When was the last time you dusted off a customer persona PowerPoint? Chances are it’s been sitting in a shared drive, aging poorly with every new quarter. Market Logic Software wants to change that with DeepSights Persona Agents—a new AI tool that transforms those static profiles into dynamic, conversational personas.

Instead of stale PDFs, DeepSights gives marketers, product managers, and insights teams something closer to a real conversation. The system builds synthetic personas from segmentation data, behavioral insights, or even customer interview transcripts, then lets users engage with them in natural language. Think of it as a virtual focus group on demand.

From Decks to Dialogues

Most businesses treat personas as a box to tick: neat templates, demographic labels, and a few personality quirks. Useful, sure, but hardly alive. DeepSights flips that model by letting users ask personas questions, test campaign concepts, or brainstorm product ideas in real time. One-on-one chats are possible, but the real kicker is spinning up multiple personas at once—essentially, a synthetic focus group without the logistical headaches.

Olaf Lenzmann, Chief Innovation and Product Officer at Market Logic, frames it as a speed issue: “We’re turning segmentation data into living, breathing conversations. It complements qualitative research with feedback cycles at the speed of thought.”

Not Your Generic AI Persona

Plenty of AI tools promise “synthetic personas,” but many rely on cookie-cutter templates that look suspiciously similar across companies. Market Logic insists its approach is different: each Persona Agent is trained on a company’s own data. Got survey reports? They’re summarized into characters. Have customer interview transcripts? Five to ten per segment are enough to spin up a working persona.

That customization means what a sports apparel brand’s persona “says” will be meaningfully different from what a SaaS buyer profile reveals—no one-size-fits-all chatbot.

Why It Matters

The promise here is speed and flexibility. Instead of waiting weeks for research panels or slogging through decks, teams can stress-test creative ideas almost instantly. In a marketing world where campaigns shift overnight and personalization is table stakes, cutting the lag could be a competitive edge.

Of course, synthetic personas won’t replace the messiness of talking to actual customers. But as a complement, they offer a way to scale insights and keep teams from designing campaigns in a vacuum.

Availability

Market Logic says implementation takes less than two weeks, including setup, testing, and rollout. The DeepSights Persona Agents are available now, with support from the company’s experts for onboarding.

Whether businesses see this as a research accelerant or a risky shortcut will depend on execution. But one thing is clear: the humble persona deck just got a 2025 upgrade.

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