News

Rokt Invests $300M in mParticle to Revolutionize Ecommerce and Customer Data

Rokt, the global leader in ecommerce optimization, has announced a $300 million investment in mParticle, a leading customer data platform (CDP). This strategic partnership aims to revolutionize ecommerce, advertising, and customer experiences by combining Rokt’s expertise in transaction moment relevancy with mParticle’s real-time CDP capabilities. This merger enhances innovation in real-time data...

customer data platforms 17 Jan 2025

EDO Partners with Chalice to Optimize CTV Campaigns with AI and Data

EDO, a TV outcomes company, has partnered with Chalice, an AI-powered adtech leader, to enhance Connected TV (CTV) campaign performance. By integrating EDO’s outcomes data with Chalice’s platform, advertisers can make data-driven decisions, optimize high-performing regions, and maximize return on investment (ROI). This collaboration combines EDO’s extensive database of streaming ad engagement...

technology 17 Jan 2025

Datamaran Appoints Sebastian Hempstead as First Chief Commercial Officer

Datamaran, a leader in ESG governance software, has appointed Sebastian Hempstead as its first Chief Commercial Officer (CCO). This appointment follows the company’s successful $33 million Series C funding round in September 2024, reflecting its commitment to expanding in the US market and enhancing its innovative AI-driven platform. Sebastian brings extensive expertise in driving growth within...

business 17 Jan 2025

Button and Linktree Enhance Social Commerce with AI Dynamic Links

Button, a leader in mobile commerce optimization, has partnered with Linktree, the widely used "link in bio" platform for creators. This integration introduces Button’s AI-powered dynamic links to Linktree’s 50+ million users, enhancing shopping journeys with higher conversions and personalized experiences. Linktree empowers creators to curate, grow, and monetize their content across platforms...

ecommerce and mobile ecommerce 17 Jan 2025

ABM Performance by Full Circle Insights Aligns Sales and Marketing

Full Circle Insights has launched ABM Performance, an account-based marketing (ABM) tracking solution built natively for Salesforce. This new solution aims to align sales and marketing teams to optimize ABM strategies and drive better results. ABM Performance provides a unified view of person-level and account-level data by integrating with ABM intent tools. It enables teams to make informed...

marketing 17 Jan 2025

Insights on Top Marketing Channels for Small Business Growth

CallRail, an AI-powered lead intelligence platform, has released a report titled “From Conversations to Conversions: How Small Businesses Can Market Smarter.” The study analyzes 1.1 million leads across industries like automotive, financial services, healthcare, legal, real estate, and more, offering valuable benchmarks for small businesses to evaluate marketing channel performance. Small...

technology 17 Jan 2025

Start.io Partners with Intent IQ to Enhance Mobile Ad Targeting and Drive Revenue

Start.io, a leading mobile-driven SSP (Supply-Side Platform), has partnered with Intent IQ, a specialist in identity resolution, to enhance its audience targeting capabilities. This collaboration utilizes Intent IQ’s platform to match mobile advertising IDs (MAIDs) with alternative IDs, achieving impressive results, including a 9.8% higher fill rate and 12% greater daily revenue from ads. 1...

technology 16 Jan 2025

Pipedrive Achieves ISO 27001 and ISO 27701 Certifications for Security and Privacy

Pipedrive, a leading CRM platform for small businesses, has successfully passed the ISO 27001:2013 surveillance audit for information security management and earned the ISO 27701:2019 extension for privacy information management. These certifications affirm Pipedrive’s dedication to maintaining the highest international standards in data security and privacy, ensuring its customers that their...

technology 16 Jan 2025