Cross Screen Media, a CTV activation managed service provider, joins forces with LiveRamp, a leading data collaboration platform, to revolutionize targeting and measurement capabilities, preparing for the cookieless future.

1. Enhanced Targeting and Measurement:

   - Strategic Partnership: Cross Screen Media integrates LiveRamp's identity resolution and transcoding app, Powered by Snowflake, ensuring market-leading audience utilization amidst evolving privacy measures.

   - Snowflake Native App: Marketers gain control over customer data in Snowflake, augmenting identity capabilities for various use cases and downstream applications.

2. Privacy-Centric Solutions:

   - Incorporating RampID: Cross Screen Media adopts LiveRamp's privacy-centric identifier for planning, activation, and measurement, facilitating audience-based strategies across channels.

   - People-Based Identity: RampID enables connection and activation of data, empowering marketers with authenticated audience reach at scale.

3. Future-Proofing Advertising Strategies:

   - CEO's Perspective: Michael Beach emphasizes the partnership's significance in ensuring addressable audience reach and effective measurement.

   - Product Innovation: LiveRamp's VP of Product, Erin Boelkens, highlights the native integration of marketing capabilities in Snowflake, minimizing data movement and navigating signal loss.

The collaboration between Cross Screen Media and LiveRamp marks a pivotal moment in advertising, fostering audience activation and measurement while prioritizing privacy compliance. As marketers navigate the evolving landscape, this partnership promises to deliver impactful outcomes across linear and digital channels.

During VTEX DAY, one of the biggest digital commerce events in the world, VTEX is announcing products to help its customer’s maximize sales and increase operational margins.

VTEX, renowned for its composable and complete commerce platform, reveals its cutting-edge product suite at VTEX DAY 2024, promising to redefine the future of commerce with groundbreaking innovations.

1. Revolutionizing Store Creation with FastStore:

   - FastStore Framework: Commerce-optimized UI components, code libraries, and integrations for unparalleled performance.

   - FastStore WebOps: Comprehensive front-end platform with automated checks and a robust serving layer.

   - Headless CMS: User-friendly content management system empowering content teams for independent updates.

   - Expansion to B2B:Unlocking features like custom catalogs and contract pricing for enhanced adaptability.

2. Enhancing Conversion with Innovative Solutions:

   - FastCheckout: Seamlessly integrates with VTEX Headless CMS, reducing cart abandonment rates and improving conversion.

   - VTEX Ad Network: AI-driven targeting and auctions connect customers with ideal advertising partners, optimizing revenue.

   - VTEX Data Pipeline: Empowers enterprises with effective AI utilization and comprehensive commerce data insights.

   - VTEX Shield: Ensures security of sensitive data, preserving revenue and upholding customer trust.

3. Leveraging AI for Business Success:

   - VTEX Intelligent Search: Detects user behavior patterns and optimizes search results for increased conversion rates.

   - Live Shopping: Interactive shopping experiences powered by AI Chat functionality, enhancing customer satisfaction.

   - VTEX Pick and Pack Operations: Streamlines fulfillment processes, reducing errors and enhancing efficiency.

   - Shipping Insights: Provides real-time visibility into shipping processes, optimizing logistics and improving customer experience.

4. Marketplace Enhancements and Sales Management:

   - Streamlined Management: Enhancements to Marketplace features reduce operational burdens and accelerate time-to-revenue.

   - Advanced Sales App: Efficiently manages new product arrivals, recover abandoned carts, and check inventory.

   - VTEX Personal Shopper: Integrates support channels and extra sales directly into the platform, driving conversion rates.

VTEX's transformative product suite reflects its commitment to revolutionizing commerce, empowering enterprises with advanced functionalities and user-friendly interfaces to drive conversion rates and maximize ROI.

Exclaimer, the forefront email signature management platform, unveils its latest innovation, Campaigns, designed to revolutionize email signature marketing and elevate brand engagement.

1. Tailored Banner Campaigns:

Timely Messaging: Design and schedule banner campaigns around special events or promotions for precise audience engagement.

Effortless Management: Easily add banners to existing signatures without repetitive editing, ensuring seamless integration.

2. Synchronization with Marketing Activities:

Cohesive Brand Narrative: Synchronize email signature campaigns with broader marketing initiatives for a unified brand experience.

Salesforce Integration: Target specific recipient lists during events, webinars, or sales prospecting for enhanced targeting.

3. Monitoring and Analysis:

Google Analytics Integration: Monitor banner performance and align closely with marketing goals using robust analytics.

