Press Release
HP Expands Portfolio of Certified Refurbished PCs to the UK
Enabling Customers to Participate in the Circular Economy and Advance Business Goals Reading, UK, May 13, 2025 – Today, HP announced its Renew Solutions business is expanding the availability of HP Certified Refurbished PCs, enabling customers across the UK to participate in a circular economy, advance sustainability goals, and drive business outcomes. Organisations are increasingly adopting sustainable and circular business practices around the globe, driven by new regulations, customer commitments, and consumer preferences. At the same time, IT teams are faced with tight budgets, highlighting the importance of lower-cost alternatives to new devices when managing a fleet of PCs. Furthermore, a recent HP Wolf Security study1 revealed that 41% of IT Security Decision Makers in the UK say data security concerns are a major obstacle when it comes to reusing, reselling, or recycling PCs or laptops, highlighting the importance of prioritising refurbished devices that provide assurance that all sensitive data has been scrubbed from the device in a way that can be verified. “Customers are looking for reliable multi-life devices to implement circular business practices and lower costs,” said Ruth Patterson, HP Managing Director for UK&I. “Our portfolio of HP Certified Refurbished PCs are designed to deliver manufacture-grade devices while helping customers reach their goal, with the added assurance that all sensitive data has been scrubbed from the device.” With HP Certified Refurbished PCs, customers can: Advance Sustainability Goals: Refurbished PCs have shown that they can help reduce future carbon impact2 and minimise waste. Meet Business Needs: Customers can lower their end to end costs of ownership, without compromising on quality and performance. Expect Reliability: Every HP Certified Refurbished PC undergoes a rigorous refurbishment process then is tested extensively and inspected to ensure optimal performance and reliability. HP Certified Refurbished PCs are backed by a 1-year limited warranty. Have Peace of Mind: Every HP Certified Refurbished PC undergoes data wiping procedures adhering to NIST standards, ensuring complete data erasure from the device. Stretch Your Circular Tech Investment: Keep existing PCs running optimally beyond the initial device warranty or service terms by extending support. Post-Warranty Support gives your devices extended life with additional time to plan your future refresh.3 To learn more about HP Renew Solutions and its portfolio of solutions designed to advance responsible computing and printing practices, please visit: www.hp.com/renew About HP HP Inc. (NYSE: HPQ) is a global technology leader and creator of solutions that enable people to bring their ideas to life and connect to the things that matter most. Operating in more than 170 countries, HP delivers a wide range of innovative and sustainable devices, services and subscriptions for personal computing, printing, 3D printing, hybrid work, gaming, and more. For more information, please visit: http://www.hp.com.
business 13 May 2025
Brand Innovators expands into the UK and Europe
The professional network of over 50,000 brand marketers is bringing its unique event series to the UK and Europe London, UK - 29th April 2025: Brand Innovators, the global community of over 50,000 senior brand marketers from Fortune 500 and other leading brands, has announced a major expansion into the UK and Europe, with 10 events scheduled for 2025, including the Marketing Leadership Summit during SXSW London from 2-5th June; Entertainment & Marketing Summit during Cannes Film Festival from 16-18th May; and Brand Innovators Beach during Cannes Lions from 16-19th June.Over the past 14 years, Brand Innovators has built a community of senior marketers through hosting more than 200 events annually across major cities worldwide. In Europe, it is best known for its flagship event held during Cannes Lions, where more than 1,000 senior brand marketers join Brand Innovators at its beach activation across four days. Now, the company is adding to this line-up with seven UK events, one in Amsterdam, one in Paris, and plans to launch in other major European cities. The events offer senior brand marketers the opportunity to learn from each other and from solutions providers via roundtable discussions, fireside chats, panel debates and presentations. All Brand Innovators events are open to senior brand marketers on an invitation-only basis. “We are excited about expanding to the UK and Europe, home to some of the most innovative and influential brands in the world and some of the most cutting edge CMOs” stated Marc Sternberg, Co-Founder and Co-CEO, at Brand Innovators. “We have had a long association with SXSW in Austin, so it was only natural for us to launch our first Brand Innovators Leadership in Brand Marketing Summit at SXSW London in June. Our events provide senior brand marketers from leading brands with a unique opportunity to learn, share and connect in a relaxed environment, enabling them to forge new and lasting business relationships. We will be bringing this same vibe to our UK and Europe operations.” The following