Collaboration optimizes the data collection process for small and mid-sized enterprise companies

Keen Decision Systems, a next-generation marketing mix SaaS company, has partnered with TapClicks, a leading provider of Smart Marketing solutions, to streamline data collection in marketing mix models. This integration aims to simplify the often cumbersome process of data gathering, formatting, and uploading, making it more accessible for brands, especially those with limited resources.

Simplifying Data Collection in Marketing Mix Models
The partnership between Keen Decision Systems and TapClicks addresses common challenges marketers face in data management. Key benefits include:

• Streamlined Data Processes: Integrating TapClicks with Keen’s platform removes the complexities of data collection and formatting, allowing marketers to measure their activities and make decisions more efficiently.
• Ease of Use for Smaller Brands: Smaller companies often struggle with resource limitations in data analysis. The combined solution makes it easier for these brands to upload and analyze data, saving time and valuable resources.
• Automated Buying Processes: Through the integration, Keen can push marketing mix results back into TapClicks, enabling automated buying processes and further simplifying marketing decision-making.

Leveraging Predictive Analytics and AI
Keen Decision Systems is known for its decision optimization engine, which is rooted in predictive analytics and powered by AI. By utilizing TapClicks’ TapData product alongside Keen’s marketing mix models, marketers can:

• Refine and Enhance Data: Collect, refine, and enhance data for more streamlined marketing decision-making.
• Make Cost-Efficient Decisions: Quickly extract necessary data and utilize it in marketing mix models in a cost-effective manner.
• Gain Deeper Insights: The integration provides marketers with deeper insights into their marketing performance, leading to strategic adjustments and improved outcomes.

Customer Success Story: Beekeeper's Naturals
The partnership between Keen and TapClicks has already shown positive results for clients like Beekeeper's Naturals. According to Lindsey Shedd, Senior Director of eCommerce and Growth at Beekeeper's Naturals:

• Streamlined Data Collection: The integration has simplified the data collection process, ensuring accuracy while saving time.
• Enhanced Focus on Actionable Data: The team is now able to focus on actionable insights, leading to material shifts in marketing strategy.

Expert Insights on the Partnership
Industry leaders recognize the value of this collaboration in meeting the needs of today’s marketers. Bradley Keefer, Chief Revenue Officer of Keen Decision Systems, emphasizes that:

• Reducing Complexity for Marketers: With the overload of data marketers face, tools that simplify data management are essential.
• Supporting Smaller Clients: The integration with TapClicks particularly benefits smaller clients who may lack the resources for complex data analysis.

Babak Hedayati, CEO and founder of TapClicks, also notes the importance of speed in marketing decisions, stating:

• Quick and Actionable Decisions: The partnership enables marketers to quickly make actionable decisions by extracting and utilizing necessary data efficiently.

The partnership between Keen Decision Systems and TapClicks represents a significant advancement in marketing mix modeling, offering a streamlined, cost-effective solution for data collection and analysis. By simplifying these processes, the collaboration empowers marketers, especially those from smaller brands, to make more informed decisions and optimize their marketing strategies. As the demand for efficient data management grows, this integration sets a new standard for the industry, making marketing decisions faster, easier, and more impactful.

The Flextudio team, an in-house venture of YoungLimWon Soft Lab Co., Ltd., has launched Flextudio 3.0, the latest version of its SaaS-based low-code/no-code app development tool. Flextudio 3.0 offers significant improvements in user convenience, enabling businesses to simplify and expedite the app development process through a web-based platform with enhanced API integration.

Key Features of Flextudio 3.0
Flextudio 3.0 is designed to address the common challenges faced by companies in app development and digital transformation. The new features include:

• Web-Based Development: Operates directly through a web browser, eliminating the need for separate installations, making the development process more accessible.
• Design Templates and Customization: Offers a range of design templates curated by design experts and allows customizations with JavaScript, providing flexibility for developers to tailor apps to specific needs.
• Enhanced API Integration: Enables seamless connections with diverse systems and data sources, simplifying the integration of legacy systems and reducing the challenges of data migration for mobile platforms.

