Press Release
Uncertainty Over TikTok's Future Drives CPMs Down 80% While Pinterest Gains Ground, AdRoll Reports
SAN FRANCISCO, March 12, 2025 /PRNewswire/ -- AdRoll, a leading marketing and advertising platform that helps business-to-consumer brands grow, today released the Q1 2025 edition of its State of Digital Advertising Report. Drawing on data from over 20,000 online businesses, the report highlights key shifts in ad pricing, platform performance, and macroeconomic factors influencing digital marketing strategies and budget decisions. The report reveals a dramatic decline in TikTok's cost per mille (CPM), which has dropped by 80% year-over-year. The decline reflects growing uncertainty about the platform's future in the United States, leading advertisers to pull back their investments. In contrast, Pinterest has emerged as a major winner, with CPMs surging 120% as brands reallocate budgets to more stable platforms with an established user base. Meanwhile, Meta's CPMs have remained steady, signaling a more consistent level of advertiser demand. Economic concerns are also shaping digital ad strategies. The U.S. consumer sentiment index fell nearly 10 points in the first two months of 2025, reflecting growing anxieties over inflation, interest rates, and potential trade policy changes under the new administration. As uncertainty looms, many advertisers are reevaluating their channel mix and adjusting budgets to optimize return on ad spend. Beyond shifts in platform investments, the report explores emerging challenges and opportunities that will define digital advertising in 2025. The rise of AI-powered search platforms is transforming how brands approach organic and paid media strategies. As AI-driven search results provide direct answers to users, websites that once relied on search engine optimization (SEO) traffic are seeing significant declines, requiring brands to integrate paid media more strategically to maintain visibility. Meanwhile, connected TV (CTV) is gaining momentum, with 22% of marketers planning to increase CTV spend in 2025, according to AdRoll's latest customer survey - a sharp increase from 0% last year. "Connected TV is becoming an increasingly valuable channel for brands looking to stay ahead," said George Castrissiades, connected TV strategy lead at AdRoll. "CTV offers the impact of traditional television with the precise targeting and cost efficiency of programmatic advertising. Viewers who see a CTV ad have a 23% lift in brand awareness and a 14% lift in purchase intent." The upcoming third-party cookie consent rollout in Google Chrome is another major shift on the horizon. While there is no single replacement for third-party cookies, advertisers must start testing alternative targeting strategies, including first-party data collection, contextual targeting, and Google's Privacy Sandbox solutions, to maintain campaign effectiveness. For more information and actionable insights, visit https://www.adroll.com/state-of-digital-advertising-report. About AdRollAdRoll is a marketing and advertising platform that helps B2C businesses run, measure, and optimize multi-channel, full-funnel campaigns. Powered by industry-leading AI and automation, the AdRoll platform's machine learning analyzes both real-time and historical data to drive traffic and sales. AdRoll helps customers generate over $246 billion in sales annually and has been used by over 140,000 brands since 2006. AdRoll is a division of NextRoll, Inc. Get started today at adroll.com.
advertising 13 Mar 2025
Everflow Partners With Skimlinks To Bring New Revenue Opportunities To Leading Brands
Collaboration empowers businesses to uncover additive revenue by connecting with thousands of vetted publishers worldwide. MOUNTAIN VIEW, Calif., March 11, 2025 /PRNewswire/ -- Everflow, a leading partner marketing platform, today announced a strategic partnership with Skimlinks, the world's largest commerce content monetization platform, combining Everflow's advanced tracking technology and curated Marketplace with Skimlinks' expansive network of premium editorial content publishers. The Everflow-Skimlinks partnership brings together quantifiable expertise in commerce content monetization, transparent performance reporting, and preferred partner matching to scale collaborative revenue between advertisers and publishers. Everflow clients now have access to Skimlinks' global network of top publishers through the Everflow Marketplace, a hub for trusted growth connections that uncovers scalable revenue opportunities, accelerates growth through vertical-aligned partnerships, and supplements existing revenue from other marketplaces. "We are delighted to partner with Everflow. Our partnership will bring new and innovative opportunities for Everflow's advertisers to collaborate with our extensive network of publishers. We look forward to the long-term success this will help drive," said Gaurav Arora, Global Partnerships Director at Skimlinks. By leveraging Skimlinks' network of more than 60,000 publishers, including half of the top content publishers in the US and UK such as Condé Nast, Hearst, Yahoo!, Huffington Post, Trinity Mirror, and MailOnline, Everflow clients gain exposure to a fresh set of top-tier publishers, broadening their potential reach and opportunities to drive additive revenue. This integration also provides full transparency, giving Everflow clients access to comprehensive data on the specific publishers driving traffic and sales. This deeper level of granularity gives brands the ability to make more data-driven decisions and fine-tune their affiliate strategies with detailed information, broken down by publisher, including data on clicks, conversions, average order value, and conversion rate. "We believe this strategic partnership will have an immediate and meaningful impact by helping every merchant in the Everflow Marketplace unlock new revenue streams and rich partner diversification opportunities," said Ed Ceballos, Vice President of the Partner Ecosystem at Everflow. As part of the collaboration, Everflow clients will benefit from more direct relationships with the Skimlinks team. This allows for more relevant connections with key editorial partners and expert guidance to optimize affiliate campaigns, ensuring better alignment with performance goals. "With full transparency and the ability to forge direct connections with leading publishers, Everflow clients will now have access to 1,000's of new ways to generate revenue," said Dani Lyon, Head of Publisher Development at Everflow. About Everflow Find revenue that scales using Everflow's Partner Marketing Platform. Amplify performance partnerships and marketing, discover new affiliates for growth, and identify your highest ROI traffic sources. Join 1,100+ brands at the forefront of growth, including JG Wentworth, ClassPass, and Golden Hippo. To learn more about how Everflow can help manage, track, and optimize your partner marketing and affiliate efforts or join Everflow Marketplace, visit everflow.io. About Skimlinks Skimlinks is the leading commerce content monetization platform. Its technology automatically monetizes product links in commerce-related content to earn publishers a share of sales they drive. Its platform is a one stop solution providing the technology and the data to start and scale content commerce strategies across desktop and mobile. Skimlinks is a Taboola company. Learn more at skimlinks.com.
