Press Release
SeenThis Joins Amazon Ads Partner Network and Achieves 3PAS Certification on ADSP to Drive Cost-Efficient Video Reach
The collaboration will enable advertisers to deploy successful campaigns across Amazon Ads solutions February 6th, 2025 – Adaptive streaming technology company SeenThis joined Amazon Ads Partner Network and was Certified as a 3rd Party Ad serving solution on ADSP. The collaboration empowers brands and agencies to leverage SeenThis' cutting-edge adaptive streaming technology to create high-performance and more sustainable video advertising campaigns on ADSP selected 1P and 3P inventory. The Amazon Ads Partner Network is a global community of agencies, consultancies, and tech partners that can help advertisers achieve their business goals through Amazon Ads solutions. SeenThis’ platform loads creatives instantly, and provides a dramatically better viewer experience and performance, while using less data than conventional advertising technology. Now, through its availability within ADSP, SeenThis is positioned to help advertisers deliver cost-effective video campaigns that drive brand awareness while reducing their environmental impact. "Joining the Amazon Ads Partner Network as an Amazon Ads Partner and getting certified to serve ads on ADSP 1P and 3P inventory is a significant milestone for SeenThis," said SeenThis CEO, Jesper Benon. “This highlights the power of our adaptive streaming technology to deliver the results advertisers demand, while at the same time reducing the carbon footprint of digital advertising.” About SeenThisSince 2017, Swedish tech company SeenThis has been evolving screen experiences for everyone, everywhere. With its groundbreaking adaptive streaming technology, SeenThis is transforming the distribution and climate impact of digital content compared to traditional technology. With billions of streams served for 5000+ brands in 50+ countries, the company is on a journey to reshape the internet – for good. Working across seven offices globally, SeenThis employees are obsessed with creating a truly high-speed and energy-efficient Internet. For more information, visit seenthis.co
business 6 Feb 2025
Two thirds of UK shoppers say they are no longer loyal to CP brands
In an era where AI simplifies brand-switching, only brands deeply connected to their consumers can maintain a competitive edge London, UK, 6th February 2025 — Over two thirds (69%) of UK shoppers do not consider themselves loyal to brands producing consumer products (CP), including food, soft drinks, health products, and other daily goods. That’s according to new data released from SAP Emarsys, ahead of LIVE 2025: Retail Week x The Grocer. The research reveals best practices for CP brands looking to build direct engagement with their audience. It is supported by a survey of 2,000 UK consumers, providing valuable insight into CP and DTC (direct-to-consumer) brands. According to the SAP Emarsys research, consumer products brands are also struggling with growing supply chain disruption, market saturation, and difficulty collecting and integrating the first-party data needed to target today’s consumers. However, the report reveals a silver lining for CP brands, which suggests that brands can now more easily retain customers who might otherwise be tempted to switch due to convenience, price or curiosity for something new through AI-driven personalisation. Direct-to-consumer subscriptions are also becoming a key driver for loyalty. Of those shoppers who describe themselves as ‘loyal’ to a CP brand, one in five (19%) now buy via a monthly subscription service. Loyalty programmes are also growing more important, with 41% of CP shoppers having joined a new loyalty scheme in 2024. To grow this type of repeat engagement, SAP Emarsys’ urges consumer product brands to focus on creating an emotional connection with customers. This is where a value exchange is essential to a personalised customer experience as part of an AI-leveraged omnichannel strategy. The SAP Emarsys platform empowers brands to deliver seamless experiences across all channels, simplifiying the customer journey and helping consumers stay connected to their preferred brands. This is a must-have given it costs brands five times more* to acquire a new customer than to retain an existing one. By making it easier for customers to stay loyal, brands can increase both lifetime value, and profit.Sara Richter, CMO at SAP Emarsys explains, “Consumers are shifting their brand loyalties. While cost continues to be important, increasing value is placed on convenience and personalised experiences. The right approach to omnichannel engagement will not only help brands adapt to changing economic conditions, but will also empower them to build meaningful, enduring relationships with their customers.” John Frieda, a global leader in the haircare industry, exemplifies the art of creating impactful customer connections through highly targeted, data-driven omnichannel marketing strategies. By leveraging SAP Emarsys’ Customer Engagement solutions, John Frieda was able to perfect its product launch campaigns. John Frieda saw a 4.2x conversion rate (CVR) compared to their average CVR and was able to reach 4x their average number of contacts. This success allowed to retain but also expand its devoted customer base and consequently reinforce its position as a beloved brand." Lyla Holt, Global Digital Marketing Manager, Consumer Care, John Frieda, commented, “Over 88% of users who purchased an ULTRAfiller+ product purchased 2 or more products within the line. This launch not only had a huge impact on the success