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OranAI Secures Multi-Million-Dollar Funding to Scale AI Marketing Agent PhotoG

OranAI Secures Multi-Million-Dollar Funding to Scale AI Marketing Agent PhotoG

marketing 17 Sep 2025

OranAI, a rising player in the AI marketing space, has closed a multi-million-dollar angel financing round to accelerate its global expansion and advance its flagship product, PhotoG. The AI-powered marketing agent is designed to automate insights, content generation, and cross-channel publishing at enterprise scale.

Founded in 2024, OranAI has quickly gained traction with its integrated AI marketing platform, which spans strategy, content creation, and campaign execution. Its suite of products—PhotoG, DataG, and VoyaAI—promises faster, more cost-efficient, and more consistent results than traditional content workflows. In just six months post-launch, the company has surpassed $1.4 million in revenue and onboarded 40+ enterprise clients across beauty, FMCG, fashion, and consumer electronics.

PhotoG: AI-Powered Content at One-Tenth the Cost

PhotoG acts as a full-service AI marketing agent, streamlining everything from market insights and strategy to image/video generation and one-click publishing. By leveraging its proprietary a-t diffusion algorithm, PhotoG delivers high-fidelity outputs across product, lifestyle, and ad formats. On VBench 2.0 marketing benchmarks, the platform achieved state-of-the-art performance with consistency scores above 0.92—placing it among the most reliable AI content engines available.

Building the “Commercial Brain”

Beyond campaign execution, OranAI is developing a multimodal AI ecosystem it calls the “commercial brain.” This includes the Oran-VL 7B vision-language model and the Oran-XVL 72B multimodal model, designed to blend trend insights with real-time customer engagement data. The goal: help brands not just generate content, but understand and act on consumer behavior at scale.

World’s Largest AI Model Library

To further differentiate itself, OranAI has created the world’s largest AI model library for advertising, covering diverse genders, ethnicities, and styles. Built with a proprietary compliance framework, the library eliminates copyright and privacy risks, enabling safe, scalable personalization across markets.

Market & Investor Confidence

Targeting high-spend industries with fast decision cycles, OranAI aligns its results-based pricing with measurable business outcomes. Investors see the company as a key driver in reshaping the trillion-dollar advertising industry.

 

“OranAI shows us how the next generation of AI Marketing Agents will reshape advertising,” one investor noted. “By combining technical precision with practical AI content marketing, OranAI is setting a new global standard.”

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33Across Brings Equifax IXI Network Targeting to the Supply Side

33Across Brings Equifax IXI Network Targeting to the Supply Side

digital marketing 17 Sep 2025

33Across, the technology company powering supply-side data activation, has announced the availability of Equifax’s IXI Network™ financial-based targeting segments within its proprietary Glossary platform. For the first time, marketers can directly activate IXI Network audiences across CTV, app, and display inventory via 33Across’s curated private marketplaces (PMPs)—bringing financial-based targeting closer to the supply side with greater precision, control, and performance.

The IXI Network, long trusted by top financial institutions and marketers, links offline consumer asset intelligence with online programmatic media. By making these segments available in Glossary, 33Across enables network members to bridge the gap between audience segmentation and real-time execution across the open internet.

How It Works

Through Glossary, IXI Network segments are:

  • Curated in PMPs – Bundling Equifax’s direct-measured, anonymized U.S. consumer asset data with premium, brand-safe inventory.

  • Filtered at the Supply Level – Applying data before inventory reaches DSPs, eliminating non-performant supply.

  • Activated Across Channels – Extending offline wealth insights into CTV, display, and in-app environments at scale.

  • Optimized in Real Time – Using Glossary’s AI-driven supply-path intelligence to maximize KPIs like CTR, VCR, and viewability.

“Glossary was built to help brands improve programmatic performance and execute against their quality standards,” said Paul Bell, President of 33Across. “The Equifax IXI Network data is the gold standard for directly measured, anonymous consumer assets, and we’re excited for Network members to expand its application across the supply side.”

