Marketers Can Measure Content Effectiveness, Use Gen-AI Powered by Insights to Make High-Performing Content Instantly, Build Brand Awareness and Shorten Conversion Cycles

Knotch unveils Knotch One at the Content Connect 2024 conference, revolutionizing digital optimization for content-centric web experiences. Knotch One integrates website analytics, customer journey tracking, and audience feedback with AI, empowering marketers to create high-performing content that elevates the full customer journey.

1. The Rise of Content-Centric Web Experiences:
   - Content is now pivotal in every marketing strategy, driving growth for both B2B and B2C companies.
   - Knotch One addresses the shift towards content-centricity, enabling marketers to create valuable web experiences that foster audience engagement and loyalty.

2. Features and Benefits of Knotch One:
   - Comprehensive Measurement: Knotch One captures content attributes, engagement metrics, and sentiment analysis across the entire audience journey.
   - Goal-Oriented Evaluation: Evaluate content performance against specific business objectives, from brand building to demand generation.
   - Actionable Insights: Identify top-performing and underperforming content, with recommendations for improvement tailored to business goals.
   - AI-Powered Optimization: Utilize AI to optimize existing content, generate versions, or create new content, driving immediate business results.

3. Testimonials from Industry Leaders:
   - Ravi Kandikonda from Zillow and Alison Gensheimer from Nielsen highlight the value of Knotch One in enhancing content experiences and driving better business outcomes.
   - Knotch One's forward-thinking approach and pace of innovation resonate with industry leaders, positioning it as a game-changer in digital optimization.

Knotch One empowers marketers to navigate the content-centric landscape with confidence, delivering measurable results and driving business growth. With its AI-driven capabilities and comprehensive suite of features, Knotch One stands as the ultimate solution for optimizing digital content and elevating the customer journey.

DT will create Green Media Products using Scope3 data, empowering brands and agencies to run high impact mobile campaigns with a reduced carbon footprint on DT's 100% direct supply 

Digital Turbine, Inc. joins forces with Scope3 to pioneer eco-conscious mobile advertising solutions, leveraging data-driven insights to reduce CO2 emissions. This partnership underscores Digital Turbine's commitment to sustainability and aligns with Goal 13 of the UN Sustainable Development Goals.

1. Advancing Sustainability in Advertising:
   - Scope3's expertise in decarbonizing media and advertising complements Digital Turbine's mission to power smarter, greener advertising.
   - By measuring carbon emissions in the digital advertising supply chain, Scope3 empowers companies like Digital Turbine to integrate sustainability into business decisions.

2. Introducing Digital Turbine Green Mobile Advertising Solutions:
   - Digital Turbine utilizes Scope3 data to develop Green Media Products (GMPs), optimizing ad spend while minimizing environmental impact.
   - GMPs divert spending away from high-emission inventory, offering partners prebuilt or curated app lists and custom inventory options.

3. Environmental Impact of Digital Turbine's Approach:
   - With 3.8 million metric tons of CO2 generated annually by programmatic display, Digital Turbine's direct integrations with partner apps reduce carbon footprint.
   - Attention-grabbing Digital Turbine ads contribute to lower emissions, creating a more efficient and sustainable advertising environment.

4. Insights from Industry Leaders:
   - Jon Hudson, SVP of Global Sales at Digital Turbine, emphasizes the company's commitment to enabling greener advertising solutions through direct integrations and Scope3 data.
   - David Fischer, Global Head of Ad Tech Partnerships at Scope3, highlights the significance of Digital Turbine's efforts in advancing sustainability across mobile advertising.

Digital Turbine's collaboration with Scope3 marks a significant step towards greener, more sustainable mobile advertising. By leveraging Scope3 data and innovative Green Media Products, Digital Turbine empowers brands to reduce campaign emissions and make environmentally-conscious advertising choices. This partnership exemplifies the industry's collective commitment to building a sustainable media ecosystem for the future.

Writ, a startup challenging traditional approaches to data utilization, announces $3.8M in Series Seed funding. Led by Gradient Ventures, the round reflects investor confidence in Writ's mission to redefine how companies leverage data for decision-making.

1. Founders' Background and Vision:
   - Co-Founders Adam Weinstein (CEO) and Jason McGhee (CTO) bring extensive experience from their previous venture, Cursor, acquired by DataRobot.
   - Weinstein emphasizes Writ's goal of using AI to streamline data workflows, eliminate manual tasks, and foster collaboration across teams.

