IQM, a global media buying platform specializing in regulated verticals, has announced four key additions to its executive team. These strategic hires underscore IQM’s commitment to scaling its operations and delivering tailored solutions for industries such as healthcare and politics.

1. Leadership Appointments Overview

• Varun Athi joins as Chief Financial Officer and Chief Operating Officer, focusing on operational scalability and financial performance.
• Vai Gupta, Chief Product Officer, will spearhead product innovation in programmatic media buying and audience intelligence.
• Amanda Levi steps in as Head of Human Resources to enhance company culture and empower employees.
• Tony Sherry, General Manager, Healthcare, will oversee IQM’s healthcare division, driving growth and operational excellence.

2. Varun Athi’s Role and Expertise

• Based in New York, Athi brings leadership experience from Stova, Lumar, and Wonder.
• Focused on capturing market opportunities while ensuring operational excellence.

3. Vai Gupta’s Vision for Product Innovation

• Based in California, Gupta has a robust background in adtech, with experience founding Applift, Bidstalk, and Airpush.
• Plans to refine IQM’s platform to serve niche industries like political and healthcare advertising.

4. Amanda Levi’s Commitment to Employee Success

• Based in Washington, D.C., Levi brings experience from Premion, Tegna, and Aramark.
• Aims to foster a strong, supportive workplace culture with a clear HR roadmap.

5. Tony Sherry’s Healthcare Focus

• Based in New York, Sherry will lead IQM’s healthcare vertical, integrating Sales, Ad Operations, and Client Success.
• Previous roles at Swoop, DeepIntent, and Data360 equip him with deep industry expertise.

6. CEO Kris Qiu’s Vision for IQM’s Future

• Emphasized the importance of assembling a leadership team that aligns with the enthusiasm of clients and employees.
• Anticipates transformative solutions driven by this dynamic team.

With these strategic executive appointments, IQM is poised to expand its leadership in programmatic media buying for regulated verticals. The expertise of Athi, Gupta, Levi, and Sherry promises a bright future of innovation and growth for the company.

Nexxen, a leading global advertising technology platform specializing in data and advanced TV solutions, has announced the appointment of Carine Spitz as Vice President of Sales and Client Services for the West Coast. With a stellar career spanning over two decades, Spitz is poised to strengthen Nexxen’s presence in the digital and multi-platform advertising landscape.

1. Carine Spitz’s Professional Journey

• Renowned for her 20+ years of experience in the advertising industry.
• Previous roles at Spotter, Roku, Paramount+, and GroupM demonstrate her expertise.
• Skilled in direct, programmatic, and SaaS sales, making her a valuable addition to Nexxen.

2. Strategic Impact for Nexxen

• Brings strong connections with major brands across entertainment, media, automotive, QSR, and more.
• Expertise in fostering partnerships with holding companies and streaming platforms.
• Positioned to drive growth in digital and advanced TV solutions on the West Coast.

3. Leadership Vision and Cultural Alignment

• Chance Johnson, Chief Commercial Officer: Highlights Spitz’s strategic vision, client-first mindset, and empathetic leadership style.
• Contribution expected to shape a collaborative and creative culture at Nexxen.

4. Spitz’s Excitement for Nexxen

• Passionate about Nexxen’s data-centric tools, such as Nexxen Discovery, which help clients find and engage with new audiences.
• Carine Spitz: “The company’s flexible advertising solutions and unmatched team are a perfect fit for my experience and passion for data-driven audience engagement.”

5. Regional Advantage

• Based in Nexxen’s Los Angeles office, Spitz is strategically positioned to lead the West Coast expansion.

Carine Spitz’s appointment as VP of Sales and Client Services marks a significant milestone for Nexxen. Her expertise in fostering client relationships, coupled with her strategic insights, aligns perfectly with Nexxen’s mission to deliver innovative advertising solutions. With Spitz on board, Nexxen is set to achieve new heights in the competitive digital advertising industry.

QuestionPro, a global leader in online survey and research services, has acquired SpatialChat, Europe’s leading platform for video streaming and immersive virtual environments. This acquisition enhances QuestionPro’s Qualitative Research and Customer Experience (CX) offerings while expanding SpatialChat’s reach to U.S. and global markets. With this strategic move, QuestionPro is poised to revolutionize virtual collaboration and qualitative research.

1. SpatialChat’s Innovative Virtual Environments:

• Immersive Collaboration: SpatialChat creates highly interactive, user-friendly virtual spaces, improving team communication and collaboration. It leverages AI capabilities to foster better engagement in remote and hybrid work settings.
• Global Reach: Serving more than 6 million users across 169 countries, SpatialChat is trusted by top organizations like Google, McDonald's, McKinsey, and Harvard University.