is Brand Innovators' complete line-up of events and activities in the UK and Europe for the remainder of the year: 30th April: Brand Innovators Marketing Innovation Summit hosted at VML at WPP HQ in London 16-18th May: Brand Innovators Entertainment Marketing Summit @ Cannes Film Festival at the Armani/Caffè in Cannes May 22nd: Brand Innovators Brand Growth Summit hosted by Publicis Groupe and Bel Groupe at Publicis HQ in Paris 2-5th June: Brand Innovators Leadership in Brand Marketing Summit @ SXSW London at All Star Lanes on Brick Lane 16-19th June: Brand Innovators Leadership in Brand Marketing Summit @ Cannes Lions at Rado Plage in Cannes 30th June-4th July: Brand Innovators Roundtables @ The Wimbledon Tennis Championship in London 3rd July: Brand Innovators Culture & Entertainment Summit hosted at Unilever at Unilever HQ in London 25th September: Brand Innovators Media & Creative Effectiveness Summit hosted Ace Agency and The Kraft-Heinz Company at Ace Agency in Amsterdam Senior brand marketers from leading brands may apply for their complimentary Registration to Brand Innovators events by completing the following brief membership form: brand-innovators.com/events. About Brand Innovators:Established in 2011, the Brand Innovators community includes more than 50,000 senior brand marketers from Fortune 500 and other leading global brands, making it the largest professional network of its kind. The Brand Innovators Advisory Board and Professional Councils include some of the most innovative brand marketers and change agents in the marketing and media industries today. The company hosts more than 400 events annually across major cities worldwide, providing brand marketers with unparalleled Continuing Digital Education (CDE) and peer-to-peer networking opportunities. Its Brand Hosted Regional Events, plus Major Tent Pole Events at CES, Super Bowl, SXSW, Cannes and Advertising Week, enable brands and marketers to make important, lasting connections.
marketing 2 May 2025
JWP Connatix Named a Finalist in the 2025 StreamTV Awards
Shortlisted in the Innovation in Monetization Category New York, May 1, 2025 -- JWP Connatix, a leading video technology and monetization platform, today announces it has been named a finalist in the 2025 StreamTV Awards program, in the Innovation and Monetization Category. StreamTV is the ultimate celebration of the visionaries and trailblazers transforming the streaming industry. JWP Connatix earned its finalist position for its innovative monetization engine, Dynamic Strategy Rules (DSR), which uses real-time performance data to optimize video content, ad placements, and player behavior across platforms. DSR leverages Deep Contextual™ targeting for privacy-compliant, cookie-free advertising and the Data Intelligence Suite for refined audience targeting. This monetization engine enables publishers and broadcasters to increase revenue, improve ad fill rates, and maintain a seamless viewer experience. The combination of automation, data, measurable results and user-focused design set JWP Connatix apart in the Innovation in Monetization category. "Being named a finalist at the StreamTV Awards in this category marks a key milestone in our mission to transform video monetization," said Jenn Chen, CRO of JWP Connatix. "It reflects our dedication to helping publishers and broadcasters grow through enterprise best-in-class video media management solutions that not only enhance the viewer experience but can also increase revenue. As we celebrate this achievement, we remain focused on innovation that will empower our partners to succeed in today’s fast-evolving digital media landscape." The judging panel included experts from the streaming television industry. Winners will be announced on June 11 at the Stream TV Show. For more information about JWP Connatix, visit https://jwpconnatix.com or follow us @jwpconnatix on LinkedIn, Instagram and X. About JWP Connatix JWP Connatix is a leading video technology and monetization platform. The company empowers media owners and advertisers to unlock the full potential of video, delivering exceptional streaming and online video experiences, while maximizing revenue across all screens. JWP Connatix is a trusted partner to over 7,000 global customers, including 80% of the top 25 comScore US publishers, delivering over 30 billion video plays and impressions to consumers every month. The company is headquartered in New York City with offices in Plymouth, England; London, England; Cluj-Napoca, Romania; Eindhoven, Netherlands; Skopje, Macedonia; and Tel Aviv, Israel. About The StreamTV Show StreamTV Show isn’t just a market and expo - it’s a community! From insightful sessions to lively networking events, this is where deals get made, partnerships are forged, and the future of streaming is shaped. Produced and managed by Questex, StreamTV is widely known as the streaming industry's largest annual event. For more information,https://www.streamtvshow.com/streamtvshowcom/streamtv-awards visit http://www.streamtvshow.com. The StreamTV Show is supported by the event’s official publication, StreamTV Insider, the streaming TV industry’s daily monitor. For more information, visit https://www.streamtvinsider.com.
