Press Release
Tricentis Introduces the First End-to-End Enterprise Agentic Quality Engineering Platform, Accelerating AI Trust and Time-to-Value
AUSTIN, TEXAS – March 10, 2026 – Tricentis, a global leader in agentic quality engineering, today announced the launch of its unified, agentic quality engineering platform powered by the new Tricentis AI Workspace. By orchestrating a team of intelligent AI agents, the new platform empowers enterprise teams to deliver rapid innovation while managing risk and resources, fundamentally redefining how high-quality code can be tested, governed, and released, at the speed of AI. The current AI boom is fueling even greater acceleration in both the pace and scope of change among the countless applications that comprise modern enterprise landscapes. Errors in even a single application can quickly cascade throughout an organization’s connected application ecosystem, increasing downtime, introducing risks, and derailing business objectives. Generic AI tools may appear smart and fast, but without a complete understanding of specific application context and critical end-to-end application connections, results can be unreliable and risky. The Tricentis Agentic Quality Engineering Platform combines powerful AI agents with decades of Tricentis expertise and proprietary technology across nearly 200 ERPs and packaged applications, while also extending to web and custom apps to accelerate and scale software development and quality autonomously while human employees retain oversight, judgment, and accountability. Tricentis AI Workspace operates as a single, unified command center with shared context, integrated workflows and native agent-to-agent collaboration to serve as the system of record and ‘control tower’ for agentic quality engineering, coordinating AI agents across testing, automation, performance and quality intelligence, while embedding governance, approvals and auditability directly into execution. “AI is transformative in its ability to create code at unprecedented speed, however the friction caused by lack of confidence in the quality of the output is causing CIOs real pain. While enterprises demand speed, they also can’t afford to introduce risk through unsecure or low-quality AI-generated code,” said Kevin Thompson, Chief Executive Officer at Tricentis. “That’s the problem Tricentis is solving today. We’re offering the first end-to-end agentic software quality platform that redefines how enterprise software can be tested, governed, and released to deliver high-quality code at the speed of AI while safely accelerating time-to-value.” “We’re already using agentic testing at Tricentis and are experiencing real impact in our transformation projects,” said David Cowell, VP of AI and Machine Learning at Tricentis. “A cloud migration that would typically take a few months took us just one week with agentic AI. That’s the kind of step-change enterprises need, compressing release cycles without increasing risk, and enabling teams to move faster without cutting corners on quality.” Meet the agents Within Tricentis AI Workspace are several AI agents working together with defined responsibilities across the entire software development lifecycle (SDLC): Tricentis Agentic Quality Intelligence: Continuously interprets change, risk, and quality signals across the SDLC to determine release readiness, automatically directing testing and escalating to humans only when judgment is required. Tricentis Agentic Test Automation (updated): Building on the initial launch of Agentic Test Automation, this next generation increases productivity. New features include support for SAP GUI and web applications, deeper integration with Tricentis Tosca automation engines, and intelligent reuse of test modules to reduce duplication, maintenance, and risk. Tricentis Agentic Performance Testing: Delivers enterprise-ready, AI-driven performance validation by embedding autonomous agents across analysis, design, and execution – accelerating insights by up to 90–95%, eliminating manual expert bottlenecks, and enabling faster, more confident AI-era release decisions from API to end-to-end systems. Tricentis Agentic Test Creation: Integrated deeply into Tricentis qTest, Agentic Test Creation lives side by side with test engineers, helping them with in-context test authoring. Enables natural-language test creation, allowing teams to generate reusable test cases faster and more consistently while reducing duplication and reliance on specialized expertise. “The Tricentis AI Workspace is a strategic inflection point for us because it enables agentic orchestration across the entire software development lifecycle — not just code generation or test automation,” said Paul DiGrazia, Vice President of Quality Engineering at Wolters Kluwer. “As AI accelerates software creation, the real challenge becomes trust — software is often nearly right, but not production-ready. Our approach shifts Quality from manual test creation to confidence engineering. Instead of simply generating tests, our agents actively identify unknowns, prevent defect classes, orchestrate risk-based validation, and provide readiness signals that support human decision-making. This allows us to move at the speed of AI while shipping responsibly — reducing risk, improving release confidence, and delivering measurable ROI through faster delivery, fewer escapes, and continuous learning at scale.” These agents and the capabilities they unlock represent the foundation of a broader agentic quality platform, designed to evolve as enterprises move toward fully autonomous, continuously governed quality engineering over the next several years. Benefits include: Faster quality throughput at enterprise scale: Orchestrates AI agents, tools, and workflows to eliminate manual handoffs and enable continuous quality execution as delivery speeds increase, with early deployments achieving up to 60% automation of regression test grids. Operational control and governance over AI: Centralizes policy enforcement, approvals, and auditability, giving leaders visibility into what AI is doing and when human intervention is required. Lower-risk AI adoption: Embeds human review gates and oversight into execution so enterprises can scale AI without increasing compliance or operational risk. Accessible AI across quality teams: Enables zero-code creation and management of AI agents so teams can scale AI consistently without specialized skills or custom development.