Addressing Common Challenges in Mobile Conversion
Flextudio 3.0 specifically tackles key issues that companies face when transitioning to mobile platforms:

• Integration with Legacy Systems: Facilitates seamless data integration, ensuring that existing systems remain functional and intact during the migration process.
• No-Code/Low-Code Flexibility: Combines a no-code approach for easy app planning and design with a low-code approach that allows additional custom features using JavaScript, addressing the need for personalized solutions that reflect a company’s unique workflows and culture.
• Enhanced Security and Maintenance: Designed to overcome security concerns and reduce the reliance on specialized development personnel, making ongoing maintenance more manageable.

Additional Features and User-Friendly Enhancements
Flextudio 3.0 introduces several user-friendly features to streamline app development further:

• SNS OAuth Integration: Includes Open Authorization (OAuth) login functionality to improve user accessibility and security.
• Business Logic-Based Templates: Provides templates based on various business logics to reduce development time and increase usability, aided by a reorganized library.
• Native Mobile Function Integration: Empowers enterprises to integrate native mobile functions such as push notifications, QR code scanning, and GPS, enhancing the capabilities of developed apps.

Industry Impact and Future Prospects
Kwon Olim, the Business Director and creator of Flextudio, emphasizes the platform’s commitment to supporting the digital transformation of diverse enterprises. With 14 years of experience in mobile software development, Kwon and his team are dedicated to continuously updating Flextudio to meet evolving business needs.

Flextudio 3.0’s launch marks a significant step forward in simplifying app development, making it more accessible for businesses of all sizes. The Flextudio team plans to showcase the platform at CES 2025 in Las Vegas, Nevada, aiming to connect with global investors and buyers, further expanding its market reach.

Flextudio 3.0 by YoungLimWon Soft Lab Co., Ltd. is set to revolutionize the app development landscape with its user-friendly, low-code/no-code approach. By addressing key challenges such as data integration, security concerns, and customization needs, Flextudio 3.0 empowers businesses to accelerate their digital transformation journey. With a free trial available on the company’s website, enterprises can explore the platform’s capabilities and streamline their app development processes.

New Guidebook Offers Actionable Strategies to Optimize Partner Ecosystems and Drive Business Growth

ZINFI Technologies, Inc., a leader in Unified Partner Management (UPM) innovation, has launched a new guidebook titled "Mastering Co-Marketing and Co-Selling: Strategies for Success." This guidebook provides valuable insights for businesses looking to maximize their partner ecosystems through effective co-marketing and co-selling strategies. In today’s competitive market, strategic partnerships and collaboration are essential for business growth, and this comprehensive resource outlines the steps necessary to achieve success.

Key Highlights of "Mastering Co-Marketing and Co-Selling"
The guidebook from ZINFI Technologies covers various essential topics to help businesses thrive through effective co-marketing and co-selling strategies:

• Developing a Unified Brand Message: Learn how to create cohesive marketing efforts by aligning core values, defining a joint value proposition, and maintaining consistent messaging across all channels to enhance brand visibility.

• Effective Content Strategies: Discover how to align brand messages with target audiences, create content calendars, and promote content effectively across various platforms to engage and convert potential customers.

• Leveraging Co-Marketing Funds: Understand the best practices for utilizing co-marketing funds through strategic planning, high-quality content creation, and targeted digital advertising to maximize marketing investments.

• Optimizing Social Media Strategies: Learn how to maximize social media reach and engagement by aligning objectives, choosing the right platforms, and leveraging paid advertising to drive traffic and conversions.

• Measuring Success: Explore methods to set clear objectives, track website traffic and engagement, and evaluate lead generation and conversion rates to assess the effectiveness of co-marketing and co-selling initiatives.

• Co-Selling in AWS and Azure Marketplaces: Gain insights into co-selling in cloud marketplaces, developing joint value propositions, and leveraging co-sell programs to expand market reach and increase sales opportunities.

• Building Effective Co-Selling Relationships: Find out how to identify the right partners, establish clear objectives, and develop strong co-selling relationships that drive mutual success.

• Aligning Sales and Marketing Strategies: Learn the importance of clear communication, joint objectives, and integrated campaigns for seamless co-selling initiatives that align both sales and marketing teams.

• Maximizing ROI: Discover strategies for setting financial objectives, choosing the right partners, and implementing effective marketing and sales strategies to maximize return on investment.

Availability and Access
The guidebook "Mastering Co-Marketing and Co-Selling: Strategies for Success" is available for free download on the ZINFI website at https://www.zinfi.com/guidebooks/co-marketing-co-selling-mastering/. Businesses of all sizes can leverage this resource to enhance their partner ecosystem strategies and drive growth through effective co-marketing and co-selling practices.

