Press Release
Accenture Adopts More Than 450 AI Agents from Pipefy to Automate Processes
Autonomous systems based on Artificial Intelligence can transform businesses San Francisco and Curitiba, Brazil, April 9, 2025 – Accenture and Pipefy got together to develop more than 450 AI Agents that transform processes within the companies. With the market evolving towards a phase of “agentification”, these autonomous systems based on Artificial Intelligence contribute to advances in the efficiency and agility of operations. As a result of implementing this feature, Accenture has seen a 60% increase in efficiency in processes that involve AI Agents. With a partnership that began in 2016, Accenture and Pipefy are developing AI use cases that bring efficiency and innovation. Automations with Artificial Intelligence help with activities such as checking and validating documents, synchronizing form fields, standardizing due dates, executive summaries, calculation assistance and updating processing times. These initiatives are part of Accenture's integrated ecosystem solutions, which include AI Refinery, GenWizard and Synops IOGA. Accenture is also able to reuse 70% of the solutions created for its clients, supporting business scalability. “Accenture has expertise in the GenAI ecosystem, which includes AI Refinery, GenWizard and Synops IOGA to build advanced orchestrators, where we use, for example, Pipefy’s platform,” said Fabiano Guastella, GenAI Digital Transformation & Innovation Director at Accenture. “We take advantage of Pipefy’s more complex functionalities integrated with our various technology partners and our clients' systems to take innovation to the next level, offering integrated GenAI to all our current and future clients. This initiative transforms processes in an intelligent and disruptive way, consolidating our leadership position in the market.” Inside the AI Agents With workflows in companies challenged with bureaucratic and manual processes, AI Agents change this scenario by implementing advanced technology. The AI Agents ensure that approvals and processes are executed automatically, and also are standardized to help eliminate human error. AI Agents stand out for their simple adoption and setup process, offering an intuitive interface, recommending agents and automations for each type of activity. They support large volumes of work and deliver results more quickly, without the need for an IT team for implementation. According to Alessio Alionço, Founder and CEO of Pipefy, the partnership with Accenture solidifies Pipefy’s position as a leader in intelligent automation, with its AI Agents solutions. “Together, we are pushing AI to do real work - automating critical processes, eliminating bottlenecks and boosting operational efficiency. With Accenture's expertise and Pipefy's technology, AI Agents are moving from being a concept to becoming the foundation of more agile and intelligent operations.” About Pipefy Pipefy is a global Artificial Intelligence platform that orchestrates autonomous AI Agents, transforming the way companies manage processes, optimize workflows and democratize access to advanced technology. Founded in 2015 in Curitiba, Brazil, and also based in San Francisco, Pipefy serves companies in more than 150 countries and has positioned itself as an expert in solutions that integrate artificial intelligence in an accessible and practical way.
automation 10 Apr 2025
British Council secures 70% reduction in marketing content creation costs and 50% faster turnaround time
Creatopy’s AI-powered digital ads platform optimised 1,000+ assets in seven languages for British Council’s “Global English” campaign - delivering 50% faster turnaround time New York, USA; 10 April 2025: British Council, the UK’s international organization for cultural relations and educational opportunities, has used cutting-edge AI-powered design automation to secure significant reductions in the time and money required to produce marketing content. By leveraging Creatopy’s platform, British Council achieved a remarkable 70% reduction in global content production costs, bringing them down from €5k to €1.5k per campaign. British Council sought to enhance engagement across Wider Europe for its Global English campaign by localising content in seven languages (Spanish, French, Georgian, Polish, Portuguese, Romanian and Ukrainian), all while ensuring the essence of the campaign was not lost in translation. This ambitious project, involving over a thousand assets and over ten Adobe master templates, presented challenges in terms of cost and efficiency. By adopting Creatopy’s platform, the British Council not only slashed its costs but also experienced a 50% faster turnaround time for asset creation, and 100% on-time delivery of all localised materials, ensuring a seamless launch. Creatopy's design automation allowed the British Council to dynamically feed messaging from various data sources, streamline localization and empower regional teams. The team templates created within Creatopy also provide a scalable and future-proof solution for ongoing content production needs. Meltem Gunyuzlu, Head of Marketing Operations Hub, Europe and Americas, British Council, said: “The benefits of Creatopy’s platform are immense - it radically decreased the amount of time, resources and money dedicated to localization and proved to be an instrumental tool for our creative asset production process.” Tammy Nam, CEO, Creatopy, said: “Marketing teams are under incredible pressure to do more with fewer resources. They’re also faced with inefficient and slow processes between global and local marketing teams, which can cause delays and increase costs. “British Council’s success in achieving 70% cost reduction with a 50% turnaround time on deadline highlights that friction can be eliminated from international, multilingual campaigns so that marketers can move at speed to meet tight deadlines. Our platform helps ensure that the right message reaches the right audience without overloading design teams. This enables brands to amplify their global impact and connect with diverse audiences more effectively, ultimately driving their mission forward at scale.” ENDS About Creatopy Creatopy is transforming the way marketers create and publish ad campaigns. Our AI-powered platform helps brands and agencies scale high-quality, on-brand ads faster and more efficiently than ever before. Unlike bloated enterprise software or fragmented AI tools, Creatopy streamlines the process—from design to deployment and measurement - driving better performance and higher ROI. Trusted by thousands of global brands, Creatopy is helping to eliminate friction in the campaign process so that marketers can move at the speed of relevance. With teams in the United States, Romania and the UK, Creatopy launched in 2021 and raised $10 million in Series A financing in 2023. Find out more at www.creatopy.com.