marketing 11 Mar 2025
Gartner Identifies Top Trends in Data and Analytics for 2025
D&A Leaders Must Leverage These Trends to Address a Wide Range of Challenges, Including Organizational and Human Issues ORLANDO, Fla., March 6, 2025 — Gartner, Inc. identified the top data and analytics (D&A) trends for 2025 that are driving the emergence of a wide range of challenges, including organizational and human issues. “D&A is going from the domain of the few, to ubiquity,” said Gareth Herschel, VP Analyst at Gartner. “At the same time D&A leaders are under pressure not to do more with less, but to do a lot more with a lot more, and that can be even more challenging because the stakes are being raised. There are certain trends that will help D&A leaders meet the pressures, expectations and demands they are facing.” The top D&A trends that leaders must navigate and incorporate into their D&A strategy include: Highly Consumable Data Products To capitalize on highly consumable data products, D&A leaders should focus on business-critical use cases, correlating and scaling products to alleviate data delivery challenges. Prioritizing the delivery of reusable and composable minimum viable data products is essential, allowing teams to enhance them over time. D&A leaders must also come to a consensus on key performance indicators between producing and consuming teams, which is vital for measuring data product success. Metadata Management Solutions Effective metadata management begins with technical metadata, and then expanding to include business metadata for enhanced context. By incorporating various metadata types, organizations can enable data catalogs, data lineage, and AI-driven use cases. Selecting tools that facilitate automated discovery and analysis of metadata is imperative. Multimodal Data Fabric Building a robust metadata management practice involves capturing and analyzing metadata across the entire data pipeline. Insights and automations from the data fabric support orchestration demands, improve operational excellence through DataOps, and enable data products. Synthetic Data Identifying areas where data is missing, incomplete, or costly to obtain is crucial for advancing AI initiatives. Synthetic data, either as variations of original data or replacements for sensitive data, ensures data privacy while facilitating AI development. Agentic Analytics Automating closed-loop business outcomes with AI agents for data analysis is transformative. Piloting use cases that connect insights to natural language interfaces and evaluating vendor roadmaps for digital workplace application integration are recommended. Establishing governance minimizes errors and hallucinations, while assessing data readiness through AI-ready data principles is essential. AI Agents AI agents are valuable for ad hoc, flexible, or complex adaptive automation needs. Beyond relying solely on large language models (LLMs), other analytics and AI forms are necessary. D&A leaders should enable AI agents to access and share data across applications seamlessly. Small Language Models Consideration of small language models over large language models is advised for more accurate, contextually appropriate AI outputs within specific domains. Providing data for retrieval of augmented generation or fine-tuning custom domain models is recommended, especially for on-premises use to handle sensitive data and reduce compute resources and costs. Composite AI Leveraging multiple AI techniques enhances AI's impact and reliability. D&A teams should diversify beyond GenAI or LLMs, incorporating data science, machine learning, knowledge graphs, and optimization for comprehensive AI solutions. Decision Intelligence Platforms Transitioning from a data-driven to a decision-centric vision is crucial. Prioritizing urgent business decisions for modeling, aligning decision intelligence (DI) practices, and evaluating DI platforms are recommended steps. Rediscovering data science techniques and addressing ethics, legal, and compliance aspects of decision automation are essential for success. Data & analytics leaders can learn more about how to evaluate their own effectiveness using the Gartner CDAO Effectiveness Diagnostic, an exclusive tool that allows CDAOs to understand their effectiveness as leaders and discover their strengths and areas for improvement. Gartner Data & Analytics Summit Gartner analysts are providing additional analysis on data and analytics trends at the Gartner Data & Analytics Summit, taking place this week in Orlando. Additional insights will be highlighted April 28-29 in São Paulo, May 12-14 in London, May 20-22 in Tokyo, June 2-3 in Mumbai, and June 17-18 in Sydney. Follow news and updates from the conferences on X using #GartnerDA. About Gartner for Data & Analytics Leaders Gartner for Data & Analytics Leaders provides actionable, objective insight to CDAOs and data & analytics leaders to help them accelerate their D&A strategy and operating model to increase business value. Additional information is available at https://www.gartner.com/en/data-analytics. Follow news and updates from Gartner for D&A Leaders on X and LinkedIn using #GartnerDA. Visit the Gartner Newsroom for more information and insights. About Gartner Gartner, Inc. (NYSE: IT) delivers actionable, objective insight to executives and their teams. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization’s mission-critical priorities. To learn more, visit gartner.com.