business 10 Mar 2026
Brazilian Production Powerhouse Surreal Hotel Arts Opens New York Headquarters
NEW YORK, March 9, 2026 – Surreal Hotel Arts, the São Paulo-based creative production company, today announced the opening of its first international headquarters in New York City, marking a significant expansion into the U.S. market. The move builds on the studio’s growing international reputation and signals its ambition to bring its distinctive brand of storytelling – rooted in creative freedom and world-class production expertise – directly to brands and agencies across North America. “We believe in the power of stories that reflect the full diversity of the world,” said Carlão Busato, Co-Founding Partner and CCO at Surreal Hotel Arts. “Brazil has always embraced diversity and has never been afraid of boldness – in color, in sound, in feeling – and this is reflected in our creative mindset. Storytelling is part of our DNA, and that’s why New York – a city at the center of ambitious, culturally resonant storytelling – is the perfect place for us to bring our uniquely Brazilian flavor to North America. It is a natural second home for us, and we hope to add a distinct voice to the conversations already happening here.” Founded in 2021 in São Paulo, Surreal Hotel Arts specializes in commercials, branded content, and entertainment. The studio is led by Busato – one of Brazil's most awarded directors – alongside Operations Director Cris Chacon and Executive Director Milena Trindade. In just five years, Surreal Hotel Arts has built a client portfolio spanning globally recognized brands, including BYD, Coca-Cola, Diageo, GM, GSK, Heinz, Kimberly-Clark, Mars, McDonald's, Nestlé, Nissin Foods, PepsiCo, Samsung, Unilever, and Visa. The studio has also assembled a roster of award-winning directors, including Blake Farber, Brendo, Brenno Castro, Michael Zvegintsev, Lua Voigt, and Oriol Barberà. Among its most celebrated works is the Caramelo campaign for dog food brand Pedigree, which earned Gold in the Creative Strategy category at Cannes Lions 2025. In addition, Busato and Luigi Parisi directed the official music video for The Lemonheads' 2025 single "Deep End." Surreal Hotel Arts is not entering the U.S. market from scratch. As well as attracting American investor partners, in 2022 the studio appointed Farber as Associate Director for the U.S. market. With experience spanning more than 30 countries and a career encompassing projects for brands including Guinness, Nike, Pepsi, Ray-Ban, and Toyota, Farber has helped lay the groundwork for the studio’s growth in the U.S. Line Producer Felipe Rangel will also divide his time between the São Paulo and New York offices, ensuring creative continuity across both markets. Alongside its advertising work, Surreal Hotel Arts is expanding into broader storytelling formats, developing original short- and long-form content for both Brazilian and global audiences. The studio currently has nine short films and four feature films set for release this year. To support this growth, Surreal Hotel Arts has partnered with Brazilian production studio AIR+ATOMO to deliver state-of-the-art AI and VFX capabilities. “This is an incredibly exciting moment for us,” said Milena Trindade at Surreal Hotel Arts. “We have built a strong foundation, a loyal national and international client base, an exceptional team of directors, and the ability to shoot anywhere. Brazil continues to offer extraordinary creative possibilities: a breathtaking range of locations, world-class talent, favorable shooting conditions, and outstanding production value. Wherever we work in the world, we bring the same commitment to fusing creativity and innovation, and our success at Cannes Lions is proof of what that approach can achieve.” As Surreal Hotel Arts scales globally, it remains committed to its environmental, social, and governance principles. The studio is a signatory to the UN Global Compact and aligns with the UN’s 2030 Sustainable Development Goals, ensuring that its growth is guided by a responsibility to people, communities, and the planet. ABOUT SURREAL HOTEL ARTS Surreal Hotel Arts is a Brazilian audiovisual production company with offices in São Paulo and New York. We operate in both national and international markets, creating content for advertising, entertainment, and branded media. Since January 2021, our mission has been to tell stories with relevance, creative freedom, and sensitive listening. We believe in the power of imagining, creating, and building solutions that reflect the diverse voices of the world, always in dialogue with agencies, brands, distributors, platforms, and other industry partners. As signatories of the UN Global Compact, we remain committed to the Sustainable Development Goals of the 2030 Agenda, aligning our projects with a more diverse, responsible, and people-connected future. Follow Surreal Hotel Arts on LinkedIn, Instagram. and YouTube. https://www.surrealhotelarts.com/
