News

Emovid Launches Multimodal Communication Platform for Seamless Messaging

Emovid, the world’s first multimodal communication platform, has officially launched its business offering. Emovid bridges the gap between traditional text-based messaging and video-based communication, allowing users to record a video from anywhere and deliver it in a multi-modal form video, audio, text, and translation regardless of the recipient's platform or device. This innovative platform...

communications 20 Jan 2025

Generative AI’s Impact on PR: Boosting Quality, Speed, and Efficiency

Generative AI is rapidly transforming public relations (PR), with 75% of professionals integrating the technology into their work, according to Muck Rack's third State of AI in PR report. The survey, which includes responses from over 1,000 PR professionals, highlights the significant impact of AI on PR workflows, boosting work quality and efficiency. AI Use in PR Main Use Cases: 82% of PR...

technology 20 Jan 2025

Acxiom Appoints Tom Zawacki as Chief Growth Officer

Acxiom, a leading connected data and technology foundation for global brands and agencies, has appointed Tom Zawacki as its Chief Growth Officer (CGO). Reporting directly to Global CEO Jarrod Martin, Zawacki will spearhead the company’s growth initiatives, focusing on unlocking new markets, enhancing revenue opportunities, and delivering impactful client solutions for acquisition and retention...

data management 20 Jan 2025

Katie Rooney Joins ZoomInfo Board, Brings Financial and Strategic Expertise

ZoomInfo, a leading Go-To-Market Intelligence platform, has announced the appointment of Katie Rooney to its Board of Directors, effective February 1, 2025. With over 20 years of experience in finance, operations, strategy, and corporate development, Rooney will also serve on the Board’s Audit and Nominating and Corporate Governance Committees. Appointment Significance: Rooney's financial acumen...

marketing 20 Jan 2025

Illumio Appoints Karl Van den Bergh as New CMO to Drive Marketing Growth

Illumio Inc., the leader in breach containment, has appointed Karl Van den Bergh as its new Chief Marketing Officer (CMO). With over 25 years of leadership experience, Van den Bergh will focus on scaling global marketing efforts and increasing awareness of Illumio's breach containment platform, particularly its Zero Trust Segmentation (ZTS) for securing hybrid multi-cloud environments. Key Points...

business 17 Jan 2025

Quad Launches At-Home Connect: Revolutionizing Direct Mail for Omnichannel Campaigns

Quad/Graphics Inc., a marketing experience company known for addressing complex marketing challenges, has introduced At-Home Connect by Quad—a direct-mail platform that combines email-style personalization with the proven effectiveness of reaching consumers at home. This innovative solution merges print's strengths with digital insights, enabling true omnichannel marketing campaigns. Key Features...

marketing 17 Jan 2025

The State of Multifamily Marketing in 2025: Diversification and AI Lead the Way

A robust and diverse digital marketing mix is set to be a cornerstone of leasing success in 2025, as highlighted in Rent.’s latest report, "The State of Multifamily Marketing in 2025." The report emphasizes the growing need for qualified leads and precise audience targeting, pushing marketing teams to adopt diverse channels such as social media, paid search, geofencing, and digital display...

technology 17 Jan 2025

AdOmni Unveils Smart Video Everywhere for Enhanced Cross-Channel Video Advertising

AdOmni, a global leader in digital-first advertising, has announced the launch of its new program, Smart Video Everywhere, to enhance video advertising capabilities. Designed to address fragmented media consumption, this innovation allows brands to seamlessly connect with audiences across in-home streaming, digital out-of-home (DOOH), and online video platforms. Purpose of Smart Video Everywhere...

video advertising 17 Jan 2025