Melinda McBride, SVP of Partnerships and GM of Data-Driven Marketing at Equifax, added:

“Our IXI wealth segments represent 45% of the nation’s assets. Customers have long used them to inform critical business decisions, and now they can activate those insights programmatically with greater efficiency and scale.”

Why It Matters

 

This move strengthens the case for supply-side intelligence in programmatic advertising. By merging audience quality, content relevance, and inventory performance in one workflow, 33Across is positioning Glossary as a next-generation activation hub for brands looking to modernize their digital targeting strategies.

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ASAPP Expands GenerativeAgent Platform to Redefine AI in the Contact Center

ASAPP Expands GenerativeAgent Platform to Redefine AI in the Contact Center

automation 17 Sep 2025

AI may be reshaping everything from coding to copywriting, but for enterprises, customer service is the true proving ground. Today, ASAPP announced major upgrades to its GenerativeAgent® Platform, positioning it as a full-fledged enterprise AI engine for contact centers.

What started as a breakthrough in multi-turn AI conversations has evolved into an enterprise-ready system that Fortune 100 brands already have running in production. The promise: turn every customer interaction into not just a resolved ticket, but an insight pipeline for loyalty and growth.

From Chatbot to Enterprise AI Agent

While most customer service AI stops at scripted responses or escalations, ASAPP’s GenerativeAgent aims higher. The platform can reason, coordinate, and learn at scale, effectively simulating “infinite” agents working in parallel, complete with built-in quality controls to keep interactions on-brand and compliant.

The latest release introduces:

  • Operational Oversight – Monitoring dashboards, flagged conversation reviews, and simulation tools so leaders can test changes before they go live.

  • Builder Flexibility – Faster knowledge base configuration, prebuilt CRM/telephony connectors, and API integrations for complex workflows.

  • Voice Support – Multi-agent voice configuration for enterprises expanding into phone-based AI support.

“Legacy CRMs were built to store tasks, not drive intelligence,” said CEO Priya Vijayarajendran. “This release ensures extraordinary service becomes the default, turning every interaction into actionable intelligence.”

The Market Context

ASAPP’s timing is sharp. Gartner predicts that by 2027, 25% of enterprises will rely on AI agents for a majority of customer interactions. Competitors like Five9, NICE, and Talkdesk are investing heavily in AI augmentation, but ASAPP is going all in on autonomous, governable agents—an edge in a space where “AI hallucinations” remain a board-level concern.

Unlike traditional CCaaS platforms that bolt on AI assistants, ASAPP has architected GenerativeAgent as a native agentic system. That means enterprise IT teams get observability, compliance workflows, and human-in-the-loop oversight baked in, not bolted on.

Why It Matters

Contact centers have long been seen as cost centers. ASAPP is betting that its platform can flip that script, transforming CX into a system of record for brand health and customer intelligence. If it works as promised, the platform could make AI customer service less about deflection and more about data-driven growth.

Or as Devidas Desai, SVP of product management, put it: “GenerativeAgent has grown from a promise to proven reality. It’s like a storefront open 24/7—consistent, high-quality, and getting smarter with every conversation.”

Looking Ahead

ASAPP will showcase the platform on September 18, 2025, during its webcast Beyond AI Agents: The New CX Horizon. Expect live demos of monitoring, safety guardrails, deployment workflows, and a peek at how proactive service could reshape the contact center playbook.

One thing’s certain: AI won’t just be answering questions—it will be rewriting what enterprises think customer service is for.

Get in touch with our MarTech Experts.

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Prokeep Unveils AI-Powered Order Engine to Modernize Distribution

Prokeep Unveils AI-Powered Order Engine to Modernize Distribution

artificial intelligence 17 Sep 2025

Distribution isn’t exactly the sexiest corner of the supply chain, but it’s the one that keeps industries running. Now, Prokeep, the communications platform already used by thousands of distributors, wants to make it a little smarter.

At the NAW Innovators Summit, the company debuted its AI-powered Order Engine, a connected front-of-house system designed to move distributors from reactive order taking to proactive revenue generation.