business 10 Mar 2026
Inamo raises $8 million in Series A round led by Prime Venture Partners
Mumbai, 2nd March, 2026: Inamo, India’s first full-stack quick commerce enablement platform, today announced it has raised $8 million in a Series A round led by Prime Venture Partners, with participation from its current investors Shastra VC, Antler India, and Gemba Capital. The round includes $6 million in equity and $2 million in venture debt. Inamo will use the fresh capital to expand its dark store network, accelerate the onboarding of brands, and support its foray into new categories as it enters its next phase of growth. Within 18 months of operations, Inamo has expanded its presence to six metro cities, processing over 1.8 million orders a month. This rapid scale has translated into strong financial momentum, with ARR increasing more than 10x over the past 10 months (vs March 2025). The current funding will allow Inamo to further support expansion to the next 10 cities and increase its footprint to over 200 dark stores by the end of 2026. The company will also use these funds to strengthen its technology and operations capabilities while working to democratize quick commerce. This will allow brands easier access to technology while scaling profitably through reduced inventory duplication and minimal upfront investments. Commenting on the development, Sumit Anand, Co-founder & CEO, Inamo, said, “Quick commerce has permanently reset consumer expectations. What’s lagging isn’t demand, but the infrastructure supporting it. Established brands and platforms are still recalibrating their legacy fulfilment models for a channel that requires speed and data integration by design. Inamo is building that backbone to modernise systems by providing purpose-built full-stack capabilities in quick commerce. That structural shift will help brands - both current and new - scale up faster and will define how brands compete in this next phase of retail.” Rupesh Thakare, Co-founder, Inamo, added, “The future of quick commerce will be shaped by better technology and smarter network design. By solving core challenges such as inventory placement and demand aggregation, we aim to make quick commerce more efficient and accessible for brands. This investment allows us to accelerate our technology roadmap and build long-term infrastructure for the ecosystem.” Brij Bhushan, Managing Partner, Prime Venture Partners, said, “Inamo is building critical infrastructure for the next wave of e-commerce in India. Their ability to combine deep operational execution with a modular technology stack while scaling rapidly makes them uniquely positioned in a large, fast-growing market. We’re excited to partner with the team as they expand their footprint and become the category-defining enabler for quick commerce.” Founded in 2024, Inamo has rapidly scaled to become one of the largest quick commerce enablement players in India, working with some of India’s leading brands and quick commerce platforms. It raised $3 million in seed funding in September 2025, led by Shastra VC, with participation from Antler India, Gemba Capital, and Scope Promoters. The company currently operates a network of more than 80 dark stores across six cities. About Inamo Inamo is a new-age, tech-first quick commerce enablement company, providing a modular full-stack solution for brand, quick commerce platforms and online marketplaces. Inamo goes beyond storage and delivery by solving the hardest fulfillment constraints, such as inventory duplication, fragmented demand, and operational complexity. With a growing network of dark stores and an execution-driven team with deep experience in scaling operations-intensive businesses, Inamo helps partners launch, operate, and expand quick commerce reliably at scale.