of the ULTRAfiller+ but also shaped how we go to market with NPD (New Product Development) in the future.” To learn more how John Frieda and brands alike took their marketing strategies to the next level, connect with SAP Emarsys at LIVE 2025: Retail Week x The Grocer event on Tuesday 11th of February at the Business Design Centre, London. Methodology Research conducted by Opinion Matters on 2,010 UK respondents aged 16+, collected between 12-17th June 2024. Opinion Matters abides by and employs members of the Market Research Society and follows the MRS code of conduct which is based on the ESOMAR principles.? About SAP EmarsysSAP Emarsys is the customer engagement solution of Intelligent CX from SAP, empowering businesses to deliver personalized, AI-driven, omnichannel experiences. Built for scalability and extensibility, Intelligent CX from SAP integrates commerce, sales, service, marketing, and customer data, enabling businesses to exceed customer expectations with real-time, relevant engagement. From digitally native disruptors to global enterprises, SAP Emarsys helps bring out the best CX in every business by meeting customers where they are with the products, information, and experiences they need, exactly when and where they need them. For more information, visit www.emarsys.com
customer engagement 6 Feb 2025
Avanade, Microsoft and Sitecore Unveil Study on AI's ‘Game-Changing’ Impact in Marketing
Marketers pin big hopes on AI, especially in transforming real-time customer service, but trust remains a key hurdle SEATTLE — Avanade, in partnership with Microsoft and Sitecore, today releases a study titled AI: The Catalyst for Marketing’s Next Evolution, which highlights how artificial intelligence (AI) is reshaping marketing. The report, unveiled at yesterday’s UnConference@NRF, showcases AI’s potential to revolutionize real-time customer service and personalized experiences while underscoring challenges related to trust and operational readiness. "AI has the power to transform every aspect of marketing, from delivering hyper-personalized customer experiences to streamlining operations and boosting efficiency," said Roy Capon, Global Head of Customer Experience at Avanade. "When leveraged correctly, AI can be a game-changer for businesses, enabling smarter decision-making, driving deeper engagement and ultimately delivering valuable business outcomes. However, to unlock its full potential, organizations must build trust in the technology, ensuring it is used responsibly and aligned with their business objectives and brand values." The study, commissioned by Avanade, Sitecore, and Microsoft, and conducted by Incisiv, surveyed marketing leaders in retail, consumer packaged goods (CPG), and manufacturing across North America, the UK and Australia. The report highlights three key themes within the findings: a gap between AI optimism and operational readiness, concerns about trust, and the impact of AI on customer experiences. It also provides actionable steps to address these challenges and drive successful AI adoption. Key findings: AI’s Impact on Customer Experiences 71% of marketers see AI transforming real-time customer service and support. 76% agree AI enhances speed and personalization in customer interactions AI Optimism vs. Readiness Gap 74% of companies use AI in marketing, and 82% plan to expand its use. However, only 12% feel ready to scale AI, with 48% still building business cases, and 44% in proof-of-concept stages. Trust in AI: A Critical Challenge 54% of marketers worry about training AI to understand their brand voice. 39% cite challenges in maintaining brand consistency across channels. 42% plan to implement responsible AI guidelines for data accuracy and human oversight. “To successfully move from ambition to execution, businesses must integrate AI as a central component of their marketing strategy,” said Capon. “It’s not enough to simply adopt AI—companies must align AI initiatives with their broader business goals to ensure consistency and agility. This means connecting AI-driven insights with strategic objectives, automating repetitive tasks, and leveraging AI for smarter, data-driven decision-making. When businesses do all this, they create the strong foundation of trust required for AI to truly thrive and deliver long-term value.” The report goes on to emphasize the importance of simplifying and standardizing AI tools in collaboration with IT to ensure seamless integration, and to invest in comprehensive training to equip marketing teams with the skills and resources needed to use AI effectively and creatively. To address the concerns around trust, the report advocates the use of strong content governance frameworks, leveraging AI as a collaborative tool to scale content creation while preserving authenticity. “With the right approach, AI does more than automate tasks—it elevates the customer experience,” explains Capon. “By using AI-driven predictive analytics to analyze customer data, businesses can anticipate future needs and deliver tailored content, that resonate deeply with customers, strengthening brand loyalty as well as driving higher customer satisfaction.” About Avanade Avanade is the world’s leading expert on Microsoft. Trusted by over 5,000 clients worldwide, we deliver reliable, AI-driven solutions that solve business challenges of all sizes and unlock the full potential of people and technology. We empower organizations to use Microsoft technology to optimize operations, drive growth, and foster innovation, enabling them to excel in delivering exceptional customer experiences. Together with Accenture, we combine global scale with local expertise in AI, cloud, data analytics, cybersecurity, and ERP to create human-centered experiences. We are committed to doing what matters for our clients, their customers, employees and partners by designing solutions that prioritize people and drive meaningful impact. Since 2000, Avanade has leveraged its close partnership with Microsoft to bring the latest technologies to market, serving as Microsoft’s "Client Zero" and earning, with Accenture, Microsoft’s Global SI Partner of the Year Award a record 19 times. As a purpose-driven and responsible organization, Avanade champions diversity, inclusion, and sustainability, ensuring our work benefits society as well as drives business success. Avanade. Do what matters. Learn more at www.avanade.com and follow us on LinkedIn.