2. Product Development and Partnerships:
   - Writ prioritizes core functionality development in collaboration with industry leaders and design partners.
   - The company plans to launch a beta program later this year, providing key partners with early access to the platform.

3. Investor Perspectives:
   - Gradient Ventures, Defy.vc, High Alpha, Toba Capital, and angel investors express confidence in Writ's potential to address data challenges.
   - Darian Shirazi from Gradient emphasizes Writ's role in enabling teams to make sense of disparate data and drive meaningful outcomes.

4. Addressing Data Challenges:
   - Despite declining data storage costs, many companies struggle to extract actionable insights from their data.
   - Writ aims to facilitate data sharing and discussion, empowering teams across organizations to harness data effectively.

5. Transforming Decision-Making:
   - Bob Rosin from defy.vc highlights Writ's innovative approach in transforming data into actionable insights.
   - By enabling effective collaboration and leveraging AI, Writ empowers companies to drive informed decisions and fuel growth.

Writ's successful Series Seed funding marks a significant milestone in its journey to revolutionize data-driven decision-making. With strong investor support and a clear vision, Writ is poised to reshape how companies utilize data, fostering collaboration and driving meaningful outcomes in the AI era.

The new solution will help companies build products people love and actually need by understanding and meeting their requirements 

Dovetail, the renowned customer insights hub, introduces Channels, a groundbreaking solution empowering product teams with real-time insights from extensive user feedback. Concurrently, Dovetail unveils its 'magic' features, leveraging AI to transform customer data into actionable insights, marking a significant leap in data-driven product development.

1. Introducing Channels:
   - Channels utilizes LLM and ML techniques to analyze large volumes of continuous user feedback, including support tickets, app reviews, and NPS/CSAT responses.
   - Benjamin Humphrey, CEO of Dovetail, highlights Channels' role in preemptively identifying patterns in customer feedback, enabling proactive product development prioritization.

2. Empowering Product Teams with AI Insights:
   - Dovetail's 'magic' features automatically transcribe, summarize, highlight, and search across diverse data formats, enhancing data analysis efficiency.
   - These features bridge the gap between technical expertise and customer-centricity, facilitating informed product strategy and competitive advantage.

3. User Testimonials and Industry Impact:
   - Taylor Pechacek from Atlassian praises Dovetail's role in discovery processes, emphasizing its comprehensive insights hub.
   - Karolina Kowalczyk, a UX Researcher at Appfire, highlights the benefits of magic features in streamlining research processes and uncovering deeper insights.

4. AI's Role in Data Analysis and Product Development:
   - Benjamin Humphrey underscores AI's significance in extracting value from vast customer data, emphasizing Dovetail's pioneering approach in leveraging AI for meaningful insights.

5. Insight Out 2024 Conference:
   - Dovetail's Channels will be officially unveiled at the Insight Out 2024 Conference in San Francisco, featuring speakers from Meta, Uber, Plaid, Okta, and more.
   - The event aims to explore how innovators harness insights to build transformative products and drive industry evolution.

Dovetail's launch of Channels and 'magic' features represents a paradigm shift in product discovery and data-driven decision-making. By harnessing AI-driven insights from extensive customer feedback, Dovetail empowers product teams to drive innovation and build world-changing products.

Contentful, a prominent player in the digital content management space, announces the appointment of Karthik Rau as its new Chief Executive Officer. Rau brings a wealth of experience in leadership and market creation, poised to lead Contentful into its next phase of growth and innovation.

Karthik Rau's Background and Vision:
- With over 20 years of leadership experience, Rau has previously served as the founder and CEO of SignalFx, a cloud monitoring company acquired by Splunk for $1.05 billion.
- Rau's tenure includes notable roles at VMware, where he played a pivotal role in the company's early growth and its landmark IPO in 2007.
- Expressing his vision for Contentful, Rau emphasizes the crucial role of content in modern digital strategies and foresees exponential growth driven by generative AI.