data management 6 Mar 2025
Industry coalition rallies advertisers for Know Your Customer consultation
UK anti-ad fraud group UKSAFC calls on the industry to look more closely at where ad budgets are being spent London, UK, March 6th 2025 – UKSAFC (The UK Stop Ad Funded Crime Group) is calling for advertising industry cooperation as it announces the launch of a consultation on a forthcoming initiative to tackle ad-funded crime and fraud. Ad fraud is a major problem for advertisers. Estimates put the cost of ad fraud at up to $100 billion and suggest that almost half of ad spend drives no results. While there is no single measure to combat ad fraud, UKSAFC believes the scale of the problem could be significantly reduced if advertisers and their agencies took the time to verify the credentials of the publishers and websites on which their ads appear. The UKSAFC’s Know Your Customer (KYC) initiative will invite all players in the programmatic advertising supply chain to carry out due diligence checks on every company they deal with - requiring them to provide independent verification of the company’s name, registered address and company number, company directors, and the company’s bank details. Companies that get behind the initiative will benefit from increased trust and investment in their platforms from brands. The initiative stems from discussions held at UKSAFC meetings throughout 2024 - a year in which significant progress was made at both an industry and government level. The riots which occurred in the summer, and the part played by fraudulent MFA (Made For Advertising) sites in fuelling the violence, raised awareness among politicians of the ad fraud issue and its consequences. UKSAFC is committed to continuing to push action on ad fraud during 2025. “The fight against ad fraud is a journey, not a destination,” said UKSAFC spokesperson Ian Moss. “If advertisers and their agencies have better control over where their money is going, we feel we could eliminate many of the bad actors at a stroke. The Know Your Customer initiative will go a long way towards cleaning up ad networks. Now we need everyone in the industry to get on board.” The UKSAFC will be undertaking consultations with the industry trade bodies, platforms, agencies and brands over the coming months to get their feedback and support. The UKSAFC was set up in 2023 to highlight the scale of advertising fraud and the threat it represents, and to coordinate a multi-stakeholder approach to addressing the issue. The UKSAFC’s taskforce, which consists of advisors from the industry, has come together to tackle the problem in the UK and provide a template the rest of the world can follow. About UKSAFC: The UK Stop Ad Funded Crime (UKSAFC) group is a collection of advertising professionals, policymakers, technology providers and agencies committed to tackling advertising funded crime and fraud in the UK. It seeks to encourage the Government to commission research into the scale of advertising funded crime; to convene with the industry and jointly draw up a plan of action to reduce the amount of ad revenue going to fraud and organised crime; and to ensure that law enforcement agencies take the issue of ad fraud and ad funded crime seriously. Will you join us? More information at: https://uksafc.org/
data security 6 Mar 2025
Premier Protein and Exverus Unlock Social Reach On the Open Web With SeenThis
New Creative Format Engages Audiences Across PubMatic’s Premium Supply 4th March 2025: SeenThis today announced a partnership with Exverus to power their Social Reach product with its streaming vertical video technology. Premier Protein is the first client to run this new product. SeenThis’ new ad format brings the engagement of social ads to the open web, delivering with lightning fast speed using adaptive streaming technology. With SeenThis, Exverus combines the creativity and mobile-first design of social media ad formats with the power of targeted advertising at scale on premium content environments for their clients. SeenThis and Exverus are partnered with PubMatic to deliver Social Reach across their premium supply. "This year, we’re doubling down on sweetening the journey. New flavors, new products and new creative, all speaking to our strategic positioning,” said Kristin Rasmussen, Associate Director, Integrated Marketing, Premier Protein. “With the help of SeenThis and PubMatic, we’re able to spread the joy and encourage even more protein-users to join the party with amplified distribution of social content via high-performing video experiences.” “Social Reach powered by SeenThis streaming vertical video gives us access to new environments to deliver social creative to audiences beyond the social walled-gardens. This represents the next generation of much needed social extension. SeenThis’ adaptive streaming technology takes existing social assets and delivers them more efficiently than standard social formats via targeted inventory from PubMatic across the open web,” said Hillary Kupferberg, VP Performance Marketing at Exverus. The groundbreaking campaign brings the first to market vertical video ad format to the open web and improves upon it with high-quality streaming delivery and premium placements in brand-safe environments. Social Reach powered by SeenThis vertical video ads can deliver in standard display ad slots, giving brands the ability to scale their campaigns across more of the open web and reach their audiences in new ways. “SeenThis gives advertisers the opportunity to reinvent their approach to display advertising, delivering high quality vertical social video in standard IAB ad slots. With lightning-fast load times and creative formats that fit the vertical experience of a smartphone, we are unlocking new levels of performance for advertisers,” said Susan Kravitz, Head of Commercial Partnerships at SeenThis. About SeenThis Since 2017, SeenThis has been evolving screen experiences for everyone, everywhere. With its groundbreaking adaptive streaming technology, SeenThis is transforming the distribution and climate impact of digital content compared to traditional technology. With billions of streams served for 5000+ brands in 50+ countries, the company is on a journey to reshape the internet – for good. Working across seven offices globally, SeenThis employees are obsessed with creating a truly high-speed and energy-efficient Internet. For more information, visit seenthis.co About Exverus Media Founded in 2014, Exverus is a Los Angeles-headquartered media agency elevating growth-stage brands through full-funnel media planning, traditional and programmatic advertising, retail media & e-commerce, paid search, paid social, and analytics. Our data-driven media plans combine precise market research with creative ideas to confidently allocate every ad dollar for the maximum return. Named for the Latin phrase "from the truth", Exverus is dedicated to transparency and long-term client trust. Learn more at exverus.com.
