Koddi, a leader in retail and commerce media technology, has teamed up with Skai, an omnichannel advertising platform specializing in commerce media, to launch a groundbreaking demand-side integration. This collaboration is set to transform retail media by addressing challenges in a fragmented ecosystem and offering new growth opportunities for advertisers and retailers.

Key Highlights of the Partnership

1. Transforming Retail Media Landscape

• Retail Media Growth: Expected to account for 25% of all media spend by 2028.
• Challenges in Retail Media: Fragmented ecosystem with over 200 RMNs, diverse ad formats, and varying reporting standards.
• Solution Offered: A seamless integration enabling faster retailer onboarding and access to premium inventory via Skai’s platform.

2. Benefits for Advertisers

• Faster Time-to-Market: The integration streamlines the addition of new retailers to advertising programs without extra development.
• Access to Premium Inventory: Accelerates growth with unmatched speed.
• Enhanced Tools: Leverage Skai’s advanced capabilities in media planning, optimization, and measurement.

3. Benefits for Retailers

• Improved Demand Generation: Attracts advertisers through a robust demand network.
• Scalable Operations: Koddi’s infrastructure supports enterprise-level efficiency.
• Strengthened Supplier Relationships: Simplifies collaboration with advertisers to monetize media assets effectively.

4. Future-Proofing Retail Media

• Expanding Offsite Strategies: Includes connections with walled garden publishers and CTV platforms.
• Holistic Marketing Alignment: Ensures retailers’ advertising efforts integrate seamlessly with broader marketing strategies.

Leadership Insights

• Nicholas Ward, Co-Founder and President, Koddi: Emphasized how the integration empowers advertisers with advanced targeting capabilities and helps retailers monetize assets efficiently.
• Gil Sadeh, President, Skai: Highlighted the need for a unified solution that simplifies retail media buying and drives growth for both advertisers and retailers.

Koddi and Skai’s partnership represents a significant leap forward in the retail media space. By addressing critical challenges in a fragmented ecosystem and offering tools for faster growth, this collaboration empowers advertisers and retailers to thrive in the fast-evolving commerce media landscape.

Samba TV, the global leader in AI-powered media analytics, has announced two key additions to its leadership team. Josh Jacobs has joined as Chief Product Officer (CPO), while Monte Lutz has been appointed Chief Marketing Officer (CMO). These strategic hires bring decades of combined expertise in ad tech, programmatic innovation, and brand marketing, reinforcing Samba TV’s mission to lead the advertising industry with cutting-edge AI-driven solutions.

New Leadership for Strategic Growth

1. Josh Jacobs - Chief Product Officer

• Josh Jacobs brings deep technical expertise and leadership experience to Samba TV, where he will oversee product strategy and development.
• With a history of scaling businesses and forging impactful partnerships, Jacobs aims to leverage Samba TV’s first-party TV data and identity solutions to create a more efficient and effective advertising ecosystem.
• Before joining Samba TV, Jacobs served as CEO of Omnicom's global programmatic buying business (Accuen) and held senior roles at Yahoo!, Mode Media, and The Arena Group. His proven ability to navigate complex markets will be crucial in advancing Samba TV’s leadership in AI for media analytics.

2. Monte Lutz - Chief Marketing Officer

• Monte Lutz, with a background in brand strategy, digital marketing, and transformation, will lead Samba TV’s marketing efforts.
• Lutz's previous leadership roles include VP and global head of marketing for Adobe’s creative products, where he was instrumental in launching Firefly Generative AI and driving campaigns for Photoshop. His experience also spans senior roles at Activision and Edelman Digital.
• As Samba TV’s CMO, Lutz is poised to amplify the company’s narrative, leveraging AI-driven insights to connect audiences, drive performance, and measure marketing outcomes.

A Stronger Future with AI-Powered Solutions

Josh Jacobs and Monte Lutz join a company that is redefining advertising and measurement in the AI-powered media landscape. Samba TV’s commitment to using data and AI to drive performance and deliver actionable insights will be further enhanced by their leadership.
Samba TV’s AI-driven solutions have already been pivotal in reshaping how advertisers connect with audiences, and with Jacobs and Lutz at the helm, the company is poised for even greater innovation.

Closing Thoughts

Samba TV’s leadership changes come at a critical time as the company continues to expand its influence in the advertising ecosystem. By combining Jacobs’ technical expertise and Lutz’s marketing prowess, Samba TV is positioned to deliver even more transformative solutions, offering advertisers a data-driven, AI-backed model for more effective and targeted advertising.