Streamlined Workflow: Efficiently expand integrated campaign reach and engagement with a streamlined workflow.

4. Commitment to Data Privacy and Compliance:

Personalized Experience: Drive customer relationships and revenue growth with personalized touchpoints.

Trust and Compliance: Ensure campaigns are built on trust with a commitment to data privacy and compliance.

Exclaimer's Campaigns feature empowers brands to deliver personalized experiences, streamline workflows for marketers, and ensure data privacy and compliance, driving enhanced audience engagement and revenue growth.

Zakeke, the leading Visual Commerce Platform, has officially joined NVIDIA Inception, an exclusive program designed to foster a select elite of startups worldwide at the forefront of industry innovation

Zakeke, the forefront SaaS company in Visual Commerce, embarks on a groundbreaking journey as it joins NVIDIA Inception, a program fostering cutting-edge startups revolutionizing industries through technology.

1. Extensive Reach and Client Base:

Global Presence: Serving over 10,000 customers across 200 countries in diverse sectors.

Client Diversity: From major fashion labels like Valentino to environmentally conscious brands like Ecocup.

2. Commitment to Innovation:

Seed Funding: Securing $2M in seed funding led by Berrier Capital.

Revolutionizing Visual Commerce: Offering advanced tools like live product personalization, 3D visualization, Augmented Reality, and Virtual Try-On.

3. Synergy with NVIDIA Inception:

Access to Resources: Leveraging technical training and top-tier hardware and software from NVIDIA.

Accelerated Growth: Enhancing product development and introducing AI-based features for an enhanced customer experience.

4. CEO's Vision:

Empowering Innovation: Angelo Coletta, CEO & Co-Founder, anticipates accelerated platform development and maximized AI power for unparalleled customer experiences.

Global Leadership: Aiming to lead the most innovative revolution in shopping with Zakeke as the go-to Visual Commerce platform globally.

Zakeke's collaboration with NVIDIA Inception signifies a milestone in Visual Commerce, promising accelerated innovation, enhanced customer experiences, and global leadership in revolutionizing the shopping experience.

Strategic alliance will enhance content security and compliance enforcement for content owners and streaming services around the world

Intertrust, the global leader in distributed computing and rights management, joins forces with GeoComply Solutions Inc., renowned for geolocation compliance technology, to revolutionize digital content security and distribution.

1. Comprehensive Content Security Solutions:

Intertrust ExpressPlay®: World's most scalable multi-DRM service, utilized by leading media streaming operators globally.

GeoComply's GeoGuard: Critical component for content providers, defending against geolocation spoofing and ensuring regional content distribution compliance.

2. Enhanced Protection Against Location Fraud:

Location-Based Access Controls: Detects VPN usage, preventing unauthorized access and ensuring compliance with licensing agreements.

Advanced Technologies: GeoGuard employs cutting-edge techniques to combat geolocation spoofing, protecting billions of users with high accuracy.

3. Empowering Content Providers:

Added Layer of Trust: Integration of GeoComply's location fraud detection with Intertrust's ExpressPlay DRM service enhances content distribution trust and monetization.

State-of-the-Art Solutions: Commitment to delivering top-notch content security and anti-piracy measures within the digital distribution landscape.

4. Redefining Industry Standards:

Mission Statement: Partnership redefines content protection and location security for the Media & Entertainment industry.

Creating a New Standard: Unparalleled security and compliance solutions to manage valuable digital assets and set a new industry benchmark.

Intertrust and GeoComply's partnership signifies a significant advancement in digital content security, setting a new standard for the Media & Entertainment industry by offering unparalleled protection, compliance, and trust in content distribution.

Former SAP executive brings nearly 25 years of SaaS-based client success experience to Cvent

Cvent, a leading provider of meetings, events, and hospitality technology, welcomes former SAP Executive Vice President Andreas Heckmann as its new Chief Customer Officer. Heckmann's appointment underscores Cvent's dedication to prioritizing customer satisfaction and elevating the customer experience.

1. Leadership in Customer-Centricity:

Client Services Oversight: Heckmann will lead Cvent's 1,500+-person global client services organization.

Enhancing Customer Experience: Spearheading initiatives to scale and improve the customer experience while ensuring continued client satisfaction.

2. Track Record of Success at SAP:

Transition to Cloud Solutions: Played a pivotal role in guiding SAP through the transition from on-premise software to cloud solutions.

Global Team Leadership: Led a global team of over 10,000 customer services and development employees at SAP, achieving record-setting results in customer satisfaction and operating margins.