advertising 6 Mar 2025
Jivox Announces First Autonomous AI Agent for Retail Media Ad Compliance
Agentic technology enables brands, agencies, and retailers to easily check ad creative for compliance with retailer specifications and legal compliance requirements SAN MATEO, Calif., March 5, 2025 /PRNewswire/ -- Jivox, the leader in generative commerce marketing, today announced the general availability of an agentic creative compliance tool that uses advanced AI automation to reduce delays caused by creative approvals in retail media ads. The Jivox Creative Compliance Checker minimizes the expensive and time consuming work involved in ensuring retail media ads are compliant with each retail media network guidelines on which the ads will run. "The growing demand for retail media combined with the proliferation of retailers and retail media networks make creative approval a new and significant challenge for both retailers and advertisers," said Diaz Nesamoney, founder & CEO of Jivox. "The solution lies in an autonomous approach to checking creative compliance by using AI to do the work for us–quickly and easily–that will help us save time while reducing costs and potential revenue loss. Jivox Creative Compliance Checker is a breakthrough use of agentic and generative AI to solve a critical problem facing all retailers and advertisers." The tool is powered by an agentic AI workflow that incorporates Retrieval-Augmented Generation (RAG) to ensure that any retailer's guidelines are followed by any ad creative being analyzed. Compliance rules, guidelines and ad specifications can be uploaded to the compliance checker in plain English text. Next, creative files can be uploaded for compliance checking. Within a few seconds, the tool produces a compliance score along with a report detailing rules that have not been adhered to, and actionable insights about the creative. "This agentic AI-based tool is designed to reduce the risk facing retailers and their overburdened retail media teams of campaign launch delays and, ultimately, revenue loss as a result of having to manually check creatives submitted by all types of brands and agencies," Mr. Nesamoney continued. "This tool further enables brands and agencies to scale up their retail media efforts without the lengthy back and forth creative approvals, the associated costs and potential loss of sales – all because they have not been able to launch promotional campaigns on time across multiple retailers." The Jivox Creative Compliance Checker ensures retailers and advertisers' efficiency by quickly flagging the most obvious non-compliant issues without having to deploy an army of people to do this work manually. This capability is a significant new addition to Jivox IQ DaVinci, a platform that enables retailers and advertisers to generate creatives and activate retail media campaigns using pre-approved templates to ensure creative compliance from the start. Brands and agencies seeking bespoke creative can also use IQ DaVinci to develop them and then use the Creative Compliance Checker to ensure that bespoke creatives also meet retailer creative compliance requirements. Jivox is currently promoting a free trial that offers each brand, agency and retailer user up to 50 free compliance checks to test drive this tool. Visit https://jvx.app.jivox.com/apps/creative-compliance/ and try the Creative Compliance Checker today. About JivoxJivox is the pioneer of generative commerce marketing where generative AI meets granular shopper audience and contextual data to bring bespoke brand messaging and offers to individual consumers at the most relevant moments in their buying journeys. The flagship Jivox IQ DaVinci Commerce Media Campaign Management Platform™ unites creative, audience and media in a single workflow, enabling advertisers, retailers and agencies to launch self-service commerce media campaigns in under five minutes. Jivox delivers speed, scale and precision using pre-approved, reusable templates, AI-driven automation, and first-party data. IQ DaVinci increases sales by easily activating data across multiple commerce media networks and channels (display, social, video/CTV). Jivox is trusted by retailers and brand leaders that include Giant Eagle, Stop-n-Shop, SimpliSafe, Nestle, Procter & Gamble and Unilever. For more information, visit https://jivox.com/
marketing 6 Mar 2025
Intuit Mailchimp Announces New Product Enhancements and Refreshed Popup Forms, A Smarter Solution for Lead Generation and Business Growth