marketing 10 Apr 2025
Gain Theory launches report on Proving Sponsorship Value
8 April 2025, London - Global marketing effectiveness consultancy, Gain Theory, today released a new report ‘Prove Your Sponsorship Value: A Measurement Guide for Marketers’, providing brands with a six-step approach to measure and optimise sponsorship investments. The report highlights the importance of specific, detailed objectives as well as collecting consistent data that properly represents audience exposure. It comes at a time when 85% of marketer’s plan to maintain or increase sponsorship spending, according to WARC data cited in the guide1. Despite this commitment, many marketers struggle to measure the value and impact of these investments. “The measurement struggle is real. Many brands lack actionable insight into the commercial value that sponsorship drives. Understanding what data to collect, which metrics to use and how to compare sponsorship to other marketing channels are common challenges. Our report aims to help marketers overcome these barriers by providing a comprehensive framework to demonstrate value, optimisation opportunities and deliver actionable insights,” said Sam Fellows, Managing Partner at Gain Theory. The practical guide outlines Gain Theory's six-step approach to sponsorship measurement which advises brands on ways to: Define and align on core objectives. Audit existing sponsorships and categorize them (e.g. sports events,?TV shows, venues). Agree on the data you need, choose the best available data, acquire additional data. Choose an appropriate measurement technique within a measurement roadmap. Activate measurement programmes and use the outputs to achieve quick wins and long-term goals. Continually assess and evolve the measurement programme. The report showcases real-world case studies, including how geo-based analytics helped a North American retailer validate its Major League Baseball stadium signage investment. It outlines ways econometric modelling saved a global financial services company from a costly racing sponsorship that analysis showed wouldn't deliver sufficient returns. Another case study reveals how a European retailer quantified and optimised an event sponsorship. The report concludes with four key actions for marketers including insights on ways to: Build a comprehensive measurement strategy. Ensure agreement on specific objectives and timelines. Challenge marketing effectiveness vendors to think beyond standard measurement techniques. Regularly assess and evolve measurement programs. Prove Your Sponsorship Value: A Measurement Guide for Marketers can be accessed via the link here: https://gaintheory.com/prove-your-sponsorship-value-a-measurement-guide-for-marketers/ Notes to editors This guide was written by experts from Gain Theory’s global team in March 2025, drawing on their extensive experience in measuring the value and impact of sponsorship investments. The insights are based on analysis of over 25 brands across retail, CPG, and financial services over the last five years, combined with Gain Theory’s 50+ years of experience in marketing effectiveness. The Big Picture: Sponsorship, WARC, December 2024 About Gain Theory Gain Theory is a leading global marketing effectiveness and foresight consultancy, dedicated to accelerating growth for ambitious brands. We give brands the confidence to make better data-informed investment decisions. Using a combination of high-touch consultancy, unique partnerships and proprietary technology, we offer award-winning solutions that are proven to deliver results. As part of WPP, we benefit from unparalleled access to a wide range of data, expertise and tools, creating a truly differentiated offering in the industry.
