VDX.tv, a global leader in video advertising technology, has announced the appointment of Penélope Lima as Head of Sales Strategy and Solutions globally, as well as Head of Client Partnerships – Spain. This dual role highlights Lima's expertise and aims to support the rising demand for premium, omnichannel video advertising experiences worldwide.

1. VDX.tv’s Market Impact

   • Recognized for its award-winning campaigns, including:
     • Lancôme: Winner of The Wires Global 2023 for “Best Use of CTV Technology.”
     • Renault Group: Winner in the same category at The Wires Global 2024.
   • Provides targeted and interactive video advertising solutions across premium OLV, mobile, CTV, OTT, and DOOH inventory.

2. Penélope Lima’s Career Journey

   • 18+ years in digital marketing and advertising: Proven expertise in sales, product development, and supply strategy.
   • Career Milestones:
     • Joined Advertising.com/AOL in 2006 as Media Account Manager and Marketing Manager.
     • Played a pivotal role in launching VDX.tv’s Madrid office as Media Director – Spain and Italy in 2010.
     • Most recently served as Head of Supply Strategy Global at VDX.tv.

3. Recent Contributions

   • Focused on developing innovative products like DOOH and programmatic selling.
   • Shaped the company’s global sales strategy for client partnerships.

4. New Responsibilities

   • Global Role:
     • Develop and position new products and solutions for omnichannel impact.
     • Craft go-to-market, sales, and marketing strategies for clients across the US, Canada, EMEA, and APAC.
     • Foster strong relationships with global brands.
   • Regional Role (Spain):
     • Oversee agency and client partnerships in Spain.
     • Ensure delivery of top-tier advertising solutions tailored to client needs.

5. Vision and Leadership

   • Lima’s goal is to continue driving VDX.tv’s growth by curating premium brand experiences and addressing evolving client demands through innovation.

Quote from Penélope Lima

"Transitioning from supply to client partnerships is an exciting step in my career. I’m eager to contribute to VDX.tv’s growth and the global digital industry by developing effective sales strategies and creating innovative solutions for our clients and agencies worldwide."

With Penélope Lima’s appointment, VDX.tv is poised to strengthen its position as a leader in omnichannel video advertising, driving innovation and delivering impactful solutions to clients globally and regionally.

Productsup, a leader in Product-to-Consumer (P2C) software, has announced the return of its co-founder Johannis Hatt as CEO. Hatt, who originally founded the company in 2010 and guided it through pivotal growth stages, steps into this leadership role to drive the company’s next phase of innovation and expansion. He succeeds Vincent Peters, who served as CEO since 2021 and led Productsup during a transformative period for the commerce industry.

1. Johannis Hatt’s Leadership Journey

   • Co-founded Productsup in 2010 with Kai Seefeldt and Marcel Hollerbach.
   • Played a key role in establishing the company's vision and capital-efficient growth.
   • Served as an advisor to the board while pursuing other endeavors since 2021.

2. Achievements Under Vincent Peters

   • Successfully led Productsup during challenging market conditions.
   • Oversaw major milestones, including platform development and P2C vision expansion.

3. Productsup’s Impact and Growth

   • Serves over 1,000 global companies, including Amazon, Google, Salesforce, SAP, and Meta.
   • Handles more monthly data requests than Google's consumer search service.
   • Secured $70M in funding in 2022 and acquired World of Content to bolster capabilities.

4. Johannis Hatt’s Vision as CEO

   • Focus on enhancing Productsup’s offerings for omnichannel sellers in the evolving retail ecosystem.
   • Drive innovation and reinvention to address the rapidly changing commerce landscape.
   • Build the next iteration of Productsup’s solutions to empower brands globally.

5. Looking Ahead

   • Top priorities include profitable growth, continuous innovation, and meeting evolving customer demands.
   • Aims to solidify Productsup’s market position as a leader in P2C software.

The return of Johannis Hatt as CEO marks an exciting chapter for Productsup. With his leadership and deep industry expertise, Productsup is poised to continue redefining the product-to-consumer ecosystem and empowering brands to thrive in the diverse and fast-paced commerce landscape.

Digital Envoy, a pioneer in IP intelligence and consent-based location data, has introduced LocID, a groundbreaking geospatial ID designed to tackle IP address geolocation volatility. This innovative solution promises to revolutionize the digital advertising ecosystem by enhancing audience targeting, campaign performance, and privacy compliance.