marketing 29 Jan 2025
SurveyMonkey releases new market research capabilities that expand global panel reach and make advanced analytics more accessible
New features give marketers and business leaders more control over audience targeting, scheduling, and data analysis SAN MATEO, Calif., January 28, 2025 – SurveyMonkey, the world’s most popular platform for surveys and forms, announced a series of updates to its market research solutions designed to help organizations of all sizes conduct more advanced research faster. Whether startups are refining a product concept, global enterprises are seeking to understand customer preferences in different markets, or marketers want to run great recurring studies, these updates provide much-needed flexibility and customization. The new features are available now to all users who purchase responses through the global survey panel SurveyMonkey Audience. New research shows that marketers believe 2025 will be the year of driving business growth, with 45% citing it as the top priority for the year. However, budget constraints and the demand for fresh, engaging content remain significant concerns. These enhancements to SurveyMonkey market research solutions directly address these challenges, empowering professionals to gather timely insights efficiently without relying on expensive and slow third-party agencies. New SurveyMonkey market research innovations include: SurveyMonkey Audience nearly doubles to 335 million+ panelists globally: Customers now have access to a significantly larger and more diverse pool of global respondents, helping them validate concepts and gather market insights in as little as an hour—no matter their target audience. This includes 56 survey language options, access to respondents in over 130 countries, and more than 200 targeting options, so businesses can connect with exactly the right consumers for their research needs Schedule surveys in advance: Future scheduling makes conducting longitudinal studies and recurring research across time zones easier—users can simply choose a date and time up to one month in the future to distribute a survey to enable longitudinal research like brand health tracking or easily conduct research on a recurring basis Get fresh insights every time with exclusions: Updated exclusions allow users to ensure panelists who previously took a survey within the last 100 days will not receive the survey again when a new collector is launched. Users can also now easily exclude panelists who took a different survey they sent Analyze data based on more advanced criteria: Users who sent a survey using advanced targeting can now analyze data based on those criteria for more robust analysis. This is particularly helpful for brands looking to segment data among specific target audiences, such as pet owners vs. non-pet owners between 18 and 34 Maximize market reach with TURF analysis: MaxDiff analysis now includes TURF analysis (“total unduplicated reach and frequency”). This technique helps businesses understand the optimal combination of features or messages to appeal to the widest audience. A company could use TURF analysis to determine which combination of product features would attract the largest segment of their target market or a marketer could leverage the feature to understand which marketing messages resonate with the largest segment of the target audience. By understanding which elements resonate most effectively, companies can refine their offerings and campaigns to achieve maximum market impact “Our latest research shows that 86% of marketers are being asked to achieve more with less this year, facing tighter budgets and fewer resources while aiming for higher ROI,” said Priya Gill, global head of marketing at SurveyMonkey. “These new market research enhancements will empower our customers to address these challenges by generating the insights they need to focus on high-impact strategies. With faster access to insights, greater flexibility, and more advanced analytics, users will have the confidence to make critical decisions in today’s challenging environment where there’s little room for error.” For more information, please visit https://www.surveymonkey.com/product/market-research/audience-panel/. About SurveyMonkey SurveyMonkey is the world’s most popular platform for surveys and forms, built for business and loved by users. We combine powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms. With built-in research expertise and AI-assisted technology, it’s like having a team of expert researchers right at your fingertips. Trusted by millions–from startups to Fortune 500 companies–SurveyMonkey helps teams gather insights and information that inspire better decisions, create experiences people love, and drive business growth. Discover how at surveymonkey.com.