ZINFI’s Industry Recognition
ZINFI has been consistently recognized as a leader in Partner Relationship Management (PRM) by G2, the world's leading business solutions review website. ZINFI has earned this distinction over multiple consecutive quarters dating back to 2019, including in G2's Summer 2024 Grid® Report for Partner Management Software. These accolades are based on responses from verified users and data aggregated from online sources and social networks.

Free Trial Opportunity
ZINFI offers potential customers a 30-day free trial of its Unified Partner Marketing (UPM) automation platform with no credit card required. This trial provides access to the full range of ZINFI's channel management applications, allowing businesses to test-drive its industry-leading tools and solutions before committing to a purchase.

ZINFI Technologies’ new guidebook provides a comprehensive roadmap for businesses to master co-marketing and co-selling, enabling them to unlock new opportunities, drive growth, and achieve sustained success. By leveraging the insights and strategies outlined in the guidebook, organizations can optimize their partner ecosystems and navigate the complexities of today’s competitive market landscape.

Skyword, a global leader in enterprise content marketing, has unveiled key findings from its recent survey on the role of generative artificial intelligence (GenAI) in content marketing. The survey, which gathered insights from over 200 marketers, highlights current adoption trends, challenges, and future expectations for GenAI within the industry. As GenAI continues to revolutionize content creation, the study offers a glimpse into how marketers are leveraging this technology to optimize their strategies and overcome barriers.

Key Insights from Skyword's GenAI in Content Marketing Survey

• Adoption Trends:
  Currently, 55% of marketers are using GenAI for content creation. By June 2025, this number is expected to rise to 90%, indicating a rapid shift towards mainstream adoption. This trend highlights the growing importance of GenAI in content marketing strategies.

• Challenges:
  Legal and security concerns are major obstacles, with 73% of marketers citing them as significant barriers. Despite these challenges, 80% of those facing restrictions expect their companies to start experimenting with GenAI within the next 12 months. Midsize businesses, in particular, report the highest number of bans but are poised to explore GenAI solutions soon.

• Benefits and the Need for Oversight:
  GenAI is already delivering substantial benefits, with 41% of marketers experiencing significant time and resource savings. However, 85% of companies emphasize the critical need for human oversight to maintain brand consistency and quality control, ensuring that GenAI complements rather than replaces human creativity.

Expert Insights and Strategic Guidance
Andrew Wheeler, Chief Executive Officer at Skyword, emphasizes the urgency for marketers to navigate the rapid adoption of GenAI: "Ready or not, the research confirms that a large majority of marketing professionals will be leveraging GenAI within the next year. This rapid shift presents critical challenges for marketing teams at leading brands."

Wheeler also points out the complexities introduced by the growing variety of AI models: "The increasing diversity of AI models complicates consistency and quality control, while integration with existing systems remains a complex hurdle. To unlock GenAI's full potential, marketers need partners who can balance innovation with brand safety, data security, and ethical considerations. At Skyword, we're committed to guiding marketers through these changes, maximizing GenAI's benefits, and ensuring strategic oversight."

Skyword's Strategic Action Plan and Accelerator360™
Skyword's report includes a strategic action plan and introduces Accelerator360™, an advanced AI tool designed specifically for content marketers. Accelerator360™ offers several key features:

• AI-Powered Content Optimization:
  This tool analyzes top-performing content, generates assignments designed to outperform competitors, and matches tasks with expert creators to ensure high-quality outcomes.

• Auto-Generated Content Briefs:
  Accelerator360™ automatically generates detailed content briefs, streamlining the content creation process and reducing the time required for planning and ideation.

• Instant Cross-Channel Adaptation:
  The tool seamlessly adapts content for various audiences and platforms, enhancing reach and engagement across multiple channels. This functionality allows marketers to efficiently tailor content to different demographics, maximizing the impact of their messaging.

Skyword's survey highlights the transformative potential of GenAI in content marketing, with rapid adoption expected in the coming year. While challenges such as legal and security concerns persist, the benefits of GenAI—such as time savings and improved content optimization—are driving marketers to explore this technology. Tools like Accelerator360™ will play a crucial role in helping marketers harness GenAI effectively, ensuring strategic oversight and alignment with brand values.