1. The Problem of IP Volatility

   • Over 40% of IP addresses are reallocated within 30 days, leading to wasted ad spend and reduced campaign performance.
   • Advertisers face mistrust due to outdated geolocation data affecting their targeting strategies.

2. LocID: A Game-Changing Solution

   • Offers a single, fixed geospatial ID that remains consistent despite IP address changes.
   • Empowers CTV advertisers, DSPs, publishers, and others with precise audience targeting and optimized campaign results.

3. Key Features of LocID

   • Geospatial Stability: Maintains targeted household consistency over time, reducing wasted ad spend.
   • Privacy-Centric Data Handling: Encrypts IP addresses into biddable IDs, compliant with GDPR and IAB frameworks.
   • Streamlined Campaign Operations: Seamlessly integrates into every stage of the campaign lifecycle.
   • Advanced Analytics: Provides stable geolocation identifiers to offer deep audience insights.
   • Improved Data Partnerships: Minimizes errors by ensuring consistent location targeting across campaigns.

4. Partnership with Hoppr

   • Incorporates Hoppr’s advanced market intelligence and audience insights.
   • Enhances LocID with first-party behavioral data, creating a consistent and privacy-compliant geospatial framework.

5. Leadership Insights

   • Vinod Kashyap, Chief Product Officer at Digital Envoy: Highlighted LocID’s ability to address IP volatility while prioritizing privacy and campaign accuracy.
   • George Gelavis, Executive Chair at Hoppr: Emphasized LocID’s role in democratizing digital advertising and fostering precision in audience engagement.

LocID sets a new benchmark in the adtech ecosystem by addressing the longstanding challenges of IP volatility and geolocation inconsistency. Its robust features, privacy compliance, and partnerships like Hoppr make it a transformative tool, leveling the playing field for advertisers and publishers while driving meaningful results in digital advertising.

HubSpot, the leading customer platform for scaling businesses, has successfully finalized its acquisition of Frame AI, a platform specializing in AI-powered conversation intelligence. Frame AI will now operate as a wholly owned subsidiary of HubSpot and gradually integrate into Breeze, HubSpot’s AI engine that powers its customer platform.

1. About the Acquisition

   • HubSpot acquired Frame AI to enhance its AI capabilities.
   • Integration into Breeze will happen over time to unify structured and unstructured customer data at scale.

2. Strategic Benefits

   • Accelerates HubSpot’s ability to transform customer conversations into actionable intelligence.
   • Strengthens support for go-to-market teams by enhancing insights across the customer journey.

3. Official Announcement

   • The initial press release outlining the agreement to acquire Frame AI can be accessed for further details.

4. Forward-Looking Statements

   • Anticipated benefits of the acquisition are subject to risks and uncertainties.
   • Statements reflecting HubSpot’s expectations and strategies are based on current assumptions and may differ due to unforeseen factors.

HubSpot’s acquisition of Frame AI marks a significant step in enhancing AI-driven customer intelligence. By unifying data across the customer journey, HubSpot aims to empower businesses to scale with actionable insights, reinforcing its leadership in the customer platform space.

Zeta Global, an AI-powered marketing cloud leader, has announced the appointment of Pamela Lord as President of Customer Relationship Management (CRM). With over 25 years of expertise in marketing technology, Pamela Lord’s leadership marks a significant milestone in Zeta's journey toward redefining customer engagement through data-driven solutions.

1. About Pamela Lord’s Appointment

   • Pamela Lord is a seasoned martech professional with 25+ years of experience in data, technology, and customer-focused strategies.
   • Former Group Vice President and General Manager at Oracle, leading B2B and B2C marketing cloud initiatives.

2. Role at Zeta Global

   • Reporting to Steven Gerber, Zeta’s President.
   • Overseeing go-to-market strategy and customer development for Zeta's CDP, ESP, and mobile solutions.
   • Focusing on driving growth and retention use cases for enterprise clients.

3. Leadership Endorsements

   • David A. Steinberg, Co-Founder and CEO of Zeta, praised Pamela for her strategic vision, operational excellence, and deep industry relationships.
   • Steven Gerber highlighted her ability to navigate transformative times, especially as generative AI reshapes marketing dynamics.