technology 2 May 2025
Gain Theory to sponsor ANA Brand Masters
30 April 2025, London – Global marketing effectiveness consultancy, Gain Theory, today announced its sponsorship of the upcoming 2025 ANA Brand Masters | Revolutionaries Conference. Gain Theory's Managing Partner, Lindsay Egan, will deliver a pivotal presentation titled ‘How to Prove and Improve Your Sponsorship Value’ as part of an exclusive breakfast session on Thursday 8 May at 8am PDT in Los Angeles. Egan's session will address the critical challenge of demonstrating the value of sponsorship to C-suite executives through a comprehensive six-step framework, recently published in Gain Theory's guide, ‘Prove Your Sponsorship Value: A Measurement Guide for Marketers’. Attendees will learn how to align sponsorship objectives, navigate common obstacles and leverage data effectively to prove the impact of investments. “With pressure mounting for data-driven decisions rather than gut-feel choices, marketers increasingly need a reliable framework to measure and demonstrate value. Whether you’re struggling to justify current sponsorships or planning future ones, you’ll walk away from this session with practical tools and strategies to transform your sponsorship measurement approach,” said Lindsay Egan. The three-day conference, hosted by the Association of National Advertisers (ANA), will bring together the world's leading brands and CMOs to explore dynamic storytelling, cutting-edge strategies and actionable insights designed to inspire and empower brands at every stage of growth. The event will take place from 7 to 9 May 2025 at the JW Marriott in Los Angeles. With a heritage dating back to 1973, Gain Theory is united by a common purpose: to accelerate the growth of ambitious brands by putting data-informed insights at the heart of every investment decision. The ANA, as the oldest and largest trade association in the US, continues to provide the advertising community with opportunities to collaborate and leverage their leadership for business and brand growth. For more information about the 2025 ANA Brand Masters | Revolutionaries Conference, visit: www.ana.net. -Ends- About Gain Theory Gain Theory is a leading global marketing effectiveness and foresight consultancy, dedicated to accelerating growth for ambitious brands. We give brands the confidence to make better data-informed investment decisions. Using a combination of high-touch consultancy, unique partnerships and proprietary technology, we offer award-winning solutions that are proven to deliver results. As part of WPP, we benefit from unparalleled access to a wide range of data, expertise and tools, creating a truly differentiated offering in the industry. For more information visit: gaintheory.com and follow up on LinkedIn.
marketing 2 May 2025
GumGum Delivers Digital Ads as High as 90% More Efficient in Carbon Emissions Intensity Than Industry Benchmarks
Contextual-first ad platform dramatically outperforms industry carbon benchmarks across programmatic and direct advertising London, UK - April 23, 2025 - GumGum, a contextual-first, global digital advertising platform, today announced its industry-leading carbon efficiency in digital advertising, achieving an overall impression intensity of just 0.48 grams of CO2e per impression—significantly outperforming the industry benchmark of 2.45 grams per impression, a score calculated as a 50/50 split between programmatic and direct buy types. Through its continued partnership with Cedara, the Carbon Intelligence Platform and a leader in media decarbonisation, GumGum remains at the forefront of sustainability in adtech. Here’s how GumGum stacks up in different areas of digital advertising: In programmatic advertising (ads placed through automated digital auctions), GumGum generates 0.67 grams of CO2 per impression, compared to the industry benchmark of 4.24 grams—meaning GumGum’s carbon footprint is nearly 85% more efficient than typical programmatic ads. In direct advertising (ads placed directly with a publisher, rather than through an automated auction), GumGum is even more efficient, generating just 0.06 grams of CO2 per impression—90% more efficient than the