From Inboxes to AI Workflows

For years, distributors have wrestled with a mix of sticky notes, phone calls, and disconnected systems. Prokeep’s pitch: consolidate everything into one AI-driven hub where counter staff, inside sales, marketing, and branch operations can actually see the same data in real time.

The new Order Engine pairs automation with a built-in Growth Hub marketing module:

  • Order Automation: Instantly checks stock, builds quotes, and confirms orders.

  • Growth Hub: Transforms live order data into targeted texts, emails, surveys, and follow-ups—basically a CRM that doesn’t just sit there but nudges teams into action.

The result is a closed loop where every customer interaction can spin off a campaign, and every campaign can feed back into new orders.

“Distributors shouldn’t have to chase information across inboxes and sticky notes,” said CEO Jack Carrere. “AI-powered workflows turn chaos into clarity, bringing structure and speed that directly translate into more orders.”

Tested in the Wild

The launch wasn’t just a demo. ABC Supply Co. Inc., one of the largest U.S. distributors, piloted the system and found that automating order workflows let branches respond faster, capture more business, and protect key customer relationships through improved accuracy.

“Putting customers first means communicating in the ways they prefer,” said ABC Supply CIO Tony Vaden. “Prokeep helps us do that by adding another convenient touchpoint that keeps service moving.”

Why It Matters

Margins are tight, customer expectations are climbing, and legacy systems don’t cut it anymore. Distributors that once treated orders as transactional now have to think like marketers. Prokeep is betting its Order Engine—by uniting conversations, order history, and AI-driven outreach—can give distributors the same kind of data-fueled advantage that e-commerce giants already exploit.

Beyond the Branch

Prokeep is also extending its reach by linking with the tech contractors already use, enabling one-screen ordering with distributors. On top of that, the company is partnering with manufacturers so that product launches and promotions can flow directly through distribution channels—effectively turning branches into marketing engines.

The Bottom Line

With the Order Engine, Prokeep is trying to drag distribution into the AI era without forcing branches to reinvent how they work. If it delivers, distributors may finally get the clarity—and speed—that customers have long expected but the industry has struggled to provide.

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Navion Launches Partner Portal to Simplify Pharmacy Benefit Sales

Navion Launches Partner Portal to Simplify Pharmacy Benefit Sales

technology 17 Sep 2025

Pharmacy benefits are complicated—sometimes maddeningly so. Navion thinks it has a fix. The company today launched its Partner Sales & Marketing Support Portal, a digital resource hub designed to help brokers, benefit consultants, TPAs, and existing partners simplify pharmacy conversations and win more client trust.

The pitch: stop drowning in acronyms and regulatory fine print. Start leading conversations with clarity and credibility.

What’s Inside the Portal

Navion’s new Partner Portal comes stocked with resources that are often missing when brokers and consultants walk into client meetings:

  • Co-brandable sell sheets tailored to pharmacy benefit and cost-containment priorities.

  • Timely insights tied to hot topics like GLP-1 management.

  • Sharable FAQs that break down industry jargon into plain English.

  • Regularly refreshed content to keep users ahead of regulatory shifts and market trends.

Partners can slap their own logos on the content, making it easy to present Navion’s expertise as part of their own toolkit.

Why It Matters

Pharmacy benefits are one of the fastest-rising line items in healthcare spend, and with new drugs flooding the market, employers are desperate for clarity. Navion is betting that by empowering brokers and advisors with polished, ready-to-go content, it can become the de facto standard for pharmacy benefit communication.

“Pharmacy is complex—and it’s one of the biggest opportunities to deliver real value to clients,” said Kiley Ward, Navion’s Chief Revenue Officer. “We built this portal to give our partners an even stronger way to educate clients, showcase pharmacy solutions, and reinforce their value in every conversation.”