business 2 Mar 2026
1 in 3 Enterprise Projects Fails to Deliver ROI, New Tempo Research Shows
an Francisco, CA – [February 24], 2026 – Tempo Software, a leading provider of Adaptive Strategic Portfolio Management (SPM) solutions, today released its 2026 State of SPM Report, finding that nearly 1-in-3 enterprise projects are not delivering meaningful ROI. The report also reveals a stark performance divide: High-performing organizations achieve measurable ROI or strategic value on 81% of projects, compared to just 45% among traditional planning organizations – a gap that, in a modeled scenario, represents up to $260 million in lost annual value. The research underscores the high cost of outdated planning approaches, showing that organizations are paying a steep financial price for misalignment, delays, low-value initiatives, and ongoing strategic drift. Based on a global survey of 667 planning and PMO leaders across 43 countries, the report shows that organizations embracing scenario planning, frequent portfolio re-evaluation, and cross-functional alignment are dramatically more likely to adapt quickly, cancel low-value work early, and consistently deliver strategic results. “Adaptive Strategic Portfolio Management is fundamentally about resource allocation – are you dedicating your money, people, and time to the work that optimizes measurable value?” said Vic Chynoweth, CEO of Tempo Software. “The highest-performing teams aren’t clinging to perfect plans or heroic roadmaps. They're reviewing frequently, leveraging the power and insights of AI, adapting based on real execution data, and making timely disciplined decisions. And they’re seeing the returns to prove it.” Tempo’s research identifies a small segment of organizations – called Dynamic Planners – that outperform peers by combining scenario planning, integrated portfolio processes, and continuous adjustment. These organizations report significantly higher confidence, faster re-forecasting, and far stronger alignment between strategy and execution. Key findings from the 2026 State of SPM report include: In this report, ROI refers to the share of projects delivering measurable financial return or strategic value, as reported by survey respondents. While 90% of organizations say they encourage adaptability and alignment, cross-functional alignment remains the top improvement area, cited by 27% of planning leaders Understanding team capacity is the #1 barrier to executing strategy, cited by 30% of respondents – followed closely by prioritization and resource allocation Teams using scenario planning report a 17-percentage-point higher rate of projects delivering measurable ROI or strategic value compared to teams not using scenario planning Companies with integrated portfolio processes report 14-percentage-point higher project ROI delivery rates than organizations operating in silos Teams that review and adjust priorities frequently cancel 8 percentage points more projects than infrequent reviewers – yet deliver nearly 8 percentage points higher ROI, reinforcing the report’s “cancellation paradox” Nearly one-third of projects are canceled or stopped early due to misalignment or lack of ROI, with high-performing teams treating cancellation as a strength – not a failure Only 37% of organizations report good or complete visibility across projects, compared to 82% of those with fully integrated portfolio processes, highlighting the visibility gap created by silos Scenario planning users are nearly twice as confident in their ability to adapt to change (85% vs. 46%) and are 3x more likely to use AI extensively in planning (36% vs. 12%) The cost of strategic drift Tempo’s findings also highlight the financial consequences of poor alignment and slow decision-making. The report includes an illustrative enterprise model showing that for an organization with $880 million in strategic spend, misalignment, delays, and low-value work can contribute to as much as $260 million in lost value annually, with $75–85 million in recoverable waste. In other words: The longer organizations wait to reallocate resources, the more expensive static planning becomes. “The takeaway is clear,” added Chynoweth. “SPM isn’t about certainty – it’s about being ready for and adapting to change. The organizations delivering the strongest outcomes are the ones continuously choosing the right work, at the right time, with eyes wide open.” The full report can be downloaded at: tempo.io/guides/2026-state-of-spm-report-guide Methodology Tempo Software surveyed 667 planning and PMO leaders across 43 countries between October 28 and November 21, 2025. Respondents were asked about portfolio management maturity, visibility, resource and budget agility, decision cadence, scenario planning adoption, value realization, and AI usage in enterprise planning. In this report, ROI delivery refers to the share of projects delivering measurable financial return or strategic value, as reported by respondents. About Tempo Software Tempo Software is the leader in Adaptive Strategic Portfolio Management (SPM), helping organizations continuously plan, adapt, and deliver results with clarity and confidence. Tempo's modular platform combines AI-powered insights with flexible adoption models to keep teams aligned, manage risk, and connect strategy to outcomes – meeting organizations wherever they are in their transformation journey. Through strategic alliances with technology platforms including Atlassian Jira, monday.com, Asana, ServiceNow, and Azure DevOps, and a robust partner ecosystem of over 300 solution providers, Tempo extends its capabilities across the enterprise. The company serves over 30,000 customers across diverse industries – including Cisco, Airbus, Oracle, and more than one-third of the Fortune 500 – who rely on Tempo to drive measurable outcomes at scale.