marketing 8 Apr 2025
Storyblok’s CMS Helps EnergySage Slash Content Time-to-Market by 50% After Ditching Digital Silos
Unified content approach accelerates digital marketing while maximizing ROI 50% faster time-to-market for new content 2 hours to build new landing pages (down from days) 4,000+ pages successfully migrated to a unified platform Storyblok, a modern content management system, has helped EnergySage, America's largest home electrification marketplace, transform their digital experience by ditching multiple disjointed content systems for a unified approach. By doing this, they've cut their time-to-market in half and given their marketing team the power to move at the speed of opportunity. Like many growing companies, EnergySage found itself trapped in a web of disparate systems. Their digital content was scattered across WordPress, Django CMS, and countless custom-coded pages, creating a nightmare for both marketers and developers. “We're now able to go to market with new pages in just two hours because we can easily reuse previously-built blocks and templates," says Eric Pratt, Staff Software Engineer - Frontend at EnergySage. “What used to take days or sometimes weeks happens in a fraction of the time.” The transformation tackles pain points that keep marketing and tech leaders up at night: One Content Hub: By bringing all content under one roof, EnergySage eliminated the chaos of managing multiple platforms and created a single source of truth. Marketing Freedom: Marketing teams now create and publish content independently, freeing technical talent for innovation rather than routine updates. Better on Phones: Their redesigned platform better serves the growing segment of mobile users, creating a seamless experience across all devices. Search Visibility: The unified approach has enabled EnergySage to implement modern SEO best practices consistently across all its digital properties. The company's digital transformation demonstrates how enterprises can successfully migrate massive content libraries (over 4,000 pages) while simultaneously improving performance and user experience. “EnergySage's transformation exemplifies what modern enterprises can achieve when they break free from fragmented content ecosystems,” said Storyblok co-founder and CEO, Dominik Angerer. “By consolidating their digital experience with Storyblok, they've not only solved immediate technical challenges but fundamentally changed how their teams collaborate and innovate.” Resources See case studies: https://www.storyblok.com/case-studies View Storyblok’s press kit: https://www.storyblok.com/press Learn more about Storyblok: https://www.storyblok.com Follow Storyblok on LinkedIn: https://www.linkedin.com/company/storyblok About Storyblok Storyblok is a headless CMS for marketers and developers who want to make a bigger, faster market impact. It frees you from the pain of legacy CMS platforms and empowers your teams to ship content quickly and build with complete flexibility. Legendary brands like Adidas, T-Mobile, and Renault use Storyblok to make content management fun and collaborative. It’s Joyful Headless, and it changes everything. About EnergySage EnergySage connects homeowners with vetted installers for solar panels, battery storage, heat pumps, and other clean energy technologies, typically saving consumers 20-30% on installation costs.
content marketing 8 Apr 2025
Ecommerce Tech Spending Up, But Marketing ROI Is Suffering
Webarrassment: 30% of US e-commerce businesses are embarrassed by their website despite spending an average of $550,000 on marketing technology Marketing spend increased by an average of $100,000 over the past two years - with 17% spending over $1 million Business leaders estimate that poor website user experience costs $80,500 in lost sales per year - a 12% increase from 2023 Website error fixing and maintenance wastes an average of 5.8 hours per week (up from 4 hours) - with 18% of businesses spending more than 10 hours per week (up from 8%) New York, US: Storyblok, the headless CMS for brands that want to make a bigger, faster market impact, today announced research that reveals that US companies are losing an increasingly large sum of money each year due to poor website experience despite spending a substantial amount on marketing technology. 300 senior business leaders at large and mid-sized e-commerce companies in the US and Europe were asked a range of questions about their company’s website performance, accessibility, and marketing technology costs. 30% of US businesses said their website had recently embarrassed them in front of a key stakeholder or customer, however, only 1% said that their website did not meet their expectations. Revenue lost through poor website performance has grown from $72,000 in 2023 to $80,000 per year, with 22% of businesses estimating they lose more than $100,000. Businesses invested, on average, $550,000 on marketing technology over the past five years, with 17% spending more than $1 million - up from 14% in 2023. Surprisingly, 96% of businesses believe they receive good or excellent ROI on their marketing technology spend compared to 90% in 2023. Despite soaring marketing technology budgets, the time taken to maintain websites continues to grow. In 2023, companies reported an average of 4 hours per week spent on routine tasks; this has now grown to 5.8 hours, with 18% reporting more than 10 hours spent. For the first time, Storyblok also surveyed website accessibility, finding that 59% reported having at least some accessibility functionality for people with vision, hearing, or mobility impairments. 