industry benchmark of 0.66 grams. For video ads, GumGum’s intensity scores are also considerably more efficient than industry benchmarks. For programmatic video, GumGum scores at 1.74 grams per impression versus the industry benchmark of 4.83. For direct video, GumGum scores at 1.03 grams per impression versus the industry benchmark of 1.25. “Sustainability in digital advertising isn’t a future goal—it’s something we’re delivering today,” said Kara Petrocelli, Senior Director of Platform Operations at GumGum. "We're proving that brands and publishers don't have to compromise between performance and sustainability. By optimising bidstream efficiencies and data centers, removing certain inventory type classifications like MFAs, and embracing contextual solutions, we're not just reducing emissions—we're setting a new standard for responsible advertising." GumGum’s carbon footprint is measured according to the Global Media Sustainability Framework (GMSF), the standardised methodology for media emissions measurement, released in June 2024 by the World Federation of Advertisers (WFA) and Ad Net Zero. Unlike previous methodologies, the GMSF provides a holistic, granular, and consistent approach, ensuring more accurate and comprehensive carbon reporting. Cedara, a founding supporter of Ad Net Zero US and a member of IAB Europe led the measurement process, calculating GumGum’s carbon intensity values by leveraging the GMSF. The same methodology was applied to calculate industry benchmarks, offering an apples-to-apples comparison.* “The advertising industry is increasingly shifting toward more sustainable media practices, and GumGum is setting a powerful example of what’s possible,” said Eric Shih, Chief Operating Officer at Cedara. “GumGum has achieved one of the lowest carbon intensities we’ve seen in digital advertising. Their ability to reduce emissions by 90% compared to industry benchmarks demonstrates how data-driven decision-making can drive both sustainability and business success.” As sustainability continues to be a top priority for brands and advertisers, GumGum remains committed to advancing contextual solutions that reduce environmental impact without sacrificing performance. By aligning with global industry standards and optimising ad delivery, GumGum is paving the way toward a lower and more efficient carbon future for the digital advertising industry. GumGum continues to further investigate ways to drive more sustainable advertising solutions, including developing science-based emissions reduction targets as part of the Science Based Targets initiative (SBTi). *GMSF v1.1 programmatic industry benchmark leverages industry default values from the SRI & Alliance Digitale framework, since the GMSF had yet to define default values in their framework. The SRI & Alliance Digitale framework has served as the foundation for the GMSF methodology for Digital. About GumGumGumGum is the contextual-first technology leader transforming digital advertising with AI-powered, non-invasive data and media solutions. We champion effective advertising that uplifts and respects consumers. Our proprietary Contextual, Attention, and Creative solutions create the perfect match between a brand and a consumer in the right moment and mindset. Founded in 2008, GumGum is headquartered in Santa Monica, California, and operates in 19+ markets. For more information, please visit gumgum.com. About Cedara Cedara, The Carbon Intelligence Platform, is dedicated to decarbonising the media industry. Through its powerful suite of solutions, Cedara enables media companies to measure and reduce carbon emissions across their operations and advertising campaigns—paving the way toward Ad Net Zero. By mapping carbon intensity across the entire media supply chain, Cedara equips investment teams with the insights needed to make data-driven, sustainable decisions and drive meaningful decarbonization. Our high-impact approach empowers businesses and their partners to take action, accelerating the transition to a net zero economy. Founded in 2021, Cedara is headquartered in New York City, with offices in the US, UK, France, Germany, and Australia. Learn more at cedara.io.