Statsig, a leading platform for analytics and experimentation, has announced the appointment of William da Cunha as its new Chief Revenue Officer (CRO). With over two decades of experience in enterprise software, SaaS sales, and global partnerships, da Cunha brings a wealth of expertise to help Statsig accelerate growth and expand its market reach.

1. William da Cunha’s Expertise:

• Extensive Experience: Over 20 years in SaaS sales, enterprise software, and global partnerships.
• Proven Leadership: Known for scaling go-to-market strategies, driving enterprise adoption, and building high-performing teams.
• Previous Roles:
  • Vice President and General Manager of the Americas Sales Organization at Cloudflare, where he played a pivotal role in expanding enterprise adoption and driving revenue growth.
  • Led global sales at Seagate’s Cloud Division, focusing on cloud data protection and storage.
  • Held senior leadership roles at EVault and iAsiaWorks, successfully scaling alliances and entering new markets.

2. Vision for Statsig:

• Da Cunha is excited to accelerate Statsig's growth during a critical phase in its journey.
• He aims to empower teams to make faster, data-driven decisions by leveraging Statsig’s unified platform for experimentation, analytics, and feature flagging.

3. Leadership Perspective:

• From the CRO: "One platform that integrates experimentation, analytics, and feature flagging is essential for modern companies to grow and innovate," said da Cunha.
• From the CEO: Vijaye Raji, Founder & CEO of Statsig, expressed enthusiasm about da Cunha’s appointment, highlighting his expertise in growing businesses and empowering teams to expand market reach.

4. Statsig’s Momentum:

• The company is on a mission to democratize access to data, enabling faster and better decision-making for developers and businesses.
• Statsig’s platform has garnered a growing community of passionate customers, emphasizing its role as a key enabler of modern innovation.

The appointment of William da Cunha as CRO marks a significant milestone in Statsig’s journey to redefine analytics and experimentation. His strategic expertise and leadership will strengthen Statsig’s global revenue strategy, driving transformative growth and empowering businesses to innovate faster through data.

The advertising landscape is undergoing a transformation as advanced technologies like AI and real-time data analytics redefine audience targeting and campaign optimization. Leading the charge are Utiq, a European adtech innovator, and All Eyes On Screens (AEOS), a specialist in video advertising solutions. This partnership promises to revolutionize cross-device advertising with precise, privacy-compliant audience insights, enhancing transparency and efficiency.

1. The Foundation of the Partnership

• About Utiq: A telco-powered identifier platform enabling privacy-first audience addressability.
• About AEOS: A data provider leveraging AI to optimize video advertising campaigns.
• Shared Vision: Enhancing audience targeting while maintaining stringent privacy standards.

2. Key Features of the Collaboration

• "Authentic Audience Bridge": The joint platform offering a privacy-compliant solution for cross-media campaign planning and optimization.
• Real-Time Insights: Leveraging data from over one million TV households and 100 million daily data points provided by Vodafone.
• Cross-Device Coverage: From smartphones and desktops to big-screen TVs, ensuring seamless audience engagement.

3. How It Benefits Advertisers

• Improved Campaign Efficiency: Scalable, deterministic targeting minimizes campaign wastage.
• Granular Targeting: Geolocatable data down to postal codes ensures precise audience addressability.
• Enhanced Engagement: Consistent and impactful video ads across various media platforms.

4. Industry Impacts and Testimonials

• Norman Wagner (Utiq): Highlighting the potential to reshape digital advertising with privacy-first solutions.
• Ralf Hammerath (AEOS): Addressing challenges of fragmented media consumption through convergence strategies.
• Manuel Küppers (Vodafone): Celebrating the collaboration as a step toward setting new industry benchmarks.

Utiq and AEOS are paving the way for a new era in video advertising, combining cutting-edge AI, real-time data, and stringent privacy standards. By bridging gaps in audience targeting and campaign optimization, their partnership is set to redefine how advertisers engage with audiences across devices.

LoopMe, a leading AI-powered brand advertising platform, has announced its acquisition of Chartboost, a mobile advertising and monetization pioneer, from Zynga Inc., a subsidiary of Take-Two Interactive Software. This strategic move reinforces LoopMe’s commitment to expanding its capabilities and solidifying its leadership in the mobile app and gaming advertising ecosystem.

Key Highlights of the Acquisition

1. LoopMe's Growth Trajectory

   • Achieved a 40% CAGR in Gross Revenue from FY2018-2023.
   • Accelerating growth through strategic mergers and acquisitions.