Industry Context

Navion’s move reflects a broader trend in the benefits space: equipping intermediaries with digital-first sales tools. Rivals in pharmacy benefit management have flirted with similar strategies, but Navion’s approach—exclusive, customizable, and always updated—could set it apart. By making partners look smarter in front of clients, Navion strengthens its own foothold in a sector where trust and clarity are rare commodities.

Access and Availability

The Partner Portal is available now to current Navion clients and partners. Advisors can register with an access code, download materials, and start personalizing them immediately.

Navion says the goal is simple: help partners move from reactive to proactive conversations—and ultimately win more business.

Get in touch with our MarTech Experts.

Market Logic Brings Customer Personas to Life With AI-Powered DeepSights

Market Logic Brings Customer Personas to Life With AI-Powered DeepSights

artificial intelligence 16 Sep 2025

When was the last time you dusted off a customer persona PowerPoint? Chances are it’s been sitting in a shared drive, aging poorly with every new quarter. Market Logic Software wants to change that with DeepSights Persona Agents—a new AI tool that transforms those static profiles into dynamic, conversational personas.

Instead of stale PDFs, DeepSights gives marketers, product managers, and insights teams something closer to a real conversation. The system builds synthetic personas from segmentation data, behavioral insights, or even customer interview transcripts, then lets users engage with them in natural language. Think of it as a virtual focus group on demand.

From Decks to Dialogues

Most businesses treat personas as a box to tick: neat templates, demographic labels, and a few personality quirks. Useful, sure, but hardly alive. DeepSights flips that model by letting users ask personas questions, test campaign concepts, or brainstorm product ideas in real time. One-on-one chats are possible, but the real kicker is spinning up multiple personas at once—essentially, a synthetic focus group without the logistical headaches.

Olaf Lenzmann, Chief Innovation and Product Officer at Market Logic, frames it as a speed issue: “We’re turning segmentation data into living, breathing conversations. It complements qualitative research with feedback cycles at the speed of thought.”

Not Your Generic AI Persona

Plenty of AI tools promise “synthetic personas,” but many rely on cookie-cutter templates that look suspiciously similar across companies. Market Logic insists its approach is different: each Persona Agent is trained on a company’s own data. Got survey reports? They’re summarized into characters. Have customer interview transcripts? Five to ten per segment are enough to spin up a working persona.

That customization means what a sports apparel brand’s persona “says” will be meaningfully different from what a SaaS buyer profile reveals—no one-size-fits-all chatbot.

Why It Matters

The promise here is speed and flexibility. Instead of waiting weeks for research panels or slogging through decks, teams can stress-test creative ideas almost instantly. In a marketing world where campaigns shift overnight and personalization is table stakes, cutting the lag could be a competitive edge.

Of course, synthetic personas won’t replace the messiness of talking to actual customers. But as a complement, they offer a way to scale insights and keep teams from designing campaigns in a vacuum.

Availability

Market Logic says implementation takes less than two weeks, including setup, testing, and rollout. The DeepSights Persona Agents are available now, with support from the company’s experts for onboarding.

Whether businesses see this as a research accelerant or a risky shortcut will depend on execution. But one thing is clear: the humble persona deck just got a 2025 upgrade.

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8x8 Launches “CX Champions Fantasy Team” to Spotlight Customer Heroes

8x8 Launches “CX Champions Fantasy Team” to Spotlight Customer Heroes

customer experience management 16 Sep 2025

Customer experience platforms don’t usually borrow from Premier League playbooks—but 8x8 just kicked off a program that does exactly that. The company, best known for its integrated CX and communications solutions, has launched the 8x8 CX Champions Fantasy Team, a global recognition initiative designed to honor the people who make standout customer interactions possible.

Each month, 8x8 will select a new “CX Champion” from around the world, recognizing individuals who go above and beyond to deliver exceptional service, protect infrastructure, or make customer moments unforgettable. Winners won’t just get bragging rights—they’ll also snag tickets to a Southampton Football Club home game (a nod to 8x8’s sponsorship of the team) and see their face lit up on the stadium’s big screen.