20% reported having no accessibility. Dominik Angerer, CEO and Co-Founder of Storyblok, said: “US e-commerce companies are losing a significant amount of money due to their websites failing to meet the expectations of their customers. At the same time, the cost of the technology underpinning their online offering continues to soar, as does the time lost due to maintenance. Counterintuitively, despite recognising these flaws, the vast majority of business leaders believe they are getting great ROI. “To make sense of this research, we have to realize that many businesses do not understand that they can and should expect a lot more from their marketing tech. A new generation of composable architecture and solutions provides a much more cost and time-effective solution than inefficient legacy tech stacks that are increasingly unfit for their purpose. Nearly all the problems we uncovered in this research would be solved if business leaders raised their expectations and embraced modern marketing technology.” Note Storyblok conducted the survey of 300 business leaders and executives with OnePoll. The survey ran between the 3rd and 7th of March, 2025. Resources See case studies: https://www.storyblok.com/case-studies View Storyblok’s press kit: https://www.storyblok.com/press Learn more about Storyblok: https://www.storyblok.com Follow Storyblok on LinkedIn: https://www.linkedin.com/company/storyblok About Storyblok Storyblok is a headless CMS for marketers and developers who want to make a bigger, faster market impact. It frees you from the pain of legacy CMS platforms and empowers your teams to ship content quickly and build with complete flexibility. Legendary brands like Adidas, T-Mobile, and Renault use Storyblok to make content management fun and collaborative. It’s Joyful Headless, and it changes everything.
marketing 26 Mar 2025
Hyland unveils next-generation brand to drive AI-powered market evolution
A new era of Hyland unfolds, driving market evolution to showcase the company’s future-ready roadmap Hyland brand drives the company forward into its next generation, emphasising product innovation, agentic AI development, and serving global market needs LONDON, United Kingdon – 20th March, 2025 – Hyland, the leading provider of unified content, process and application intelligence solutions, and the pioneer of the Content Innovation CloudTM, is today announcing an evolution in its brand strategy. The company’s evolved brand is aimed at aligning with market needs by emphasising AI-driven automation, cloud-native enterprise content intelligence, and enhanced user experiences. This strategic shift reflects a commitment to innovating for the future and empowering organisations with solutions that unlock critical intelligence, drive collaboration, and optimise operations. “As a billion-dollar business driving market evolution, Hyland is committed to helping organisations unlock their greatest sources of critical intelligence, inspiring innovations that fundamentally redefine how they operate and deliver value,” said Becca Toth, Chief Marketing Officer at Hyland. "With the exponential growth of unstructured data and rapid AI adoption, our new brand reflects this evolution — offering AI-powered content, process and application intelligence solutions that drive automation, unlock insights and fuel innovation for our customers." "As enterprises navigate the complexities of modernising their content ecosystems, innovative solutions that seamlessly integrate with existing IT infrastructure and unlock new efficiencies through intelligent automation are essential,” said IDC Senior Research Manager, Enterprise Content and Knowledge Management Strategies, Amy Machado. “IDC believes that addressing market needs and empowering organisations with AI-driven, dynamic content solutions that fuel innovation and operational transformation are critical to meeting these needs." A New Era for Hyland As enterprises seek to modernise their content ecosystems, Hyland has a suite of solutions that enables them to unify content across repositories, seamlessly integrate with existing IT infrastructure and unlock new efficiencies through intelligent automation. Key elements of this Hyland evolution include: AI-Enhanced Content Management: Advanced AI capabilities that enable organisations to categorise, analyse and extract profound insights from unstructured data, fueling innovation and operational transformation. Cloud-First Innovation: A modernised, cloud-native approach to enterprise content management that enhances scalability, security and flexibility. Federated Content Unification: Unique federation capabilities that enable organisations to unify their content ecosystems without requiring system decommissioning or large-scale data migrations, eliminating silos and delivering actionable intelligence. User-Centric Experience: A redesigned interface and user experience that streamlines workflows and improves accessibility across industries. With over three decades as a trusted partner in content intelligence, serving industries ranging from healthcare and financial services to government and manufacturing, the evolved Hyland brand will provide a consistent foundation to address market needs well into the future.Serving more than 14,000 customers around the globe, the Hyland platform enables organisations to unlock the full potential of their information assets, empowering those customers to expedite mission-critical business operations in mere seconds. To learn more about Hyland platform and solutions, please visit www.hyland.com. About Hyland Hyland empowers organisations with unified content, process and application intelligence solutions, unlocking profound insights that fuel innovations. Trusted by thousands of organisations worldwide, including more than half of the Fortune 100, Hyland’s solutions fundamentally redefine how teams operate and engage with those they serve. For more information on Hyland, our products and solutions, please visit Hyland.com.