2. About Chartboost

   • A leading mobile programmatic advertising and monetization platform.
   • Specializes in immersive ad experiences and gaming publisher mediation.
   • Strengthens LoopMe’s SDK network and AI-driven performance capabilities.

Benefits of the Partnership

1. Enhanced Ecosystem

   • LoopMe’s demand partners gain access to Chartboost’s extensive publisher network.
   • Chartboost’s publishers benefit from LoopMe’s brand advertisers and innovative ad formats.

2. Advancing Mobile Advertising

   • Improves measurable ad performance and app monetization across Zynga’s gaming portfolio.
   • Expands LoopMe’s marketplace with direct publisher integrations.

Executive Insights

1. Stephen Upstone, CEO & Founder of LoopMe:

   • Emphasized the importance of mobile in-app and CTV as the future of brand advertising.
   • Praised Chartboost for its expert team, cutting-edge technology, and vast publisher network.

2. Frank Gibeau, President of Zynga:

   • Acknowledged Chartboost’s contributions and expressed confidence in LoopMe as a new partner.

3. Jeff Carlson, Head of Product at Chartboost:

   • Highlighted the alignment of Chartboost’s mission with LoopMe’s vision to support mobile developers and deliver optimized advertising results.

LoopMe’s acquisition of Chartboost marks a significant milestone in AI-driven brand advertising. By integrating Chartboost’s technology and network, LoopMe is poised to redefine mobile app monetization and elevate the gaming and mobile advertising experience. This partnership will provide enhanced opportunities for app developers, brand advertisers, and gaming publishers to achieve superior results in an evolving digital landscape.

Brandwatch, a global leader in social media management and consumer intelligence, has launched its groundbreaking AI-powered React Score. This innovative tool redefines brand reputation management by delivering real-time insights through advanced AI capabilities, enabling proactive decision-making.

1. React Score: Transforming Brand Reputation Management

   • Leverages advanced natural language processing (NLP) to analyze over 100 million sources.
   • Pinpoints brand risks and opportunities with unmatched accuracy.
   • Uses generative AI to create easy-to-understand summaries for quick, strategic action.

2. Key Categories for Real-Time Ratings

   • Harm: Flags potentially damaging content that could harm brand reputation.
   • Spam: Detects irrelevant or excessive promotional content cluttering brand conversations.
   • Emotion: Assesses the emotional tone of conversations, offering nuanced consumer sentiment analysis.

3. AI-Powered Features

   • Real-time alerts for spikes in activity enable swift responses to crises or opportunities.
   • Audience-specific trend analysis helps uncover shifts in sentiment across sub-topics.
   • Integrates generative AI with manual tools for deeper insights and enhanced accuracy.

4. Expert Insights from Brandwatch

   • Matt Tippets, Chief Product and Technology Officer, emphasized the importance of reliable, accurate insights in navigating today’s digital complexities.
   • Combines proprietary and generative AI with human oversight for unparalleled precision.

5. Upcoming Innovations and Collaborations

   • Recent partnership with Google Cloud to leverage Vertex AI and Gemini models for enhanced generative AI solutions.
   • Introduction of the Iris AI query assistant in Q1 to refine social listening searches with precision and depth.

Brandwatch’s React Score represents a transformative leap in brand reputation management. By harnessing the power of AI-driven insights, brands can prioritize responses, monitor reputation health, and adapt to shifts in consumer sentiment. This innovation, coupled with upcoming advancements, positions Brandwatch as a leader in consumer intelligence and digital strategy.

ID.me, the market-leading digital identity wallet known for simplifying identity verification while ensuring privacy and security, has announced the appointment of Christine Purcell as its new Chief Marketing Officer (CMO). Purcell brings with her a wealth of experience, having led successful marketing strategies at major healthcare and technology companies like BeMe Health, Twin Health, and Meta (Facebook).

Christine Purcell’s Role at ID.me

As the newly appointed CMO, Christine Purcell will lead ID.me’s marketing strategy during a period of unprecedented growth and adoption. The company recently hit key milestones, including over 135 million users signed up to its digital wallet and 63 million users verified to the IAL2 consumer authentication standards. ID.me’s revenue has surged by over 370% from 2020 through 2023, signaling rapid expansion driven by trust, innovation, and strong customer experience.

Blake Hall, Founder and CEO of ID.me, shared:

"We’re thrilled to welcome Christine to ID.me as our CMO. Christine’s proven leadership experience in marketing consumer and commercial products will be instrumental in driving our growth."

Purcell’s expertise will focus on instilling trust, creating value, and enhancing the experience for ID.me’s consumers and business partners.