SYDNEY, Australia, February 27, 2025 – Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, today announced a host of product enhancements and a completely revamped popup forms experience in beta to help marketers target and engage site visitors with branded, interactive popup forms to grow their audience. With popup forms, marketers can grow their customers using customisable, mobile-first designs for deeper audience targeting and seamless zero-party data collection. Popup forms empower marketers to collect data directly from customers and prospects, which enables AI-powered, truly personalised marketing. While e-commerce businesses will see significant value from popup forms, the solution is designed to support a wide range of industries. With eight different and new offer types, businesses can use popups to drive conversions with opt-ins customers are already looking for, like discount promotions, free shipping, free content, consultations, contests and giveaways, event signups, newsletter subscriptions, and more. The variety of popup offer types ensure marketers can collect richer audience insights than they were able to do before. "Marketers are increasingly prioritising ownership of their customer relationships and data, with lead generation as a crucial step toward long-term success," says Fay Kallel, VP of Product and Design at Intuit Mailchimp. "Popup forms solve a top pain point for marketers and SMBs, allowing them to collect data directly from customers, creating a frictionless way to capture leads, grow their customers, and build deeper, more meaningful relationships. Compelling data capture provides the foundation for how marketers can leverage AI for more effective personalisation, and we're making it easier than ever for them to integrate this effective tool into their strategies.” Popup Forms Addresses Key Marketing Pain Points Before marketers can effectively connect with customers through email and SMS campaigns, they first need a seamless way to capture opt-ins. Popup forms simplify this process by making it more intuitive for marketers and more personalised for customers, helping ensure higher engagement and conversion rates from the start with benefits like: Unlimited design customisation to create beautiful, mobile-first popups.. Access to 80+ fully-designed templates to streamline setup and maximise results. Full customisation of templates— including fonts, buttons, colors, imagery, logos, and layout— for a design that matches brand identity. Dynamic visitor targeting with custom filters and triggers that can help convert traffic into subscribers. Seamless zero-party data capture to build richer customer profiles for targeted email and SMS campaigns. Opt-in lead generation that can help reduce acquisition costs and accelerate list growth. Since integrating popup forms into his marketing strategy last month, Joe Gray, Senior Manager of Digital Marketing at Avenova, has seen a significant boost in customer opt-ins, growing his organisation’s SMS list by 27% in just one month. "We were thrilled to gain deeper insights into our customers' behavior and journey—understanding how they discovered our brand and what drives their purchasing decisions," says Gray. Integrating Amped Into Mailchimp’s Core Product Mailchimp’s new popup forms offering is built on technology Intuit acquired from Amped in 2024. The technology allows brands to have full control of the form’s design to connect with their audiences, drive growth, and stay competitive in today’s market. “We’re excited to bring Amped’s powerful functionality into Mailchimp’s core product,” says Matt Cimino, Product Lead and Founder of Amped. “As consumer behavior evolves, marketing tools must evolve with it to create authentic connections with their customers and prospects. Today, roughly 75% of website visitors browse on mobile, yet most popup forms are still built for desktop experiences. This next generation of popup forms changes that with fully responsive, mobile-first designs that eliminate friction, making it easier than ever for marketers to connect with and convert new customers by meeting them where they are.” Customers across all Mailchimp plans can soon access, create, and publish popup forms—enabling seamless customer engagement from day one. The refreshed popup forms feature is rolling out in English to Mailchimp customers in Australia, Canada, the United Kingdom, and the United States, with full global availability coming soon. Dropping the Beat on popup forms To celebrate the refresh of popup forms, Mailchimp’s in-house creative agency, Wink Creative, is turning up the volume with their latest brand campaign, “Popup Like It’s Hot.” The team remixed an iconic hip-hop track to create a high-energy marketing anthem that highlights how marketers can seamlessly grow their audience with popup forms. With catchy, campaign-driven lyrics, the track lays down the beat for marketers looking to strengthen their customer base and drive revenue growth. The ad will be featured across various channels including podcasts, social media, and more. “Bringing this campaign to life over the iconic early 2000s hip-hop beat was an exciting challenge that pushed our creative boundaries," says Jeremy Jones, Executive Creative, Wink Creative at Mailchimp. "Our team, in collaboration with Breakfast for Dinner, leveraged a blend of still imagery and emerging AI technologies to produce something truly unique. This approach not only increased flexibility and efficiency in our creative process but also reimagined how we bring Mailchimp’s popup forms to market—delivering an innovative campaign that excites marketers about this powerful reinvention.” Additional Features Launching Soon Soon, there will be more ways for Mailchimp customers to organise their customer data, enhance lead generation, and drive real ROI for customers with an improved integration with the lead ads portfolio from Meta. This updated experience automatically syncs new leads from Meta Business Suite (including Facebook, Messenger, and Instagram) directly into Mailchimp, streamlining the process of capturing and organising contacts. Customers can effortlessly nurture leads by automating personalised email campaigns, turning new prospects into loyal customers with ease. In addition to the launch of popup forms and an upcoming improvement to the integration with the lead ads portfolio from Meta, Mailchimp customers can enjoy new ways to interact with a simplified Customer Journey Builder, easier audience management with new .xlsx Microsoft Excel file imports, and new access to promo codes in the SMS editor for customers with SMS marketing plans. For more information, visit Mailchimp’s What’s New page. About Intuit:Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at Intuit.com and find us on social for the latest information about Intuit and our products and services. This information is intended to outline our general product direction, but represents no obligation and should not be relied on in making a purchasing decision. Features may be available on a very limited basis to new and existing Mailchimp users on web browsers only starting 11am February 26, 2025 and more broadly available on March 8, 2025. Availability of features and functionality varies by plan type. For details, view plans and pricing.
