News

IAS Enhances Content Block List Solution for Meta Ads

Integral Ad Science (IAS) has introduced enhanced features for its Content Block List optimization solution for Meta’s Facebook and Instagram Feed and Reels. IAS, a global leader in media measurement, was selected as the development partner by Meta in October 2024. This collaboration offers advertisers new tools to improve brand safety and media quality on these social platforms. Developments...

advertising 17 Feb 2025

Sprout Social Rebrands Tagger Media, Elevates Influencer Marketing with AI

Sprout Social has unveiled Sprout Social Influencer Marketing, a rebranded and AI-powered platform formerly known as Tagger Media. With nearly half of all consumers making purchases based on influencer posts, this solution helps brands identify, activate, and manage influencers more effectively—driving authentic engagement and stronger ROI. Benefits:AI-Powered Insights – Discover the right...

marketing 14 Feb 2025

Mediaocean Acquires Innovid, Creating an Independent Ad Tech Leader

Mediaocean has successfully acquired Innovid, merging it with Flashtalking to establish a leading independent ad tech platform. The combined entity empowers brands, agencies, and publishers with greater control, transparency, and intelligence across CTV, digital, social, and linear channels. Seamless Omnichannel Ad Tech – Independent ad serving, creative personalization, and measurement in one...

technology 14 Feb 2025

FormAssembly Appoints Lou Ponticas & Tom Urie to Drive Growth

FormAssembly, a leading web forms and data collection platform, has announced two major leadership appointments: Lou Ponticas joins the Board of Directors, bringing expertise in scaling enterprise SaaS platforms and operational strategy.Tom Urie is named President and COO, focusing on product-market fit, go-to-market strategy, and driving growth. "Lou’s experience in scaling MuleSoft within the...

security 14 Feb 2025

Locafy Launches Localizer: A Scalable, AI-Driven Local SEO Solution

Locafy Limited, a global leader in location-based digital marketing and SEO solutions, has launched Localizer—a game-changing local SEO platform designed to help businesses rank higher in local search results with greater efficiency and lower costs. With 46% of Google searches focused on local products and services, businesses that fail to appear on Page 1 risk missing significant revenue...

digital marketing 14 Feb 2025

Captello Launches EDGE: The Ultimate Event Lead & Engagement Platform

Captello, a leader in event engagement and lead capture solutions, has introduced Captello EDGE (Enterprise Demand Generation for Exhibitors)—a next-gen event success platform designed to streamline lead capture, enhance attendee engagement, and maximize ROI for enterprise exhibitors. What Makes Captello EDGE Unique? Captello EDGE moves beyond traditional event tools, offering a unified, scalable...

events 14 Feb 2025

Sprinklr Integrates with Bluesky for Seamless Publishing & Analytics

Sprinklr, a leading Unified-CXM platform, has announced its integration with Bluesky, allowing enterprise brands to publish content, track engagement, and gain audience insights on the fast-growing decentralized platform. Why This Matters Bluesky has expanded from 3 million invite-only users in February 2024 to over 30 million users in just one year. With high engagement levels, brands need...

technology 14 Feb 2025

accessiBe Launches accessFlow 2.0: AI-Powered Web Accessibility for Developers

accessiBe, a leader in web accessibility solutions, has launched accessFlow 2.0, the latest version of its AI-powered web accessibility management solution designed for developers. This upgraded tool integrates seamlessly into development workflows and CI/CD pipelines, helping teams identify, manage, and resolve accessibility issues at the code level. Features of accessFlow 2.0 Data-Driven...

artificial intelligence 14 Feb 2025