business 27 Feb 2026
SurveyMonkey unveils free research, analysis, and validation tools with no sign-up required
SAN MATEO, Calif., February 25, 2026 – SurveyMonkey, the world’s most popular platform for surveys and forms, today announced the launch of a new free tools hub, a public destination where anyone can create an AI-powered survey and access a suite of research tools, no account required. At the center of the hub is SurveyMonkey’s AI survey generator, which allows visitors to instantly generate and preview expert-level and professional-grade survey drafts from a simple prompt, without signing in. In as little as 30 seconds, the tool transforms a plain-language goal into a structured questionnaire, drawing on 25+ years of survey methodology, 84M+ daily data points, and billions of historical responses to help ensure every question is clear, unbiased, and designed for stronger completion rates across 50+ languages. Users who want to send their AI-generated survey can do so by signing up with a few clicks. " This new hub brings together the research tools people need to ask smarter questions and validate their thinking—starting with AI-powered survey creation," said Geet Chopra, senior director, product management at SurveyMonkey. “By making these capabilities available without requiring an account, we’re removing the friction between a question and a credible starting point " Beyond AI-powered survey creation, the free tools hub includes interactive calculators for NPS®, CSAT, sample size, margin of error, target audience pricing, A/B testing, and P-values. Together, these tools help teams validate assumptions, strengthen methodology, and bring greater statistical confidence to business decisions, all without requiring a login. For those ready to move from planning to action, SurveyMonkey also offers an extensive library of 400+ expert-built templates and solutions. The launch of the free tools hub builds on continued investment in SurveyMonkey’s AI capabilities across the research lifecycle—from survey creation to analysis—following the recent introduction of its AI Analysis Suite and related create enhancements. This includes expanded multilingual sentiment analysis across 57 languages and AI-generated summaries that go beyond sentiment detection to automatically pull out themes, trends, and specific takeaways from open-ended responses. These innovations reinforce SurveyMonkey’s commitment to championing the value of human insight while making AI practical, credible, and grounded in real research needs. Learn more about the AI survey generator and research tools designed to help teams validate decisions at https://www.surveymonkey.com/learn/tools/. About SurveyMonkey SurveyMonkey is the world’s most popular platform for surveys and forms, built for business and loved by users. We combine powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms. With built-in research expertise and AI-powered technology, it’s like having a team of expert researchers right at your fingertips. Trusted by millions—from startups to Fortune 500 companies—SurveyMonkey helps teams gather insights and information that inspire better decisions, create experiences people love, and drive business growth. Discover how at surveymonkey.com. Media Contact: SurveyMonkey PR pr@surveymonkey.com Net Promoter®, NPS®, NPS Prism®, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld. Net Promoter ScoreSM and Net Promoter SystemSM are service marks of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld.
business 25 Feb 2026
OAAA Expands 2026 OOH Media Conference Lineup with Senior Industry Leaders
WASHINGTON, Feb. 24, 2026 (GLOBE NEWSWIRE) -- The Out of Home Advertising Association of America (OAAA) today announced additional speakers for the 2026 OOH Media Conference, taking place May 11–13, 2026, in Dallas. Centered on the theme “The Human Medium,” the conference brings together leaders from across the out of home ecosystem, uniting creative, media, and marketing decision-makers in one room to shape how brands connect with people in the real world. Joining the program are Ross Reilly, President of Outdoor at Lamar Advertising Company; and Ian Grody, Chief Creative Officer at Giant Spoon. They join a distinguished roster of brand and business leaders headlining the 2026 OOH Media Conference, including Emma Grede, Founder, Serial Entrepreneur, Author and host of the Aspire with Emma Grede podcast; Noelle LeVeaux, Chief Marketing Officer of FIFA World Cup 26 Dallas; John Morgan, Founder of Morgan & Morgan; Meredith Counce, SVP of Brand & Marketing at the Dallas Cowboys; and Rishad Tobaccowala, futurist and author. Together, this lineup underscores the growing strategic influence of out of home across marketing, media, sports, entrepreneurship, and culture. The 2026 OOH Media Conference will examine the forces reshaping modern marketing and the evolving role of out of home. Through executive-level conversations and cross-sector dialogue, the program will spotlight how OOH drives brand