a broad spectrum of consumers, ranging from blue-collar to white-collar professionals, encompassing over 7.5 million monthly active consumers. The top 5 job titles held by customers in Advana micro markets include Machine Operator, Picker/Packer, Supervisor, Associate, and Assembly Worker. Using 365 Retail Markets’ technology, food service operators offer a diverse array of fresh and healthy food choices to their micro market consumers. These consumers spend an average of $22 per month over 11 visits, providing an immense number of potential views for ads displaying through the Advana network. Brands looking to reach consumers at the workplace and other out-of-home settings can rely on the Advana network for a significant number of impressions. “Advertisers are realizing the power of reaching consumers in places outside of their traditional retail channels, such as workplaces where they are spending a larger portion of their days”, says Krishna Vedula, Chief Technology Officer for 365 Retail Markets. “Through the Advana network, we are able to provide the right advertising real estate in the right place, adding immense value for both advertisers and consumers alike.” Screenverse, a leader in ad monetization, ad management, and sales, holds programmatic selling rights for the Advana network. As the network expands, brands can now effortlessly reach a vast audience of working professionals at scale by purchasing Advana DOOH inventory through their DSP of choice via the Screenverse network. “This momentous expansion presents an exciting opportunity not only for CPG brands seeking to advertise at the point of purchase but also for operators and consumers alike,” said Adam Malone, President & Co-founder at Screenverse. “With a versatile range of Advana Advertising DOOH Endpoints, including enterprise kiosks, digital signage, and compact tablet payment processors, brands have the freedom to craft captivating campaigns to reach their target consumers right at the point of purchase.” Advana's momentum in network expansion represents an exciting leap forward for the industry, connecting brands with millions of consumers in diverse locations across the nation. With this groundbreaking development, Advana continues to redefine the landscape of food & beverage micro markets advertising capabilities. For media inquiries, please contact: Jess Reilly SVP, Marketing Screenverse jess@screenversemedia.com (413) 512-0905 About Screenverse Screenverse, founded in 2020, is a leading company in the DOOH space with an expansive DOOH media network base, including billboards, urban panels, and retail environments, among others. Direct and programmatic buyers from significant agencies and brands all over the US heavily utilize Screenverse's curated digital ad inventory networks. Screenverse offers a wide range of services, including ad monetization, ad management, and sales. Their media owner client base relies on them to handle all aspects of their digital advertising campaigns, from ideation to execution, with the aim of delivering measurable results. With a commitment to transparency and measurement, Screenverse drives innovation and value for its partners. For more information, visit https://screenversemedia.com About 365 Retail Markets 365 Retail Markets is the global leader in unattended retail technology. Founded in 2008, 365 provides a full suite of best-in-class, self-service technologies for food service operators including end-to-end integrated SaaS software, payment processing and point of-sale hardware. Today, the company’s technology solutions autonomously power food retail spaces at corporate offices, manufacturing and distribution facilities, and more, in order to provide compelling foodservice options for consumers. 365’s technology solutions include a growing suite of frictionless smart-stores, micro markets, vending, catering, and dining point-of-sale options to meet the expanding needs of its customers. 365 continuously pioneers innovation in the industry with superior technology, strategic partnerships and ultimate flexibility in customization and branding. For more information about 365 Retail Markets, visit www.365retailmarkets.com and connect on Facebook, Twitter, YouTube, and LinkedIn About Advana AdvanaTM is the first advertising and data platform based on true point of sale data helping leading brands and retailers create more value than ever in their venues.