digital marketing 25 Apr 2025
Lightcast Launches 7th Generation Global Occupation Taxonomy, Setting the Universal Standard for Classification of Labor Data
Latest Taxonomy Helps Workforce Experts Map New Occupations & Align on Dynamic Labor Market Shifts with Real-time Jobs Data MOSCOW, Idaho -- Lightcast, the trusted provider of global labor market data, analytics, and expert guidance, today launched its latest Lightcast Occupation Taxonomy (LOT), the only global occupation taxonomy that sets the universal standard for labor market occupation and classification data. In its 7th generation, the LOT provides a granular, contextual framework derived from real-world job postings, employee profiles, and official government statistics that brings consistency and structure to workforce data. This global standardization across 1,800+ specialized occupations, 800+ core occupations, 180+ occupation groups, and 28 career areas ensures employers, researchers and policymakers 'speak the same language' internally, across systems, divisions, and ecosystem partners. This reduces ambiguity and streamlines workforce planning by ensuring consistency in occupations, job roles and careers regardless of variations in geography or language. Real-time Data for a Fast-changing Market With the labor market changing rapidly, organizations, government agencies and educational institutions need timely data on the evolving roles, titles and skills to keep pace with hiring, training, workforce planning and career development. The World Economic Forum predicted that as many as 85 million jobs could be displaced by labor shifts, and Lightcasts' own data shows that one-third of the skills required for the average job have changed over the last three years, driven by new fields like Generative AI, green technology and cybersecurity. "Having the Lightcast Occupation Taxonomy translated across countries is essential for our work on the annual Stanford AI Index Report, including our recently released 8th edition," said Nestor Maslej, research manager at Stanford's Institute for Human-Centered Artificial Intelligence. "We are proud to partner with Lightcast to deliver an in-depth, country-level comparison and longitudinal analysis of AI-related jobs, which is possible because of the granularity and up-to-date data Lightcast is known for." While other taxonomies are geography-specific and generally updated only every five to 10 years, the LOT uses real-time data from current job postings worldwide to reflect the latest occupations and emerging specializations, including 25 new specialized and niche roles. This, alongside Lightcast's decades of labor market data and proprietary models, classifiers and AI provides curated categorization across both demand and supply data. The Universal Standard for Labor Data Already trusted by thousands of global enterprises, educational institutions, government agencies and industry partners, the LOT provides more depth than other taxonomies that Lightcast competitors rely solely on SOC, ISCO, O*NET and NOC across key metrics: Global reach: LOT is the only global taxonomy enabling direct comparisons across regions and industries. This allows better cross-border talent planning and analysis, particularly for multinational organizations and those hiring remote workers. Granular detail: LOT is at least 2x more detailed than the U.S. SOC and 4x more detailed than ISCO, capturing nuances in emerging roles. For example, it precisely maps occupations such as cardiology registered nurse or emergency room nurse rather than lumping them into catch-all titles like "healthcare workers." Consistency: Unlike scattered job titles, LOT offers a unified structure for interpreting diverse occupations. For example, it distinguishes between a theatre assistant in the UK as an operating room role in the medical field and a theater assistant in the U.S. as a performing arts role, and it understands that a barrister and lawyer are the same categorized occupation. Timeliness: The LOT is regularly revised to keep pace with rapid labor market changes, ensuring relevance and accuracy. The latest version includes emerging roles like neurolinguistics programmer, GenAI engineer, drone pilot, machine learning engineer and specializations in data science, blockchain and hybrid roles that won't appear in government taxonomies for at least two or more years. Learn more about the methodology, competitive differentiation, and use cases LOT enables in the 2025 "Mapping a Workforce in Motion: The Lightcast Approach to Taxonomies" ebook. "The latest Lightcast Occupation Taxonomy fills a critical global data gap by providing a single, coherent structure to organize thousands of distinct roles from disparate systems," said Lightcast's Chief Technology Officer, Gresham Schlect. "So, whether you are in Mumbai, Dubai, or Shanghai, LOT gives our clients a definitive guide to speak a common language and a real-time map of the entire labor market to help them navigate the increasingly complex world of work." The new LOT is available immediately to clients worldwide through the Lightcast platforms and APIs. Organizations interested in exploring LOT for workforce analytics, strategic planning, or market research can contact Lightcast or learn more about Lightcast's occupational taxonomy at https://lightcast.io/lot/occupations/categories. About Lightcast Lightcast provides trusted global labor market data, analytics, and expert guidance that empowers communities, corporations, and learning providers to make informed decisions and navigate the increasingly complex world of work. With a database of more than 2.5 billion job postings and career profiles, our team provides best-in-class customer service with robust data, clear analysis, and expert guidance on skills, jobs, and opportunities. Lightcast is active in more than 30 countries and has offices in the United States, United Kingdom, Canada, Italy, New Zealand, and India. The company is backed by global private equity leader KKR. For more, visit lightcast.io.