technology 6 Mar 2025
Databricks Achieves FedRAMP High Authorization for AWS GovCloud
Hires industry veteran Mike Daniels to lead public sector practice amid rapidly growing demand for data intelligence SYDNEY, Australia — February 28, 2025 — Amid the growing momentum of its Public Sector business, Databricks, the Data and AI company, announced today that it has received Federal Risk and Authorization Management Program (FedRAMP®) High authorization from the FedRAMP Program Management Office (PMO) for its Data Intelligence Platform on Amazon Web Services (AWS) GovCloud. This authorisation builds on the company’s support for Department of Defense (DoD) Impact Level 5 (IL5) Provisional Authorization (PA) and Azure Databricks’ FedRAMP High and IL5 authorizations, demonstrating a continued commitment to meeting the federal government’s requirements for handling highly sensitive Controlled Unclassified Information (CUI). In addition to Databricks’ investments to make its commercial products FedRAMP authorised, the data intelligence leader strengthened its leadership team, hiring Mike Daniels as Vice President and General Manager of Public Sector. Public sector organisations have the opportunity to positively impact the lives of their citizens with data. Yet, these organisations face significant challenges because of the lack of modern commercial cloud technology available to them. This often results in bespoke software development or the use of old technology that isn’t capable of unlocking the value of their data or leveraging AI. The Databricks Data Intelligence Platform helps more than 400 public sector and related organisations, including 80% of the executive departments of the U.S. federal government, harness the power of their data for analytics, machine learning and AI applications. Built on an open source foundation, the platform enables organisations to drive innovation to increase revenue, lower costs, and reduce risk. Public sector customers use the Data Intelligence Platform to improve national security, streamline the path to citizenship, protect against fraud and waste and optimise government operations. FedRAMP High Authorization on AWS GovCloud By achieving FedRAMP High authorization on AWS GovCloud, Databricks enables government agencies and organisations that work with the U.S. government to accelerate innovation while minimising risk when working with highly sensitive private and public sector data. Now, these agencies have access to commercially available technology, including the ability to leverage the latest innovations in agentic AI, while complying with the privacy, security, and related controls required by the U.S. government. “Working with public sector organisations for more than a decade, we know how critical it is for global governments to modernise in order to complete their mission. Data is a critical part of decision-making in the government and Databricks is enabling government agencies to understand their organisation’s data, identify waste, pass audits, and gain efficiencies — all while remaining secure and compliant,” said Rory Patterson, Chairman of the Board of Databricks Federal. “We’ve completed countless transformative public sector projects, modernising these agencies with our Data Intelligence Platform, but we know we can still do more to help agencies transform into the organisations of the future. With a significant increase in demand over the last two years for our commercial platform in the Public Sector, I am incredibly excited Mike is joining us to lead its continued growth and help us unblock more public sector programs and showcase what is possible when the government has access to modern commercial software.” Mike Daniels Joins as VP and GM of Public Sector With more than 30 years of industry leadership, Mike Daniels will lead Databricks’ growing Public Sector practice. He will be responsible for ensuring public sector customers successfully adopt the Databricks Data Intelligence Platform to achieve their organisations' missions. He will also help scale Databricks’ Public Sector go-to-market operations. Prior to Databricks, Daniels held several public sector sales leadership positions, including roles at Google, Salesforce, Oracle, and UiPath. “Every public sector organisation wants to leverage data and AI to fuel efficiency and innovation and drive their missions forward. We want to make that as easy, collaborative and cost-effective as possible for them while upholding the security standards and protocols these agencies require,” said Daniels. “Today, building domain-specific AI applications on your trusted data — what we call data intelligence — is an imperative. I am thrilled to join Databricks to help more public sector agencies drive value for their organisations with the most innovative data and AI platform on the market.” Community and Department of Defense Offerings on AWS GovCloud To help more public sector organisations access the Databricks Data Intelligence Platform in compliance with FedRAMP High, DoD IL5, and International Traffic in Arms Regulations (ITAR), the Databricks AWS GovCloud DoD and Databricks AWS GovCloud Community offerings are now generally available. The Databricks AWS GovCloud DoD offering is available exclusively for the DoD, while the Government Community offering is available for non-DoD government agencies and contractors. Join Databricks and its government customers and partners on Thursday, March 27, at the third annual Databricks Public Sector Forum, a full-day program for leaders to learn more about Databricks’ solutions for the Public Sector and how data intelligence can enable the mission of government. To learn more about Databricks’ federal government customers, visit the Data Intelligence Platform for Public Sector page. Find more information on security and FedRAMP compliance of Databricks services in the Databricks Security and Trust Center. About Databricks Databricks is the Data and AI company. More than 10,000 organisations worldwide — including Block, Comcast, Condé Nast, Rivian, Shell and over 60% of the Fortune 500 — rely on the Databricks Data Intelligence Platform to take control of their data and put it to work with AI. Databricks is headquartered in San Francisco, with offices around the globe and was founded by the original creators of Lakehouse, Apache Spark™, Delta Lake and MLflow. To learn more, follow Databricks on X, LinkedIn and Facebook.