The next-gen, quick-to-deploy solution aids customers in the defense against AI-based attacks and account takeovers

AuthenticID, a global leader in identity verification and fraud prevention, has announced the latest release of Smart ReAuth™, a reauthentication solution that utilizes selfies for rapid and secure identity confirmation. Initially launched in 2021, this enhanced version offers verifications in less than one second and boasts rapid deployment capabilities, positioning itself as a powerful tool in the fight against identity fraud and account takeovers (ATO). As businesses face increasing threats from sophisticated fraudsters, Smart ReAuth™ provides an efficient, biometric-based approach to secure transactions and access.

Key Features and Benefits of Smart ReAuth™

• Biometric-Based Reauthentication:
  Smart ReAuth™ employs a biometric approach to reauthentication, ensuring fast, accurate, and secure identity verification. After initial enrollment, where users undergo a full identity verification process, they can use Smart ReAuth™ for subsequent verifications in high-risk transactions, password resets, or simple logins. This approach not only enhances security but also streamlines the user experience, making it easier for verified customers or employees to access services while blocking unauthorized attempts.

• Flexible Deployment Options:
  Businesses can deploy Smart ReAuth™ quickly via web service or embed it directly into their existing web or mobile workflows. The intuitive admin console provides a user-friendly interface for merchants, while the customizable settings allow businesses to tailor the solution to specific use cases and risk levels, ensuring a seamless and secure experience for end-users.

• Enhanced Security and Privacy Measures:
  In an environment where even verified identities can be compromised, Smart ReAuth™ includes liveness detection and anti-fraud checks to confirm that the person is present and matches their claimed identity. The platform also utilizes secure encryption storage, ensuring that reverified information is kept in a separate, encrypted database within AWS clusters. Custom data retention policies further enhance security, allowing for instant data deletion as needed.

• Combatting Rising Identity Fraud:
  According to the 2024 State of Identity Fraud Report and the 2024 Mid-Year Identity Fraud Review, both identity fraud and data breaches are at record highs, posing significant risks to consumers and businesses alike. Smart ReAuth™ serves as a critical tool in reducing fraud losses by providing an additional layer of security that adapts to evolving threats, effectively deterring bad actors from exploiting security gaps.

Customer Experience and Security Balance
As Alex Wong, VP of Product Management at AuthenticID, explains, "Businesses are constantly trying to balance both security and customer experience, but with the increase in sophisticated identity fraud threats, businesses need the enhanced security that biometrics offers. Smart ReAuth™ was developed to ensure that this solution isn’t just a powerful tool to fight fraud, but also improves the customer experience, giving fraud-weary customers peace of mind while eliminating the need for cumbersome processes like KBA or passwords."

Use Cases for Smart ReAuth™
Smart ReAuth™ is part of AuthenticID’s broader suite of identity verification technologies that deliver fully automated verifications with over 99% accuracy in detecting counterfeit IDs and 98% first-time pass rates. It is designed for both consumer and workforce applications, including:

• Account Takeover Protection:
  Smart ReAuth™ provides robust protection against account takeovers and deepfake attempts during account recovery, password changes, large purchase transactions, and more.

• Workforce Access Management:
  The solution secures sensitive data while enabling easy access for employees and contractors, based on security levels defined by the business.

• Zero Trust Security Model:
  Smart ReAuth™ aligns with zero-trust security frameworks, ensuring that users have the necessary access to resources while maintaining strict fraud prevention measures.

As identity fraud continues to surge, businesses need reliable, scalable solutions to protect their customers and operations. Smart ReAuth™ by AuthenticID offers a sophisticated blend of security and convenience, ensuring that companies stay ahead of emerging fraud techniques while delivering a superior customer experience. With its biometric-based verification, flexible deployment, and strong security measures, Smart ReAuth™ stands out as a critical tool for businesses aiming to safeguard their digital ecosystems.

• All-in-one identity security platform provides unified discovery, visibility, and monitoring of identities, access pathways, privileges, entitlements, and security configurations across multi-cloud and SaaS environments

• The platform features continuous monitoring and automated remediation capabilities, supporting the security and IAM teams with a more accessible approach for a faster time to value

• Actionability modules for streamlined compliance and real-time identity threat detection and response (ITDR) are available, empowering resource-constrained teams to scale up advanced identity security capabilities

Rezonate, a leader in identity-centric security solutions, has launched a new identity security solution tailored for mid-market companies. This innovative offering aims to reduce the identity attack surface and improve compliance efforts significantly faster than traditional Identity and Access Management (IAM) tools or manual methods. By providing a unified view of all identity data, access pathways, and security configurations, Rezonate’s solution delivers a cost-effective, streamlined approach to identity security, making advanced capabilities accessible even to resource-constrained organizations.