marketing 29 Jan 2025
Utiq makes key hires to address demand from brands and agencies for privacy compliant addressability
Pagel Colin and Thomas Bailly join the business as it continues to expand availability of its Authentic Audiences London - UK - 16th January 2025: Utiq, the European adtech company with a fully consented, privacy-compliant, telco-powered first-party identifier, today confirms the appointment of two adtech industry leaders into key business roles, with Pagel Colin joining as Director of Global Clients and Thomas Bailly as Director of Global Agencies. Following a year of exponential business growth, Utiq aims to accelerate continued adoption of its Authentic Consent Service by both audiences, publishers and brands. This is particularly true of partnerships with advertisers and their agencies, where demand to solve fundamental addressability use cases - including user reach across “dark” browsers, such as Apple’s Safari, or first party audience activation – are key marketing pain points. Pagel Colin brings 14 years of international experience from leading ad tech companies including Criteo, Weborama, and LiveRamp, with expertise in sales, strategy, and scaling global initiatives. Joining Utiq as Director of Global Clients, he will spearhead global commercialisation efforts, driving growth and creating scalable strategies to meet the evolving needs of partners. Known for his strategic mindset and results-oriented approach, Pagel’s leadership will support Utiq’s mission to deliver innovative, data-driven solutions for agencies and brands, solidifying its position as a global leader in the tech and advertising space. Thomas Bailly joins after almost two decades at businesses including Microsoft, AOL/Verizon Media, Twitter, and Pinterest, excelling in agency partnerships and driving commercial strategies for billion-dollar businesses. At Utiq, he will develop a global go-to-market strategy for agencies, foster impactful partnerships, and build effective processes to ensure sustainable growth. Thomas will also work to ensure optimum and critical alignment between Utiq’s value proposition and agency needs, while achieving operational excellence across markets. Commenting on the appointment of Pagel and Thomas, Marc Bresseel, Utiq’s CEO, said: “The decline of third-party cookies is pushing brands and agencies to reevaluate their first-party data strategies to connect with consumers effectively. Utiq empower brands and agencies to adopt a fully-consented addressability approach, fostering stronger, deterministic consumer relationships, while safeguarding their privacy. The stakes have never been higher: growing consumer awareness about how audience data is handled, directly impacts trust in brands.” Bresseel continues, “Pagel and Thomas will help Utiq to accelerate and broaden our partnerships with forward-thinking global brands and agencies to navigate this shift, turning compliance into a competitive advantage. By prioritising privacy, we help transform it into a valuable brand asset that builds consumer trust and loyalty. We’re incredibly pleased that they have joined our team and mission.” Reflecting on why now was the time to join the business, Thomas commented, “I recognise Utiq's unique position as a privacy-first partner to agencies and advertisers, leveraging exclusive Authentic Audience signals from trusted publishing partners that will help shape the future of programmatic advertising in the open web. Similarly, Pagel noted that he “was inspired by Utiq’s groundbreaking approach to first-party identifiers, balancing scale, reach, encryption, and consent to set new standards in privacy-first advertising.” Utiq launched in mid-2023 offering a unique, purpose-driven service to the market that solves the consent, privacy and addressability issues of an increasingly fragmented and disconnected internet. Critical to this proposition, Utiq’s Authentic Consent Service also includes our easy-to-use and centralised consenthub platform, which gives users simple control and choice over their data, and is part of our ambition to build an ecosystem based on trust and transparency. In only 18 months, Utiq is now operational and available in Germany, Austria, France and Spain, with UK and Italy to follow shortly, and is already enabling deterministic, responsible advertising to millions of consented, human audiences. About Utiq Utiq is a European AdTech company with a unique Telco-powered first party identifier, that harnesses Authentic Consent to enable responsible digital marketing. Utiq empowers brands and publishers to address first party Authentic Audiences at scale, delivering relevant ad-funded experiences while embracing the very toughest privacy standards, through its secure and encrypted consentpass solutions. Our easy-to-use and centralised consenthub platform also gives users simple control and choice over their data, and is part of our ambition to build an ecosystem based on trust and transparency, Utiq was launched in 2023 and is backed by the telecommunications providers Deutsche Telekom AG, Orange SA, Telefónica S.A. and Vodafone Group plc.