4. Statements from Pamela Lord

   • Excited to contribute to Zeta’s mission of placing AI at the heart of business growth.
   • Committed to helping global brands leverage the Zeta Marketing Platform for modern customer engagement.

5. Leadership Transition

   • Pamela Lord succeeds Matthew Mobley, who transitions to Chief Operating Officer (COO) while maintaining a focus on operational excellence and growth initiatives.

Pamela Lord's appointment reflects Zeta Global's commitment to attracting top talent and driving innovation in AI-powered marketing. Her expertise will be instrumental in shaping the future of CRM and enhancing customer success, positioning Zeta as a leader in the evolving marketing technology landscape.

EX.CO, the machine-learning video platform trusted by leading media groups globally, has announced a significant expansion of its ad server to support new channels beyond online video. The innovative multichannel programmatic solution now empowers connected TV (CTV) and digital-out-of-home (DOOH) media owners to maximize revenue through automated, smarter ad auctions.

Addressing Industry Challenges with Smart Technology

For the past 12 months, EX.CO has conducted extensive research and development to refine its technology, tackling the unique challenges faced by CTV and DOOH environments. Fragmented technologies, outdated auction dynamics, and inefficient programmatic systems have created substantial revenue gaps for media owners in these sectors. The EX.CO Ad Server solves these problems by offering a unified, intelligent solution that optimizes revenue generation.

Key Features of the EX.CO Ad Server

1. Real-Time Auction Optimization

• EX.CO’s Ad Server leverages advanced machine-learning algorithms to dynamically optimize auctions in real-time.
• This cutting-edge approach eliminates reliance on outdated, rule-based or manual decision-making, offering a more efficient, automated method for achieving optimal auction results.

2. Proprietary Yield Engine

• The technology is powered by EX.CO’s proprietary yield engine, originally developed for its award-winning online video platform (OVP).
• This engine processes vast amounts of data to identify the highest-performing demand sources and adjusts pricing dynamically, ensuring maximum revenue potential.

3. Tailored for CTV and DOOH

• With its focus on CTV and DOOH, the ad server has been adapted to meet the specific needs of these emerging channels.
• The solution analyzes multiple data dimensions for each auction, modifying CPMs in real-time to ensure the best possible outcomes.

A Game-Changer for Media Owners

EX.CO’s Ad Server is transforming ad sales by simplifying processes, increasing fill rates, and maximizing revenue. By automating auctions and optimizing revenue opportunities across CTV and DOOH, media owners can scale their operations more efficiently. Early tests with select CTV and DOOH clients have shown promising results, highlighting the ad server’s adaptability and effectiveness in these evolving sectors.

CEO's Perspective on the Innovation

"We discovered that the programmatic bid stream, originally designed for the web, presents significant complexities when applied in other environments," said Tom Pachys, co-founder and CEO at EX.CO. "Our ad server overcomes these complexities by using real-time machine learning to deliver smarter, automated auctions, ensuring media owners get the best outcomes without relying on outdated systems."

EX.CO’s expanded ad server represents a breakthrough in programmatic advertising for CTV and DOOH. By combining machine learning, real-time optimization, and a unified solution, it allows media owners to unlock greater revenue potential, streamline ad sales, and gain a competitive edge in these growing channels.

Daversa Partners, a premier executive search firm known for building leadership teams in the technology industry, has announced the promotion of Lyndy Adamonis, Tara Cremin, Megan Daversa, Jodie Salzberg, and Ava Talbott to Managing Directors. With nearly five decades of combined experience, these five leaders have earned their roles through consistent performance, building strong networks, and fostering partnerships that drive outstanding company results.

Key Contributions and Areas of Expertise

1. Lyndy Adamonis: Championing Consumer Tech Leadership

• A trusted partner to companies like Chime and DoorDash, Lyndy specializes in high-level executive roles such as CEO, COO, and General Management.
• Her deep network and expertise in consumer technology have positioned her as a go-to leader for top-tier leadership placements.

2. Tara Cremin: Excellence in Product, GTM, and Operations

• Tara's focus spans across industries, helping organizations like Hadrian and Watershed secure top talent for roles in Product, GTM, and Operations.
• Her experience and consistent results have cemented her as a leading figure in the executive search space.