intelligent assistants 26 Mar 2025
ThoughtSpot Appoints Micheline Nijmeh as Chief Marketing Officer
ThoughtSpot Appoints Micheline Nijmeh as Chief Marketing Officer Four-time CMO, Nijmeh brings decades of SaaS and Enterprise Software leadership and global go-to-market expertise to accelerate growth and market disruption MOUNTAIN VIEW, Calif., March 19, 2025 -- ThoughtSpot, the AI-native Intelligence Platform, has announced the appointment of Micheline Nijmeh as Chief Marketing Officer (CMO). Reporting to CEO Ketan Karkhanis, this strategic appointment to the leadership team underscores ThoughtSpot’s commitment to disrupting the old ways of business intelligence and empowering every decision maker with the power of data. Nijmeh is a seasoned marketing executive known for her data-driven approach, with a proven track record of building brands and driving transformation and growth at industry-leading companies, including ZScaler, Salesforce, and Xactly. Most recently she served as CMO at JFrog (Nasdaq: FROG) where she joined the company during its IPO and played a key role in driving its post-IPO growth, market expansion, and brand evolution. Nijmeh has been recognized as Silicon Valley Business Journal’s Women of Influence, a testament to her leadership and dedication to driving impact and diversity in technology. "Micheline has helped shape some of the most transformative companies across multiple industries," said Ketan Karkhanis, Chief Executive Officer at ThoughtSpot. "Her deep expertise in data-driven marketing across both enterprise and product-led-growth motions, combined with her proven track record of crafting impactful go-to-market strategies, make her the ideal CMO to help define the future of the autonomous enterprise and drive the intelligence imperative forward for our customers.” In her new role, Nijmeh will spearhead ThoughtSpot’s global marketing strategy and end-to-end customer journey, focusing on increasing brand awareness and driving significant market growth across core markets. “I am thrilled to join ThoughtSpot at this pivotal moment. In today’s dynamic market, leveraging data and AI is no longer a luxury, it’s a necessity. Yet, many organizations are still grappling with fragmented data and limited access to actionable insights,” said Micheline Nijmeh, Chief Marketing Officer at ThoughtSpot. “ThoughtSpot’s complete intelligence platform sets it apart as a democratizing force, empowering everyone from the data analyst building models, to the C-Suite executive preparing for board meetings. I look forward to amplifying ThoughtSpot’s impact of bringing this transformative power to every customer.” Nijmeh joins ThoughtSpot after the company posted significant fiscal growth in Fiscal Year 2024, closing with 40% year-over-year SaaS growth and more than doubling its monthly active users. ThoughtSpot also unveiled a significant expansion to the company’s artificial intelligence capabilities with the launch of Spotter, an agentic AI analyst, followed by the launch of Analyst Studio, a creator space that empowers data teams to get data ready for AI and analytics. In the last year, ThoughtSpot has bolstered its senior leadership, including Ketan Karkhanis as Chief Executive Officer, Brad Roberts as Chief Financial Officer, Ahmed Quadri as Chief Customer Officer, Anthony Lee-Masis as Chief Information Security Officer, and Francois Lopitaux as SVP and General Manager of Emerging Technologies and Products. About ThoughtSpot ThoughtSpot is the AI-native Intelligence Platform for every enterprise. Our mission is to create a more fact-driven world by empowering everyone to explore any data, ask any question, and uncover actionable insights faster - leading to growth, better business outcomes, and efficiency in their organizations. With ThoughtSpot’s intuitive natural language search, every user can confidently generate answers from their business data at every point of decisioning. The platform’s unified capabilities, along with our agentic AI analyst, Spotter, enable users to create precise, transparent, personalized, and actionable insights with enterprise grade trust, security, and scale. Accessible via the web and mobile app, ThoughtSpot ensures intelligent decision-making happens seamlessly, wherever and whenever needed. For developers, ThoughtSpot Embedded offers a low-code solution to integrate AI-powered analytics directly into products and services, driving data monetization and boosting user engagement for customers. Industry leaders like NVIDIA, Hilton Worldwide, Capital One and Huel rely on ThoughtSpot to transform how their employees and customers take advantage of data to create better business outcomes. Try ThoughtSpot today and experience the new era of analytics.