advertising 20 Jan 2025
Personalisation pays: A £2.5bn opportunity for brands who avoid Gen Z red flags in ‘25
AI-driven personalisation emerges as the ultimate solution for building loyalty and driving revenue London, UK, 16th January 2025 — Gen Z shoppers are set to drive a staggering £2.5 billion in spending during the January sales, with individuals spending an average of £171, according to new research from SAP Emarsys, the global leader in customer engagement. However, brands that fail to meet this highly influential generation’s expectations risk missing out on their loyalty – and their wallets – in 2025. The research uncovers the top “red flags” that cause Gen Z to head to competitors, as well as the “green flags” brands must adopt to win their hearts and their business. With 68% of Gen Z reporting loyalty to a favourite brand they repeatedly engage with, this group presents a lucrative audience for brands that “get it right” by building meaningful connections. However, their loyalty isn’t unconditional, and brands must avoid critical missteps to stay on their radar in 2025. Gen Z red flags — How to lose loyalty: SAP Emarsys’ research reveals top loyalty “red flag” pitfalls that could drive away Gen Z shoppers: 27%: Treating personal data irresponsibly 27%: Sending excessive marketing communications 26%: Charging for returns 18%: Failing to reward long-term customers 14%: Failing to personalise a shopping experience Gen Z green flags — How to win loyalty: On the flip side, Gen Z responds positively to brands that align with their values and create memorable experiences. AI-leveraged personalisation, consistency, and authenticity are key to securing their loyalty: 43%: Of Gen Z show their loyalty to a brand by having the brand’s app downloaded. This signifies the importance of delivering high-quality apps to keep this generation immersed and loyal in a brand 27%: Offering memorable experiences, like personalised services or events 23%: Being ‘iconic’ and relatable on social media 22%: Are more loyal to brands that use AI to improve their shopping experience 17%: Collaborating with relatable influencers and celebrities Personalisation plays a particularly important role — 26% of Gen Z say they feel more loyal to brands that adopt a personalised approach tailored to their individual preferences. Sara Richter, CMO at SAP Emarsys, explains, "Personalisation empowers brands to create value for Gen Z wherever they are—on their phones, engaged, and eager for experiences that feel tailored to them. By understanding individual preferences and acting on them in real-time, across multiple channels, brands can create the kind of loyalty that lasts." For consumer goods brands, personalisation isn’t just a buzzword — predictive AI makes personalised offers in real time — and is a proven way to turn Gen Z shoppers into loyal customers. With SAP Emarsys’ customer engagement platform, brands can deliver tailored recommendations, exclusive offers, and the best experience across every channel. With Gen Z poised to drive £2.5 billion in spending during the January sales alone, consumer goods brands have an enormous opportunity to capture their loyalty and boost long-term growth. By focusing on avoiding red flags, delivering green flags, and leveraging personalisation, brands can position themselves as the go-to choice for this powerful demographic. For more insights into true loyalty, download the SAP Emarsys Customer Loyalty Index at www.emarsys.com. NOTES TO EDITORS Research Methodology: Survey conducted by Opinion Matters among 2,010 UK respondents aged 16+, collected between 12-17th June 2024. Calculations: Spending estimate based on the UK’s Gen Z population (12.7m, per Statista) multiplied by average spend (£171). About SAP EmarsysSAP Emarsys is the customer engagement solution of Intelligent CX from SAP, empowering businesses to deliver personalized, AI-driven, omnichannel experiences. Built for scalability and extensibility, Intelligent CX from SAP integrates commerce, sales, service, marketing, and customer data, enabling businesses to exceed customer expectations with real-time, relevant engagement. From digitally native disruptors to global enterprises, SAP Emarsys helps bring out the best CX in every business by meeting customers where they are with the products, information, and experiences they need, exactly when and where they need them.
