Arcalea, a global leader in marketing analytics, is excited to announce its strategic expansion into the Australian market through a new partnership with CRM Strategy, a premier Australian business solutions consultancy and CRM vendor. This collaboration marks a significant milestone in Arcalea’s global growth strategy, bringing their advanced analytics platform, Galileo, to a new and dynamic market.

1. Strategic Partnership Overview

• New Market Entry: Arcalea’s expansion into Australia in collaboration with CRM Strategy.
• Partnership Goals: Leverage Galileo’s advanced analytics to offer data-driven marketing solutions tailored to Australian businesses.

2. Galileo’s Advanced Capabilities

• AI-Driven Insights: Utilizes artificial intelligence to provide deep, actionable marketing insights.
• Cookieless Tracking Technology: Innovative technology designed for the future of advertising in a cookieless environment.
• Proven Impact: Demonstrated over 40% efficiency gains in marketing operations for brands that have used Galileo.

Quote from Michael Stratta, CEO of Arcalea:

• "Galileo is designed to transform the way businesses approach marketing, with powerful tools to navigate the cookieless future of advertising. Our partnership with CRM Strategy will allow us to tap premier international partners to deliver unparalleled value to global audiences."

3. Benefits for Australian Businesses

• Enhanced Marketing Solutions: CRM Strategy will utilize Galileo to offer sophisticated analytics tools and data-driven strategies for Australian businesses.
• Data-Driven Decision Making: Galileo’s tools help businesses make informed marketing decisions and improve effectiveness.
• Local Expertise: The partnership will bring Arcalea’s innovative solutions to Australian businesses through CRM Strategy’s established market presence.

4. Arcalea’s Global Growth Strategy

• Commitment to International Expansion: Part of a broader strategy to adapt offerings for different global markets.
• Support for Channel Partners: Focus on leveraging local expertise to expand reach and support business growth.

Quote from Michael Stratta:

• "Galileo is the perfect tool for agencies and CRM integrators looking to complement their growth and provide differentiated value to their clients."

5. Future Outlook

• Local and Global Impact: This expansion represents a significant step in Arcalea’s mission to offer top-tier marketing analytics solutions globally.
• Ongoing Growth: Continuous efforts to adapt and expand Arcalea’s offerings to meet market demands.

Arcalea’s entry into the Australian market through its partnership with CRM Strategy signifies a major step in its global expansion efforts. By bringing Galileo’s advanced analytics capabilities and cookieless tracking technology to Australian businesses, this partnership aims to enhance local marketing strategies and drive growth. The collaboration reflects Arcalea’s commitment to international success and the delivery of high-value solutions to businesses worldwide.