growth, performance accountability, and cultural relevance as a foundational channel in today’s media mix. Ross Reilly, President of the Outdoor Division at Lamar Advertising Company, will share how media owners are evolving from inventory providers into full strategic partners in brand building. Overseeing Lamar’s billboard business, including national sales, programmatic, and operations, Reilly will discuss how OOH bridges performance and presence, helping brands turn physical visibility into measurable business influence. Ian Grody, Chief Creative Officer at Giant Spoon, will explore the role of creativity in modern media strategy. As agencies rethink planning in an era of automation and optimization, Grody will examine how OOH anchors campaigns in culture, giving creative ideas a canvas that drives conversation, memory, and momentum beyond the screen. “The OOH Media Conference brings the entire ecosystem into one room,” said Olivia Oshry, Chief Marketing Officer, OAAA. “When media owners, brands, and creative leaders engage in the same conversation, the focus moves beyond placements to purpose. OOH’s strength lies in its ability to connect brands and people in shared spaces — and that human connection is more valuable than ever.” The 2026 OOH Media Conference will feature three days of industry programming, high-impact networking, and dynamic experiences. The event will spotlight the trends, innovations, partnerships, and business strategies shaping the future of OOH. Registration is now open at ooh2026.com. About the Out of Home Advertising Association of America (OAAA)The Out of Home Advertising Association of America (OAAA) is the national trade association representing the out of home (OOH) advertising industry. OAAA’s mission is to protect, promote, and advance the medium through government affairs and advocacy, industry research and market intelligence, brand and agency engagement, and industry leadership and convening. OAAA works to ensure OOH’s essential role in the modern media mix by advancing standards, aligning the industry around shared priorities, and shaping the future of OOH. Founded in 1891, OAAA serves more than 850 member companies, including media owners, advertisers, agencies, ad tech providers, and suppliers. The association is headquartered in Washington, D.C., with offices in New York City. For more information, visit oaaa.org.
business 24 Feb 2026
VIOOH partners with JCDecaux Ireland, bringing 32% of Irish digital OOH market to programmatic buyers
24 February 2026, London - Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with JCDecaux Ireland, the leading outdoor advertising company in the Irish market, bringing premium digital inventory across the Republic of Ireland and Northern Ireland to its global programmatic marketplace. The partnership delivers access to 288 digital screens generating 311 million monthly viewable impressions, representing 32% of the DOOH market in Ireland. JCDecaux Ireland's network spans roadside, shopping centres and retail environments across major cities and regional areas. The inventory includes high-impact roadside formats delivering 191.6 million monthly impressions through Digipanels, Digipoles, Billboards and Digi48 and Digi96 formats. Premium mall and shopping centre placements contribute 91.3 million monthly impressions through iVision and MVision screens, while retail environments including Tesco stores add 28.1 million monthly impressions with national coverage and city centre locations. Coverage extends across Ireland's most influential urban centres including Dublin, Cork, Limerick, Galway, Waterford, Belfast and Derry delivering comprehensive reach. “JCDecaux Ireland's diverse network gives advertisers exceptional flexibility to reach audiences across multiple environments, from high-traffic roadside locations to engaged shoppers in retail settings,” said Gavin Wilson, Global Chief Commercial Officer at VIOOH. “With nearly a third of Ireland's DOOH market now accessible programmatically through the VIOOH Trading Manager platform, brands can build sophisticated cross-environment campaigns with the targeting precision and real-time optimisation that programmatic delivers. It's a significant opportunity for advertisers looking to activate across Ireland.” “This partnership with VIOOH represents an important evolution in how advertisers can access our premium DOOH inventory,” said Pat Mannion, Commercial Director at JCDecaux Ireland. “VIOOH's programmatic platform opens our network to a global marketplace of buyers, bringing advanced targeting capabilities and campaign flexibility to our roadside, retail and shopping environments. Advertisers can now plan and execute campaigns across Ireland with greater efficiency and precision than ever before.” Through programmatic buying via VIOOH's supply-side platform, advertisers gain access to JCDecaux Ireland's comprehensive network with enhanced targeting capabilities, real-time campaign optimisation, and seamless integration with global DOOH strategies.