marketing 26 Mar 2025
Braze Launches New Shopify Partnership and eCommerce Features
New capabilities and Shopify integration enable brands to more quickly and easily build great customer experiences with Braze NEW YORK, March 18, 2025 – Braze (Nasdaq: BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, today announced a new strategic partnership and integration with Shopify, along with new features and templates to personalize shopper engagement. These capabilities offer enhanced real-time insights into individual preferences during the shopping journeys that help eCommerce marketers quickly create the campaigns that power their daily operations—allowing them to focus more on crafting experiences that build lasting relationships with their shoppers. The Braze Customer Engagement Platform provides a real-time, flexible cross-channel solution for brands of all sizes, industries, and geographies. Brands can leverage features such as the Braze Data Platform, BrazeAI™, and native cross-channel capabilities to unify customer insights and create highly relevant, memorable experiences. Brands in retail, consumer packaged goods, and more, such as e.l.f. Beauty, Hugo Boss, Gymshark, Gap, and Overstock already use Braze as a part of their eCommerce journeys. At e.l.f. Cosmetics, we know that truly understanding our consumers allows us to serve them better,” said Brigitte Baron, Senior Director, Global CRM & Customer Growth at e.l.f. Cosmetics. “It’s not just about reaching them, it’s about delivering value in ways that feel relevant and welcome. With Braze, we can create personalized, data-driven experiences that resonate with our community, ensuring every interaction is meaningful rather than just another message." Easily Activate Real-Time eCommerce Insights with Braze and Shopify The new Braze and Shopify strategic partnership enables enterprise brands to create seamless, personalized customer journeys by combining Shopify’s eCommerce capabilities with Braze’s real-time engagement platform - supporting higher conversions, retention, and lifetime value. With the enhanced Shopify integration, eCommerce brands can onboard quickly to support bi-directional flow of commerce insights, enhance identity management, and enable personalized shopping experiences using visitor data and product metafields from Shopify. (Q1 2025) “At Shopify, we are committed to making commerce better for everyone,” said Dale Traxler, Director - Technology Partnerships at Shopify. “Our plug and play integration with Braze allows brands to action insights across both platforms and engage consumers with better shopping experiences in the moments that matter. We're excited to partner with Braze to help Enterprises stay ahead in today’s dynamic retail and eCommerce landscape." Achieve Faster Time to Value with Native eCommerce Capabilities New native eCommerce data schemas and templates help brands more quickly understand shopper behaviors and take relevant actions at every step of their journey: With pre-defined events from Shopify, marketers can unlock a range of eCommerce use cases, such as Abandoned Cart, to quickly activate campaigns and see a direct impact on their ROI. (Available in Q1 2025 for Shopify customers, Q2 2025 for Non-Shopify customers) Pre-built Canvas (Q1 2025) and Email templates (Q3 2025), specifically designed for eCommerce and aligned with industry best practices, allow marketers to quickly and easily create visually appealing and effective campaigns. Customizable drag and drop Landing Page templates accelerate the creation of new landing pages, allowing marketers to promote their products and grow their email, SMS, and WhatsApp lists. (Q1 2025) Deliver Richer, No-code Personalized Cross-channel Experiences Marketers can also take advantage of new capabilities to deliver richer, frictionless shopping experiences that spotlight the most relevant products and services across WhatsApp and email channels: Marketers will be able to add dynamic, no-code product personalization using drag and drop email composer, enabling highly targeted messaging by aligning their products with their customers’ unique interests and tastes. (Q3 2025) With the upcoming release of WhatsApp Commerce, global eCommerce brands can drive more sales by using their Meta Catalogs to easily create dynamic WhatsApp product messages and rich, in-thread shopping experiences. Other WhatsApp enhancements like more rich media support (including video) and WhatsApp Lists enable merchants to show off their products in new ways and provide personalized recommendations based on customer preferences. Click tracking helps marketers effectively retarget customers on WhatsApp and other channels to drive more conversions. (Q2 2025) “We built the Braze platform to be flexible and powerful enough to enable brands across every industry, region, and size to create relevant, engaging experiences,” said Kevin Wang, Braze Chief Product Officer. “This has allowed brands to build on our real-time streaming architecture, data modularity, and native cross-channel approach, leading to positive business results for eCommerce brands. As we focus more on specific industries, we see opportunities to make Braze even easier for marketers to use. We're excited to take this step further for eCommerce, in partnership with other leaders in this space like Shopify, to make it quicker and simpler to understand and engage consumers across their entire journey." eCommerce brands looking to optimize their customer engagement strategy can explore the new solutions Braze offers here. Forward-Looking Statements This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the performance of and expected benefits from Braze, its products, programs and strategic partnerships. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in Braze’s Quarterly Report on Form 10-Q for the fiscal quarter ended October 31, 2024, filed with the U.S. Securities and Exchange Commission on December 10, 2024, and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this press release represent the views of Braze only as of the date of this press release, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law. About Braze Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News & World Report Best Companies to Work For, 2024 Best Small & Medium Workplaces in Europe by Great Place to Work®, 2024 Fortune Best Workplaces for Women™ by Great Place to Work® and was named a Leader by Gartner® in the 2024 Magic Quadrant™ for Multichannel Marketing Hubs and a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q3 2024. Braze is headquartered in New York with 15 offices across North America, Europe, and APAC. Learn more at braze.com.