data management 5 Mar 2025
Gartner Identifies Three Areas to Help Data & Analytics Leaders Scale AI
With AI as a Primary Focus in Organizations, D&A Leaders Must Prioritize Investments in Trust, Adaptability, and People ORLANDO, Fla., March 4, 2025 — Through 2025, poor data quality will persist as one of the most frequently mentioned challenges prohibiting advanced analytics (e.g., AI) deployment, according to Gartner, Inc. Because of this, data and analytics (D&A) leaders must focus on three interdependent journeys to advance enterprises’ AI initiatives. These journeys include business outcomes, D&A capabilities and behavioral change. “AI continues to drive enterprise planning, with more than half of CEOS believing the technology will most significantly impact their industry over the next three years,” said Carlie Idoine, VP Analyst at Gartner. “With this in mind, D&A leaders are uniquely positioned to drive maximum impact on business outcomes due to their proximity to this technology.” “With AI being a primary focus area in organizations, D&A leaders must cut through the hype and focus on investments in trust, adaptability and people,” said Gareth Herschel, VP Analyst at Gartner. Gartner outlines three interdependent journeys in-depth to better guide D&A leaders along their AI journey. Journey to Business Outcomes Gartner advises D&A leaders to prioritize value in demonstrating AI's business outcomes. “Demonstrating the value of AI continues to be a top barrier to implementation,” said Idoine. “D&A Leaders must focus on building the right trust levels based on context as the first step to demonstrating value.” D&A leaders can take the following actions to best affect business outcomes: Establish trust models: Trusted, high-quality data is key to enabling a data-driven enterprise, yet many AI initiatives fail because of poor data quality. Trust models look at the value and risk of data and provide a trust rating based on lineage and curation. Monetize productivity improvements: D&A leaders must consider the value and competitive impact as it relates to total cost, complexity and risk. Communicate value of D&A: Consider all costs, including data management, governance, and change management. Journey to D&A Capabilities D&A leaders must ensure they are using a range of tools and technologies to build their technology stack when it comes to AI solutions. “Stack versus best of breed is not new, but the dynamics of this decision are,” said Herschel “D&A leaders must cultivate an adaptable ecosystem that scales in order to meet the demands of creating the best AI offerings possible.” To achieve this adaptability, D&A leaders must: Create a modular and open ecosystem: Update or replace architecture components to address new requirements and rapidly changing technologies. Make data AI-ready and reusable: Integrate trust into FinOps, DataOps, and PlatformOps to transition from a tech-stack to a trust-stack. Explore AI Agents: Utilize dynamic agents that adapt to changes using an AI-ready data ecosystem powered by active metadata. Journey to Behavioral Change Focusing on data governance, value communication, and analytics augmentation is vital, but addressing the human aspect is crucial for AI success. “AI is transforming everything, and people are expected to transform too,” said Idoine. “But people are not the same, and we engage with data and analytics in different ways.” To lay the foundation for the proper culture to best adopt and utilize AI, D&A leaders should take the following steps: Establish repeatable habits: Prioritize training and education with an emphasis on data and AI literacy. Embrace new roles and skills: Develop roles that facilitate adaptation to GenAI's change management requirements. Collaborate with others: Work with diverse teams, including security and software engineering, for seamless integration. Data & analytics leaders can learn more about how to evaluate their own effectiveness using the Gartner CDAO Effectiveness Diagnostic, an exclusive tool that allows CDAOs to understand their effectiveness as leaders and discover their strengths and areas for improvement. Gartner Data & Analytics Summit Gartner analysts are providing additional analysis on data and analytics trends at the Gartner Data & Analytics Summit, taking place this week in Orlando. Additional insights will be highlighted April 28-29 in São Paulo, May 12-14 in London, May 20-22 in Tokyo, June 2-3 in Mumbai, and June 17-18 in Sydney. Follow news and updates from the conferences on X using #GartnerDA. About Gartner for Data & Analytics Leaders Gartner for Data & Analytics Leaders provides actionable, objective insight to CDAOs and data & analytics leaders to help them accelerate their D&A strategy and operating model to increase business value. Additional information is available at https://www.gartner.com/en/data-analytics. Follow news and updates from Gartner for D&A Leaders on X and LinkedIn using #GartnerDA. Visit the Gartner Newsroom for more information and insights. About Gartner Gartner, Inc. (NYSE: IT) delivers actionable, objective insight to executives and their teams. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization’s mission-critical priorities. To learn more, visit gartner.com.
