XR Extreme Reach, a leading global technology company powering the creative economy, appoints industry veteran Kevin Arrix as its Chief Growth Officer. Arrix's role will focus on spearheading global creative platform sales and driving revenue growth initiatives.

1. Leadership in Global Sales Strategy:

Reporting Structure: Arrix reports to Jo Kinsella, Group President of SourceXR, and leads XR's global revenue teams.

Strategic Responsibilities: Arrix oversees global creative platform sales and drives growth initiatives across the organization.

2. Extensive Industry Experience:

Previous Role at DISH Media: As Senior Vice President, Arrix led ad revenue efforts across DISH, Sling TV, and Sling Freestream, with responsibilities spanning sales, operations, ad tech, data, and measurement partnerships.

25+ Years of Experience: Arrix brings a wealth of experience in TV, digital, and mobile advertising, having held leadership positions at Turner Broadcasting and MTV Networks.

3. Focus on Driving Business Value:

Data-Driven Approach: Arrix's strategic focus on leveraging data to drive business value aligns with XR's commitment to delivering advertising accountability and impact.

Building and Scaling Revenue Businesses: Throughout his career, Arrix has demonstrated success in building and scaling ad revenue businesses, both at large corporations and early-stage organizations.

4. Vision for Future Growth:

Commitment to Innovation: Arrix emphasizes XR's potential to drive greater advertising accountability and impact through creative data intelligence and innovative technology.

Excitement for the Future: Arrix is enthusiastic about joining XR during a pivotal moment and aims to build on the company's foundations to lead the next phase of growth.

Kevin Arrix's appointment as Chief Growth Officer at XR Extreme Reach signifies a strategic move to accelerate global sales efforts and drive revenue growth. With his extensive industry experience and commitment to innovation, Arrix is poised to lead XR into a new phase of expansion and success.