SOCi Continues to Bolster Leadership Team with Decades of Enterprise Technology Experience to Drive Forward Innovation 

SOCi, a prominent player in the CoMarketing Cloud space for multi-location enterprises, announces the appointment of Paul Betlem as its new Senior Vice President of Engineering. With nearly two decades of experience in engineering leadership at industry giants like Adobe and Oracle, Betlem brings a wealth of expertise in product development, enterprise solutions, and data intelligence to SOCi's growing team.

Aiming for Engineering Excellence:
- Alo Sarv, SOCi's Chief Technology Officer, expresses enthusiasm for Betlem's appointment, citing his proven track record of driving innovation and engineering leadership.
- Betlem's role will focus on elevating SOCi's engineering capabilities, particularly in artificial intelligence (AI) and data intelligence, to enhance customer engagement and strategic decision-making.

Vision for SOCi's Future:
- Betlem envisions vast opportunities to integrate AI and data-driven approaches into SOCi's solutions, positioning the company as a leader in the martech industry.
- His arrival comes at a pivotal moment for SOCi as it expands its suite of solutions for multi-location enterprises, aligning with Betlem's commitment to innovation and customer intelligence.

Driving Innovation Through Experience:
- Betlem's career journey includes significant contributions to digital innovation at Adobe, where he led engineering efforts in the Flash platform organization and contributed to projects like the Digital Publishing Solution.
- At Oracle, Betlem led the Customer Data Platform team, focusing on harnessing customer data and intelligence to deliver personalized experiences, aligning with SOCi's mission to empower marketers with data-driven solutions.

With the appointment of Paul Betlem as Senior Vice President of Engineering, SOCi reinforces its commitment to innovation and customer value. Betlem's wealth of experience and expertise in product development, enterprise solutions, and data intelligence position him as a valuable asset in driving SOCi's engineering excellence and pushing the boundaries of innovation in the martech industry.