business 24 Feb 2026
Rock & Roll Hall of Fame Brings the Spirit of Rock & Roll to a New Digital Stage
CLEVELAND / NORFOLK, VA, FEBRUARY 20, 2026: The Rock & Roll Hall of Fame has launched the new rockhall.com in partnership with digital experience agency Grow, transforming its website into a dynamic digital destination that brings the stories, sounds, and cultural influence of rock & roll to music fans everywhere. The new site extends performances, stories, and archival moments, previously only accessed in the Rock & Roll Hall of Fame’s Museum and Induction Ceremony, online in a sonic, visual, and participatory experience. Designed to be “the internet’s favorite rock & roll rabbit hole,” rockhall.com invites visitors to explore legendary performances, rare artifacts, photographs, and videos while following creative threads across artists, eras, and genres. Highlights of the new site include: · 400+ Inductee Pages: Dedicated pages honoring more than 400 Inductees, curated by historians, archivists, and writers—not algorithms—to reflect each artist’s cultural impact and influence. · RRTV: A nonstop stream of the greatest Rock & Roll Hall of Fame moments, featuring exclusive ceremony performances (like Prince’s iconic “While My Guitar Gently Weeps” performance), induction speeches, interviews, and more. · Sonic Connections: Interactive editorials where the user’s scroll controls an immersive, audio-driven experience that traces how songs and samples evolved across generations — such as how the musical throughline from Joe Cocker’s “Woman to Woman” became the widely recognized groove created by Dr. Dre for Tupac’s “California Love.” · Cover Story: A daily mini-game that challenges fans to uncover iconic album art in as few turns as possible, with each edition revealing the story behind its creation. · Endlessly Interconnected: Deep linking throughout the site reveals unexpected influences and relationships, illustrating how today’s sounds are rooted in the artists who came before. Grow led the creative strategy, content architecture, interactive design, and technical development of rockhall.com, delivering a high-production digital experience befitting Music’s Highest Honor. The transformation was made possible through a close partnership with the Rock & Roll Hall of Fame’s expert teams. The launch coincides with the induction of the newest class into the Rock & Roll Hall of Fame. The Induction Ceremony aired as an ABC primetime special on Jan. 1, 2026, and is now streaming on Disney+/Hulu. Greg Harris, Rock & Roll Hall of Fame & Museum President & CEO said: "We are excited to share the new rockhall.com with a massive audience of global music fans, bringing our extensive archival resources and decades of exclusive content to life. This new digital experience complements the significant investment we've made to expand our Museum for the next generation of fans.” Judy McGrath, Rock & Roll Hall of Fame Foundation Board Director and former Chairman and CEO of MTV Networks, said: "The new rockhall.com is the ultimate rock & roll rabbit hole. It's a digital destination built for discovery and depth, a place to dig deep on our incredible roster of inductees. Every click leads to something new, showcasing unforgettable performances, sonic connections, epic stories and so much more." Drew Ungvarsky, Founder and CEO at Grow, said: “The Rock & Roll Hall of Fame holds one of the richest archives in music. Our goal was to create a digital experience that feels as alive as the music itself—bringing fans closer to the stories and sounds while reinforcing the magic of experiencing it in person.” The new site launch is just the beginning for rockhall.com. The “rock & roll rabbit hole” will continue to expand with new stories, content, and annual Inductees — connecting the past, present, and future of rock & roll.