advertising 12 Sep 2023
SourceKnowledge, a mrge company, Offers First Large Scale Programmatic Affiliate Solutions
Early Adopter Zeropark Delivers 1.4M Intent-Based Clicks Monthly for Brands Like Wayfair and Chipotle MONTREAL, September 6, 2023 — SourceKnowledge, a mrge company, today announced that SourceKnowledge Domain Targeting offers the first large-scale programmatic affiliate buying and selling capabilities. This solution empowers advertisers and retailers to purchase high-converting affiliate and other lower-funnel traffic programmatically. It also enables publishers to sell their affiliate inventory programmatically. Historically, affiliate and lower-funnel traffic have only been available to be bought through a platform manually or through an API. SourceKnowledge Domain Targeting programmatic affiliate solutions streamline marketers’ approach to affiliate marketing through deal-sites, BNPL and influencers, maximizing campaign performance and efficiency. Early adopter, Zeropark, an all-in-one commerce media platform, delivers an average of 1.4 million intent-based clicks monthly for Amazon, Chipotle, AARP, Wayfair, Zenni Optical, and many others through SourceKnowledge Domain Targeting. Since the partnership began, Zeropark has observed a staggering 2852% growth of revenue on SourceKnowledge. SourceKnowledge is also Zeropark’s fastest-growing partner. Most recently, brands like Noom and Vivint increased their spending on SourceKnowledge audiences by over 900% which is the highest growth in spend among all Zeropark supply partners. Peter Misek, business development director at Zeropark said, “Commerce media is the future. Brands’ advertising no longer breaks through the noise on major search engines or other highly competitive audience sources. The SourceKnowledge Domain Targeting programmatic affiliate offering allows us to connect our advertisers with high-intent customers and deliver scalable performance.” SourceKnowledge’s model for programmatic affiliate traffic allows advertisers to make programmatic buys based on their return on ad spend (RoAS) or cost-per-acquisition (CPA) goals. The SourceKnowledge technology is designed to prioritize these goals through its SmartBidder Technology and will not spend beyond them. Conversely, if a publisher’s cost-per-click (CPC) or minimum bid rate is not met, SourceKnowledge encourages publishers to set up a Fallback URL, placing unused advertising inventory with a solution capable of meeting their goal. Dave Reed, CEO of mrge, said, “Traditional affiliate marketing through direct channels requires time and resources that many marketing teams do not have to spare. The proprietary SourceKnowledge Domain Targeting programmatic affiliate feature allows advertisers to reach high-intent audiences and rewards publishers for their high-converting traffic, with the ease of programmatic technology. Programmatic is shifting to be more commerce-centric and SourceKnowledge is at the forefront of this change.” To learn more about SourceKnowledge Domain Targeting programmatic affiliate solutions, visit: https://sourceknowledge.com/domain-targeting. ### About SourceKnowledgeSourceKnowledge, a mrge company, is an ad network that empowers incremental reach for retailers and increased yield for publishers. The performance-first platform allows retailers and DTC brands to spend based on their goals, and rewards publishers that drive conversions with a CPC model. The company has direct integrations with key eCommerce plugins – Shopify, WooCommerce, Magento, and BigCommerce. Committed to ensuring that open-web publishers are compensated for their efforts in audience curation and content creation, the SourceKnowledge platform utilizes its SmartBidder™ technology to detect and reward converting traffic in real-time. SourceKnowledge is headquartered in Montréal, Québec. Learn more at: https://www.sourceknowledge.com/.
advertising 8 Sep 2023
Olyns partners with Screenverse to Sell its Digital Out-of-Home Network on Programmatic Platforms
The collaboration allows Olyns to increase programmatic sales and attract high-value advertisers SAN JOSE, C.A., August 28, 2023 – Olyns, an innovative AI-powered recycling solution and retail media network, today announced its partnership with Screenverse, Inc., a leading ad management company that specializes in maximizing revenue for digital screen owners. This partnership will enable media buyers to easily find and purchase ads on the Olyns media network in highly trafficked DMA’s including the Bay Area, Los Angeles, and Atlanta. Olyns’ recycling RVM Cubes function as a retail media network, providing advertisers with 55-inch HD video displays and consumers with convenient container recycling. Through the Olyns network, brands get to engage effectively with their customers at the entrance of popular retailers, and the opportunity to align with a sustainable media platform that is meaningfully contributing to circularity in the plastics economy. The Olyns mission is to put recycling Cubes in places people go every day - grocery stores, drugstores, shopping malls, and gas stations - and to leverage location, design, cash rewards and game theory to encourage repeat visits and transform recycling into just another part of people’s daily routines. “By advertising on the Olyns network, our clients are able to align their brands with sustainability in a highly visible way,” said David Weinfeld, CEO of Screenverse. “We are thrilled to partner with an innovative company that meaningfully engages customers at the prized front entrance of retailers while making recycling more accessible, convenient, and practical nationwide.” Olyns’ advertising-driven business model delivers value to site partners, brands, and people. Retail partners gain foot traffic, a share of revenue from ad sales, and a turnkey recycling solution; advertisers engage consumers in-store, enhance their sustainability credentials, and build customer loyalty; and customers gain access to convenient recycling, bottle deposit redemptions (in “bottle bill” states), and valuable rewards. “We’re on a mission to change people’s perceptions of recycling,” said Phillip Stanger, Co-Founder and CEO of Olyns. “Our partnership with Screenverse continues our momentum as we build a 21st century recycling network to change consumer recycling habits and enhance the commercial interests and sustainability profile of our brand and location partners.” Through partnering with Screenverse, the Olyns inventory will be available on media platforms such as Vistar, Place Exchange, Hivestack, and Broadsign Reach. Programmatic sales will occur through Open Direct, Open Exchange, and Private Marketplaces. About Olyns Olyns innovates at the nexus of retail media and recycling. Its pioneering ecosystem includes an AI-powered consumer recycling RVM (The Cube) that houses a 55” digital media display for advertising. Located at the store entrance of highly foot-trafficked retailers in top DMAs, the Olyns Cube provides convenient self-serve recycling while enabling brands to forge a deep connection with their target audiences. Olyns’ unique business model, which funds recycling through advertising, delivers value to retailers, brands, and consumers. By innovating the scaleable collection of recycled material, Olyns reduces plastic pollution and increases the supply of food-grade recycled PET. Olyns is on a mission to inspire people to recycle, stop the depletion of the earth’s resources, and accelerate the shift to a circular plastics economy. For more information, visit www.olyns.com. About Screenverse Inc. Screenverse Inc. is one of the largest digital screen networks in the real world, offering a full range of monetization and ad management services. With a focus on innovation and excellence, Screenverse operates media sales, advertising operations, and technical expertise to own the end-to-end monetization of digital screens in the physical world. For more information, visit www.screenversemedia.com.