customer engagement 20 Jan 2025
Five in six UK consumers don’t feel valued by brands
approaches, new research from SAP Emarsys Customer Engagement has uncovered a significant challenge for UK brands: five in six (83%) consumers feel undervalued by the brands they remain loyal to, with many questioning their loyalty altogether. The Customer Loyalty Index, which surveyed more than 2,000 UK consumers, reveals diverse motivations for brand loyalty: 40% credit it to long-standing reputations, 30% to brand consistency and 22% to iconic branding. Yet, despite this loyalty, only 17% of consumers feel “truly valued,” leaving the majority wanting more. This disconnect is a wake-up call for brands, as customer acquisition costs continue to rise. Research* shows it costs up to five times more to acquire a new customer than to retain an existing one. For industries like fashion, where 52% of consumers are loyal to a single brand, this poses a threat to long-term stability. "True loyalty is built by delivering meaningful connections and value at every stage of the customer journey," said Meghann York, Global Head of Product Marketing at SAP. "With AI, brands can identify and engage diverse audiences, meeting customers where they are with tailored, real-time experiences across every channel. "Value can be subjective, so SAP Emarsys empowers brands to understand and deliver what value means to each customer—whether it’s exclusive access, personalised rewards, or tailored recommendations. This creates a fair value exchange, where customers are happy to share something as simple as an email or a birth date because they see clear, tangible benefits in return." PUMA: a case study in personalised, omnichannel loyalty PUMA’s partnership with SAP Emarsys shows how brands can address this loyalty gap. Using AI-driven insights, PUMA personalises customer journeys across its direct-to-consumer platforms, in-store experiences and third-party channels. Through partnerships like Mention Me, PUMA identifies and nurtures loyal brand advocates. Meanwhile, its F1 sponsorship engages motorsport enthusiasts, introducing collections like the PUMA Speedcat range. By bridging content and commerce through TikTok shoppable videos, PUMA reaches younger audiences, enabling them to shop without interrupting their browsing experience. Infused with AI, the SAP Emarsys platform empowers marketers to engage these diverse audiences, enabling PUMA to tailor offers, provide exclusive app content and drive early access to launches. According to SAP Emarsys research, app users are 47% more loyal than those on other channels, proving the importance of tailored engagement. Join SAP Emarsys and PUMA at NRF 2025 from Jan. 12–14 in New York. Experience how PUMA’s loyalty strategies come to life with an exclusive activation at the SAP Emarsys booth, where attendees can design and personalise sneakers using insights from PUMA’s advanced CRM and loyalty data. Methodology: Research conducted by Opinion Matters on 2,010 UK respondents aged 16+, collected between 12-17th June 2024. Opinion Matters abides by and employs members of the Market Research Society and follows the MRS code of conduct which is based on the ESOMAR principles.? About SAP EmarsysSAP Emarsys is the customer engagement solution of Intelligent CX from SAP, empowering businesses to deliver personalized, AI-driven, omnichannel experiences. Built for scalability and extensibility, Intelligent CX from SAP integrates commerce, sales, service, marketing, and customer data, enabling businesses to exceed customer expectations with real-time, relevant engagement. From digitally native disruptors to global enterprises, SAP Emarsys helps bring out the best CX in every business by meeting customers where they are with the products, information, and experiences they need, exactly when and where they need them.