Christine Purcell’s Background & Expertise

Christine Purcell brings a proven track record of leadership and innovation across health tech and technology industries. Her previous roles have emphasized strategic brand building, product innovation, and market expansion. Key highlights from her impressive career include:

• BeMe Health: Served as Chief Business Officer at this innovative mental health tech company.
• Twin Health: Held the role of Chief Marketing Officer, driving strategic brand growth.
• Meta (Facebook): Led Messenger's global brand strategy as Head of Marketing, focusing on go-to-market strategies and product marketing efforts for Messenger and Messenger Kids.
• McKinsey & Company: Gained strategic insight as a consultant, leveraging business transformation strategies.

Purcell holds an MBA from Harvard Business School and is celebrated for her ability to lead growth, strengthen brand visibility, and streamline customer engagement strategies.

"I am passionate about products that empower people and keep them safe. ID.me's secure digital wallet serves people and businesses by simplifying the online experience while combating identity theft and fraud attacks," said Purcell.

Her leadership will focus on advancing ID.me's mission of simplifying online identity while upholding consumer trust and business integrity.

ID.me’s Current Market Momentum

Under Christine’s leadership, ID.me will look to maintain its growth trajectory and expand its footprint in secure digital identity solutions. Key recent successes include:

• Over 135 million users registered to its digital wallet.
• 63 million IAL2 consumer-authenticated users verified by federal standards, showing rapid growth in consumer trust and adoption.
• Revenue growth of over 370% from 2020 through 2023, fueled by superior customer solutions.

These milestones reflect ID.me’s leadership in reducing fraud risk, improving identity verification, and enabling seamless, secure online experiences for users and partners alike.

Christine Purcell’s appointment as CMO represents a strategic move for ID.me as it seeks to enhance brand trust, deepen customer engagement, and maintain its leadership in the digital identity verification space. With her extensive background in consumer, technology, and health tech marketing, Purcell is poised to bring a fresh vision to ID.me as it continues to scale.

With Purcell’s expertise, ID.me is expected to strengthen its leadership in secure identity solutions, combating fraud and identity theft while creating opportunities for seamless online experiences.

Twelve Labs, a leader in video understanding technology, has announced Marengo 2.7, its latest state-of-the-art multimodal embedding model. This next-generation model achieves over 15% performance improvement compared to its predecessor, Marengo-2.6. With this advancement, Marengo 2.7 introduces a groundbreaking multi-vector representation approach, allowing it to analyze video content with unprecedented accuracy and depth.

What’s New in Marengo 2.7?

1. Multi-Vector Representation: A First of Its Kind

Unlike traditional models that condense all data into a single vector, Marengo 2.7 uses multiple specialized vectors to analyze different aspects of video content. These vectors independently process:

• Visual content: Objects, actions, and appearances.
• Motion patterns: Transitions and movement within a scene.
• Speech and OCR text: Audio patterns and overlaid text (captions, subtitles, or other visual data).

This novel approach allows Marengo 2.7 to achieve superior video analysis by breaking the raw input into distinct elements rather than compressing everything into one representation.

2. Improved Performance Across Key Metrics

Marengo 2.7 has demonstrated impressive capabilities, including:

• 90.6% average recall in object search (a 32.6% increase over its predecessor).
• 93.2% recall in speech search (2.8% higher than specialized speech-to-text systems).

These results highlight the model’s ability to analyze and interpret complex videos effectively, with accurate visual, motion, and audio search capabilities.

Why Multi-Vector Representation Matters

Enhanced Search Capabilities:

With its multi-vector approach, Marengo 2.7 enables users to:

• Search for specific brands or logos within videos.
• Match images to corresponding video segments.
• Locate exact moments in audio, even within complex visual scenes.

Precision in Complex Visual and Audio Environments:

The multi-vector method allows Marengo 2.7 to distinguish nuanced details, like detecting small objects or correlating textual overlays with audio cues.

What the CEO Says

Jae Lee, CEO of Twelve Labs, highlighted the significance of this innovation:

"Twelve Labs continues to push video understanding forward in unprecedented ways...Our groundbreaking model's performance is vastly superior to anything on the market today."

Lee emphasizes how Marengo 2.7 addresses challenges once thought unsolvable, opening new opportunities for users to harness advanced video insights.

Twelve Labs’ Marengo 2.7 is revolutionizing video understanding by introducing multi-vector representations for the first time ever. This approach enables more granular and precise multimodal search capabilities—across vision, motion, and audio—unlocking new possibilities for users in video analysis, content discovery, and AI-powered insights.

With Marengo 2.7, Twelve Labs is setting the standard for innovation in video analysis technology.