More than 30 agencies are now licensing the Tatari technology to add TV buying capabilities to their existing offerings

Tatari, a leading platform for advertising across convergent TV, announces significant growth in agency adoption, enabling agencies to revolutionize TV advertising for their clients through advanced planning, buying, and measurement capabilities.

1. Addressing Agency Challenges in TV Advertising:

Limited Choices: Agencies traditionally face limitations in offering TV advertising options, such as high CPMs in programmatic buying or fragmented data from linear networks and streaming publishers.

Closed-Loop Attribution: Inability to provide closed-loop attribution hinders agencies from proving real outcomes from TV ad campaigns.

2. Rapid Adoption and Expansion of Tatari Platform:

Platform Adoption: Over 30 agencies have signed on to license Tatari's platform in the past 18 months, with 40% opting for additional services.

Convergent TV Capabilities: More than 80% of agency-driven campaigns leverage Tatari's convergent TV capabilities, blending CTV, cable, and broadcast television.

3. Testimonials from Agency Partners:

Christine Price, Marcus Thomas: Applauds Tatari's self-serve platform for its ease of use, efficiency, scale, transparency, and attribution capabilities, enabling TV campaigns tailored to client KPIs.

Tihomir Liptak, Bodhi: Highlights Tatari's role in unlocking growth opportunities for clients through a modern approach to TV buying, aligning with digital media efforts and delivering measurable outcomes.

4. Driving Performance Opportunities Beyond Social and Programmatic:

Shift Towards Performance-Driven Approaches: Tatari observes a significant year-over-year increase in streaming and programmatic spending, reflecting a broader trend of agencies seeking performance-driven opportunities beyond traditional channels.

Tatari's platform empowers agencies to navigate the evolving landscape of TV advertising, offering advanced capabilities in planning, buying, and measurement. With a focus on convergent TV and real outcomes, Tatari drives performance opportunities for agencies and their clients in an increasingly competitive media landscape.