data management 5 Mar 2025
VIOOH and Turnadon expand programmatic DOOH footprint in France
4 March 2025, London - Today, the leading premium global digital out of home (DOOH) supply-side platform, VIOOH, announced a new nationwide programmatic media owner partnership in France. Collaborating with French advertising network Turnadon, VIOOH has expanded its real-time trading offering across local programmatic DOOH (prDOOH). Specialising in DOOH, Turnadon captivates urban audiences with a high quality network of screens strategically positioned in the most vibrant streets and city centres across France. This collaboration will allow advertisers to leverage VIOOH’s programmatic platform and Turnadon’s network delivering unique visibility and impact. Turnadon offers over 400 million impressions recorded monthly, 1200 well positioned digital screens across 10 major cities in France. Turnadon’s commitment to precision is backed by state-of-the-art third-party technology integrated behind each screen, ensuring every impression is measured with pinpoint accuracy. It validates audience engagement, offering advertisers unparalleled insights and ROI for every campaign. Jean-Christophe Conti, Chief Executive Officer at VIOOH said, “We’re pleased to collaborate with Turnadon to unlock further commercial opportunities for advertisers, both those buyers within France and our overseas customers. At VIOOH, we are committed to growing our programmatic DOOH offering. Working with Turnadon offers even more opportunities for advertisers looking to invest in Europe and take advantage of the unique benefits afforded by programmatic DOOH in terms of flexibility, efficiency and alignment within omni-channel campaigns.” Yassine Mahdar, Founder & Chief Executive Officer at Turnadon said “This partnership marks a key milestone in programmatic advertising in France and abroad, offering advertisers, agencies, and trading desks the opportunity to develop unique visibility in city centres, with over 1,200 strategically positioned screens available. At Turnadon, we have always placed innovation at the heart of our strategy, and this partnership with VIOOH marks a significant step in the evolution of programmatic DOOH, combining it with the advanced programmatic capabilities offered by VIOOH. This alliance will enable brands to create even more effective, personalised, and connected campaigns targeting their audiences. DOOH has never been so powerful and precise, and we are excited to see the results this partnership will bring to advertisers in France and internationally. Long live #pDOOH!” VIOOH’s 2024 State of the Nation research unveiled that on average nearly a third (32%) of French advertisers have included prDOOH, with the average expected to increase to 41% in the next 18 months. Survey respondents in France state that they plan to increase spend by a third (30%) over the next 18 months, with over a third of French advertisers reallocating budgets from other digital channels (35%) to take advantage of prDOOH’s broadcast, cookieless environment, and more than one in 10 (16%) are creating new budgets to grow prDOOH, surpassing other surveyed markets. About VIOOH VIOOH is a leading premium global digital out of home supply-side platform. Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible. Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic capabilities and data. VIOOH currently trades programmatically in 24 markets, with more to follow. For more information about VIOOH, please visit www.viooh.com or follow us on LinkedIn. About TurnadonTurnadon is a major player in the Digital Out Of Home (DOOH) market in France, specialising in premium digital display advertising. Based in Paris, the advertising network offers a system of over 1,200 digital screens located in the most dynamic urban areas of France, covering 10 major cities and reaching over 400 million impressions per month. Turnadon enables brands to create impactful and measurable advertising campaigns with unmatched precision in terms of engagement and return on investment. Innovative and rapidly growing, the company stands out for its focus on the quality of its devices and its innovation in the DOOH ecosystem. For more information about Turnadon, visit www.turnadon.com or follow us on LinkedIn.
advertising 5 Mar 2025
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