data management 25 Apr 2025
Elevision Partners with VIOOH to Power Smarter DOOH Buying in UAE and UK
Integration unlocks real-time buying, dynamic targeting, and smarter campaign delivery across Elevision’s high-impact UAE and UK inventory Dubai, United Arab Emirates - 23 April 2025: Elevision, the UAE’s leading digital-out-of-home (DOOH) media company, has announced a new partnership with VIOOH, the leading premium global digital out of home (DOOH) supply-side platform. The integration will enable advertisers to programmatically access Elevision’s premium screen inventory across the UAE and the UK through a wide range of demand-side platforms (DSPs), including The Trade Desk, The Neuron, and Google’s Display and Video 360. As a pioneer in curated digital screen networks across premium urban environments in the UAE and UK, Elevision is redefining how brands engage with audiences in real-world spaces. The VIOOH partnership represents a major milestone in Elevision’s journey toward more measurable, intelligent, and dynamic media delivery. The move reinforces Elevision’s commitment to innovation and automation and expands its programmatic buying opportunities by adding an additional layer for advertisers looking to plan and activate omnichannel campaigns in real-time. There will be no disruption to existing clients - just more flexibility and greater control to add to Elevision’s robust direct sales offering. Niall Sallam, CEO of Elevision, commented: “This partnership with VIOOH is an exciting step forward in our growth story. We’ve always believed in making DOOH smarter, more dynamic, and more accountable. VIOOH enables us to do that at scale while opening up both our UAE and UK networks to a broader range of buyers who value precision, speed, and data-driven results.” Gavin Wilson, Global Chief Commercial Officer at VIOOH, said: “The UAE is one of our fastest growing markets and a focus for expansion this year. This partnership not only strengthens our footprint across the region, but also in the UK too. With its premium network and strategic residential, commercial and lifestyle communities, Elevision's inventory combined with VIOOH’s real-time trading gives advertisers unique opportunities to target consumers, delivering consistent media value as well as growth internationally and locally.” The partnership launches across all Elevision networks in the UAE and UK, with early interest already building among advertisers in key verticals such as luxury retail, automotive, finance, and tourism. Elevision anticipates that programmatic bookings will account for 5 to 7 percent of total revenue within the first 12 to 18 months. A strong Q4 is expected as brands increasingly seek real-time engagement opportunities across Elevision’s high-impact locations, including DIFC, Emaar communities, and Bluewaters. This announcement also supports Elevision’s long-term international ambitions. Following its successful expansion into London in 2024, the company aims to match the size of its UAE footprint in the UK within the next five years. As the DOOH landscape continues to evolve, Elevision remains focused on delivering smarter media outcomes for property partners, advertisers, and the communities it serves - driven by technology, creativity, and global reach. ENDS About Elevision: Elevision is a leading digital out-of-home (DOOH) media company specializing in premium digital signage networks that shape urban environments. With a focus on technology and innovation, Elevision enables communities, districts, and property partners to engage their audiences through real-time, dynamic content across an extensive network of digital screens. Elevision’s network of 2187 digital screens in 725 premium locations across the UAE and the UK, provide advertisers with high-impact brand moments that drive awareness, engagement, and measurable results. With a thirteen-year track record of innovation, Elevision continues to redefine the Digital-Out-of-Home (DOOH) landscape through data-driven insights, programmatic capabilities, and a commitment to delivering value to both property partners and advertisers. About VIOOH: VIOOH is a leading premium global digital out of home supply-side platform. Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible. Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic capabilities and data. VIOOH currently trades programmatically in 29 markets and drives demand through partnerships with +40 DSPs globally, with more to follow. For more information about VIOOH, please visit www.viooh.com or follow us on LinkedIn.
advertising 25 Apr 2025
Creatopy hires CFO to support company’s rapid revenue expansion
New York, USA; 17 April 2025: AI-powered ad campaign platform Creatopy has appointed Maikao Grare as its new Chief Financial Officer. Grare brings more than 20 years of experience scaling high-growth startups. She has a strong track record of building finance teams from the ground up and helping companies grow into multi-million dollar businesses. At Creatopy, she will help accelerate the company’s momentum, shape long-term strategy, and support international expansion. Most recently, Grare served as Vice President of FP&A and Strategic Finance at MasterClass, where she partnered closely with executive leadership on planning, capital allocation, and business performance optimization. She played a key role in delivering multiple consecutive quarters of growth and in driving efficiencies that contributed to exceeding cash targets. She also supported the launch of OnCall, MasterClass’s new AI persona product. Previously, she was SVP of Finance at Picsart, where she was pivotal in the company’s international expansion and path to unicorn valuation. Grare has also held top finance roles at Bolt Threads (IPO in 2024), Rdio (acquired by Pandora), and Skype (acquired by eBay). Maikao Grare, CFO at Creatopy, said: “Creatopy has grown rapidly since its launch in 2021 and is on track to become a leader in the next generation of AI-powered adtech. I’m thrilled to join the team and help drive the company’s continued success.” Tammy Nam, CEO at Creatopy, said: “Maikao brings a wealth of financial and strategic expertise from across the tech industry. She’s helped multiple startups scale globally, and her leadership is exactly what we need as Creatopy enters this next chapter of growth.” ENDS About Creatopy Creatopy is transforming the way marketers create and publish ad campaigns. Our AI-powered platform helps brands and agencies scale high-quality, on-brand ads faster and more efficiently than ever before. Unlike bloated enterprise software or fragmented AI tools, Creatopy streamlines the process—from design to deployment and measurement—driving better performance and higher ROI. Trusted by thousands of global brands, Creatopy is helping to eliminate friction in the campaign process so that marketers can move at the speed of relevance. With teams in the United States, Romania and the UK, Creatopy launched in 2021 and raised $10 million in Series A financing in 2023. Find out more at www.creatopy.com.