advertising 28 Aug 2023
VDX.tv Strategic Partner Integration with Dotter Enables Shoppable Ad Experience for Video Campaigns
VDX.tv Integrates Dotter API Data Into VDX Ad Units EMERYVILLE, Calif., August 21, 2023 — VDX.tv, a global video advertising technology company transforming the way brands connect with relevant audiences, today announced a new partner integration with Dotter that makes any VDX video-driven ad unit shoppable, providing consumers with a seamless shopping experience. With this integration, consumer brands can educate consumers on product availability and pricing directly within the ad unit. Most CPG sales come from a select group of big name retail stores. This strategic partner integration shortens the path to purchase for consumers to find out “how to buy” brands’ products with real-time pricing for products offered across multiple, region-specific retailers. The new integration is impactful in mid- to lower-funnel campaigns since it allows the ads to directly inform consumers on product availability and pricing closest to their location. For each campaign, brands simply provide VDX.tv with a list of products and preferred retailers and then VDX.tv creates a custom, video-driven, shoppable ad experience. The Dotter integration enables consumer brands to showcase top within an interactive gallery. The interactive product gallery highlights product descriptors, such as size, color or flavor, and is scalable across all display unit sizes. With access to unlimited retailer relationships, VDX.tv uses geo-targeting to show consumers all online retail options with product availability, relative to a user’s location. “At a time when consumer brands need their products to stand out in a competitive marketplace, video is the most effective medium to inform and educate audiences about their products. Seamlessly showing consumers in the video unit where to buy the product near them, and for how much, really moves the needle,” said Deena Fierstein, Global Head of Creative Strategy, VDX.tv. “With Dotter’s innovative and consumer-tested templates, this integration will empower brands with more impactful mid- to lower-funnel campaigns.” For over eight years, Dotter has delivered solutions such as “Digital Shelf” and “Where to Buy” tools that allow brands to make their digital content shoppable. Dotter’s suite of consumer-tested solutions help brands to understand the entire consumer buying journey from engagement to purchase - providing insightful data that improves customer journey, conversion, creative and retailer performance. Naomi Broughton, Managing Director & Client Success Director at Dotter said, “Coupling VDX.tv’s consumer goods ad solutions with our API feed not only enhances the consumer experience, but also shortens the path to purchase. We are excited to be partnering with VDX.tv on this integration, as it offers brands a powerful way to drive purchase both in store and online, as well as measure and optimize the success of their VDX.tv campaigns against realtime shopper actions & behaviours.” Brands leveraging this integrated solution receive a comprehensive end of campaign report that includes insights on consumer engagement and purchase intent, product and retailer performance, competitor insights and more. To learn more about VDX.tv’s video advertising solutions, please visit: www.vdx.tv. ### About About VDX.tv VDX.tv is a global video advertising technology company that helps brands magnify the magic of their TV ads by connecting the TV with household members' personal devices and allowing consumers to interact with their TV ads on those devices. The company’s solutions are specifically designed to address each industry vertical's unique challenges, helping magnify a brand in the minds of their most valuable prospects, deepening the connection through attention, relevancy, interactivity and frequency. As a certi?ed minority business enterprise, VDX.tv appreciates that diverse perspectives generate the most creative and effective solutions for connecting with diverse audiences. VDX.tv is a division of Exponential Interactive, Inc. Learn more at www.vdx.tv About Dotter Dotter is a digital commerce technology company, working with brands, their agencies and partners globally to streamline path to purchase for consumers within all paid, owned and earned media touchpoints. The company’s Shoppable Toolkit enables brands with a complex multichannel network of third party retail partners to dynamically aggregate all purchase information into a single destination, making every consumer engagement a shopping opportunity; whilst its analytics platform links high value shopper actions to precise engagements, bringing powerful, actionable insights to sales, marketing, category & customer relationship teams to drive media ROI, growth, loyalty and increased conversions. Learn more at www.dotter.me Press Contacts Lacy Talton lacy@evergreenandoak.com 252-467-5220 Donna Parkin Donna.parkin@dotter.me +44 7860 355 447
advertising 22 Aug 2023
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