Key Features and Benefits of Rezonate’s Mid-Market Identity Security Solution

• Unified View of Identity Data and Access:
  Rezonate’s platform offers a single pane of glass into all identity data, access pathways, and security configurations across multi-cloud, multi-Identity Provider (IdP), and SaaS-heavy environments. This comprehensive visibility strengthens security and compliance postures, allowing teams to monitor and remediate issues like over-privileged users, improper entitlements, anomalous behaviors, and misconfigurations effectively.

• Continuous Monitoring and Real-Time Actionability:
  With Rezonate, organizations gain continuous monitoring and real-time actionability, enabling them to identify shadow IAM, high-risk identities, and misconfigurations that need immediate attention. The integrated threat detection and response (ITDR) module helps prevent breaches before they escalate, while the identity compliance module automates access reviews and risk-enabled remediations, scaling proactive identity security efforts.

• Seamless Integration with Leading Platforms and Applications:
  Rezonate’s solution is designed to integrate seamlessly with major identity providers, including Okta Workforce Identity Cloud, Google Workspace, and Microsoft Entra ID. It also supports business-critical SaaS applications like Salesforce, GitHub, Snowflake, and Workday, ensuring comprehensive identity security across an organization’s entire digital ecosystem.

• Risk-Based, Context-Aware Security Approach:
  By adopting a risk-based and context-aware approach, Rezonate empowers security teams to prioritize high-risk identities and sensitive application access. This approach simplifies remediation processes, allowing teams to act directly from the platform and maintain an always-on identity security posture that adapts to evolving threats.

Benefits for Mid-Market Organizations

• Fast Time-to-Value and Cost-Effectiveness:
  Rezonate’s mid-market offering delivers a rapid time-to-value by reducing the identity attack surface from day one. Its simple and predictable licensing model, based on the number of identities per year, allows organizations to scale their security efforts cost-effectively without the need for heavy investments in resources or time.

• Tailored Support and Implementation:
  Rezonate takes a partnership approach to ensure successful delivery and implementation. Each customer is assigned a Customer Success Program Manager to guide them through the process, from initial risk assessments to setting up customized risk profiles, alerts, and remediation workflows. This tailored support ensures that key metrics are achieved and that organizations can effectively manage their identity security landscape.

• Enhanced Compliance and Security Posture:
  Mid-market organizations often face challenges in meeting compliance mandates and cyberinsurance requirements. Rezonate’s solution addresses these needs by providing continuous compliance monitoring and automating access reviews, helping organizations stay ahead of auditor expectations while maintaining robust security measures.

As mid-market companies continue to expand their tech stacks across complex cloud and SaaS environments, securing identities becomes increasingly critical. Rezonate’s new identity security solution offers a comprehensive, proactive approach to managing and protecting identities, making advanced security capabilities accessible to resource-constrained organizations. By providing a unified view of identity data and streamlining remediation processes, Rezonate empowers mid-market teams to maintain control, achieve compliance, and protect their most critical assets efficiently and effectively.

Taboola, a global leader in powering recommendations for the open web, has announced that its advanced performance advertising bidding technology, Maximize Conversions, is now available to all advertisers. This AI-driven technology simplifies campaign management by automating the bidding process, allowing advertisers to focus on their budgets and marketing goals while achieving significant increases in conversions.

Key Features of Maximize Conversions

• AI-Powered Bidding Technology:
  Maximize Conversions leverages artificial intelligence to automate the bidding process for performance campaigns. By managing bids and optimizations algorithmically, the technology helps advertisers drive more conversions and reduce campaign costs. Advertisers simply provide their budget and objectives, and the AI handles the rest, ensuring campaigns are optimized for the best possible results within the allocated budget.

• Increased Conversions and Lower Costs:
  Advertisers using Maximize Conversions have seen impressive results, with many achieving up to a 110% increase in conversions. This is attributed to the advanced conversion tracking methods and tools provided by Taboola, which allow for precise targeting and effective campaign management.

• Broad Accessibility for Advertisers:
  Previously limited to certain advertisers using Taboola’s conversion tracking tools, Maximize Conversions is now accessible to all advertisers, regardless of their campaign setup. This expansion opens up the technology to thousands of additional advertisers, enabling them to leverage AI-driven optimizations without the need for specific tracking tools.