financial technology 22 Apr 2025
Zoom Media UK partners with VIOOH to expand programmatic DOOH footprint across gyms and health clubs
15 April 2025, London - Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a new UK-wide programmatic partnership with Zoom Media UK, a digital media owner renowned for owning and operating digital advertising within gyms and health clubs across the UK, the US and Canada. Zoom Media UK offers brands the opportunity to connect with diverse, active audiences with expertise built over 20 years in the fitness and media industries combined. This partnership, initially only available in the UK, gives advertisers access to 750 strategically-placed, HD digital 6-sheet screens, generating around 900 million monthly impressions. Audiences in major UK cities and regional areas across gyms, health and leisure centres include: The Bannatyne Group, The Gym Group, Everlast UK and Fitness 4 Less. The gym-based audience impressions are derived from swipe-card footfall-reports, ensuring it is 100% verified data. Audience measurement is based on monthly footfall with inventory tracked and optimised in real-time. VIOOH, with its advanced technology platform and global footprint, seamlessly connects buyers and sellers in the DOOH space, offering a streamlined programmatic advertising experience. “Our latest media owner partnership, Zoom Media UK, is another brilliant opportunity unlocking benefits for brands across precise targeting, high visitor frequency and strong dwell times throughout UK gyms. VIOOH’s real-time trading across programmatic DOOH comes into its own in these specialist environments, delivering consistent media value and growth for both international and local-market advertisers,” said Gavin Wilson, Global Chief Commercial Officer at VIOOH. “Our D6 estate has proven time and time again its outstanding ability to engage with gym-goers no matter when they train. With an audience that has the highest density of 16-34’s across any other OOH environment, it’s a key incremental medium for broadcast delivery. We look forward to working with VIOOH’s expert programmatic team to give advertisers a compelling way to target UK gym lovers nationwide.” said Megan Bogatzki, Programmatic Director at Zoom Media. Through programmatic buying, advertisers can benefit from enhanced flexibility, precision targeting and improved efficiency, ensuring maximum impact and engagement. -Ends- About VIOOH: VIOOH is a leading premium global digital out of home supply-side platform. Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible. Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic capabilities and data. VIOOH currently trades programmatically in 29 markets and drives demand through partnerships with +40 DSPs globally, with more to follow. For more information about VIOOH, please visit www.viooh.com or follow us on LinkedIn. About Zoom Media UK: Zoom Media UK is a leading digital media owner in gyms and leisure centres nationwide. With over 20 years of experience in the fitness and media industries, Zoom has developed a network of digital media solutions that combine rich data and smart technology to place brands exactly where they need to be, when they need to be seen. Zoom’s continuous investment into in-gym digital media allows brands to be seamlessly integrated into these unique and captive environments through the expansive network of digital 6-sheet screens. Find out about Zoom’s latest updates and campaigns on our LinkedIn.
