For years, advertisers have struggled with a familiar disconnect: creative teams focus on storytelling, while media buyers obsess over performance metrics. Clinch wants to close that gap.

The company, known for its Agentic AI platform for omnichannel advertising, has announced a first-to-market dynamic creative optimization (DCO) strategy that feeds media performance data directly into creative workflows within its Flight Control platform. The result: advertisers can now optimize creative not just by guesswork or surface-level engagement, but by hard business outcomes.

Creative Meets Media in Real Time

Clinch’s new feature expands on its existing ability to ingest external data like offline conversions. Now, it supports third-party aggregated performance data from media partners—think signals from The Trade Desk or other DSPs—pushed directly into Flight Control’s optimization engine.

Inside Flight Control’s Campaign Insights dashboard, those enriched data streams are visualized alongside creative performance metrics, offering advertisers a unified view of what’s actually working across channels and media partners.

CEO and co-founder Oz Etzioni framed it as a necessary evolution:

“By bridging the gap between external media performance and creative insights, we’re giving marketers unprecedented options to control driving outcomes and visibility into what’s truly working and what is not.”

The pitch is clear: Clinch wants to be the only platform that fuses creative and media data into one real-time feedback loop.

Early Proof: Genesis USA and Canvas Worldwide

Clinch says the innovation is already in-market. Genesis USA, working with its agency Canvas Worldwide, tapped the system to move beyond traditional video metrics like CTR and VCR. Instead, they optimized dynamic video creative toward post-exposure search engagement—a mid-funnel signal of intent—using external data from The Trade Desk.

According to Marisa Corvallis, VP and Director of Performance Strategy at Canvas Worldwide:

“We were able to optimize our video strategy in real time based on key intent signals, ultimately delivering more efficient business outcomes.”

That’s a glimpse of how Clinch wants brands to think: don’t just measure impressions or clicks, measure the signals that actually predict conversions.

Dynamic creative optimization isn’t new, but tying it directly to media performance data is. Traditionally, media and creative have operated in parallel silos, with optimization loops limited to clicks, view-through rates, or offline lift studies delivered long after campaigns ended. Clinch’s move brings automation and unification into the workflow, effectively making creative a performance lever, not just a narrative device.

In an era where CMOs are under pressure to prove ROI, that kind of integration could reshape how brands value creative. Instead of “the art department’s domain,” creative becomes a measurable, real-time driver of business results.

Redefining Creative’s Role in Performance Marketing

Flight Control has already built its reputation as a workflow efficiency machine, thanks to integrations across a broad ecosystem of media partners. Now, with this update, Clinch is staking a claim to redefine creative’s role in performance marketing: not just storytelling, but storytelling optimized by the same data signals that drive ad spend decisions.

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