Accessibility leader Fable is making a major leadership move. The Toronto-based company announced that Toan Dinh will take over as Chief Executive Officer effective September 1, 2025. Co-founder Alwar Pillai, who has led the company since its inception, will transition into the role of Executive Chair of the Board.

The shift underscores Fable’s commitment to long-term succession planning while setting the stage for the company’s next phase of growth. Since 2018, Fable has worked with heavyweights like Microsoft, Salesforce, Walmart, CVS, Visa, and Spotify to make digital products more inclusive—helping ensure that billions of people worldwide can engage with technology without barriers.

A Founding Era of Recognition

Under Pillai’s leadership, Fable has racked up accolades from the UN-endorsed World Summit Awards, Forrester, LinkedIn, Forbes, and Fast Company. Pillai described her time as CEO as “the greatest honor of my life,” while expressing confidence that Dinh will build on Fable’s mission: “I’m incredibly excited about what lies ahead as Toan leads Fable into its next chapter of growth.”

A Seasoned SaaS Operator

Dinh comes to Fable with more than 15 years of experience scaling SaaS companies across North America and Europe. His résumé includes senior leadership roles at Boast.ai, Patsnap, TouchBistro, Quantum Workplace, and Achievers, where he helped grow revenue from $10M to $90M+ and raised more than $500M in capital.

“I’m honored to join Fable at such an important moment,” Dinh said, adding that he aims to scale the company’s global impact while building on its already transformative approach to digital accessibility.

What’s Next for Fable

The company’s mission remains unchanged: empowering people with disabilities to participate in, contribute to, and shape society. Fable says it will continue to invest in AI-driven solutions and cognitive accessibility while expanding its international presence.

The leadership change comes at a time when accessibility has become a central priority for enterprises—especially as global regulations tighten and inclusivity becomes a competitive differentiator. Rival platforms like Deque Systems and Level Access have also been ramping up innovation, making the space increasingly dynamic.

For Fable, bringing in a seasoned SaaS operator signals an intent to accelerate scale while staying true to the mission that put the company on the map.

Get in touch with our MarTech Experts.