Contentful's Growth Trajectory and Future Outlook:
- Contentful's Co-Founder and Chief Strategy Officer, Sascha Konietzke, highlights Rau's track record in market and value creation, praising his leadership qualities and people-centric approach.
- Under Steve Sloan's leadership, Contentful has experienced significant growth, with annual recurring revenue soaring from under $40 million to nearly $200 million, and a customer base surpassing 4,000.
- The company's global team has expanded from 250 employees primarily based in Berlin to nearly 800 worldwide, reflecting Contentful's commitment to scaling and innovation.

Acknowledgment and Transition:
- Konietzke expresses gratitude to Steve Sloan for his dedicated leadership over the past four years, acknowledging his role in driving Contentful's growth and success.
- As Sloan steps down, Rau assumes the helm, poised to leverage his expertise and leadership to capitalize on the exciting opportunities ahead for Contentful.

With the appointment of Karthik Rau as CEO, Contentful looks forward to a new chapter of growth and innovation in the digital content management landscape. Rau's proven leadership and vision are expected to propel Contentful to new heights, delivering value to customers and driving forward in an evolving digital era.

SOCi Continues to Bolster Leadership Team with Decades of Enterprise Technology Experience to Drive Forward Innovation 

SOCi, a prominent player in the CoMarketing Cloud space for multi-location enterprises, announces the appointment of Paul Betlem as its new Senior Vice President of Engineering. With nearly two decades of experience in engineering leadership at industry giants like Adobe and Oracle, Betlem brings a wealth of expertise in product development, enterprise solutions, and data intelligence to SOCi's growing team.

Aiming for Engineering Excellence:
- Alo Sarv, SOCi's Chief Technology Officer, expresses enthusiasm for Betlem's appointment, citing his proven track record of driving innovation and engineering leadership.
- Betlem's role will focus on elevating SOCi's engineering capabilities, particularly in artificial intelligence (AI) and data intelligence, to enhance customer engagement and strategic decision-making.

Vision for SOCi's Future:
- Betlem envisions vast opportunities to integrate AI and data-driven approaches into SOCi's solutions, positioning the company as a leader in the martech industry.
- His arrival comes at a pivotal moment for SOCi as it expands its suite of solutions for multi-location enterprises, aligning with Betlem's commitment to innovation and customer intelligence.

Driving Innovation Through Experience:
- Betlem's career journey includes significant contributions to digital innovation at Adobe, where he led engineering efforts in the Flash platform organization and contributed to projects like the Digital Publishing Solution.
- At Oracle, Betlem led the Customer Data Platform team, focusing on harnessing customer data and intelligence to deliver personalized experiences, aligning with SOCi's mission to empower marketers with data-driven solutions.

With the appointment of Paul Betlem as Senior Vice President of Engineering, SOCi reinforces its commitment to innovation and customer value. Betlem's wealth of experience and expertise in product development, enterprise solutions, and data intelligence position him as a valuable asset in driving SOCi's engineering excellence and pushing the boundaries of innovation in the martech industry.

At Vision 2024, Intel goes all-in on open and more secure enterprise AI with new customers, partners and collaborations across the AI continuum.

NEWS HIGHLIGHTS

• Intel unveiled a comprehensive AI strategy for enterprises, with open, scalable systems that work across all AI segments.

• Introduced the Intel® Gaudi® 3 AI accelerator, delivering 50% on average better inference¹ and 40% on average better power efficiency² than Nvidia H100 – at a fraction of the cost.

• Intel announced Gaudi 3 availability to original equipment manufacturers (OEMs) – including Dell Technologies, HPE, Lenovo and Supermicro – broadening the AI data center market offerings for enterprises.

• Announced new Intel Gaudi accelerator customers and partners, including Bharti Airtel, Bosch, CtrlS, IBM, IFF, Landing AI, Ola, NAVER, NielsenIQ, Roboflow and Seekr.

• Intel announced the intention to create an open platform for enterprise AI together with SAP, RedHat, VMware and other industry leaders to accelerate deployment of secure generative AI (GenAI) systems, enabled by retrieval-augmented generation (RAG).

• Through the Ultra Ethernet Consortium (UEC), Intel is leading open Ethernet networking for AI fabric. The company introduced an array of AI-optimized Ethernet solutions, including the AI NIC (network interface card) and AI connectivity chiplets.

At the Intel Vision 2024 conference, Intel introduces the Gaudi 3 accelerator, marking a significant advancement in enterprise generative AI (GenAI). Alongside a suite of new open scalable systems and strategic collaborations, Intel aims to address the challenges businesses face in scaling AI initiatives.