3. Vision for Cvent:

Customer-Centric Approach: Cvent CEO & Founder Reggie Aggarwal emphasizes the importance of putting customers first in all business decisions.

Elevating Customer Success: Heckmann's innovative, people-first approach aims to further elevate Cvent's customers and accelerate their success.

4. Commitment to Innovation and Customer Relationships:

Excitement for Joining Cvent: Heckmann expresses enthusiasm for joining Cvent, recognizing the Company's commitment to customer relationships and platform innovation.

Empowering Global Teams: Drawing from prior experience, Heckmann is eager to support Cvent's dedication to customer success and platform innovation.

Andreas Heckmann's appointment as Chief Customer Officer at Cvent signifies a strategic move to prioritize customer satisfaction and drive client success in the dynamic meetings, events, and hospitality technology sector.

More than 30 agencies are now licensing the Tatari technology to add TV buying capabilities to their existing offerings

Tatari, a leading platform for advertising across convergent TV, announces significant growth in agency adoption, enabling agencies to revolutionize TV advertising for their clients through advanced planning, buying, and measurement capabilities.

1. Addressing Agency Challenges in TV Advertising:

Limited Choices: Agencies traditionally face limitations in offering TV advertising options, such as high CPMs in programmatic buying or fragmented data from linear networks and streaming publishers.

Closed-Loop Attribution: Inability to provide closed-loop attribution hinders agencies from proving real outcomes from TV ad campaigns.

2. Rapid Adoption and Expansion of Tatari Platform:

Platform Adoption: Over 30 agencies have signed on to license Tatari's platform in the past 18 months, with 40% opting for additional services.

Convergent TV Capabilities: More than 80% of agency-driven campaigns leverage Tatari's convergent TV capabilities, blending CTV, cable, and broadcast television.

3. Testimonials from Agency Partners:

Christine Price, Marcus Thomas: Applauds Tatari's self-serve platform for its ease of use, efficiency, scale, transparency, and attribution capabilities, enabling TV campaigns tailored to client KPIs.

Tihomir Liptak, Bodhi: Highlights Tatari's role in unlocking growth opportunities for clients through a modern approach to TV buying, aligning with digital media efforts and delivering measurable outcomes.

4. Driving Performance Opportunities Beyond Social and Programmatic:

Shift Towards Performance-Driven Approaches: Tatari observes a significant year-over-year increase in streaming and programmatic spending, reflecting a broader trend of agencies seeking performance-driven opportunities beyond traditional channels.

Tatari's platform empowers agencies to navigate the evolving landscape of TV advertising, offering advanced capabilities in planning, buying, and measurement. With a focus on convergent TV and real outcomes, Tatari drives performance opportunities for agencies and their clients in an increasingly competitive media landscape.

XR Extreme Reach, a leading global technology company powering the creative economy, appoints industry veteran Kevin Arrix as its Chief Growth Officer. Arrix's role will focus on spearheading global creative platform sales and driving revenue growth initiatives.

1. Leadership in Global Sales Strategy:

Reporting Structure: Arrix reports to Jo Kinsella, Group President of SourceXR, and leads XR's global revenue teams.

Strategic Responsibilities: Arrix oversees global creative platform sales and drives growth initiatives across the organization.

2. Extensive Industry Experience:

Previous Role at DISH Media: As Senior Vice President, Arrix led ad revenue efforts across DISH, Sling TV, and Sling Freestream, with responsibilities spanning sales, operations, ad tech, data, and measurement partnerships.

25+ Years of Experience: Arrix brings a wealth of experience in TV, digital, and mobile advertising, having held leadership positions at Turner Broadcasting and MTV Networks.

3. Focus on Driving Business Value:

Data-Driven Approach: Arrix's strategic focus on leveraging data to drive business value aligns with XR's commitment to delivering advertising accountability and impact.

Building and Scaling Revenue Businesses: Throughout his career, Arrix has demonstrated success in building and scaling ad revenue businesses, both at large corporations and early-stage organizations.

4. Vision for Future Growth:

Commitment to Innovation: Arrix emphasizes XR's potential to drive greater advertising accountability and impact through creative data intelligence and innovative technology.

Excitement for the Future: Arrix is enthusiastic about joining XR during a pivotal moment and aims to build on the company's foundations to lead the next phase of growth.

Kevin Arrix's appointment as Chief Growth Officer at XR Extreme Reach signifies a strategic move to accelerate global sales efforts and drive revenue growth. With his extensive industry experience and commitment to innovation, Arrix is poised to lead XR into a new phase of expansion and success.