2. Strategic Value for QuestionPro:

• Enhancing Qualitative Research: With the acquisition, SpatialChat strengthens QuestionPro’s existing Qualitative Research platform, enabling the integration of virtual focus groups, panels, and new customer research methodologies.
• Expanding CX Capabilities: The addition of SpatialChat’s immersive technology broadens QuestionPro’s Customer Experience solutions, offering companies enhanced digital engagement strategies.

3. New Opportunities in Digital Collaboration:

• AI and Immersive Tech Integration: The partnership allows for the integration of advanced AI and immersive technologies, including AR/VR experiences, paving the way for next-gen corporate events, team collaborations, and digital focus groups.
• The Future of Research: SpatialChat's technology opens doors to new digital qualitative research techniques, offering a seamless and more effective alternative to traditional research methods.

4. AR/MR/VR Market Growth:

• Tapping into the $180B Market: SpatialChat is positioned to tap into the projected $180 billion AR/MR/VR collaboration market by 2030, integrating with emerging technologies like Meta's Ray-Ban Stories and Apple Vision Pro to create more immersive research and collaboration experiences.

5. SpatialChat’s Continued Brand Identity:

• Brand Autonomy: Despite the acquisition, SpatialChat will continue to operate under its current brand, leveraging the resources of QuestionPro to further develop its technology and expand its market influence.

The acquisition of SpatialChat by QuestionPro marks a transformative step in the future of virtual collaboration and qualitative research. By combining advanced AI, immersive virtual environments, and innovative research tools, QuestionPro is positioning itself as a leader in next-generation digital experiences for businesses and educational institutions.

Dynata, a trusted leader in first-party data, has appointed Deirdre Thomas as its new Chief Product Officer. Effective January 6, 2025, Thomas will play a critical role in shaping Dynata's product strategy and innovation, reporting directly to CEO Mike Petrullo.

1. Deirdre Thomas' New Role at Dynata:

• Thomas will lead the company’s product strategy and innovation efforts.
• She joins Dynata's Executive Leadership Committee, reporting to CEO Mike Petrullo.
• Thomas will be responsible for enhancing Dynata’s data, media measurement, and activation products.

2. Thomas’ Impressive Career:

• Previously, Thomas spent 13 years at Nielsen, serving as Chief Product Officer for Nielsen Audience Measurement.
• Led global audience measurement product strategy, user experience design, client enablement, and business development.
• Held a variety of roles in product sales, research, and digital product development.
• Began her career as a consultant with McKinsey & Company.

3. Dynata’s Strategic Appointment:

• CEO Mike Petrullo emphasizes Thomas’ visionary leadership and alignment with Dynata’s commitment to quality.
• Her expertise in navigating the evolving media landscape will help accelerate growth across Dynata’s product portfolio.
• Dynata aims to fuel further innovation and growth in 2025 and beyond.

Deirdre Thomas' appointment as Chief Product Officer marks a key strategic move for Dynata, bringing invaluable experience and vision to drive continued product innovation and growth in the dynamic data and media landscape.

BrightEdge, the global leader in AI-driven organic search and digital marketing automation, has released its latest report on AI-driven search. The report highlights the accelerating impact of AI-powered search engines like ChatGPT and Perplexity, while Google’s AI Overviews (AIOs) continue to evolve and dominate the search landscape. The report also emphasizes the increasing importance of adapting to AI-driven search to stay competitive in an ever-changing market.

As AI reshapes the search environment, BrightEdge’s CEO, Jim Yu, stressed the critical need for marketers and brands to understand how AI-powered search engines are changing the rules.

Key Findings from the BrightEdge Report

1. AI-First Search Engines Gaining Momentum
   The popularity of AI-first search engines is skyrocketing. In November alone, OpenAI's search engine experienced a 44% month-over-month growth in referrals, while Perplexity saw a 71% increase. The data shows a growing demand for AI-driven search experiences that provide sophisticated, personalized responses.

   ChatGPT, which launched SearchGPT in August, now commands 6 times the referral clicks compared to Perplexity. BrightEdge forecasts that ChatGPT could capture 1% of the search market by 2025, potentially generating $1.2 billion+ in revenue.

2. Google's AI Overviews (AIOs) Maintain Market Leadership
   Despite the rise of new AI search engines, Google’s AI Overviews (AIOs) continue to dominate the search market. With 92.4% market share, Google’s AI-powered search engine remains unchallenged. Its AIOs are expanding globally, reaching over 1 billion users and incorporating multimodal capabilities, such as text, video, and audio content, to improve the user experience.

