16 new content categories covered under DoubleVerify's expanded post-bid brand safety and suitability measurement on TikTok 

DoubleVerify, a prominent software platform for digital media measurement and analytics, announces the rollout of 16 new brand safety and suitability categories for TikTok advertisers. These enhancements aim to empower advertisers to navigate the complex digital landscape on TikTok with precision and confidence, ensuring their brand promotion aligns with suitable content on the platform.

Enhanced Brand Safety Controls:
- The release includes five new content categories for the Category Exclusion control, such as Gambling & Lottery, Youth Content, Violent Video Games, and Combat Sports. This expanded selection offers advertisers enhanced measurement insights and increased protection across sensitive topics.
- Additionally, 11 vertical-based categories are introduced for the Vertical Sensitivity inventory filter. These categories, including Pets, Food, Beauty, Fashion, and others, allow advertisers to exclude vertical-related content that may be misaligned with their brand positioning.

Partnership with TikTok:
- Mark Zagorski, CEO of DoubleVerify, expresses excitement about expanding the partnership with TikTok to support advertisers on the platform. The new categories enable advertisers to leverage AI-powered classification for brand equity protection and align their advertising with suitable content based on specific brand needs.
- DV’s Universal Content Intelligence, an industry-leading classification engine, powers the new categories on TikTok. It employs a holistic approach by analyzing various content elements, ensuring accurate classification and broad protection at scale.

TikTok's Perspective:
- Chen-Lin Lee, Global Head of Measurement and Data Partnerships at TikTok, emphasizes the platform's commitment to building and refining brand safety and suitability solutions for advertisers. TikTok collaborates with trusted third-party measurement providers like DoubleVerify to empower advertisers with effective tools to connect with the community.

Continuous Innovation and Partnership:
- DV's continuous innovation and partnership with TikTok highlight their commitment to ensuring media quality and campaign success. The expansion of brand safety and suitability controls underscores the importance of independent, third-party verification in authenticating media quality and boosting advertiser confidence.

DoubleVerify's introduction of 16 new brand safety and suitability categories for TikTok advertisers reflects its dedication to enhancing advertiser control and ensuring brand alignment with suitable content. By leveraging AI-powered classification and robust partnership with TikTok, DV continues to support advertisers in maximizing campaign effectiveness and ROI while maintaining media quality standards.