News

HOLO Enhances Anomaly Detection with DeepSeek Model Optimization for Stacked Sparse

Data Preprocessing and Normalization Data quality plays a crucial role in model effectiveness, and HOLO begins by applying normalization techniques to preprocess behavioral data. Normalization scales the data to a specific range, typically between 0 and 1 or -1 and 1, ensuring that features with different dimensions and numerical ranges can be compared and analyzed on the same scale. This step...

technology 17 Feb 2025

GumGum Launches Digital Advertising Pulse Check, Reveals Consumer Discomfort with Identity Ads

GumGum, a leader in contextual-first technology for digital advertising, has launched the Digital Advertising Pulse Check, a new initiative aimed at tracking consumer sentiment towards data-heavy, identity-targeted ads. The initiative is based on a survey of over 1,500 North American consumers and reveals increasing discomfort with ads that rely heavily on personal data. Findings from the Pulse...

advertising 17 Feb 2025

Monetate Appoints Steve Maher as CEO to Lead AI-driven Ecommerce Innovation

Monetate, a leader in personalized ecommerce experiences, has appointed Steve Maher as its new Chief Executive Officer. With Maher's leadership and extensive background in AI-driven customer experience platforms, Monetate aims to accelerate its transformation into AI-powered search, discovery, and dynamic merchandising solutions. Features and Benefits Steve Maher’s LeadershipSteve Maher brings...

artificial intelligence 17 Feb 2025

AdLib Media Group Appoints Will Batson as Head of Growth to Drive Expansion

AdLib Media Group, a leading provider of DSP-agnostic media buying solutions, has announced the appointment of Will Batson as Head of Growth. This strategic hire highlights AdLib’s commitment to accelerating its growth and broadening the adoption of its omni-channel programmatic platform. Features and Benefits Will Batson's AppointmentWill Batson brings years of experience and proven success in...

technology 17 Feb 2025

Zefr Expands Pre-Impression Controls on Meta for Enhanced Brand Suitability

Zefr has expanded its pre-impression content avoidance controls on Meta, offering advertisers more refined control over content adjacencies while ensuring large-scale reach. This expansion is part of Zefr Max, providing global availability and offering advertisers complete transparency on where their ads are served. The new solution enhances brand safety and performance across Meta's platforms...

marketing 17 Feb 2025

Tofu Raises $12M in Series A to Revolutionize B2B Marketing

Tofu, the AI-powered platform for B2B marketing teams, has successfully raised $12 million in Series A funding. Led by SignalFire, with participation from HubSpot Ventures and other investors, this funding will further accelerate Tofu’s mission to simplify marketing workflows and enhance campaign performance for GTM (go-to-market) teams. Tofu’s platform consolidates campaign execution across...

marketing 17 Feb 2025

Syniverse and Adobe Collaborate to Enhance SMS Messaging for Businesses

Syniverse and Adobe have partnered to integrate Syniverse's SMS messaging into the Adobe Campaign omnichannel marketing platform. This collaboration enhances customer engagement by delivering personalized, targeted SMS messages worldwide, improving the overall customer experience and supporting businesses in creating long-term relationships. Features and Benefits Optimized Customer...

marketing 17 Feb 2025

Sourcepoint Enhances Privacy Compliance with New Features

Sourcepoint, a leader in privacy software, has announced two key features for its Universal Consent & Preferences platform: Legal Preferences and Transaction Receipts. These new capabilities are designed to help organizations effectively manage privacy compliance while enabling the activation of first-party data. The platform allows for the detailed tracking of user consent and privacy...

data management 17 Feb 2025