1. Introducing Intel Gaudi 3 for AI Training and Inference:
   - The Intel Gaudi 3 AI accelerator promises enhanced performance, openness, and choice for enterprise GenAI applications.
   - With support for tens of thousands of accelerators connected via Ethernet, Gaudi 3 offers 4x more AI compute for BF16 and a 1.5x increase in memory bandwidth.
   - Gaudi 3 delivers a substantial leap in AI training and inference capabilities, enabling global enterprises to deploy GenAI at scale.

2. Addressing the GenAI Gap:
   - Intel's latest offerings aim to bridge the gap between AI pilots and production deployment, providing performant and cost-efficient solutions.
   - Enterprises require readily available solutions like the Gaudi 3 accelerator to navigate complexity, fragmentation, and compliance requirements while scaling GenAI initiatives.

3. Collaborations and Deployments:
   - Intel showcases collaborations with industry leaders like NAVER, Bosch, IBM, and others, demonstrating the adoption of Intel Gaudi accelerator solutions for innovative GenAI applications.
   - Partnerships with Google Cloud, Thales, and Cohesity leverage Intel's confidential computing capabilities, ensuring trusted execution environments for AI models and algorithms.

4. Expanded AI Roadmap and Ecosystem Approach:
   - Intel outlines updates to its next-generation products, including the Intel Xeon 6 processors and Intel Core Ultra client processors, empowering businesses with enhanced AI capabilities.
   - Through collaborations with Anyscale, RedHat, VMware, and others, Intel spearheads the development of an open platform for enterprise AI, fostering innovation and value creation.

Intel's introduction of the Gaudi 3 accelerator and its comprehensive suite of AI solutions reaffirms the company's commitment to making AI accessible, open, and secure for enterprises worldwide. By addressing key challenges and fostering collaboration within the ecosystem, Intel is poised to lead the AI revolution, unlocking unparalleled value for businesses in diverse industries.

16 new content categories covered under DoubleVerify's expanded post-bid brand safety and suitability measurement on TikTok 

DoubleVerify, a prominent software platform for digital media measurement and analytics, announces the rollout of 16 new brand safety and suitability categories for TikTok advertisers. These enhancements aim to empower advertisers to navigate the complex digital landscape on TikTok with precision and confidence, ensuring their brand promotion aligns with suitable content on the platform.

Enhanced Brand Safety Controls:
- The release includes five new content categories for the Category Exclusion control, such as Gambling & Lottery, Youth Content, Violent Video Games, and Combat Sports. This expanded selection offers advertisers enhanced measurement insights and increased protection across sensitive topics.
- Additionally, 11 vertical-based categories are introduced for the Vertical Sensitivity inventory filter. These categories, including Pets, Food, Beauty, Fashion, and others, allow advertisers to exclude vertical-related content that may be misaligned with their brand positioning.

Partnership with TikTok:
- Mark Zagorski, CEO of DoubleVerify, expresses excitement about expanding the partnership with TikTok to support advertisers on the platform. The new categories enable advertisers to leverage AI-powered classification for brand equity protection and align their advertising with suitable content based on specific brand needs.
- DV’s Universal Content Intelligence, an industry-leading classification engine, powers the new categories on TikTok. It employs a holistic approach by analyzing various content elements, ensuring accurate classification and broad protection at scale.

TikTok's Perspective:
- Chen-Lin Lee, Global Head of Measurement and Data Partnerships at TikTok, emphasizes the platform's commitment to building and refining brand safety and suitability solutions for advertisers. TikTok collaborates with trusted third-party measurement providers like DoubleVerify to empower advertisers with effective tools to connect with the community.

Continuous Innovation and Partnership:
- DV's continuous innovation and partnership with TikTok highlight their commitment to ensuring media quality and campaign success. The expansion of brand safety and suitability controls underscores the importance of independent, third-party verification in authenticating media quality and boosting advertiser confidence.

DoubleVerify's introduction of 16 new brand safety and suitability categories for TikTok advertisers reflects its dedication to enhancing advertiser control and ensuring brand alignment with suitable content. By leveraging AI-powered classification and robust partnership with TikTok, DV continues to support advertisers in maximizing campaign effectiveness and ROI while maintaining media quality standards.