DT will create Green Media Products using Scope3 data, empowering brands and agencies to run high impact mobile campaigns with a reduced carbon footprint on DT's 100% direct supply 

Digital Turbine, Inc. joins forces with Scope3 to pioneer eco-conscious mobile advertising solutions, leveraging data-driven insights to reduce CO2 emissions. This partnership underscores Digital Turbine's commitment to sustainability and aligns with Goal 13 of the UN Sustainable Development Goals.

1. Advancing Sustainability in Advertising:
   - Scope3's expertise in decarbonizing media and advertising complements Digital Turbine's mission to power smarter, greener advertising.
   - By measuring carbon emissions in the digital advertising supply chain, Scope3 empowers companies like Digital Turbine to integrate sustainability into business decisions.

2. Introducing Digital Turbine Green Mobile Advertising Solutions:
   - Digital Turbine utilizes Scope3 data to develop Green Media Products (GMPs), optimizing ad spend while minimizing environmental impact.
   - GMPs divert spending away from high-emission inventory, offering partners prebuilt or curated app lists and custom inventory options.

3. Environmental Impact of Digital Turbine's Approach:
   - With 3.8 million metric tons of CO2 generated annually by programmatic display, Digital Turbine's direct integrations with partner apps reduce carbon footprint.
   - Attention-grabbing Digital Turbine ads contribute to lower emissions, creating a more efficient and sustainable advertising environment.

4. Insights from Industry Leaders:
   - Jon Hudson, SVP of Global Sales at Digital Turbine, emphasizes the company's commitment to enabling greener advertising solutions through direct integrations and Scope3 data.
   - David Fischer, Global Head of Ad Tech Partnerships at Scope3, highlights the significance of Digital Turbine's efforts in advancing sustainability across mobile advertising.

Digital Turbine's collaboration with Scope3 marks a significant step towards greener, more sustainable mobile advertising. By leveraging Scope3 data and innovative Green Media Products, Digital Turbine empowers brands to reduce campaign emissions and make environmentally-conscious advertising choices. This partnership exemplifies the industry's collective commitment to building a sustainable media ecosystem for the future.