business 23 Feb 2026
Incubeta Appoints Adam Woods as Global Chief Product Officer
NEW YORK--(BUSINESS WIRE)--Incubeta, the leading AI outcomes agency, today announced the appointment of Adam Woods as Global Chief Product Officer. The newly created role accelerates Incubeta’s global product leadership as the company continues to invest in AI-driven capabilities and scale its Seamless Technology portfolio across markets. Woods will oversee Incubeta’s end-to-end product ecosystem, connecting Incubeta’s technologies into a cohesive, globally scalable product suite. His appointment reflects Incubeta’s shift toward delivering integrated intelligence across media, data, and creative rather than standalone tools. “Adam brings a rare combination of deep technical understanding and product vision,” said Jacques van Niekerk, Global CEO at Incubeta. “He understands what it takes to turn product strategy into value delivery at scale. Adam’s leadership adds depth and clarity to how we think about products that meet our client’s key marketing use cases.” Woods joins Incubeta with decades of experience building and transforming complex marketing and data platforms. He previously served as CTO of Wunderman Thompson Data, where he led the development of a global data architecture that later became Choreograph. He later joined Choozle as CTO and went on to serve as CEO, guiding the company through a full replatforming into a cloud-native SaaS offering designed to simplify media activation for mid-market brands and agencies. In his new role, Woods will align product strategy across Incubeta’s global teams, ensuring flexibility for local market needs while reducing fragmentation across data sources and platforms for their fast growing clientbase. A key priority is enabling more seamless interaction between business logic, performance data and marketing outcomes. “As marketing technology has evolved, marketers are being asked to make faster decisions across an expanding set of platforms,” said Woods. “I’m focused on building on Incubeta’s strong foundational platform by connecting teams, data and execution into a more cohesive way of working. That connection gives marketers a clearer truth about what’s driving performance and the confidence to act on it.” Resources: About Incubeta Incubeta's New York Office Incubeta Company Updates In summary, Woods' appointment underscores Incubeta’s ongoing commitment to transforming how clients plan, execute and measure marketing. It builds on the launch of Incubeta's agentic AI products, helping brands gain deeper insights into what drives marketing outcomes. For more details, read the announcement here. About Incubeta Global AI outcomes agency, Incubeta, empowers ambitious brands to harness marketing as a key driver of sustainable growth and long-term business success. With over two decades of experience and a global presence spanning 18 offices, Incubeta partners with leading brands like L’Oreal, ING, M&S, Les Mills, and Beiersdorf to transform complexity into clarity, drive innovation, prove value, and achieve measurable growth. Through its Seamless Approach, Incubeta integrates creative, media, data, and technology to remove barriers that limit performance. This unified model enables brands to improve efficiency, elevate measurement, and generate stronger business outcomes. More than just solving today’s challenges, Incubeta empowers businesses to outperform targets, exceed expectations, and outpace competitors. Discover how Incubeta redefines the possibilities of marketing at incubeta.com and follow them on Instagram, X, and LinkedIn.
business 23 Feb 2026
Bynder Ranked a Leader by Independent Research Firm
AMSTERDAM, February 19, 2026 – Bynder, the global leader in AI-powered enterprise digital asset management (DAM), has been named a leader in The Forrester Wave™: Digital Asset Management Systems, Q1 2026 report by Forrester Research, Inc. Bynder was also recognized as a Customer Favorite in the report. Bynder received the top score in the Strategy category, with the report stating: ‘Building on its strong innovation track record, Bynder continues to invest in R&D and offer unique content delivery solutions for user communities and digital touchpoints. Bynder was also named a ‘Customer Favorite’ in the report. The report stated that ‘Bynder customers lauded the strength of the company’s innovation and roadmap, which they appreciate the opportunity to shape. Bynder received high praise, too, for overall value and ROI - with one customer indicating that the DAM system saves them millions of dollars.’ The report also scored Bynder highest score possible on AI, Search, Asset Delivery, Partner Ecosystem and pricing, noting that ‘Bynder should be on the shortlist of organizations seeking a robust AI-focused DAM system that can extend content access and reuse. Bynder believes being recognized with the highest score in the strategy category and also being named a customer favorite highlights their strength of vision and ability to execute on a roadmap built with innovation and customer insights and confirms that Bynder is not just participating in the AI shift - the company is redefining how enterprise AI and agentic systems are deployed as part of core business operations for global brands. Bynder CEO Bob Hickey said: “Bynder is the system of record for creative content, powering exceptional content experiences for the world’s largest and most recognizable brands. As technology undergoes rapid transformation, our system of record is foundational to these brands’ AI strategies. We acquired an AI search company three years ago, established Bynder AI Labs two years ago and launched our Agentic platform in 2025. We thank Forrester for this recognition as we continue this exciting transformation alongside our customers..” Bynder’s agentic platform is human-led, AI-Powered, and built for the enterprise. The platform provides customizable AI agents for content enrichment, governance, transformation and compliance to further extend the capabilities of the company’s industry-leading AI-powered DAM. This serves as a foundational system of record for all digital content and is delivering unprecedented value by transforming marketing operations, optimizing budgets, augmenting workforces, and powering smarter automation. Bynder delivers exceptional customer experiences through intuitive, easy-to-use technology, and its team, together with our SI partners, enables governance, control, and compliance as customers manage content at scale. This allows them to deliver personalized, engaging content experiences while competing and thriving with greater operational efficiency. To request the full report, visit: https://www.bynder.com/en/reports/forrester-wave-report/. Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here. View source version on: globenewswire.com
business 23 Feb 2026
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