advertising 16 Apr 2025
Utiq Demonstrates Enhanced Campaign Performance Through Adobe CDP Integration
Collaborative initiative with iq digital and GroupM showcases the power of privacy-first, data-driven advertising solutions 27th March 2025: Utiq, the European AdTech company providing a Telco-powered infrastructure that leverages authentic, user-consented signals, has successfully integrated its technology with Adobe's Real-Time Customer Data Platform (CDP). This integration was validated through a pioneering data-only campaign in collaboration with iq digital and GroupM, delivering exceptional results for an automotive client. Adobe’s Real-Time CDP enables brands to unify customer data, discover new audience segments, and deliver personalised experiences without third-party cookies. By integrating with Utiq, brands gain enhanced audience recognition and segmentation in a privacy-compliant way. This synergy strengthens targeting and relevant messaging, allowing businesses to maximize engagement while maintaining full control over their customer data. To evidence this combined capability, iq digital and GroupM ran a campaign that marked the first utilisation of Utiq's user-consented signals and Authentic Audiences within Adobe's Real-Time CDP, enabling precise cross-publisher and cross-browser targeting. This strategic partnership allowed advertisers to recover significant deterministic reach, particularly in non-Chrome environments where traditional cookie-based methods are less effective. Key Outcomes: Enhanced Deterministic Reach: Over 90% of impressions in non-Chrome browsers were delivered using Utiq's ID, resulting in a 290% uplift and a substantial increase in net reach. Improved Frequency Control: The integration facilitated stable frequency management, with Utiq users in non-Chrome browsers experiencing an average of 3.29 ad touchpoints. Superior Re-identification Rates: Utiq achieved up to a 61% better re-identification rate compared to cookie-based targeting methods. Svenja Onasch, Head of Data Management at iq digital, highlighted the significance of this collaboration: "The combination of privacy-first, innovative technology and constantly growing reach makes Utiq the ideal partner in our eyes to give advertisers and agencies like GroupM more opportunities to enter into a constant dialog with target groups." Jens Depenau, Expert Partner Data Strategy at GroupM, also emphasized the campaign's success: "The cross-publisher Utiq data-only test based on data signals from the iq digital portfolio was a complete success from GroupM's point of view. With the help of our cookieless targeting evaluation metric PREPITS, we were able to record positive results across all seven dimensions." This collaboration underscores Utiq's commitment to advancing privacy-compliant, data-driven advertising solutions. By integrating with Adobe's Real-Time CDP and partnering with industry leaders like iq digital and GroupM, Utiq continues to deliver innovative approaches that enhance marketing performance while respecting user privacy. About Utiq Utiq is a European AdTech company providing a Telco-powered infrastructure that leverages authentic, user-consented signals, to enable better marketing performance and ROI in the premium open internet. Utiq empowers scaled, deterministic addressability and measurement of human audiences across all environments, including non-targetable browsers, without the need for third-party cookies, fingerprinting or other probabilistic techniques. Through its secure and encrypted Telco-powered identifier, Utiq adheres to the most rigorous privacy standards, fostering trust, transparency, and accountability across the open internet. Launched in 2023, Utiq was originally backed by Deutsche Telekom AG, Orange SA, Telefónica S.A., and Vodafone Group plc. It has continued to gain support from numerous other leading telecommunications companies, endorsing our infrastructure for responsible digital marketing practices. These include Jazztel, Movistar, Simyo, Congstar, Fraenk, otelo, Blau Mobilfunk by O2, Bouygues Telecom, SFR, Sosh, Red by SFR, A1, Bob and Yesss. For more information, visit uitq.com. About Adobe Adobe believes creativity empowers transformation—personally, professionally, and across all industries. We not only deliver strong financial results, but we’re also driving incredible innovation, adding millions of new customers, delivering billions of experiences across screens, and processing trillions of data transactions online. We believe that creativity is the catalyst for positive change. Through our efforts, we inspire creativity in people who want to make a meaningful impact in the following areas: Adobe for All: Through Adobe for All, we are creating a more diverse and inclusive workforce, working to unleash the full potential of every employee, and helping to drive meaningful impact for Adobe, our industry and society at large. Creativity for All: Through Creativity for All, we are empowering millions of creators of all backgrounds to access the tools, skills, and platforms they need to express themselves, reach their full potential and share their diverse perspectives with the world. Technology to Transform: Our greatest reach is with our technology leadership. As one of the world’s most innovative software companies, we are committed to advancing the responsible use of technology for the good of our customers, communities, and society. With Adobe Experience Cloud, we give businesses unmatched solutions for customer journey management, data analytics, content personalization, commerce and marketing workflows that drive long-term customer success. For more information, visit business.adobe.com.
customer data platforms 14 Apr 2025
Page 21 of 31