ecommerce and mobile ecommerce 18 Mar 2025
StackAdapt and Zitcha Partner to Democratize Retail Media Access for Global Brands
Integration simplifies retail media and provides mid-market brands with scalable programmatic capabilities Toronto, ON – March 18, 2025 – StackAdapt (www.stackadapt.com), a leading multi-channel advertising platform, is pleased to announce a global partnership with Zitcha, a unified retail media platform. This collaboration empowers brands of all sizes - particularly mid-market companies - to leverage retail media opportunities traditionally limited to top-tier enterprises. By integrating Zitcha’s platform with StackAdapt’s advanced programmatic capabilities, brands can now easily access, scale, and optimize their retail media campaigns across key regions including North America, Europe, and Asia-Pacific. With the growing importance of retail media, small and mid-sized brands have often faced barriers to accessing powerful advertising tools. Zitcha is the only platform purpose-built for retailers to unify their onsite, offsite, and in-store advertising into a single streamlined system. Through this partnership, retailers and brands of all sizes can now access a fully integrated retail media solution that removes technical barriers and enhances campaign efficiency. The partnership between StackAdapt and Zitcha provides an easy-to-implement system that enables retailers to engage mid-market brands with less effort and higher returns. “We are excited to partner with Zitcha to unlock greater retail media opportunities for brands and retailers worldwide,” said Renee Caceres, Head of Retail Media at StackAdapt. “This partnership allows brands to tap into the full potential of retail media networks, eliminating typical barriers and making it easier for SMBs to access the data, measurement, and inventory needed for success.” Through StackAdapt’s API integration, brands can leverage crucial insights, inventory, and measurement tools to run personalized campaigns across multiple channels, including display, video, and connected TV (CTV). The platform’s transparent reporting and secure environments help boost return on ad spend (ROAS), increase yield for retailers, and deliver personalized customer experiences. “Retail Media isn’t just the future - it’s the now. By joining forces with StackAdapt, we’re removing the friction that has kept brands from fully embracing it” said Troy Townsend, CEO and Co-Founder at Zitcha. “This integration ensures that every retailer, no matter their size, can unlock new revenue streams, and every brand can deliver smarter, high-performing campaigns. “With this integration, brands can now plan, activate, and measure retail media campaigns with the same efficiency and precision as traditional programmatic advertising. Whether it’s engaging shoppers on retailer websites, reaching audiences across the open web, or driving in-store sales, this partnership ensures every advertising dollar works harder.” Zitcha is the first retail media platform to integrate StackAdapt’s programmatic advertising capabilities, ensuring brands can reach new customers through advanced targeting and personalization while maximizing return on investment. By leveraging StackAdapt’s global presence, Zitcha is bolstering its expansion into the US, alongside its presence in key markets including UK, EMEA, and APAC, supporting brands to scale their efforts effectively and efficiently. About StackAdap StackAdapt is a multi-channel programmatic advertising platform used by hundreds of brands and agencies around the world. StackAdapt’s data-driven platform combines state-of-the-art machine learning with a clean and intuitive user interface to provide media buyers with an easy way to plan, execute, and drive the best performance across all devices, inventory, and publishing partners. StackAdapt has been recognized as one of the fastest-growing technology companies in North America, is rated the number 1 demand-side platform (DSP) on G2, and is the highest-performing and easiest-to-use platform. For further information, visit www.stackadapt.com. About Zitcha Zitcha is the adaptive, unified retail media platform that empowers retailers to build and scale their unique Retail Media Networks (RMNs). The all-in-one solution seamlessly integrates planning, delivery, and insights across onsite, offsite, and in-store channels, adapting to each retailer's vision, customers, and business model. From its Australian headquarters, Zitcha works with major retailers, RMNs and brands around the world, unlocking new revenue streams while improving collaboration with advertising partners.