3. Megan Daversa: Leading Executive Expansion in CoreWeave

• Megan has specialized in Enterprise Technology, Marketing, Finance, and People searches, helping companies like CoreWeave and DraftKings expand their executive teams.
• She has a proven track record of enabling high-growth companies to scale successfully with strategic leadership placements.

4. Jodie Salzberg: Expertise in Consumer, Wellness, and Healthcare

• Co-leading the Miami office, Jodie excels in the consumer, wellness, and healthcare sectors, working with notable brands like Harry’s and Warby Parker.
• Her industry knowledge and focus on leadership development in these sectors have driven transformative results for her clients.

5. Ava Talbott: Building Cross-Functional Teams in Healthcare

• Ava is known for her ability to build strong, cross-functional leadership teams, particularly in high-growth healthcare companies like Oura and Benchling.
• Her keen understanding of the healthcare innovation space positions her as a key partner for health-tech disruptors.

The Shared Vision and Impact

These Managing Directors share a deep understanding of the challenges and opportunities within their clients’ industries, consistently delivering exceptional outcomes. Their collective ability to identify and nurture top-tier talent has been pivotal in accelerating the growth of market leaders and industry disruptors. Their promotions underscore their impact in shaping the future of companies driving growth and innovation.

Looking Ahead

Paul Daversa, founder and CEO of Daversa Partners, expressed his excitement about the new leadership appointments. “These five extraordinary executives didn’t just earn their spot—they claimed it by delivering results that redefine success. They’ve played a crucial role in shaping the future of some of the most disruptive companies of our generation, and their leadership will continue to elevate Daversa in a highly competitive executive search market.”

The promotion of Lyndy Adamonis, Tara Cremin, Megan Daversa, Jodie Salzberg, and Ava Talbott to Managing Directors signals Daversa Partners’ commitment to its position as a leader in executive search. Their collective expertise will continue to shape the leadership teams of tomorrow’s disruptors, solidifying Daversa’s reputation for delivering exceptional, transformative results.

Riskified, a leader in e-commerce fraud prevention, and Appriss Retail, a top provider of returns and authorization claims solutions, have announced a pioneering partnership aimed at transforming the retail sector. This collaboration addresses the growing challenges of fraud and abuse in omnichannel commerce by combining data-driven insights on consumer shopping behavior across both physical stores and online platforms. The goal is to deliver real-time protection and create a seamless, safe shopping experience for customers, while minimizing risks for retailers.

Key Aspects of the Riskified and Appriss Retail Partnership

1. Omnichannel Protection Against Fraud

• The partnership integrates Riskified's fraud prevention technology with Appriss Retail's returns and claims solutions to protect merchants across both online and in-store channels.
• Retailers can now prevent fraudulent returns and abusive claims, addressing issues from purchase to return seamlessly.

2. 360-Degree Customer View

• This joint solution gives retailers a comprehensive, omnichannel view of customer behavior, enabling consistent decision-making across the entire shopping journey.
• By combining insights from both online and offline channels, retailers can ensure accurate and informed actions that enhance the customer experience.

3. Reduced Losses and Overhead

• The integrated solution reduces the overhead of managing fraud prevention separately across different platforms, streamlining workflows and limiting potential losses from return and refund abuse.
• Merchants can also minimize the risks of fraudulent claims by obtaining real-time data on customers' purchase behavior, thus improving the overall security of their operations.

4. Improved Customer Experience

• With a unified view of the customer's identity and shopping patterns, retailers can offer a superior experience, ensuring that policies are clear and consistent, ultimately fostering customer trust and satisfaction.
• This holistic approach not only enhances security but also improves customer retention and satisfaction, boosting sales and profits.

5. Addressing the Scale of Return Fraud

• The partnership aims to address the staggering $394 billion cost of returns, refunds, and exchanges for retailers in key e-commerce markets.
• According to recent research, only 30% of merchants have strategies in place to prevent fraudulent returns, making this collaboration essential for retailers to stay competitive and secure.

The partnership between Riskified and Appriss Retail represents a game-changing development in the fight against omnichannel fraud and abuse. By combining cutting-edge fraud prevention technology with a holistic view of consumer behavior, the two companies offer retailers a powerful tool to protect their revenue, reduce fraud, and enhance the overall customer experience. This innovation is set to redefine how retailers approach fraud prevention in a rapidly evolving retail landscape.