   The report highlights how Google’s advancements in its Gemini 2.0 engine have made AIOs more stable, with day-to-day fluctuations decreasing by 4.22%. This increased stability helps marketers refine their strategies for better content optimization.

3. Google AIOs Favor Authoritative and Technical Content
   Google’s AIOs have increasingly focused on expert sources and authoritative content. This is particularly beneficial for industries like B2B tech and healthcare, which can leverage their technical expertise to increase their visibility in AIOs. In November, the B2B tech sector saw a 32% increase in AIO presence, with keywords related to security, data, and DevOps rising in search rankings.

   Healthcare content also saw an uptick, with 15% more AIO citations for expert-driven content from medical institutions and research organizations.

4. AI-Driven Search Changes Content Strategy Landscape
   Marketers must adapt their content strategies to succeed in an AI-driven search ecosystem. BrightEdge’s AI-powered tools provide marketers with the ability to track their content’s presence in AIOs and optimize their search engine optimization (SEO) strategies. The data-driven insights from BrightEdge enable brands to enhance their AIO visibility, improve user engagement, and attract high-quality web traffic.

BrightEdge’s latest report underscores the inevitable rise of AI-driven search and the continuing evolution of Google’s AI-powered capabilities. The emergence of AI-first search engines, combined with Google’s dominant position, creates a dynamic landscape where marketers must refine their content strategies to stay relevant.

With AI's growing influence on search behavior and content consumption, the upcoming year presents significant opportunities for brands to enhance their presence in AI-driven search and AIOs. By leveraging BrightEdge's AI-powered tools, marketers can optimize their content strategies, maximize SEO performance, and ensure their brands thrive in the competitive digital space.

Integral Ad Science (IAS), a global leader in media measurement and optimization, has made history by becoming the first measurement provider to achieve ISO/IEC 42001 certification. This recognition underscores IAS's commitment to using artificial intelligence (AI) responsibly and transparently, solidifying its leadership in the ad tech industry.

What is ISO/IEC 42001?

ISO/IEC 42001 is the world’s first international standard for Artificial Intelligence Management Systems (AIMS). It provides a framework for organizations to:

• Establish and maintain robust AI governance.
• Manage AI risks and ensure data privacy.
• Develop ethical and responsible AI systems.
• Ensure human oversight, fairness, and environmental accountability in AI processes.

The certification is globally recognized as a symbol of safety, quality, and reliability in AI usage.

IAS’s Certified Use of AI

The scope of IAS’s ISO/IEC 42001 certification applies specifically to its Quality Attention product and reflects its dedication to responsible AI practices.

• Quality Attention Product: Utilizes advanced AI and machine learning (ML) to analyze up to 280 billion global interactions daily, providing actionable insights for advertisers.
• AI-Powered Insights: IAS leverages AI for prediction, decision-making, protection, and targeting, driving superior performance in digital advertising campaigns.

The certification process was conducted by Schellman, an accredited ISO 42001 certification body, further validating the integrity of IAS’s AI systems.

Why ISO 42001 Certification Matters

Achieving ISO/IEC 42001 certification places IAS at the forefront of responsible AI innovation. Key highlights of the certification include:

• Transparent AI Governance: Ensures ethical development and deployment of AI technologies.
• Data Privacy and Security: Maintains stringent safeguards for user data.
• Risk Management: Mitigates potential AI-related risks to enhance trustworthiness.
• Human Oversight: Balances AI automation with human decision-making to prevent bias.

Kevin Alvero, Chief Compliance Officer at IAS, emphasized:
"As the first measurement provider to receive ISO 42001 certification, we demonstrate to our customers that IAS's use of AI is safe, responsible, and transparent."

IAS’s AI Leadership in Ad Tech

IAS’s innovative AI solutions power its digital advertising platform, offering brands and advertisers unmatched insights and optimization. Key capabilities include:

• Predictive Analytics: Leveraging AI for real-time decision-making and campaign success.
• Data Scale: Capturing and analyzing billions of daily interactions to drive actionable insights.
• Ethical AI Systems: Aligning technology with global standards for fairness, quality, and sustainability.

IAS's ISO/IEC 42001 certification is a testament to its dedication to advancing AI responsibly while delivering exceptional value to its customers. This milestone reflects IAS's ongoing commitment to innovation, transparency, and leadership in the ad tech industry.

By setting a precedent for AI governance and responsible practices, IAS empowers advertisers with the confidence to navigate the ever-evolving digital advertising landscape.

Magic Vision, an AI-driven platform for digital media creation, officially launched today, offering a seamless and intuitive solution for creators across industries. From photographers and filmmakers to designers and marketers, the platform combines advanced AI with professional-grade tools, empowering users to create high-quality content efficiently.