customer engagement 9 Jan 2025
Utiq starts 2025 by confirming operational integrations with the world’s leading SSPs and inventory partners
As part of Utiq’s collaborative business model and industry approach, it aims to achieve ubiquitous availability of its Authentic Audiences Utiq, the European adtech company with a fully consented, privacy-compliant, telco-powered first-party identifier, today confirms that it has achieved scaled supply-side integrations with many of the industry’s leading SSPs and inventory partners in its first full year of operation. As we commence an exciting and ambitious 2025, we are pleased to confirm bidstream integration of our first-party identifiers with a key set of partners that uphold the same ambition and values as Utiq, including Adform, Azerion, Equativ, Exte, Index Exchange, Magnite, Onetag, PubMatic, Seedtag, TripleLift and Virtual Minds. In today’s complex digital advertising landscape, cookies are creating unresolvable challenges for advertisers, publishers, and users alike - challenges that hinder effective audience targeting, frequency management, and campaign measurement. From the fragmentation of user consent and identities across platforms, to privacy and security concerns, the industry faces a critical need for reliable, privacy-focused alternatives. Support for Utiq’s Authentic Consent Service - that empowers brands and publishers to accurately address consented Authentic Audiences at scale while embracing the very toughest privacy standards - has grown exponentially since launch. As part of this growth, Utiq has always recognised that interoperability would be critical in enabling a new reality of responsible digital marketing, developing an integrative ad tech ecosystem that prioritises user privacy and data protection. Commenting on the partnerships and integrations it has achieved, Will Harmer, Utiq’s Chief Product Officer, said: “We want to be a catalyst for change, helping create a trusted and responsible ad-funded internet with privacy and data protection at its heart. We can only achieve this goal by working together - collaborating for the mutual interests of people, publishers, and brands. These critical supply-side integrations recognise this fact, signifying that Utiq has already become a ubiquitous solution across the digital advertising ecosystem.” Utiq launched in mid-2023 offering a unique, purpose-driven service to the market that solves the consent, privacy and addressability issues of an increasingly fragmented and disconnected internet. Critical to this proposition, Utiq’s Authentic Consent Service also includes our easy-to-use and centralised consenthub platform, which gives users simple control and choice over their data, and is part of our ambition to build an ecosystem based on trust and transparency. In only 18 months, Utiq is now operational and available in Germany, Austria, France and Spain, with UK and Italy to follow shortly, and is already enabling deterministic, responsible advertising to millions of consented, human audiences. About Utiq Utiq is a European AdTech company with a unique Telco-powered first party identifier, that harnesses Authentic Consent to enable responsible digital marketing. Utiq empowers brands and publishers to address first party Authentic Audiences at scale, delivering relevant ad-funded experiences while embracing the very toughest privacy standards, through its secure and encrypted consentpass solutions. Our easy-to-use and centralised consenthub platform also gives users simple control and choice over their data, and is part of our ambition to build an ecosystem based on trust and transparency, Utiq was launched in 2023 and is backed by the telecommunications providers Deutsche Telekom AG, Orange SA, Telefónica S.A. and Vodafone Group plc.
advertising 9 Jan 2025
VTM GO Launches Innovative Solution to Measure CTV Advertising Impact in Real Time
It delivers campaign results across awareness, consideration, preference and action intent via a single question sent to the user’s CTV device DPG Media and Brand Metrics are proud to announce the launch of a breakthrough in the measurement of CTV advertising for DPG Media’s leading streaming platform, VTM GO. The new solution allows advertisers on VTM GO to measure the brand lift effect of campaigns in real time, without the need for traditional research panels. The solution leverages a custom VAST ad tag, seamlessly integrated into the video player, to deliver real-time brand lift measurement directly within the CTV environment. This advanced approach measures the frequency and time of campaign exposure, and then delivers a single question directly to the user’s CTV device, enabling instant response via their remote. Each measurement delivers campaign results across four key brand outcomes – awareness, consideration, reference and action intent – data that is of crucial importance to advertisers and agencies. To see the solution in action, click here. DPG Media's streaming platforms are attracting more viewers than ever. Not only are more people watching, but they are also increasingly opting for the most optimal viewing experience – first screen. Following the successful launch with VTM GO, DPG Media is preparing to roll out this innovative solution across the rest of its portfolio. RTL Play, a prominent streaming platform in the southern region, is next in line. Anders Lithner, Brand Metrics CEO commented: "Having measured over 40,000 campaigns, Brand Metrics has always been committed to proving the impact of digital advertising on brands. We are therefore delighted to announce this exciting partnership with DPG Media, proving that broadcasters and media owners can now also measure CTV campaigns directly on the device, thereby helping us move towards a more transparent and addressable ecosystem." Stefan Havik, CDO at DPG Media Group, added: “Connected TV combines the impact of television with the precision of digital advertising. With our new interactive brand lift surveying product, DPG Media allows advertisers and agencies to better understand the impact of this channel, making it more accountable than ever before.” DPG Media and Brand Metrics are both excited about the future, where CTV effectiveness is continuously monitored and reported against business KPIs that align with marketers’ goals, whether that's building awareness, preference or purchase intent. This marks the beginning of a new phase for CTV, where addressability becomes increasingly available to campaigns of all sizes. About Brand Metrics Brand Metrics’ award-winning SaaS technology enables publishers and broadcasters to measure brand lift at scale, directly in their media environments. It supports campaigns as small as 50k impressions across display, video, branded content, and now CTV, delivering four key metrics that are benchmarked against 35k+ campaigns. Brand Metrics is trusted by 60+ publishers, including NYT, The Guardian, and Bloomberg.