marketing 18 Mar 2025
Pipefy Adds AI Agents to Process Automation Solution
Pipefy’s AI Agents are designed to interact with the environment, facilitating workflow within companies and helping users to make strategic decisions San Francisco, March 18, 2025 — Pipefy, a process automation platform, today announced the addition of AI Agents to its solution, to facilitate manual and repetitive processes within companies' workflows. Pipefy AI Agents are AI-based systems that can be autonomous or supervised and are designed to perform tasks, make decisions and interact with the environment independently. The AI agents leverage advanced algorithms and natural language, adapting to users' behavior to deliver precise results. According to Alessio Alionço, founder and CEO of Pipefy, expanding investments in AI is the company's focus for 2025. “Our business has been recognized for its development and large investment in no-code technologies. For 2025, the perspective is to take a closer look and expand investments in our AI solutions, with the expectation that it will dominate our revenue generation this year,” he says. How do AI Agents work? AI Agents support a large volume of work and are able to deliver it more quickly, such as validating contracts, creating texts, making choices based on criteria and running calculations. When added to workflow processes, this layer of autonomy and decision-making frees people to work on more strategic operations. Among Pipefy's clients, who already use AI Agents, a total of 1,600 agents operating weekly and 2,600 agents operating in February alone were mapped. The data shows that the AI Agents help with a range of activities, including checking documents, reading resumes, customer service assistants and credit analysis. Agents can operate at different levels of complexity, from simple tasks to highly sophisticated activities. The main focus of the platform is to be an agent orchestrator, being flexible and compatible with the client's technology. Pipefy’s workflow automation solution can orchestrate multiple agents based on different models (OpenAI, Llama, Gemini) and operating on different infrastructures (AWS, Oracle, Google, Azure). Pipefy's big goal is to build an intuitive solution that unlocks the use of AI within companies and empowers technical and non-technical teams to use agents in their routine. This is because AI Agents are process-first and are all configured based on existing processes within Pipefy platform and a layer of customer data, meaning that the user doesn't have to waste time organizing data for the agents to be able to operate. “In the past, several companies have sold AI projects that never happened because of the technical complexity, and consequently didn't deliver value to the business areas. This has been our obsession: to create agents that work in various no-code models and that the business areas can configure themselves. Here at Pipefy, for example, 85% of our workflows are built by non-technical people. It's a non-negotiable point and one that we want to advance in the setup of our agents,” Alessio points out. In addition, AI-enabled processes have less risk of human error, as they are more standardized. The technology is available 24 hours a day, 7 days a week, without requiring human intervention. Brazilian company with global presence Founded 10 years ago in the city of Curitiba, Brazil, Pipefy has reached more than 150 countries and serves around 4,000 clients, including Visa, IBM, Volvo and Itaú. According to a recent study by the consulting firm Forrester, its features are capable of generating time savings in automated tasks of 40%, as well as bringing a return on investment (ROI) of 260% for companies. These benefits have attracted the attention of important investors around the world, such as Founders Fund, Redpoint, Valor Capital Group and Softbank, among others. The business has already raised around U.S. $150 million. Also based in San Francisco (USA), Pipefy has been included in the latest Inc. 5000, the annual ranking of the fastest-growing private companies in the U.S. The list provides a data-driven view of the most successful companies in the independent business and entrepreneurial segment. “A decade ago, when we started, automating workflows took weeks, sometimes months, and required specialized teams. Now, business teams can create, adjust and implement solutions in hours, maybe even minutes. The current challenge is to bridge the gap between AI's technical potential and companies' openness to adopting it. With AI Agents, we aim for that,” concludes Alessio Alionço. About Pipefy Pipefy is a global Artificial Intelligence platform that orchestrates autonomous AI Agents, transforming the way companies manage processes, optimize workflows and democratize access to advanced technology. Founded in 2015 in the city of Curitiba, Brazil, and also based in San Francisco, Pipefy serves companies in more than 150 countries and has positioned itself as an expert in solutions that integrate artificial intelligence in an accessible and practical way.
artificial intelligence 18 Mar 2025
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