• High Adoption Rate and Positive Outcomes:
  Maximize Conversions has already seen widespread adoption, with 70% of Taboola's advertisers, including major brands like Hyundai, ERGO, Leica Camera, Sonova, Peugeot Turkey, and Opel Turkey, using the technology. In the second quarter of 2024 alone, Taboola observed a 100% increase in the number of campaigns launched with Maximize Conversions compared to the previous quarter.

Benefits for Advertisers

• Simplified Campaign Management:
  By automating the bidding process, Maximize Conversions reduces the complexities associated with manual optimizations. Advertisers can efficiently manage their campaigns by setting budgets and goals, while the AI takes care of optimizing bids and maximizing conversions.

• Enhanced Performance Results:
  The AI-driven technology delivers significant improvements in campaign performance, as evidenced by the increased conversion rates reported by users. This helps advertisers achieve better results and a higher return on their advertising investments.

• Broader Access and Increased Flexibility:
  With the technology now available to all advertisers, including those not using Taboola’s conversion tracking tools, more businesses can benefit from the advanced capabilities of Maximize Conversions. This broader access allows for greater flexibility and inclusivity in campaign management.

Taboola’s Maximize Conversions technology represents a major advancement in performance advertising, offering AI-powered automation to enhance campaign results. With its expanded availability, advertisers of all sizes and campaign setups can now benefit from simplified bidding processes, increased conversions, and reduced costs. As Maximize Conversions continues to gain traction, it solidifies Taboola's position as a leader in performance-driven advertising solutions.

Data clean room technology will allow GroupM clients to develop relevant audiences, optimize media strategies, and activate media downstream

InfoSum, the leading data collaboration platform, has announced a strategic partnership with WPP’s Choreograph, a global data and technology company, to enhance campaign planning and audience profiling for GroupM clients through secure data collaboration. This collaboration represents a significant advancement in integrating first-party data with robust privacy measures.

Key Highlights of the Partnership

• Enhanced Data Collaboration:
  The partnership between InfoSum and Choreograph aims to leverage InfoSum’s data clean room technology to connect first-party data with Choreograph’s AmeriLINK database. This integration will allow GroupM’s clients in the United States to better evaluate and develop customer audiences, collaborate on proprietary data assets, and optimize media strategies for improved campaign effectiveness.

• AmeriLINK Database Benefits:
  Choreograph’s AmeriLINK database provides a comprehensive range of consumer and household information, including demographic, psychographic, health and wellbeing, life events, transactional, attitudinal, and financial indicators. This wealth of data enables media owners and advertisers to access services such as lookalike modeling, data enrichment, and data hygiene, enhancing audience targeting and campaign personalization.

• Secure and Privacy-Focused Approach:
  InfoSum’s data clean room technology ensures secure and privacy-focused data collaboration through differential privacy techniques and patented security measures. This approach prioritizes consumer privacy at every stage of data handling, allowing for safe and effective data utilization without compromising user confidentiality.

• Optimized Media Strategies:
  By combining AmeriLINK’s extensive data with InfoSum’s innovative privacy controls, GroupM’s clients can achieve richer audience insights, collaborate more effectively with media and tech partners, and refine their media strategies. This partnership facilitates downstream media activation and supports the creation of highly personalized ad experiences.

Quotes from Key Figures

• Lauren Wetzel, CEO of InfoSum:
  "InfoSum is proud to partner with Choreograph to help GroupM’s clients realize the value of their first-party data as they navigate the fast-changing advertising landscape. Secure, future-proofed environments allow media owners and advertisers to build relevant audiences, optimize and activate campaigns, and deliver exceptional ad experiences."

• Evan Hanlon, CEO of Choreograph:
  "In a world of changing standards, we’re creating an edge for our clients through data connectivity, seamless partner collaboration, and strategies rooted in first-party data. We are thrilled to deepen our partnership with GroupM and InfoSum, applying our shared commitment to privacy and intentional data use."

The partnership between InfoSum and Choreograph marks a major step forward in data collaboration and privacy-focused audience profiling. By integrating first-party data with Choreograph’s AmeriLINK database and leveraging InfoSum’s secure technology, GroupM’s clients can enhance their campaign planning, optimize media strategies, and create personalized ad experiences that respect consumer privacy.