advertising 7 Jan 2025
Industry first AI search monitoring company Otterly.AI exits stealth with over 1,000 users
Founded by SaaS industry veterans, Otterly.AI launched to support brands with generative AI search engines including ChatGPT, Google AI Overviews and Perplexity.AI Otterly.AI, the industry first AI search monitoring solution for marketing teams and brands, today announces its launch from stealth with over 1,000 users, including notable names such as Datadome, Skale, Downtown Ecommerce, and Videoloft. Founded by SaaS veterans Thomas Peham, Klaus-M. Schremser, and Josef Trauner, the fully bootstrapped startup is set to transform how brands monitor and optimise their presence in the rapidly evolving landscape of AI-powered search. With the rise of generative AI search engines such as ChatGPT, Google AI Overviews, and Perplexity.AI, Otterly.AI provides actionable insights to help brands optimise their visibility, link mentions, and brand sentiment across these platforms. Otterly.AI’s platform tracks key metrics across all three major AI search platforms, delivering weekly insights into how trends evolve and providing the tools brands need to enhance their AI search performance. It answers critical questions such as: Google AI Overviews: Is an AI Overview triggered for my topics? Is my website, or my competitors’, visible? ChatGPT and Perplexity.AI: Are links to my website included, and how prominent are they? What is the sentiment and positioning of mentioned brands? Since starting operations in October, Otterly.AI has garnered a customer base of users including agencies, brands, and tech companies. These early adopters are leveraging Otterly.AI to address the unique challenges posed by AI-driven search experiences. The shift to AI-driven search is revolutionising consumer behavior, with Gartner predicting a 50% decline in organic search traffic by 2028 as users embrace generative AI search. The growth of platforms such as ChatGPT, now among the top 10 global websites, and Perplexity.AI, experiencing double-digit monthly user growth, underscore the urgency for brands to adapt and navigate this disruption. Otterly.AI is founded by three experienced SaaS entrepreneurs dedicated to building products that make a meaningful impact on day-to-day workflows. Klaus-M Schremser is a serial entrepreneur and (co-)founded companies including Gentics,Wikidocs and Usersnap, with three successful exits to Atlassian, Austrian Press Agency and saas.group. He brings 25 years of experience in growth marketing, sales and digital product development. Josef Trauner founded SaaS startup Usersnap and, over the course of a decade, scaled it from zero to a major exit in 2023. Former VP of Marketing at Storyblok, Thomas Peham brings his experience leading a team of over 30 marketing experts, helping to build Storyblok’s leading position in the CMS industry. Thomas Peham, co-founder of Otterly.AI, said: "The shift to generative AI search is one of the most seismic transformations in marketing today. We started Otterly.AI with a vision to empower brands to adapt to the fundamental changes happening in the search ecosystem, equipping them with the tools to stay visible, competitive, and informed in this complex new landscape. “Reaching 1,000 users in such a short time is a testament to how critical it is for companies to monitor their performance in the AI-driven search landscape. Brands are waking up to the reality that their traditional organic traffic strategies won’t suffice, and Otterly.AI is here to bridge that gap with actionable insights and an innovative platform. This is just the beginning, and we are excited to expand our mission of helping businesses thrive in this dynamic space.” About Otterly.AI Otterly.AI is the first AI search monitoring solution that empowers marketing teams to optimise their brand presence across generative AI search engines. By delivering actionable insights on link mentions, brand visibility, and sentiment across platforms like ChatGPT, Google AI Overviews, and Perplexity.AI, Otterly.AI helps brands thrive in the age of AI-driven search. For more information, visit www.otterly.ai.
marketing 18 Dec 2024
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