The platform’s mission is simple: to eliminate the complexity of traditional editing workflows and enable creators to focus on their vision.

Visit the official website: magicvision.app

Key Features of Magic Vision

1. AI-Powered Photo Editing

• Intelligent Object Removal: Removes unwanted elements seamlessly, reconstructing the background with AI.
• Contextual Resizing: Adjusts image dimensions without compromising quality or proportions.
• Dynamic Object Replacement: Replaces objects while preserving lighting, shadows, and perspective.

2. Next-Generation Video Editing

• Smart Video Stabilization: Smooths shaky footage for professional-grade video.
• Text-to-Video Generation: Transforms written scripts into edited video content in seconds.
• Background Modification: Swaps video backgrounds effortlessly while maintaining quality.

3. Advanced Audio Tools

• Voice Cloning and Modulation: Customizes and clones voices for unique audio experiences.
• Custom Sound Effects: Enhances media projects with personalized sound effects.
• Perfect Audio Synchronization: Ensures precise alignment of audio and video for flawless output.

The Vision Behind Magic Vision

Magic Vision was developed by a team of AI experts and creative professionals to address the challenges of digital media creation. Its intuitive interface makes it accessible to users of all skill levels, from beginners to industry veterans.

"Magic Vision is more than just an editing tool—it’s a creative partner," said Noel Fargents, CEO of Magic Vision. "Our platform evolves with users, enabling them to produce their best work faster and smarter."

Milestones and Achievements

Since its inception, Magic Vision has made significant strides, including:

• Attracting a Growing User Base: Professionals and agencies leveraging the platform for diverse projects.
• Forging Key Partnerships: Collaborations with major media and content production companies.
• Earning Early Praise: Users commend its speed, usability, and innovative AI features, reporting a 70% reduction in production time.

Impact on Content Creation

Magic Vision revolutionizes the way creators approach digital media production by automating time-consuming tasks like color correction, object removal, and sound synchronization. Its impact spans across industries:

• For Individuals: Simplifies workflows, freeing up time for creativity and innovation.
• For Businesses: Speeds up production timelines, offering a competitive edge in advertising, film, gaming, and marketing.

Noel Fargents emphasized, "Magic Vision helps creators stay ahead by enabling smarter, faster content production with unparalleled quality."

Future Plans

Magic Vision is committed to continuous innovation, with upcoming features including:

• Enhanced AI tools for virtual reality content creation.
• Improved collaboration capabilities for team-based projects.
• Integrations with leading third-party platforms for seamless workflows.

With its official launch, Magic Vision is set to redefine digital media creation by merging AI innovation with intuitive tools. Whether you're an individual creator or a business scaling content production, Magic Vision provides the speed, precision, and professional-grade quality needed to stay ahead in today’s fast-paced digital landscape.

Experience the future of digital creation at magicvision.app.

Message Broadcast, a leading customer engagement software provider for the electric utility sector, has announced the appointment of Raed Adhami as its Chief Innovation Officer. In this pivotal role, Adhami will spearhead the company’s innovation strategy, focusing on enhancing its platform for customer engagement and modernizing critical workflows.

Key Highlights of Raed Adhami’s Appointment

1. A Proven Leader in Technology Innovation

• Background in Innovation: Adhami co-founded AGENT511, where he served as Chief Technology Officer, and two other successful technology companies.
• Patent Holder: Recognized for multiple groundbreaking patents in enterprise software innovation.
• Track Record: Brings extensive experience in building industry-leading platforms.

2. Vision for Enhanced Customer Engagement

• Driving Platform Development: Will lead efforts to develop a more comprehensive and differentiated customer engagement platform.
• Focus on Usability: Plans to improve usability and architecture for existing products.
• Adoption of Emerging Technologies: Aims to integrate advanced technologies for new product and feature development.

3. Alignment with Message Broadcast’s Mission

• CEO’s Perspective: Maulik Datanwala, CEO, highlighted Adhami’s entrepreneurial background and expertise, noting that his vision aligns with the company’s goal to deliver exceptional customer experiences.
• Customer-Centric Solutions: Under Adhami’s leadership, the company seeks to empower organizations to create more impactful customer engagements.

Leadership Insights

• Raed Adhami’s Commitment: “I’m honored to step into this new role during such a transformative time. I look forward to enhancing our solutions and driving strong outcomes for our customers.”

With Raed Adhami as Chief Innovation Officer, Message Broadcast is poised to continue its leadership in customer engagement innovation. His expertise and vision will play a critical role in modernizing the company’s platform and ensuring it meets the evolving needs of its customers in the electric utility industry.