Putting Players on the CX Pitch

While software platforms and AI tools grab headlines, it’s often frontline agents, IT managers, and support leaders who carry the real weight of customer experience. 8x8’s program flips the spotlight onto those unsung contributors.

“This is a bit of fun with serious undertones because without great CX you’re nothing,” said Jamie Snaddon, GVP and Managing Director of EMEA at 8x8. Drawing a football parallel, he added: “Your CIO is like a goalkeeper—the last line of defence—while an IT manager is more like a winger: fast, agile, and keeping the operation moving. Both are essential; they just have different roles.”

Why This Matters

In today’s market, CX isn’t just table stakes—it’s the match-winner. Brands that deliver seamless, empathetic, and reliable customer experiences consistently outperform those that don’t. Yet, the individuals ensuring that reliability often remain invisible. By gamifying recognition through a football-inspired “fantasy team,” 8x8 is making CX advocacy both celebratory and relatable.

It also lands at a time when employee recognition is proving to be a critical piece of retention and engagement strategies. Highlighting CX heroes not only boosts morale but also reinforces the strategic importance of customer experience in long-term growth.

How to Get on the Roster

Nominations are open globally and can come from colleagues, customers, partners, or industry leaders. Technical and non-technical roles alike are eligible—from IT leaders to marketing teams to frontline support staff.

Winners will:

  • Be inducted into the official 8x8 CX Champions Fantasy Team lineup

  • Attend a Southampton FC home match as VIP guests

  • Receive exclusive merchandise and recognition at St. Mary’s Stadium

Entries will remain open until the end of the English football season in May 2026, with winners announced monthly.

For an industry often obsessed with platforms and metrics, 8x8’s program is a timely reminder: behind every seamless customer journey is a human being keeping the ball in play.

Get in touch with our MarTech Experts.

Fable Names Toan Dinh as CEO, Founder Alwar Pillai Shifts to Executive Chair

Fable Names Toan Dinh as CEO, Founder Alwar Pillai Shifts to Executive Chair

marketing 16 Sep 2025

Accessibility leader Fable is making a major leadership move. The Toronto-based company announced that Toan Dinh will take over as Chief Executive Officer effective September 1, 2025. Co-founder Alwar Pillai, who has led the company since its inception, will transition into the role of Executive Chair of the Board.

The shift underscores Fable’s commitment to long-term succession planning while setting the stage for the company’s next phase of growth. Since 2018, Fable has worked with heavyweights like Microsoft, Salesforce, Walmart, CVS, Visa, and Spotify to make digital products more inclusive—helping ensure that billions of people worldwide can engage with technology without barriers.

A Founding Era of Recognition

Under Pillai’s leadership, Fable has racked up accolades from the UN-endorsed World Summit Awards, Forrester, LinkedIn, Forbes, and Fast Company. Pillai described her time as CEO as “the greatest honor of my life,” while expressing confidence that Dinh will build on Fable’s mission: “I’m incredibly excited about what lies ahead as Toan leads Fable into its next chapter of growth.”

A Seasoned SaaS Operator

Dinh comes to Fable with more than 15 years of experience scaling SaaS companies across North America and Europe. His résumé includes senior leadership roles at Boast.ai, Patsnap, TouchBistro, Quantum Workplace, and Achievers, where he helped grow revenue from $10M to $90M+ and raised more than $500M in capital.

“I’m honored to join Fable at such an important moment,” Dinh said, adding that he aims to scale the company’s global impact while building on its already transformative approach to digital accessibility.

What’s Next for Fable

The company’s mission remains unchanged: empowering people with disabilities to participate in, contribute to, and shape society. Fable says it will continue to invest in AI-driven solutions and cognitive accessibility while expanding its international presence.

The leadership change comes at a time when accessibility has become a central priority for enterprises—especially as global regulations tighten and inclusivity becomes a competitive differentiator. Rival platforms like Deque Systems and Level Access have also been ramping up innovation, making the space increasingly dynamic.

 

For Fable, bringing in a seasoned SaaS operator signals an intent to accelerate scale while staying true to the mission that put the company on the map.

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